food truck ordering
TRANSCRIPT
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Food Truck Ordering1
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Food truck/cart hub Find, Order and Pay What the Trucks App
Dookans at a GlanceOnline food ordering service for mobile food vendors
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How It Works?
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Truck Process
Customer orders and pays
Order is sent to printer
Customer picks up food
Truck is paid weekly
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Only online ordering service for food trucks Proven turnkey solution Launching in Portland 2016
Dookans at a Glance (cont’d)
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Problem — Consumer
Consumers’ problems are: Finding trucks Cash only Long lines
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Solution
An application that: Locates trucks (where and when)
Accepts mobile payment Bypass lines
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Problem — Owner
Owners’ problems are: Visibility (location, menu, schedules)
Marketing Credit card processing
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Solution
A service that: Lists locations, menus and schedules Includes email and social marketing Accepts multiple payment types
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What the Trucks
Displays schedules, menu
Online orders
Saves time
Marketing
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Revenue model is per-transaction
Business Model
Setup fee of $150 9% transaction fee Food trucks paid by ACH GrubHub and Yelp avg. 15%
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Fast casual restaurant space (e.g., Panera Bread, Chipotle)
Over 37,000 mobile food vendors (source: IBIS)
Expected revenue ’17 $2.7 billion (source: Inuit)
9% YOY growth (source IBIS)
Market
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Competition
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Dookans is seeking $500,000 for 2016
Enter Portland market Behavioral marketing Software enhancements Hire additional key personnel
What’s Next
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Use of Proceeds
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Exit by acquisition — GrubHub, Yelp, Amazon, Foodler and Groupon
Recent Acquisitions
Some Sweet Exits
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