followers, fans, free tools, earned media, engagement - social media and the attempt to capture the...
DESCRIPTION
Business goals drive a company’s social media strategy, and determine how you measure results and define success. But in the rapidly evolving social media space, the information that managers learn about their users can be as important as any quantitative result. We’ll look at some of the tools being used to measure and evaluate social media activity: Social Page Evaluator, Socialmention, Alexa, Tweetreach, etc. What these tools are measuring, how their methodologies differ, and which questions they can answer.TRANSCRIPT
Followers, Fans, Free Tools, Earned Media, Engagement
Social Media and the Attempt to Capture the Opportunity
Business Development InstituteNYC
June 17, 2010
daniellegustafson.com
Social Media is New Media
Who are your customers now? Who will your customers be in one year, two years, three years?
Are they the same? How do we size the opportunity now?
What tools can we use to...Measure. Measure. Measure....
....and New Media is about Learning, so don't forget to
Learn.
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Free Tools that we can Use to LearnGoing Beyond Measuring...
Facebook Likes, Posts, Comments - Vitrue Social Page Evaluator
Twitter Followers and Tweets - tweetreach.com SM Referrals - Alexa YouTube Views, Blog mentions, etc. - Social Mention
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Vitrue Social Page Evaluator
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evaluator.vitrue.com
Tweet Reach
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http://tweetreach.com
Alexa - Clickstream information
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http://www.alexa.com/siteinfo
Social Mention
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socialmention.com
Social Mention
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socialmention.com
Different terms. Different results.
Lessons to Date
Learn what the tools do. What they can and cannot measure.
Engagement Counts. Especially if it is engagement with your customer or your future customer.
Social media tools are free. Social media engagement and learning are not free.
Invest in both.
Make your team accountable for both.
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What Tools are You Using?
Free Tools:• wefollow.com• tweetstats.com• facebook.grader.com• twitter.grader.com• twitalyzer.com• tweeteffect.com• twinfluence.com • twitterholic.com• tweetvalue.com
Engagement tools? Radian6...Sysomos (closed beta) ....Proprietary tools?
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Resources for More Learning in SM
Articles• Facebook, Nielsen Try To Put A Value On ‘Earned’ Media
(paidcontent.org)White papers• Understanding the Value of a Social Media Impressio
n - A Nielsen and Facebook Joint Study (nielson.com)
Sites• Mashable.com• iab.net
Suggestions ?
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Thank You!
Engage. Share what you learn. Stay in touch:
Danielle GustafsonDigital Strategist
twitter: daniellenyx
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Danielle Gustafson Bio
Danielle Gustafson is an e-business strategist with more than 14 years experience in US and international financial services markets, creating and evolving e-business strategy, user experiences and digital campaigns in multiple languages. In 1996 she launched the New York Stock Exchange’s first public web site, and went on to shape the Exchange’s e-business strategy through its transition from not-for profit to publicly traded company in 2006, and its merger with Euronext in 2007, when she became managing director of global websites. Since January 2010, she has been working with a diverse group of organizations such as YWCA-NY, NYU ITP, Altruista Health and social media start-up, dotbox.
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