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HAPPY NEW YEAR


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F O R M A

HITOApprentice

oftheYear2010EmilyFrewfr

omBibascoopsthetopaw

ard

NZ HAIRDRESSING INDUSTRY TRAINING ORGANISATION MAGAZINE | SUMMER 2010

PLUSAll of

the coveragefrom the 2010

Industry Awards

latin for appearance


4/36

CONTENTSCOVER STORYHITO ANNUALAWARDS 2010PAGE 1

KIAORAMAI

NEWS AND

SUCCESSES SO FAR

PAGE 18

NZ PROTG

2010 PROTG

PROGRAMME LAUNCHES

PAGE 10

HITO NEWS

AWARDS &

STUDENT CARDS

PAGE 20

WORLDSKILLS

LAURA SIMPSON

GOLD WINNER

PAGE 12

HAIR JOURNEY

ARDITA RAKOVICAS

JOURNEY

PAGE 24

WORLDSKILLS

NEW TRAINING

PROGRAMME

PAGE 14

EMPLOYER NEWS

SALON BOTTOM LINE

& REDS SUCCESSES

PAGE 26

WORLDSKILLS

GALLERY OF IMAGES

FROM COMPETITIONS

PAGE 16

INTERNATIONAL

IPSN NEWS &

APPLICATION

PAGE 30

4 24

12

Open your eyes to great service

KiaOraMai is an exciting training programme designed for

service-industry employees across New Zealand.

KiaOraMaiis about creating consistent, positive, uniquely New Zealand customerexperiences. Every time, everywhere for every customer in New Zealand.

What makes it exciting?

KiaOraMai provides the opportunity to review and improve your clients experiences.Your employees will build the knowledge and skills to be able to create a uniquelyNew Zealand service experience. This will keep your clients coming back andrecommending your salon or spa the place to go .

Your employees will learn...

...how to give all of your clients the kind of service that theyll want to comeback for including:

relaxing facialsfashionable hairstylesbeautiful styleinvigorating massageexceptional customer service second to none.

0800 29 29 29

www.kiaoramai.co.nz


5/36HITO MAGAZINE | ISSUE 1 | PAGE 1

COVER STORY

Hairdressings future stars were on

display at the 2010 HairdressingIndustry Training Organisation (HITO)

Awards, held in Christchurch.

HITO CEO Erica Cumming said the

Awards are a great opportunity to

celebrate success and sneak-a-peek

at future hairdressing leaders.

The prestigious Apprentice of the

Year Award is always hotly contested,

and propels the winner into the

hairdressing limelight. Kate Coxheadfrom Rodney Wayne Hamilton was

awarded first Runner up, and HITO

Apprentice of the Year 2010 went to

Emily Frew from Biba Boutique Salon

in Auckland.

Emilys drive, passion and overall

creativity single her out as someone

to watch. She always gives 110% and

throws herself into everything she

does. In hairdressing you need to

keep learning and challenging yourselfall the time, and Emilys drive and

motivation will help her rise to the

top and become one of the best,

says Erica.

When accepting her award Emily

said she had the goal of winning theApprentice of the Year Award posted

on her mirror all year, and was thrilled

to have achieved it.

Reremoana (Moana), from Hair Scene

Hair and Beauty in Whangaparaoa, was

awarded the Jasmine McBeth Memorial

Scholarship. This Scholarship goes to

the apprentice whose commitment and

passion has allowed them to aim high

and achieve their goals.

Jasmine was passionate about

becoming a hairdresser and wouldnt

let any obstacles get in her way. I

was inspired by Jazzs story, and felt

an immediate connection with her,

says Moana.

The Awards also celebrated the

achievements and commitment of the

tutors and salons that are ensuring that

the future of hair is in good hands.

Reds Hair in Pukerua Bay won theHITO Training Salon of the Year. Erica

Cumming says Reds has developed a

real culture of training and professional

development, and are an example

to salons all over the country of why

investing in training makes sense.

Reds has fully embraced training.

They are passionate about it and know

the benefits it provides both staff and

clients. Their efforts are helping ensure

hairdressing is viewed as a respected

and professional industry, says Erica.

Runner-up Training Salon of the Year

2010, Ursula Harris Hair Design also

won the Supreme Salon and on the

following night, the Urban Styling(Senior) at Supreme Hair Design Awards.

Innovative Manawatu educator Chris

Lethbridge took out the Hairdressing

Tutor of the Year title. Chris is the

Head Tutor and Head of School

at The Hairdressing College. Erica

Cumming says that the Award is

testament to Chriss commitment to

training and her ability to motivate and

inspire learners.

Another Award presented on the night

was the Hairdressers in Training

Photographic Competition, which was

won by Valeria Lenskaia.

ONE SATURDAY NIGHT IN CHRISTCHURCH BROUGHT THE INDUSTRY TOGETHER TO CELEBRATE ACHIEVEMENTIN BOTH BUSINESS AND TRAINING. THIS ISSUE OF FORMA SHOWCASES THE WINNERS AND THE NIGHTS EVENTS

HITO AWARDS2010 INDUSTRY AWARDS

QUOTE:WHATANAMAZ

ING

NIGHT-ITMADEMEPROU

DTO

BEAHAIRDRESSER!


6/36PAGE 2

Biba apprentice Emily Frew won the HITO 2010 Apprenticeof the Year Award, her boss Belinda Watson took out the

LOreal Entrepreneur of the Year, and Biba won the Kitomba

Business of the Year Classic (an award recognising business

excellence amongst medium sized salons).

Emily says the period since she won the Apprentice of the

Year title has been a real whirlwind.

It was really exciting going back to the salon and sharing

our success with the team and clients. The trophies are all

on display and theres a real buzz in the salon.

Emily says since winning Apprentice of the Year she hasgrown in confidence, and feels that her team members

and clients have more confidence in her also.

Emily is always setting herself goals and nowhere was this

more evident than when she accepted her award and told the

audience that she had the goal of winning the Apprentice of

the Year posted on her mirror all year!

Emily has now turned her focus to completing her final

units and becoming qualified. She has achieved this goal

and now had her National Certificate in Hairdressing. In the

longer term she says she would like to do well in a creative

or photographic competition, and has NZARH competitions

and the LOreal Colour Trophy in her sights!

She also intends to travel to next years Hair Expo in Sydney,

and was delighted when she found out that the Apprentice

of the Year gets their flights and accommodation paid for by

Lreal and free admission worth $2000!

As part of her prize Emily also received a $700 contribution

towards a pair of Toyo scissors.

EMILY FREWBiba

QUOTE:IMEXCITED

ABOUTTHEPOSSIBILITYO

F

REPRESENTINGAPPRENT

ICES

THE COMPETITION FOR THE HITO APPRENTICE OF THE YEAR 2010 AWARD WAS CLOSE RUN BUT THE NIGHTBELONGED TO BIBA IN MORE WAYS THAN ONE. EMILY FREW SCOOPED THE TOP APPRENTICE AWARD

NATIONAL WINNER EMILY FREW AND RUNNER UP KATE COXHEAD



EMILY FREW

HITO APPRENTICE OF THE YEAR 2010


8/36PAGE 4

MOANA RIDDELL

JASMINE McBETH MEMORIAL SCHOLARSHIP 2010



Whangaparaoas Reremoana Riddells commitment and

passion shone through at the HITO Awards.

Reremoana (Moana) was awarded the Jasmine McBeth

Memorial Scholarship at this years HITO Annual Awards.

This Scholarship goes to the apprentice whose commitment

and passion has allowed them to overcome the odds and

achieve their goals. The winner receives $3000 as a training

and development scholarship, and a $1000 pair of specially

fitted scissors from KJ Scissors.

Moana, who is an apprentice at Hair Scene Hair and

Beauty, says receiving the Jasmine McBeth Scholarship is a

huge honour.

Jasmine was passionate about becoming a hairdresser and

wouldnt let any obstacles get in her way. This is something

I can definitely relate to! I was inspired by Jazzs story and

felt an immediate connection with her because of our shared

passion for hairdressing and our determination to make it

into a career, said Moana.

Moana was never in any doubt that a career in hairdressing

was for her.

Hairdressing is more than just a job its what I have always

wanted to do. Its who I am.

Moana says the Scholarship will help her on her career path

and increase her confidence.

Its not about the money, but the ability to use the scholarship

to train, further my knowledge and get my name out there.

A good example of Moanas commitment to hairdressing was

her decision not to make herself available to go to Germany

with the New Zealand Under 19 Womens Lacrosse Team.

I knew I wouldnt be able to do my apprenticeship and train

with the Lacrosse team so I decided to put my energy and

focus into my apprenticeship .

Moana is on the local North Shore Hairdressing Training

Regional Advisory Committee and really enjoys this role.

Its great to be able to have a say on issues and have my ideasconsidered and listened to. Its really rewarding to be able

to help out other apprentices if they are having troubles,

said Moana.

MOANA RIDDELLHair Scene

QUOTE:HAIRDRESSING

IS

MORETHANJUSTAJOB.

ITSWHATIHAVEALWAYS

WANTEDTODO.ITSWHOI

AM

ON SATURDAY 16 OCTOBER 2010, MOANA RIDDELL NOT ONLY RECEIVED HER AWARD BUT ALSO JOINED THEJASMINE MCBETH MEMORIAL SCHOLARSHIP FAMILY

THE JASMINE MCBETH MEMORIAL SCHOLARSHIP FAMILY IS GROWING


10/36PAGE 6

QUOTE:ITSALLABOUT

TAKINGTHETRAININGBAC

K

TOTHESALONFLOOR

HITO TUTOR OF THE YEAR 2010 FUELS THE PASSION FOR HAIRDRESSING WITH HER STUDENTS

Innovative Manawatu educator Chris Lethbridge took out

the HITO Tutor of the Year 2010 title at the Hairdressing

Industry Training Organisation (HITO) national awards on

16 October 2010.

Chris is the Head Tutor and Head of School at The Hairdressing

College. The college operates over three sites, one in Cuba

Street Palmerston North, one in The Square Palmerston

North and the third in Courtney Place Wellington.

HITO CEO Erica Cumming says that the Award is testament

to Chriss commitment to training and her ability to motivate

and inspire learners.

Chriss key strength lies in teaching by example and always

modeling best practice teaching skills, says Erica.

Chris says that her approach to hairdressing training has

changed dramatically in the 14 years she has been tutoring.

When I first started my focus was on delivering the right

information and theory. Although this is very important,

what I have come to realise is the need to take hairdressing

back to the salon floor and make it as holistic as possible,

says Chris.

To do this Chris has worked with local salons to introduce

a highly successful buddy system. This is giving students

great real life salon experience, and has helped students

fully understand salon expectations.

Chris has also written training materials to help standardise

training delivery across The Hairdressing Colleges team of

tutors, and has developed study guides for all students.

I have had an amazing working life in hairdressing and want

to continue to pass on what I consider to be a wonderful

opportunity to those that wish to enter this rewarding

industry, says Chris.

Its really important to know the theory but ultimately the

more hands on and practical the training is, the more engaged

the students are. Its about taking the training back to the

salon floor and making it as holistic as possible, says Chris.

CHRIS LETHBRIDGE

CHRIS LETHBRIDGEThe Hairdressing College



CHRIS LETHBRIDGE

HITO TUTOR OF THE YEAR 2010


12/36PAGE 8

HITO TRAINING SALON OF THE YEAR 2010

FLEUR JAMES AND JANINE JANSEN REPRESENTING REDS HAIRDRESSING



QUOTE:TRAININGIS

ANINVESTMENTFOR

THEFUTUREFORBOTHTH

E

SALONANDTHEINDIVIDU

AL

EXCEPTIONAL TRAINING AND GOAL SETTING PUT REDS ON TOP AND PUKERUA BAY CELEBRATES THE NEWS

Reds Hair in Pukerua Bay has won a national award for itscommitment to training and professional development.

Reds was the 2010 Hairdressing Industry Training

Organisation (HITO) Training Salon of the Year. This award

is presented to a salon that has exceptional training

characteristics and a commitment to excellence in training

and professional development.

HITO CEO Erica Cumming says Reds has developed a real

culture of training and professional development, and are

an example to salons all over the country of why investing in

training makes sense.

Reds has fully embraced training. They are passionate about

it and know the benefits it provides both staff and clients.

Their efforts are helping ensure hairdressing is viewed as a

respected and professional industry, says Erica.

Reds is owned by Diana Beaufort. In her 17 years at Reds she

has personally trained her entire team.

Reds training programme focuses on more than just

hairdressing it also addresses personal goal setting and

communication skills. Diana Beaufort has developed her

own consultation and customer service manuals, as well as

an innovative Reds Passport that is used in conjunction with

HITO training.

We have a two hour in-salon training session once a week

and all trainees are paid to attend. I have employed an

independent trainer to assist with my training programme

to ensure that our apprentices get the most out of each

session. I have a mentoring system to buddy up my senior

stylists with apprentices so they get ongoing support on the

floor all day, every day, says Diana.

Training is an investment in the future, for both the salon

and the individual. You need to invest in your team and it

will pay off long term, says Diana. I value my team and domy best to reward them through superior training, incentive

schemes, flexible hours and lots of coaching and support.

THE REDS TEAM CELEBRATES (DIANA BEAUFORT FAR RIGHT)

REDS HAIRDRESSINGPukerua Bay


14/36PAGE 10

NZ PROTGPROGRAMMELAUNCHES

THE FIRST NEW ZEALAND PROTGPROGRAMME BRINGS TALENTEDAPPRENTICES TOGETHER AND

SHOWS THE EXCEPTIONAL TALENTIN SALONS

The Protg Programme is an opportunity

for the next generation of hairdresser to

show their creativity and styling skills to

create a fashion forward editorial look to

be published in Trade magazine.

This was an opportunity for apprentices

to work alongside industry mentors to

produce a total concept look to a high

end photographic result!

The first step was for the apprentices to

impress the mentors with their inspiration

and ideas showcased in an outstanding

mood board presentation. The mood

board presentation was to be a total

concept idea for an editorial photographic

image. Apprentices had to ensure that

hair, makeup, styling were all showcased

on the moodboard.

From over 79 entries, the judges whittled

this down to the final six apprentices.

These six then travelled to Auckland on

Sunday 31st October to produce their idea

for a photographic shoot with experts

to produce their look on a professional

model using a fashion photographer.

After a long, tiring and exciting day the

final 6 photographs were taken and the

final judging began.

At the award ceremony in Auckland, the

six finalists were each awarded with bags

containing $2,500 worth of products

and a ticket to next years Hair Expo in

Sydney. All the finalists except Valeria

Lenskia were at the awards but Valeria

had been so determined to participate

that she actually checked herself out of

hospital for four hours to do the photo

shoot, but had to go back before the

awards ceremony.

The overall winner was Sophie Touch and

her winning image is now on the cover

of TRADE magazine. Inside there is also a

main feature with the other five finalists.

Sophie also gets flights and accommodation

in Sydney as well as her ticket to the Hair

Expo next year.

CONGRATULATIONS TO ALLSIX FINALISTS!

WINNER SOHPIE TOUCH (KENSINGTON IN AUCKALND) AND HER MENTOR GRANT BETTJEMAN

CHOOSING THE MOODBOARDS

BIDDI KING & JASON DAVIES

DOMINIQUE WHITTAKER & IAIN SMITH

KRISSY LEE PEARCE & MICHAEL BEEL

PROTEGE PROGRAMME 2010



HERE ARE A SELECTION OF THE TOP MOODBOARD APPLICATIONS.WILL THIS INSPIRE YOU TO TAKE PART IN THE NEXT PROTG PROGRAMME IN 2011?

GALLERY


16/36PAGE 12

Up-and-coming Dunedin hairdresser Laura Simpson is Londonbound after winning gold at national finals of the WorldSkills

hairdressing competition.

Laura competed against 10 other apprentices at a

grueling three-day hairdressing competition in Christchurch

in September. Her win means she will now join the

New Zealand Tool Blacks team and compete at the

International WorldSkills final in London next year.

Laura says this years regional and national WorldSkills

competitions were completely different to anything shes

ever done.

WorldSkills is not about coming up with a normal commercial

look, but doing something totally different and floaty. You

learn new techniques that open up your eyes to a totally

different look and way of doing things. Once you get the hang

of it its amazing what you can create, says Laura.

Laura says that competing at the national hairdressing finals

was an amazing and inspiring experience.

Everyones work was so different. There were so many

different looks and interpretations. All of it was at such a high

standard! I just had to focus on what I was doing and try to

block everything else out! says Laura.

Between now and when she goes to London Laura will

practice, practice, practice! She will also take part in two

team building camps with her WorldSkills Tool Black team

mates, who come from industries as diverse as bricklaying,

cooking and plumbing.

I really enjoyed being able to meet apprentices from different

trades during the national finals. It will be great getting to

know my teammates better and being part of a team that does

our country proud in London, says Laura.

When she gets back from London Laura says she would be

really keen to pass on her knowledge and teach others the

WorldSkills techniques.

WorldSkills training teaches you so much Id definitely

recommend it. Its inspired and motivated me. It is definitely

one of the best things I have ever done, says Laura.

LAURASIMPSONLaura is off to London in 2011

WORLDSKILLS GOLD WINNER, LAURA SIMPSON

NIQ JAMES, STEPHANIE (BRONZE), LAURA (GOLD) AND DENEICE (SILVER)

WORLDSKILLS 2011



Niq James goal of having a NZ hairdressing apprentice

at next years WorldSkills competition in London is a step

closer following Lauras Simpsons win at the national

WorldSkills final.

Niq knows more than anyone in New Zealand about what

Laura will need to do to succeed in London. Not only has

Niq received WorldSkills training himself, but he was a judge

at WorldSkills Switzerland and will also be the Kiwi judge

in London.

Lauras key strength at the national final was that she

was very good across all the disciplines. Although some

competitors were stronger in some areas, Laura was consistent

throughout, says Niq.

Lauras challenge now is to raise her skills to the International

WorldSkills standard. To do this she will need to learn all she

can from trainers across the disciplines, says Niq.

As well as organising training with some of New Zealands

best trainers, Niq is arranging training for Laura with

two hairdressers from Finland who both have WorldSkillsexperience. Niq also hopes to fly Laura to Sydney to attend a

training session for Australian WorldSkills finalists which will

be given by the WorldSkills expert from the UK.

Niq and HITO are already planning next years regional

WorldSkills competitions, which will be held in May in six

regions. In the lead up to these competitions there will be

training sessions for interested apprentices to begin to

become WorldSkills-trained.

According to Niq exposure to WorldSkills training gives you

a thorough understanding of the principles of manipulating

and moulding hair.

Being WorldSkills-trained helps you look at hair differently. It

changes your focus from just concentrating on the final product

to developing a detailed understanding of the process.

Theres a lack of international competition work for young

hairdressers in New Zealand, so its really important to expose

the next generation of hairdressers to new and different

skills. I would like to see WorldSkills become a central part of

the apprentice competition calendar, says Niq.

A key challenge for HITO and the industry is raising the $25,000

required to have New Zealand hairdressing represented in

London. HITO is committed to having an apprentice compete

but needs the support of industry to make it happen. Niq isthrowing his support behind the cause and has pledged a

percentage of the money he makes from education to HITOs

WorldSkills Fund. To support HITOs WorldSkills Fund by

helping with fundraising please contact HITO.

Just think, if every salon donates the proceeds from just one

cut and blow wave to the fund, we can ensure that Laura can

get to London in 2011.

Call now if you are able to help get Laura to London by

contacting HITO on (04) 499 1180 and watch out for a special

fundraising website.

NIQ JAMES

CAN YOU SUPPORT?


18/36PAGE 14

TRAININGTHE TRAINERLEARNING THE SKILLS NEEDED TO BE SUCCESSFUL IN WORLDSKILLS IS BOTH COMPLEX AND CHALLENGING

ENROLL NOW AND JOIN THOSE WHO WILL BE TRAINING THE NEXT WORLDSKILLS CHAMPION

WORLDSKILLS TRAINING 2011

In 2011, HITO is arranging four WorldSkills Train the Trainer

workshops around New Zealand for those who are committed

to train the next WorldSkill competitors.

This workshop will provide a general overview of the

competition and the principles behind WorldSkills. It focuses

on the practical skills of the cut, colour and blow wave in

preparation for the conversion.

These will be a fantastic days packed full of inspiration and

new skills for you to learn.

This training has proven to enhance competition skills, with

industry leaders commenting on the WorldSkills inuence

on top work at the NZARH Competitions. This work will also

hone your fnishing skills and in general your capabilities as

a top hairdresser and trainer.

The training workshops will be run by Niq James, who is

currently the National Skills Expert in Hairdressing for

WorldSkills New Zealand. Niq brings his immense experience

to the training, having judged at an international level in

WorldSkills.

All attendees will receive:

High quality mannequin

Training workbook

Practical training tips

Attendees need to bring:

Scissors (including thinning) and razor

Blow waver, selection of radial brushes

Colouring products: base of 4/6/8 and perhaps some

brighter colours. Photos on the HITO website may be an

indicator of what is needed

Styling products

Tint brushes, bowls, foils, powder lightener and a mixture

of developers.

All training sessions will run from 9:00am - 5:00pm.

You can enroll by calling Rob on (04) 499 1180 or visit

www.hito.org.nz/WorldSkillsTraining.aspx or complete the

application form opposite and send it to HITO.

The total cost for each session is $250.00 and payment

can be made to HITO by cheque or credit card.


20/36PAGE 16

WHAT IS IT THAT MAKES WORLDSKILLS SO INSPIRATIONAL? ITS ALL ABOUT LEARNING NEW SKILLS,COMPETING NATIONALLY AND INTERNATIONALLY AND BEING RECOGNISED FOR A LOT OF HARD WORK

WORLDSKILLS



WORLDSKILLS 2010


22/36PAGE 18

KiaOraMai (loosely translated as Gidday and welcome to

our place) is not your usual customer service programme.

Its essence is a focus on lifting service skills at all levels

of business through delivery of uniquely Kiwi service.

Great business service wins hearts - and the wallets attached

to them.

Over the past couple of years more than 100 Kiwis have won

an Awesome Service Award for using this avenue to their

customers hearts.

Working in a wide variety of businesses spread across an

array of industry sectors they have been nominated for an

Awesome Service Award by impressed clients and customers,

and then selected by Auckland Chamber of Commerce chief

executive Michael Barnett as winners.

Sponsorship of the Awesome Service Awards by KiaOraMai

completes a virtuous circle: KiaOraMai equips staff to

provide inspirational customer service. The Awesome

Service Awards reward them for doing so.

Launched by Prime Minister and Minister for Tourism,

John Key, in 2009 it has been rolled out across New Zealand

- endorsed by mayors, Regional Tourism Organisations and

Chambers of Commerce, and those who have participated

in the programme.

KiaOraMai conveys a strong sense of bringing the very best of

Kiwi attitude to every level of customer contact.

The programme, which hinges around a one day workshop,impresses participants.

Auckland International Airport operations officer, Papaterai

William, says his KiaOraMai workshop was amazing.

It was way beyond expectation each session was very

informative and helpful in so many ways. It helped me realise

how important customers are and has given me an ability to

create empathy statements to ease passengers/customers in

ways that will make them feel wanted

KIAORAMAIWelcome to our place

GREAT BUSINESS SERVICE WINS HEARTS - AND THE WALLETS ATTACHED TO THEM.

CHRISTCHURCH APPRENTICE IS ONE OF THE FIRSTTO BE KIAORAMAI QUALIFIED

Christchurch Hairdresser Alesha Brehaut is one of the first hairdressers in the country to be awarded

the KiaOraMai certificate.

KiaOraMai is a training programme designed to lift customer service experiences throughout

New Zealand. It takes about four months to complete, and is all about creating great relationships

with customers.

Alesha, who works at Hairtrix, believes the programme taught her a lot about how to provide great

customer service. Were a service industry and its really important we provide the kind of service

people want to come back to, says Alesha. Alesha says the course has made her more confident when

talking about New Zealand and our culture.

Theres going to be heaps of tourists in New Zealand for the Rugby World Cup. Now Ive done the

course Ill be much more confident talking to these tourists about where things are and whats really

good to do in different areas. Before I did the course I didnt know much at all about the North Island!

says Alesha.

It was good to hear people from other industries talking about their customer service experiences,

and working together to come up with strategies for dealing with different scenarios, says Alesha.

Now that Alesha has completed her KiaOraMai certificate she is focusing her attention on finishing her

final units so she can complete her National Certificate in Hairdressing (Professional Stylist).

For more on KiaOraMai go to www.hito.org.nzJADE HERSOM

EMPLOYERS



AWESOME SERVICEGreat customer service deserves applause

GREAT BUSINESS SERVICE WINS HEARTS - AND THE WALLETS ATTACHED TO THEM

The best hairstylists develop a close rapport with their clients. They listen carefully,

give advice, and then deliver a great new look.

Recently Jade Hersom of Zentra Hair Design in Hamilton did this brilliantly for an

11 year old wanting to change her hair style for the first time.

Her mum was so impressed with the trouble Jade went to that she nominated her

for a KiaOraMai Awesome Service Award, and Auckland Chamber of Commerce

chief executive Michael Barnett judged her to be the December award winner.

Read about Jades awesome service at www.awesomeservice.co.nz

Its an excellent example of how great customer service wins hearts and wallets.

To find out about inspirational Kiwi customer service training go to www.kiaoramai. co.nz,

and to salute someone in business for giving you exceptional customer service go to

www.awesomeservice.co.nz and nominate them.

Lynne James who owns Hair Expressions hair salon was

nominated by a customer who wanted to thank her for her

ever cheery nature and the care she shows her clients.

Colette Lang explains:

Lynne manages and works alone in her salon in Levin.

She treats all her clients in a very caring and attentivemanner that makes me feel like a special queen.

She always sends a text to remind me of my appointment

the day before.

Lynne always asks and listens carefully to what each client

would like to achieve and her advice and recommendations

are spot on. She always offers a drink with special choci

biscuits. Nothing is ever too much and this special lady

shines with her positive attitude that is contagious.

Congratulations Lynne James of Hair Expressions - a worthy

winner of an MYOB Awesome Service Award!

LYNNE JAMES

LYNNE & NOMINATING CLIENT COLETTE LANG

JADE HERSOM

Great service and a positive attitude can make thedifference between one visit or a loyal customer


24/36PAGE 20

SAVE BIG WITH THE

HITO STUDENT ID CARDAs a HITO apprentice, you can now benefit from all of the student

discounts that full time students have with the new HITO Student ID Card.

If you are on a HITO programme, are a NZ resident or citizen and have

paid all of your HITO fees, you can apply for this card that gives you

discounts on a wide range of products, services and fares in New Zealand.

The card costs only $20 and you can download the application form from

the HITO website. Start getting those discounts now!

www.hito.org.nz/Studentcards.aspx

GET READY FOR NEWHITO SERVICES IN 2011

HITO NEWS

HITO is bringing our website into the

next century in 2011. There are going

to be a huge amount of new features

that schools, apprentices, trainees,

employers and training providers

will be able to take advantage of.

Services include:

A new look and feel making it

easier to find what you need

quickly and easily

A brand new job vacancies board

to help bring apprenticeship seekers

to salons looking for apprentices

Personalised logins for trainees and

apprentices to view their current

progress against their apprenticeship

or training programme

Secure and personalised logins for

training providers and assessors/

verifiers to enter assessment results

School logins so that Gateway

schools can register students directly

with HITO without all of the tedious

paperwork

An all new online store where you can

download and order forms, training

materials, videos and applications.

2011 is also going to be a huge year for

online learning and training resources.

We will be producing a wide range

of online video training materials to

make sure that all of our apprentices

and trainees can have instant online

access to the answers to any of the

questions that might come up during

their programmes.

There will be a new competition and

a new award category for the AnnualAwards which will be held in Auckland

on 20 November.



STEPHS WINNINGWAYS CONTINUE

Stephanie is also the Auckland region

HITO Apprentice of the Year (a title she

also won in 2009) and won bronze at the

national WorldSkills final.

At the Supremes Stephanie won the

NZARH Apprentice Styling Award and

NZARH Total Concept Award. Stephanie,

who was the Auckland regional finalist

in the day style and hair up categories,

had 45 minutes to produce what was tobe her winning style.

To prepare for the competition

Stephanie had five blow-drying sessions

with her model to get the look she was

after. Her model then joined her down in

Christchurch for the competition.

Her preparation on the morning of the

Supremes was supported by some of

her Bettjemans colleagues who were in

Christchurch for the Industry Awards.

As well as helping her with make-up Stephanie says they were great at

keeping her calm!

My style was inspired by the techniques I

learnt during WorldSkills. It definitely had

a WorldSkills twist to it, says Stephanie.

Stephanie says that WorldSkills training

has been great for her confidence.

WorldSkills is life changing for your skills

as a hairdresser. You learn things that

youd never pick up in a salon. Youve

got to give it a go! I am making all our

apprentices do WorldSkills next year - I

am going to train them! says Stephanie.

To learn how to train people in WorldSkills

techniques Stephanie and the other

WorldSkills place-getters (Laura Simpson

- Gold and Deniece Walters - Silver) will

participate in a training session with

WorldSkills expert Niq James.

Stephanies win at the Supremes capped

off a very big weekend for her salon,

Bettjemans. At the HITO and Kitomba

NZARH Business Awards the previousnight Bettjemans won the 2010 Kitomba

New Zealand Salon of the Year, the

Kitomba Business of the Year (Grand),

and the Salon HQ Excellence in Marketing

Award. Bettjemans Stylist Sasha Lenskaia

also won the Schwarzkopf BusinessStylist of the Year, and his daughter and

co-worker Valeria Lenskaia won the HITO

Hairdressers in Training Photographic

Competition.

QUOTE:MYSTYLEWAS

INSPIREDBYTHETECHNIQ

UESI

LEARNTDURINGWORLDSK

ILLS

GRANT BETTJEMAN & STEPHANIE WINTER

STEPHANIE WINTER CEMENTED HER POSITION AS A FUTURE STAR OFNEW ZEALAND HAIRDRESSING AFTER WINNING THE OVERALL APPRENTICETITLE AT THE NZARH SUPREME AWARDS


26/36PAGE 22

ARNA IS THE PEOPLES CHOICEArna works at Surrender Hair-Design &

Beauty where she has just completed her

1st year of her apprenticeship.

She is over the moon to take this years title

HITO Hairdresser in Training Photographic

Competition Peoples Choice Award.

Arna is ready for that new direction and

passion that keeps her motivated in the

work and services that she provides.

Arna was taken on after completing her

1st year full time class by Surrender Hair-

Design & Beauty and signed up with the

team before the end of that year to go on

to take up an apprentice in her 2nd year.

Arna also took out top student along the

way and was one of the first to complete

and gain extra credits for her third year

already. Arna is a very talented young

lady of 22 who works hard and loves the

challenge each day. She thrives on all the

training which is thrown at her.

Thank you to the large number of salons

who responded to the letter HITO sent

about the proposed changes to the

qualifications. We have been heartened

to receive such a high level of feedback

including those who took the time to

phone or write letters.

HITO has submitted a report to NZQA

about their proposal for change. Some of

the proposed changes outlined by NZQA

would allow all qualifications to be gained

through a variety of pathways including full

time study as well as on the job which could

have put the final assessments at risk.

Your responses clearly identified that there

is a desire to retain the two final units

(2757 & 2759). HITO has in excess of 2000

signatures requesting to retain the finalunits in the national qualification at level 4.

The retaining of units that can be assessed

only in the workplace (not by providers)

has been supported by other industries

across many different sectors however

hairdressing was certainly one that has

been raised by Business New Zealand and

the Industry Training Federation.

As indicated in the letter sent there had

been feedback that some providers were

seeking to offer a qualification without the

two final units which would have resulted

in the issuing of a qualification at level 4.

While some providers are seeking to

offer a programme that would result in

learners gaining a level 4 qualification

through full time study, these providers

are also supportive of the hairdressing

industry retaining the final units but in a

separate qualification. For any of this to bedetermined there will need to be ongoing

consultation and negotiations.

HITO is committed to working with

industry to determine what, if any,

change will be required to the current

qualifications. To do this we will be in

touch with you to gain employers and

industry stakeholders view of what skills

and knowledge that a potential staffmember would have if they completed a

full time programme. This will allow HITO

to work collaboratively with providers to

develop a course that meets the needs of

industry and the learners.

Rest assured that this work will not

diminish the current apprenticeship

programme. HITO remains committed to

supporting employers and apprentices

learning on the job and to ensuring

industry continue to assess the final

standards in the national qualification.

HITO THANKS YOU ALL

NEWS



QUOTE:IAMDETERMIN

ED

TOMAKEJASMINEANDHE

R

FAMILYPROUD

MOANA DOINGJASMINE PROUD

2010 Jasmine McBeth Memorial Scholarship recipient MoanaRiddell says she still cant quite believe shes won.

The time since the Awards has gone by so fast its incredible,

says Moana, a first year apprentice from Hair Scene Hair and

Beauty in Whangaparaoa.

Everyone is just really happy for me. My boss Linley put up a

huge banner in the salon celebrating my win, and clients are

always congratulating me. Ive even been interviewed by the

local newspaper! says Moana.

Since winning the Scholarship Moana has met with Jasmines

parents to learn more about Jasmine and her story.

I got to learn all about Jasmine and what the Scholarship

meant to her. She was an amazing person and talking with

her parents has really inspired me to get the most I can out

of the Scholarship, says Moana.

Even before meeting Jasmines parents Moana says she felt a

connection with Jasmine.

Jasmine was passionate about becoming a hairdresser and

wouldnt let any obstacles get in her way. This is something

I can definitely relate to! Since first learning about Jasmine I

felt an immediate connection to her, maybe because of ourshared passion for hairdressing and our determination to

make it into a career, says Moana.

Moana says winning the Scholarship will help her on her

career path and increase her confidence.

Its not about the money, but the ability to use the Scholarship

to train, further my knowledge and get my name out there.

I am still thinking about how to use the money best. Whatever

I end up doing I am determined to make Jasmine and her

family proud! says Moana.

MOANA & LINLEY (EMPLOYER)

KARENZA (HITO) & MOANA


28/36PAGE 24

APPRENTICE JOURNEYS

ARDITA RAKOVICA



Arditas creativity, drive and passion

to be the best make her a risinghairdressing star.

Originally from Kosova, Ardita

moved to New Zealand knowing very

little English. Unable to pursue her

childhood dream of being a dancer,

Ardita recognised that she could

realise her artistic dreams through

hairdressing.

When I came to New Zealand, dancing

wasnt really a possible career optionand music, my other passion, was

also a difficult career to pursue here.

I decided that hairdressing was a great

way for me to be creative and have a

career I could be passionate about,

says Ardita.

Ardita was offered an apprenticeship

after working as a model in a salon

and has blossomed in hairdressing.

I never knew I would be good at thisbut I was given a chance and took it and

have loved it. As an apprentice youre

always learning new techniques, and

learning about different hair. There

are so many different types of hair out

there its crazy!

Arditas salon holds training sessions

for apprentices every Wednesday.

In each training session a different

stylist teaches us new techniques and

styles. Even though Ive now graduatedfrom my apprenticeship, I still go to

some of the training sessions as you

always need to be learning in this

industry if you want to succeed.

I am a competitive person and love

competition work. The great thing

about hairdressing is that theres

always another competition and

always something new to get involved

in. Competitions give you the chance

to work with amazing people such as

photographers, make-up artists and

models. Even if you dont win, you

learn so much.

Ardita believes that to be a greathairdresser you need to be dedicated,

committed to customer service, have

the right attitude and be able to keep

learning every day.

ARDITA RAKOVICAAn apprentice journey is only the start

QUOTE:HAIRDRESSING

IS

AGREATWAYFORMETOB

E

CREATIVEANDHAVEACAR

EER

ICANBEPASSIONATEABO

UT

ARDITAS JOURNEY AS AN APPRENTICE IS NOW OVER AS SHE QUALIFIED, BUT HER HAIRDRESSING JOURNEYAND HER CONTRIBUTION TO HAIRDRESSING CONTINUES

ARDITA RECEIVING HERINTERNATIONAL PROFESSIONALSTANDARDS NETWORK CERTIFICATION


30/36

APPRENTICESHIPS BOOST YOURBOTTOM LINE - FACT!

Its a fact! Research shows that salons benefit financially from HITO apprenticeships within a relatively short timeframe.

Research by the New Zealand Institute of Economic Research (NZIER) measured the return on investment (benefits versus

costs) of a HITO apprenticeship in six different salons. At four of the six salons, employing an apprentice was profitable in

year one. In the other two salons, it was profitable by year two. Overall, the research showed that as long as the apprentice

stays with the salon for two or more years, employing apprentices is profitable. The longer the apprentice stays, the greater

the financial return to the salon.

Learning new skills means that

over time apprentices can:

do more tasks

work to a higher standard

work more quickly.

By freeing up stylists, HITO

apprentices also boost the

productivity of other staff in

the salon.

INCREASED SALONPRODUCTIVITY NON FINANCIALBENEFITS

At HITO were committed to the success of ourindustry. Thats why we asked the NZ Institute ofEconomic Research (NZIER) to examine the impactof apprenticeship training on salon success.Their results were conclusive.

They measured the return on investment (ROI)for six different salons, and found that all six hada positive ROI after 1 2 years.

In fact the longer the apprentice stays the greater thenancial return. This is because apprentices boost theproductivity of your other staff by freeing them to domore protable work.

THERES A SAYING THAT GOES,IF YOURE NOT GROWING,YOURE DYING AND THAT COULDNTBE TRUER IN THESE CURRENTECONOMIC AND COMPETITIVE TIMES.

IN SHORT, GROWING AN APPRENTICE,

MEANS GROWING YOUR PROFITS, WHICH

MAKES FOR A GROWING BUSINESS.

All salon owners interviewed in

the research thought there were

many benefits which make having

an apprentice worthwhile.

These include:

Succession planning

Having apprentices at different

stages enables salons to

accommodate a range of tasks,

and to replace staff who leave.

Moulding home-grown staff

The apprenticeship allows the

salon to create stylists immersed

in the salons culture and values.

Youthfulness

Salon owners valued the

apprentice energy and vibrancy;

new ideas; ability to keep stylists

on their toes; and ability to attract

younger clientele to the salon.

Right from the start apprenticesfree up stylists by doing thingslike shampooing and cleaning.Over time apprentices take onmore tasks (like foiling) and thisfurther frees up stylists. Lateron in the apprenticeship, the

apprentice directly generatesrevenue by having their owncolumn.

INCREASED SALONREVENUE

WANT TO KNOWMORE?

HITO has created a brochure whichwill be delivered to industry soon.

For more information aboutthis report, and to learn moreabout gaining the most fromapprenticeships, contact yourHITO Sales & Liaison Manager ordownload the full report from ourwebsite www.hito.org.nz

ITS ALL

ABOUT

GROWING

YOUR

BUSINESS

EMPLOYERS

PAGE 26


31/36


32/36PAGE 28

CHAMPION/HITO TRAINING SALON RUNNER UP 2010

URSULA HARRIS



URSULA HARRIS

A top training employer and championFROM HITO CHAMPION TO RUNNER-UP HITO TRAINING SALON OF THE YEAR 2010 TO SUPREMES URBANSTYLING (SENIOR) CHAMPION TO NZARH SUPREME SALON 2010, URSULA HAS HAD A SPECTACULAR 2010

QUOTE:APPRENTICESH

IPS

JUSTWORK.THEREARESO

MANY

BENEFITS,THECLIENTSGE

T

BETTERSERVICEANDSTA

FFARE

MOREMOTIVATEDANDCONFIDENT

Ursula has owned Ursula Harris Hair

Design or nearly 4 years and has

always had apprentices on board.

All o Ursulas 11 sta are either trained

or in training. She currently employees

fve apprentices.

All my senior sta are ully qualifed

and those that arent qualifed are doing

an apprenticeship. I wouldnt have it

any other way.

Apprenticeships just work. I know they

work. There are so many benefts the

work is better, the clients get better

service, and sta are more motivated

and confdent.

The best way to get senior stylists that

ft with your culture and structure is to

take on apprentices and develop them

into senior stylists yoursel.

Having apprentices makes business

sense as it means I dont have to pay

senior stylists to do jobs such as

shampooing and colouring. Instead,

they can ocus on the value added

stu.

I really love to teach and watch them

grow. I love an apprentice with a good

attitude. I can teach them anything.

I always knew I loved to teach and its

great being able to do it every day.

By providing a salon where training

happens I am helping keep my sta

motivated. My apprentices are always

learning and I get a thrill out o

supporting them.

Training your sta can be hard work

but it is defnitely worth it.

Clients get a kick out o watching an

apprentice grow and develop their

skills. They start o as someone who

washes their hair and by the end o it

they have become their stylist.

I there were no Trade Certifcate

there would be no benchmarks. HITOs

support ensures there is quality and

consistency across the industry.

RUNNER-UP HITO TRAINING SALON OF THE YEAR 2010 NZARH SUPREME SALON 2010


34/36PAGE 30

ALREADY QUALIFIED? GO GLOBAL

HITO HAS BEEN WORKING CLOSELY WITH OTHER COUNTRIES AND CAN NOW OFFER YOU INTERNATIONALRECOGNITION OF YOUR NZ HAIRDRESSING QUALIFICATION

Years of negotiations paid off at the

end of November with the awarding ofinternational certificates to some of New

Zealands top hairdressers.

Amongst the inaugural recipients at

the November ceremony were 2010

New Zealand Hairdresser of the Year

Mana Dave, New Zealand Association

of Registered Hairdressers President

Ria Bond, Allison Murray (HITO Board

Chair) and Ardita Rakovica and Joanne

Twohill from multi-award winning salon

Bettjemans.

HITO CEO Erica Cumming said that

the presentation of the International

Certificate represents the culmination of

years of hard work and negotiation.

HITO were a founding member of the

International Professional Standards

Network and over the last few years we

have successfully worked with them to

benchmark the National Certificate in

Hairdressing Practice, said Erica.

This means that holders of the National

Certificate in Hairdressing Practice who

have at least one year experience as a

senior operator can now have their skillsand experience recognised in Australia,

Canada, South Africa and into the

European Union

Having New Zealands premium

hairdressing qualification internationally

recognised is a great endorsement of

training in our industry. It will directly

benefit all nationally qualified stylists

who want to further their career

overseas.

Mana Dave said the new International

Certificate will help the industry be seen

as more professional.

The International Certification reinforces

to clients that youre a qualified

professional. It shows clients that your

training has been world class.

The International Certification is great

for someone who has got nationally

qualified, got their hands dirty for a

couple of years, and who wants to plytheir trade internationally. It will give

you instant credibility overseas.

DEBBIE BARRON & ERICA CUMMING

MANA DAVE

THE HAPPY RECIPIENTS

RIA BOND

LIKE TO APPLY?You need three things:

Your NZ National Certificate or Trade Certificate in Hairdressing

Proof that you have worked for the last12 months as a senior operator

$80.00 with your completed application form.

You can get your application form from the HITO website, your HITO Sales

and Liaison Manager or use the form opposite.

INTERNATIONAL CERTIFICATION


35/36


36/36

SALES PROFILE HEADING

AINE HOBAN(pronounced ONYA)...shes on the bottom

Where did you grow up Aine?

I grew up in city in the north of England

in a town called Wakefield. I spent most

of my school holidays in Co. Mayo,

Ireland visiting my family. In 2005 I went

to America on a sports scholarship, living

in the Boston area for 3 years.

What were you doing before becoming

a SLM?

I arrived in New Zealand in early 2009

as part of my OE. I was just meant to

be travelling around New Zealand for 3

months but fell in love with the place

so decided to pitch a tent! I got a job

working for the Health & Disability ITO,

Careerforce and worked there until I

joined HITO at the end of 2009. Before I

came to New Zealand I was working as a

Store Manager for an organic supermarket

in the USA and in the UK.

Whats the best bit about your job?

The best bit about my job is working

with passionate apprentices and havingthe opportunity to help them gain the

National Certificate in Hairdressing.

A great day for me is meeting an

eager year 1 apprentice for the first

appointment, getting confirmation that a

year 2 apprentice has achieved all their

units for the year, securing their place in

the year 3 class and receiving notification

that all the candidates who sat their final

unit 2757 recently passed!

Any advice for apprentices?

The best advice I have for apprentices

is book in for your assessments as early

as possible in the year. This gives you

deadlines to work towards, helps focus

training and breaks down the year into

manageable chunks. Also dont put offyour theory work- it is a necessary evil!

What do you do in your spare time?

I spend my spare time running- there is

no better feeling than running through

Burwood Forrest on a summers day for

an hour or so?! If I am not running I enjoy

meeting friends for a hot chocolate,

shopping or watching a good movie!

HITO National Ofce

PO Box 11 764, Wellington 6142

Phone +64 4 499 1180

Fax +64 4 499 3950

Northern

Phone 09 579 4844

Fax 09 579 4845

Mobile 027 470 0169

Auckland

Midland

Phone 09 579 4844

Fax 09 579 4845

Mobile 027 480 6550

Mid-Central

Phone 04 499 5150

Fax 04 499 5152

Mobile 027 470 0170

Central

Northern South

Phone 03 338 5376

Fax 03 338 4376

Mobile 027 483 2405

Southern South

Phone 03 338 5376

Fax 03 338 4376

Mobile 027 470 0171

HITO

EVERY ISSUE, WELL PROFILEA MEMBER OF THE HITO TEAM.

THIS ISSUE WE ASK SOME PROBINGQUESTIONS TO HITOS NEWESTSALES AND LIAISON MANAGER...

HITO PROFILE

forma issue 1

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