flare brochure

www.flarepartnership.com

Unleashing the creative power of Microsoft technology

Digital solutions – the challenge

Either they can use a technology partner which has some (usually limited) design capability in-house.

Or they can go down the road of an integrated, or digital, agency which can offer a robust creative solution but is unlikely to be able to deliver fully on a technology level.

In the world of digital solutions, marketing teams often have a real challenge.

The solution – removing the ‘either/or’ factor

We believe there is a solution - a true, end-to-end, design and digital agency with clients’ marketing challenges and requirements at its core.

That agency is called Flare.Flare was born out of the web development arm of Company Net, a top-flight technology solutions developer, and the digital and creative experience of Shaw Marketing and Design, one of the country’s leading marketing and graphic design consultancies.

Why? To bring creativity, strategic marketing expertise and technology together to establish something new in the marketplace - a full service web digital agency offering a holistic approach to digital and online marketing.

Our people – delivering a comprehensive service to achieve your objectivesThe most important part of any agency is the expertise of its people. Flare is no exception. By bringing together business and marketing professionals, award-winning designers, copywriters and editors, and technical experts, we pride ourselves in making sure that we speak your language and understand your business objectives.

That way, we can work with you to exploit the very best in Microsoft and other technologies in order to deliver the right business and marketing outcomes for your organisation. Through the comprehensive service offering we deliver, we can ensure that the focus is always on your objectives - and your best routes to success.

Some facts about Flare• Establishedin2009• Independentlyowned• Experiencedstafffromcreative,technology,

client services and industry backgrounds• Award-winningportfolio• UnparalleledMicrosoftexperience• Backedbyjointturnoverof£3million

The next stepWe’d be delighted to tell you more about Flare and discuss how our service might be of benefit to you. Please give us a call or e-mail us and we’ll behappytoarrangeameeting.Inthemeantime,the following case studies might, we hope, be of interest in highlighting our approach to results - focused marketing solutions.

The Coca-Cola CompanyThe Coca-Cola Company is the world’s largest manufacturer,

distributor and marketer of non-alcoholic beverages.

www.coca-cola.com

The client marketing challenge:

I would love a dashboard view of all of my KPIs.Our solution:We designed and built a major intranet site that provides up-to-date global

sales and management data on the corporation’s Global Juices division (the

world’s largest supplier of fruit juices) to its corporate teams worldwide. The

creative project included an extensive range of data visualisation demands.

Marketing and business benefits:

• Thesiteemploysavisuallyrichapproachtopresentandmake

accessible an extensive range of statistics, sales and production

figures, and data.

• Thesitepresentseverythinginabright,user-friendlystylewhich

has been extremely well received by the Coca-Cola management.

DigitalAssetManagement

ContentManagedWeb 2.0Sites

CustomerRelationshipManagement

DigitalMaketing

Data Visualisation

Mobile Marketing

On-demand Brochures

E-mailMarketingCampaigns

SEO andUsability

Galliford Try HomesGalliford Try Homes is a top ten listed and award-winning housebuilder

www.gallifordtryhomes.co.uk


My website needs improved usability and search as a sales and marketing tool.Our solution:We designed and built a new website that is used to maximise

competitiveadvantageinitsmarketplace.Itactsasatruesalestool

to drive home purchases, enhance the user experience, and be easy

and agile to manage for internal sales and marketing staff.


• Improvedsearchandnavigation.

• Improvedusabilityofthesiteforexternalusers.

• Easeofcontentmanagementforinternalbusinessstaff.

• Increasedsitetrafficanduserregistrations.




DigitalMaketing

Data Visualisation

Mobile Marketing

On-demand Brochures


SEO andUsability

Miller HomesMiller Homes is one of the leading privately-owned housebuilders

intheUnitedKingdom.

www.millerhomes.co.uk


I need my websites to use fresh, live data.Our solution:We designed and built a new Miller Homes website that integrated with

the Group’s existing technology platform. This created an online channel

that now provides property buyers with secure access to real-time

information24hoursaday,sevendaysaweek,withnocompromise

to the aesthetic design of the sites.


• Theintegrationhasreducedthecurrencyofinformationfromthe

website connected to the technology platform from the previous

weekly update to a maximum delay of three seconds.

• Thewebsitetraffichasincreasedto100,000unique

registered users.

• Akeysuccessindicatoristheincreasefrom13to50percentin

the number of registered online users who become customers.

• AkeyaspectofthedesignwasensuringthatMiller’sprimaryline

of business application was in no way compromised by presenting

the data to the externally facing website.




DigitalMaketing

Data Visualisation

Mobile Marketing

On-demand Brochures


SEO andUsability

Project ScotlandProjectScotland is a revolutionary volunteering organisation

for16-25-year-olds.

www.projectscotland.co.uk


As a not-for-profit organisation, I need to maximise my investment in technology, streamline my processes, and make my user interface visually engaging.Our solution:Our solution was centred on people, process and technology, and the

interaction between them. The new, visually-rich system has introduced

an extremely efficient and streamlined operation that focuses on end-to-end

life cycles. This ensures a seamless interaction between volunteers and

available placements.


• Increasedvolunteerplacementby45%,withnoneedto

expand the workforce.

• Reducedrecruitmentcostsby300%.

• Greaterflexibility,accuracy,andimmediacy,savingseveralhundred

manual work hours a year.

• Increasedproductivitythroughautomatedprocesses.

• Improvedcommunicationwithvolunteers,resultinginasavingof

60manualworkhoursperyearandincreasedcustomerservicelevels.

• Tangiblesavingsofupto£25k/monthbytakingthecontentmanagement

of their site in-house, rather than relying on a digital agency.




DigitalMaketing

Data Visualisation

Mobile Marketing

On-demand Brochures


SEO andUsability

HMIeHerMajesty’sInspectorateofEducationinScotlandis

an executive agency of the Scottish Government

www.hmie.gov.uk


I need to be able to upload content remotely and in multi-format versions.Our solution:

We developed the overall look and feel of the website, and created

bespoke templates for use on the new site. We also configured job

rolesandworkflowswhichallowsHMIEstaffmemberstheabilityto

manage their own content and content submission approval process

based on pre-determined security levels and job role identification.


• Centrallymanagedbranding,navigation,layout,andpublishing

standards through pre-built authoring and presentation templates.

• Increasedefficiencyandreducedcosts.

• Improveduserexperienceandcustomerservicelevels.

• WebAccessibilityInitiative(WAI)AA-levelstandardsite.




DigitalMaketing

Data Visualisation

Mobile Marketing

On-demand Brochures


SEO andUsability

East Lothian Council/enjoyleisure

EastLothianCouncilisoneofScotland’slocalauthorities.In2009it

established a new trust called enjoyleisure to take over the management

of the county’s range of sport and leisure facilities.

www.enjoyleisure.com


I need an accessible, content-rich website which is a central resource in our extensive customer-focused marketing campaign Our solution:

The website project was at the heart of a huge multi-media launch and

information campaign (delivered by us) for enjoyleisure, and as such was

a primary vehicle for taking the brand forward and informing consumers

about the leisure opportunities in the county. We created a bright, attractive,

accessible website which appeals to a wide target audience. Colourful imagery

and clear navigation promoted the many local, accessible and affordable

opportunities and resources. The search functionality was key to the success

of this project, to ensure that a comprehensive and complex database of

classes, times, prices, and facilities was not only easy to find by the visitor

but also easy for the client to update.


• Majorpublicinformationresource,withuser-friendlycontentanddesign.

• High-profileflagshipprojecttolaunchthebrandandpositionitasbright

and accessible.

• Easycontentmanagementforinternalstaff.

• Keytoolinsuccessfullydrivingupuseoffacilitiesandsign-uptoevents

and initiatives.




DigitalMaketing

Data Visualisation

Mobile Marketing

On-demand Brochures


SEO andUsability

www.flarepartnership.com

ResearchParkNorth,Riccarton,EdinburghEH144APtelephone 0131 559 7507

Panmure Court,32CaltonRoad,Edinburgh EH8 8DPtelephone 0131 557 5663

email [email protected]

DESIGNEDANDPRODUCEDBYSHAWMARKETINGANDDESIGN

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