florida real
TRANSCRIPT
FloridaFloridaBy: Chloe Zeabari & Jennah Magid
About UsAbout Us
Jennah Magid & Chloe ZeabariZeMag Ad Agency
Fun Facts About FloridaFun Facts About Florida
Population RankNumber of Movers Orlando Gatorade Key West
Forever Florida tourism Forever Florida tourism CampaignCampaignDescriptionBeachesSunshineResortsAmusement parksGolfingRelaxationentertainment
PositioningPositioning
o When People think of Florida…◦Sandy Beaches◦Hot weather◦Amusement Parks◦Relaxation
SloganSlogan
Forever Florida, Forever Happiness
GoalsGoals
Promote FloridaGet people to visitGet people to move thereDemonstrate the amazing aspects of FL
Special PromotionSpecial Promotion
Sweepstakes Take a quick survey on our website, ForeverFlorida.com
entered for a chance to win a free trip to Walt Disney world.
Rack CardRack Card
Print ad #1Print ad #1
Print ad #2Print ad #2
Newspaper adNewspaper ad
Television spotTelevision spot
RadioRadio*Sound of wind is whistling in the background*Teeth chattering *You hear footsteps walking C:brrrr jennah I'm so cold, its already -2 degrees out and its expected to snow 7 more inches tonightC: I'm frozenJ: I no I think I'm getting hypothermia just walking to classC: why did I come to college, all these finals are making my brain hurt, and this bitter cold weather isn’t helping at all. J: I think we need a breakC: My friend was telling me that she booked a flight to Florida, how lucky is she. J: wow, maybe we should go to FloridaC: wow that’s not a bad idea; it sounds like paradise, ah laying out on the beach soaking up the sun rays, sitting in the hot weather, I absolutely love the amusement parks they bring such joy to me, I feel like a kid again. J: You know what I heard of this website called Forever.Florida.com and it had a bunch of information about different places we could visit and the prices, we should check it out to help us find what we want to do. C: Oh yeah I commercial for that and it looked extremely helpful in planning a vacation.J: well what are we waiting for lets get back to the dorm and look the site up and book our flight! Florida Here we come!
Outdoor (billboard)Outdoor (billboard)
Specialty mediaSpecialty media
Gas Pump topper advertisingBus AdvertisingMall LCD PanelsCoffee Sleeves
Coffee cup sleeveCoffee cup sleeve
Forever.Florida.com
Forever Florida,Forever
Happiness
Conclusion• We would really appreciate if you choose us to do
business with us. Thank you for your time.