tom mooser blake mooser

mallory mooser

model

free delivery if you buy or sell on our site

assumptions

there is a need for

trusted local furniture delivery

people do not have cars so

they have trouble

picking up furniture

action

called six

delivery companies that

advertised on

craigslist

result

the need for

delivery is served

model

build a trusted network of buyers and

sellers of used furniture by connecting

college alumni that are

seasoned city dwellers to sell

their furniture to recent graduates

assumptions

recent grads want used furniture

recent graduates feel unsafe

shopping for furniture on

craigslist

action

interviewed three current

students and five recent

graduates

result

people do not want to buy used

furniture with fabric because

of bedbugs

people who do want used

furniture, are not concerned with

safety on craigslist

have easy ways to buy used furniture

have easy ways to get that furniture delivered

are not concerned with safety on craigslist

people want to get rid of their junk!

flea market vendors are looking for new

items to sell!

model

Connect flea market vendors to people that

want to get rid of their stuff but do

not want to go through the work

of selling

assumptions

existing vendors want

access to lightly used

merchandise

action

interviewed existing flea

market vendors

result

vendors want to expand

their inventory with goods,

but we could not convince them that our

source of merchandise will be better than what they have available

flea market market vendors lack sources of

product to sell

uniting existing network creates a new monster

buyer which will open up new product channels

model

create a platform

which connects the existing flea

market vendor network to give them

access to new products and better pricing

assumptions

flea market vendors are

lacking sources of

product

action

interviewed existing flea

market vendors

presented letter of intent

result

vendors are willing to pay for access to

new sources of merchandise

that is exclusive to flea market

vendors