introductionThe Ford Motor Company (also known as simply Ford) is an American multinational automaker

headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated

on June 16, 1903. The company sells automobiles and commercial vehicles under theFord brand and

most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer, Troller, and

performance car manufacturerFPV. In the past it has also produced tractors and automotive components.

Ford owns a 2.1% stake in Mazda of Japan, a 15% stake in Aston Martin of the United Kingdom, and a

49% stake in Jiagling of China. It also has a number of joint-ventures, two in China (Changan Ford

Mazda andFord Lio Ho), one in Thailand (AutoAlliance Thailand), one in Turkey (Ford Otosan), and one

in Russia (Ford Sollers). It is listed on the New York Stock Exchange and is controlled by the Ford family,

although they have minority ownership.[2] It is described by Forbes as "the most important industrial

company in the history of the United States."[3]

Ford introduced methods for large-scale manufacturing of cars and large-scale management of an

industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly

lines; by 1914 these methods were known around the world as Fordism. Ford's former UK

subsidiaries Jaguar and Land Rover, acquired in 1989 and 2000 respectively, were sold to Tata Motors in

March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010.[4] In 2011, Ford discontinued

the Mercury brand, under which it had marketed entry-level luxury cars in the United States, Canada,

Mexico, and the Middle East since 1938.

Ford is the second-largest U.S.-based automaker and the fifth-largest in the world based on 2010 vehicle

sales.[5] At the end of 2010, Ford was the fifth largest automaker in Europe.[6] Ford is the eighth-ranked

overall American-based company in the 2010 Fortune 500 list, based on global revenues in 2009 of

$118.3 billion.[7] In 2008, Ford produced 5.532 million automobiles[8] and employed about 213,000

employees at around 90 plants and facilities worldwide.

Logo evolution

1903

 

1909

 

1912

 

1912 variant

 

1927

 

2003–Present

Operations

Ford has manufacturing operations worldwide, including in the United States, Canada, Mexico, China, the United Kingdom, Germany, Turkey, Brazil, Argentina, Australia and South Africa. Ford also has a cooperative agreement with Russian automaker GAZ.

Products and services

Automobiles

See also: List of Ford vehicles and List of Mercury vehicles

The 2013 model year Lincoln MKS

As of 2012 Ford Motor Company sells a broad range of automobiles under the Ford marque worldwide,

and an additional range of luxury automobiles under the Lincoln marque in the United States. The

company has sold vehicles under a number of other marques during its history. The Mercury brand was

introduced by Ford in 1939, continuing in production until 2011 when poor sales led to its discontinuation.[61] In 1958, Ford introduced the Edselbrand, but poor sales led to its discontinuation in 1960. In 1985,

the Merkur brand was introduced in the United States to market products produced by Ford of Europe; it

was discontinued in 1989.

Ford acquired the British sports car maker Aston Martin in 1989, later selling it on March 12, 2007,[62] although retaining a 15% stake,[63][64][65] and bought Volvo Cars of Sweden in 1999,[66] selling it

to Zhejiang Geely Holding Group in 2010. In November 2008, it reduced its 33.4% controlling

interestin Mazda of Japan to a 13.4% non-controlling interest.[67][68] On November 18, 2010, Ford reduced

their stake further to just 3%, citing the reduction of ownership would allow greater flexibility to pursue

growth in emerging markets. Ford and Mazda remain strategic partners through exchanges of

technological information and joint ventures, including an American joint venture plant in Flat Rock,

Michigan called Auto Alliance.[69] Ford sold the United Kingdom-based Jaguar and Land Rover companies

and brands to Tata Motors of India in March 2008.

In 2011, J.D. Power ranked Ford 23rd in initial quality, a drop from fifth in 2010.[70] Consumer

Reports magazine likewise decided not to recommend several new Ford SUVs, blaming the Sync

entertainment and phone system used.[70]

Sponsorships

Ford sponsors numerous events and sports facilities around the US, most notably the Ford Center in

downtown Evansville, Indiana, and Ford Field in downtown Detroit.[110]

Ford has also been a major sponsor of the UEFA Champions League for over two decades and is also a

longtime sponsor of the Sky media channel's coverage of Premier League football. Senior Ford marketer

Mark Jones explained in May 2013 the process behind the two sponsorship deals:

We start with a blank piece of paper and work out if the sponsorship still works for us and ask does it

meet our objectives? We want to find a moment in time when people come together and have a collective

experience and we achieve this through the sponsorships.[111]

Sales numbers

Calendar Year US sales

1999 4,163,369[112]

2000 4,202,820

2001 3,971,364

2002 3,623,709[113]

2003 3,483,719

2004 3,331,676[114]

2005 3,153,875

2006 2,901,090[115]

2007 2,507,366

2008 1,988,376[116]

2009 1,620,888[117]

2010 1,935,462[118]

2011 2,143,101[119]

2012 2,250,165[120]

2013 2,493,918[121]

IESTA

MODELS

FOCUS

MODELS

FUSION

MODELS

MUSTANG

MODELS

TAURUS

MODELS

EDGE

MODELS

ESCAPE

MODELS

EXPEDITION

MODELS

EXPLORER

MODELS

FLEX

MODELS

F-150

MODELS

F-SERIES SUPER DUTY

MODELS

TRANSIT

MODELS

TRANSIT CONNECT

MODELS

E-SERIES

MODELS

C-MAX

MODELS

FOCUS ELECTRIC

MODELS

FUSION HYBRID

MODELS

FUSION ENERGI

Ford’s sales successBill Ford’s vision and courage to hold to his values has been validated. Ford Motor Company is setting

sales records selling cars and trucks designed around fuel efficiency that achieve lower tailpipe emissions

while being fun to drive and price competitive. 2012 marked the second straight year that Ford Motor

Company sold more than two million Ford branded vehicles in the U.S. Ford is the only automotive

brand to top two million U.S. sales since 2007. The Ford Focus remains the best-selling global vehicle

nameplate.

Marketing Strategy of Ford Motor Company

Ford Motor Company was built on superior products and that still exists today. They have an exceptional line of cars and trucks, which ranges from the Model-T to

today’s Ford Focus and F-Series, the best selling car and truck in the world. Their current product line up is the strongest in their history and is still getting stronger. This year they added the new Ford Explorer, Thunderbird and Expedition in North America, Ford Fiesta in Europe, the new Lincoln Blackwood and Navigator, Land Rover Freelander and Range Rover, Jaguar X-Type, Aston Martin Vanquish, Mercury Mountaineer, and the Mazda Sport Wagon. These vehicles will help distinguish them from their competition. 

All of their products and services benefit from their diverse family brands. They acquired the Land Rover in 2000, 1999 they acquired Volvo and Kwik-Fit, 1989 they acquired Jaguar, 1987 they acquired Aston Martin and Hertz, and in 1979 they acquired Mazda. This all lends in a hand in building strong, lasting relationships with their customers and to help their business grow. 

Ford believes that a major factor in their success is their role as a positive contributor to the community. They introduced this plan in early 2000, which was to improve the fuel economy of their sports utility vehicles. They also created the Ford Rouge Center, which is an environmental restoration of their historic Rouge Manufacturing Complex. This center is a showcase for environmentally friendly manufacturing processes that can be used around the world. 

Ford is focusing on building relationships and growing their family. They are transforming themselves

into a consumer focused team. They are changing their attitudes, behaviors, and culture so they can put the consumer first. The company is learning to view their business from a customer’s perspective to dramatically improve their products and services and start new businesses.

Marketing, Sales and Service

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One Team

At Ford Motor Company, our Marketing, Sales and Service professionals, work together on challenging

assignments to develop and execute brand strategies, including advertising and sales promotional initiatives for

our products. Additionally, our team represents the face of Ford Motor Company to our dealer partners and

retail customers ensuring "Best-in-Class" customer service.

One Plan

Our MS&S professionals are leading the most ambitious transformation in today's business world. We are

working to create a more contemporary automotive company by marketing our brands as culturally and

emotionally relevant in the ever evolving tech savvy universe. We are committed to delivering marketing

excellence that enables our customers to drive high quality, green, safe and smart vehicles using state-of-the

art technology.

One Goal

To attract high caliber individuals who possess strong consumer instincts and innovative ideas, who thrive at

working on a team in a business casual atmosphere and who have a passion for the automotive industry.

Welcome to the Marketing, Sales and Service Team

In Marketing, Sales and Service we've developed rotational programs for our Ford College Graduate,

Marketing Ford College Graduate and Marketing Leadership Programs. New methods of recycling, alternative

fuel vehicles, voice activated technologies and leading vehicle safety initiatives are just some of the initiatives

that could involve your talents.

Join our team and be a part of a fast-moving organization that invests in the future of its products and its

people.

How are we organized?

Field Operations

Ford & Lincoln Marketing and Sales

Ford Customer Service Division

Global Marketing Sales and Service

Global Product Marketing Planning and Strategy

A study on consumer’s attitudes towards Arokya milk in Nagercoil town was undertaken to find out the consum- ers attitudes towards Aroka milk in Nagercoil town Kanyakumari district. This study helps to suggest suitable recommendation to improve the consumer’s attitudes towards Aroka milk in Nagercoil town. The following are the objectives of the study to find out the consumer preference towards Arokya milk to find out the satisfaction of the respondents regarding various aspects of Arokya milk to find out the reason for switching for Arokya to other brands to study the availability of different brands of milk. The present study is based on both primary and secondary data. The study is mainly based on primary data. The primary data required for this study has been collected from the milk producers and milk vendors. The primary data has been collected through a well structured questionnaire. The study is also based on the secondary data. The sample size taken for the study is 110 fixed arbitrarily. To study in detail, the brand preference of milk by the consumers, percentage is calculated on different basis, percentage is calculated on the basis of age, sex, education and monthly income. A study concludes that on consumer’s attitude towards Arokya milk in Nagercoil town, Arokya milk is one of the major food items. The research indicated that the majority of the milk consumers prefer fresh milk. There is the high demand for Arokya milk in Nagercoil town and it is a positive sign for local and national brands. They can promote their products by effective advertising, improved quality and by keeping a check on the price.