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FIELD SURVEYOF

A FOOD & FMCG STORE

PRESENTED BYGROUP 5

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INTRODUCTION• Flagship Enterprise: Future Group

• Retailer: Pantaloon Retail India Limited

• Segment: Value Segment

• Store Format: Super Market; Shop in Shop (SIS) format as wellas stand alone

• SIS @ Big Bazaar (2001) since 2002

• ~140 Food Bazaar stores (~40 stand alone)

• By 2011: 450 Food Bazaar stores

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To note the merchandise mix & comment on it‟s

appropriateness (especially ratio of item-wise branded &private label stocks).

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Merchandise Mix

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Merchandise Mix• Farm Fresh : Fruits (3) and Vegetables (14) and eggs (2)

• Beverages : Water to Fruit juices (4) to Beer

• Dairy: Milk (3), Cheese(3), Butter(2), Curd (3)

• Farm Harvest : Cereals (4) and pulses (8)

• International Food: Italian, Chinese, American etc., sauces(5), seasonings(7) & ready to cook food preparations (14).

• Fit and Healthy: Cornflakes, Oats, Cerlac, Sugar Free (2), Dietarysupplement foods(8)

• Hungry Kya? : Biscuits (12), Namkeen (8), Chips (8)

• Frozen Foods: Vegetables (2), Meat (4) and Ice cream (2)

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Merchandise Mix• Spic And Span : House cleaning Products (7)• Fabrikleen: Cloth care products (5) (~4 each)• Head 2 Toe: Personal care (22) (~3 each)

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Private Vs Branded Labels

Ratio of Private to branded labels: 1:2.5 (Approximately)

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Our CommentsHeight above the floor Category Weight Wise Why??

On the ground0.40 mtrs

Bulky packaged productsof around 5 kgs, I kg in

eatables ; no distinction inspices

Easy Pick Up

1 mtrsPackaged products of

around 500gms , smallerpackets of 250 gms in

generally all thecategories

Eye catchy and easy topick up

2 mtrs

Bulky packaged productsof around 5 kgs, I kg in

eatables no distinction inspices

Promotion of privatelabels

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Our Comments

Though Food Bazaar earns greater margin for private labelitems, it has studied the market and consumer choices welland then decided on the Private to branded label ratio for

each category.

Special category for Maharashtra food festival

“Maharashtra Majha”

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To note the pricing & special offers & their timing &

positioning and comment on the same.

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Pricing

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Our Comments• Food Bazaar leverages its huge purchasing power and

strong customer support to negotiate rock-bottom priceswith suppliers, thereby passing on the benefits to itsshoppers.

• It truly stands by its tag line “Wholesale Prices” .

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While you get attracted to all these offers, keep a tab on* conditions apply items….

know what is needed as against what is available and shopresponsibly …