florida real

18
Florida Florida By: Chloe Zeabari & Jennah Magid

Upload: jennahmagid

Post on 11-Apr-2017

137 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Florida real

FloridaFloridaBy: Chloe Zeabari & Jennah Magid

Page 2: Florida real

About UsAbout Us

Jennah Magid & Chloe ZeabariZeMag Ad Agency

Page 3: Florida real

Fun Facts About FloridaFun Facts About Florida

Population RankNumber of Movers Orlando Gatorade Key West

Page 4: Florida real

Forever Florida tourism Forever Florida tourism CampaignCampaignDescriptionBeachesSunshineResortsAmusement parksGolfingRelaxationentertainment

Page 5: Florida real

PositioningPositioning

o When People think of Florida…◦Sandy Beaches◦Hot weather◦Amusement Parks◦Relaxation

Page 6: Florida real

SloganSlogan

Forever Florida, Forever Happiness

Page 7: Florida real

GoalsGoals

Promote FloridaGet people to visitGet people to move thereDemonstrate the amazing aspects of FL

Page 8: Florida real

Special PromotionSpecial Promotion

Sweepstakes Take a quick survey on our website, ForeverFlorida.com

entered for a chance to win a free trip to Walt Disney world.

Page 9: Florida real

Rack CardRack Card

Page 10: Florida real

Print ad #1Print ad #1

Page 11: Florida real

Print ad #2Print ad #2

Page 12: Florida real

Newspaper adNewspaper ad

Page 13: Florida real

Television spotTelevision spot

Page 14: Florida real

RadioRadio*Sound of wind is whistling in the background*Teeth chattering *You hear footsteps walking C:brrrr jennah I'm so cold, its already -2 degrees out and its expected to snow 7 more inches tonightC: I'm frozenJ: I no I think I'm getting hypothermia just walking to classC: why did I come to college, all these finals are making my brain hurt, and this bitter cold weather isn’t helping at all. J: I think we need a breakC: My friend was telling me that she booked a flight to Florida, how lucky is she. J: wow, maybe we should go to FloridaC: wow that’s not a bad idea; it sounds like paradise, ah laying out on the beach soaking up the sun rays, sitting in the hot weather, I absolutely love the amusement parks they bring such joy to me, I feel like a kid again. J: You know what I heard of this website called Forever.Florida.com and it had a bunch of information about different places we could visit and the prices, we should check it out to help us find what we want to do. C: Oh yeah I commercial for that and it looked extremely helpful in planning a vacation.J: well what are we waiting for lets get back to the dorm and look the site up and book our flight! Florida Here we come! 

Page 15: Florida real

Outdoor (billboard)Outdoor (billboard)

Page 16: Florida real

Specialty mediaSpecialty media

Gas Pump topper advertisingBus AdvertisingMall LCD PanelsCoffee Sleeves

Page 17: Florida real

Coffee cup sleeveCoffee cup sleeve

Forever.Florida.com

Forever Florida,Forever

Happiness

Page 18: Florida real

Conclusion• We would really appreciate if you choose us to do

business with us. Thank you for your time.