forbes: how top ceos connect with global customers
DESCRIPTION
Peter Drucker famously said, “The purpose of business is to create and keep a customer.” The question of course is, what happens behind the scenes to create a company that customers love. To gain insight on areas like measurement, social media and connection, on November 10, 2011 I facilitated a 1 hour discussion with the leaders of some of the most customer centric companies, including: Adam Goldstein, CEO, Royal Caribbean International; Steve Ridgway, CEO Virgin Atlantic Airways; Rick Davidson, CEO, Century 21 Real Estate, and Raj Mirchandani Global Leader, Interactive Solutions Services, IBM. Below are verbatim quotes, including original ideas like playing table tennis with customers, on how leaders connect with customers.TRANSCRIPT
