following the social media (candy) dots
TRANSCRIPT
© 2010 Bloomberg Marketing
NAWBO EduPanelSocial Media: Connecting the Dots
developed & presented by:toby bloomberg bloomberg marketing/diva marketing1-12-2010
© 2010 Bloomberg Marketing
1. What exactly IS “Social Media”?
2. Is Social Media right for my business right now?
3. Which tools/channels/tactics should I begin with?
Conversation Guide
© 2010 Bloomberg Marketing
What Exactly Is Social Media?
© 2010 Bloomberg Marketing
graphic from Marketing Research John Alevizos 1956
© 2010 Bloomberg Marketing
Multiple platforms/ Technology
Sharing ideas and knowledge
Creating awareness for your company, brand
Positioning yourself as an industry (thought) leader
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Is Social Media right for my business …right now?
1940s2000s
1996
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© 2010 Bloomberg Marketing
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© 2010 Bloomberg Marketing
Which tools/channels/tactics should I begin with?
80% is Strategy. 20% is Technology Forrester Research
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2 Financial Institutions: Same But Different
Tweets
Tweets
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Digital
Home
Digital Home Spokes Social OutPosts
Priority 1 Priority 2 Priority 3
Resources/50% Resources/35% Resources/15%
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N: Nurture
A: Adventure
W: Watch
B: Benefits
O: Objective
Social Media With A NAWBO Twist
© 2010 Bloomberg Marketing
www.mashable.com YouTube videos Google search Twitter search www.chrisbrogan.com www.bellawebdesign.com www.divamarketingblog.com www.marismith.com/blogBooks The Digital Handshake by Paul Chaney Twitter Power by Joel Comm, Anthony Robbins, Ken Burge
Learn more about NAWBO www.nawboatlanta.org
Websites/Blogs
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Toby Bloomberg:
I
My Life In Social Media
© 2010 Bloomberg Marketing
From Diva Marketing To YOU! Toby Bloomberg
Bloomberg Marketing/Diva Marketingwww.divamarketingblog.com
@tobydiva