forma issue 16
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INDUSTRY TRAINING FOR BARBERING, BEAUTY & HAIRDRESSING
It seems like only yesterday it was January 2014, and now it's nearly the end of the year. It's been a busy year for HITO so far, and it’s only going to get better from here.
Since last issue HITO has taken part in one of our major events for 2014 – WorldSkills Nationals. This competition brings together the best in a variety of trades to compete against one another and showcase their skills. This year we had ten competitors at WorldSkills Nationals who came prepared ready to give it their all in six different modules. The standard of work was extremely high. Congratulations to our gold medalist, Jenny Eastwood of Morph Hair Studio, and to Ashlee van Wijk of True Grit Hair Spa and Nadine Gratton of Ursula Harris Hair Design, silver and bronze medal recipients respectively. You can read more about the competition later in this issue.
We held our first HITO Graduation in August this year. Any trainee who gained their qualification through HITO after June 2013 was invited to attend. It was fantastic to see everyone there – we were overwhelmed by the number who attended, along with their employers, family, and friends. HITO is very proud of all our graduates, and we know you’ll all go on to achieve great things.
The Global Directions Forum also took place this year, on September 1st in Auckland. This was part of the ipsn board visit to New Zealand, and gathered together our industry to discuss the future of hair and beauty industries. Attendees listened to talks from prominent speakers and mingled with fellow guests both international and local. Thank you to our speakers and to everyone that attended.
In June HITO went through an important change - we officially changed our name to the New Zealand Hair and Beauty Industry Training Organisation Inc (although we will still be known as HITO). Our name change will better reflect our role as the ITO for barbering, beauty, and hairdressing. It is one small step in our continuing commitment to be inclusive and supportive of all industries we look after.
We’ve got one of our most exciting events coming up – the HITO/Kitomba/NZARH Industry Awards. This year the Awards will be held in Wellington on 9 November 2014 – only a month away now. This year we will be incorporating the NZARH Oceanic and Editorial Stylist awards during the day. Tickets to the awards include entry to the day events as well as the evening function.
Congratulations to our finalists – we look forward to seeing you at the Awards ceremony to celebrate your success. Remember to get your tickets quickly so you don’t miss an amazing night of celebrating the best in our industries.
We hope to see you there.
Until next time.
ERICA CUMMING, HITO CEO
COVER IMAGE
STYLIST: LAURA WILLIAMS
PHOTOGRAPHER: ANGELA HENDERSON
MAKE-UP: KRISTA AUGUSTIN
MODEL: LIVVY JONES
THANKS TO L’OREAL FOR PERMISSION
TO USE THE IMAGES.
Along with the evening event where the winners of the HITO Awards and the Kitomba/NZARH Business Awards will be announced, this year we are excited to host a
daytime event as well. During the day at Shed 6 the Oceanic Hairdressing Masters, Editorial Stylist and Patrick Cameron Photographic Challenge competitions will take place. One price of $189 gives you access to both the daytime and evening events.
THE HITO AWARDSThere are five HITO Awards up for grabs including the highly coveted Apprentice of the Year. These awards are designed to recognise and celebrate the best apprentices, trainers, tutors, and training salons in New Zealand.
After receiving many applications and nominations, the HITO judges got together on Monday 15 September to narrow down the candidates. This year the HITO Awards judges were:
• Erica Cumming (HITO CEO)
• Greg Durkin (BCITO)
• Lyndsay Loveridge (HITO Ambassador, hairdressing business and education guru)
All three judges were impressed by the standard of this year’s applications.
“It was encouraging to see the enthusiasm, passion and determination that apprentices have in their chosen career. As judges, we’d like to acknowledge the time, effort and sheer hard work that everyone has put into their applications,” says Erica Cumming.
After hours spent evaluating the applications, the judges selected finalists for each award.
We are delighted to announce that the finalists for the 2014 HITO Awards are:
HITO APPRENTICE OF THE YEAR
In this category a winner has been selected from each of the seven HITO regions around NZ. The overall HITO Apprentice of the Year will be chosen from this group.
• NORTHERN WINNER: Kevin Price Rodney Wayne – Glenfield Mall, Auckland
• AUCKLAND WINNER: Trent Fleet Bettjemans, Auckland
• MIDLAND WINNER: Jenny Eastwood Morph Hair Studio, Hamilton
• MID-CENTRAL WINNER: Courtney Jackson Be Ba Bo Hair Studio, New Plymouth
• CENTRAL WINNER: Sarah Smith Synergy Hairdressing, Lower Hutt
• NORTHERN SOUTH WINNER: Nadine Gratton Ursula Harris Hair Design, Nelson
• SOUTHERN SOUTH WINNER: Rachel Patarana Fred and Gingers, Invercargill
HITO TRAINING SALON OF THE YEAR
• H&B – Hair Art & Beauty, Christchurch
• HQ Hairdressing Group, New Plymouth
• True Grit Hair Spa, Christchurch
JASMINE MCBETH MEMORIAL SCHOLARSHIP
• Jacqui Malcolm, Be Ba Bo Hair Studio, New Plymouth
• Lauren Wine, Salon One the Cove, Tauranga
• Rachel Patarana, Fred and Gingers, Invercargill
HITO TUTOR OF THE YEAR
• Fiona Smith, Western Institute of Technology, New Plymouth
• Hannah Welfare, The College of Beauty Therapy, Tauranga
• Kirsty Ryan, Western Institute of Technology, New Plymouth
HITO TRAINER OF THE YEAR
• Dionne Hardwick, Salon One the Cove, Tauranga
• Jennifer Finch, True Grit Hair Spa, Christchurch
• Shannon Dowd, Zibido Hair, Hamilton
Congratulations to all our finalists! You have risen to the top of your game, but there can only be one winner. Good luck!
A big thank you to everyone who entered the HITO Awards this year. The applications were of a very high standard and it was a tough job for the judges to select finalists. We encourage you to enter again next year.
For everyone who is planning on attending the Industry Awards, head to www.industryawards.co.nz to purchase your tickets today.
Each year HITO, Kitomba and NZARH get together to host the Industry Awards. This event celebrates excellence in training and business in the NZ hair and beauty industries. This year the awards are taking place on Sunday 9 November
at Shed 6 on Wellington’s beautiful Queens Wharf. Meet the 2014 HITO Awards finalists and regional winners.
01
talent inspires all at worldskills
nationalsHamilton apprentice Jenny Eastwood took out the
Gold Medal for hairdressing in the WorldSkills National Competition in July.
JENNY EASTWOOD, WORLDSKILLS NATIONALS GOLD MEDALIST
02
Up against nine other competitors from across the
country, 20-year-old Jenny from Morph Hair Studio
competed in six modules over two intensive days to
become the overall WorldSkills gold medalist in hairdressing.
She was also the top-scoring competitor for the Waikato region
across all trades represented at WorldSkills.
“When they announced I was the winner, my first thought was
that they had made a mistake. Then I just felt overwhelming joy
and I burst into tears!” says Jenny.
A competition for young people from across New Zealand,
competitors in WorldSkills vie to become the best of the
best in their chosen skill. Hairdressing was one of 18 industry
categories to compete this year, with others including
engineering, automotive, hospitality and carpentry.
Not for the faint of heart, WorldSkills requires competitors to
show excellence in an extensive range of skills. Jenny put in
many hours of her own time to train and prepare.
“I haven’t had a weekend since I entered the regional
competition…I have stayed late after work or come in early
every day. It’s a huge undertaking,” she explains.
Because such a wide range of skills are required, Jenny’s
training regime included seeking help from people who are
experts in their fields. Some of her trainers included Pip Grundy
from Zibido in Hamilton and Bianca Karam-Whalley from
Team 7 Hairdressing in Te Awamutu. To hone her barbering
and carving skills Jenny trained with Hamilton barbershop
Barber Kings. David Shields from David Shields Hairdressing
in Auckland also gave her a lot of advice and feedback, and
NZ WorldSkills Expert Niq James kindly offered his time to do
training sessions with each of the ten competitors.
On top of all this support, Jenny was sponsored by REDKEN
for the competition. They supplied her with all the product
she needed to compete.
“The amount of people willing to help me out was humbling,”
Jenny says.
“It’s amazing being part of an industry that’s so willing to give
back…I would love to do the same thing for others one day.”
Jenny can now say that all the hard work and determination
was well worth it.
“After so many months and hours of training, to win was
absolutely unreal… it’s the best feeling ever.”
Coming in behind Jenny at Nationals was Ashlee Van Wijk
from True Grit Hair Spa in Christchurch. She was awarded the
Silver Medal and also named the top-scoring competitor for
the Canterbury region.
The Bronze Medal went to Nadine Gratton from Ursula Harris
Hair Design in Nelson. Nadine is also the 2013 HITO Apprentice
of the Year for her region.
Erica Cumming, CEO of HITO, was very impressed by the
standard of work shown by all the competitors.
“The competition was tight and the skills displayed were
inspirational to all who were there,” she said.
Head Hairdressing Judge Ulrica Hannson from Pivot Point
Australia echoed Erica’s comments.
“There’s a lot of pressure doing so many modules in two days,
but they all did a great job. It was good to see them all working
on the different categories and seeing their different strengths.”
Ulrica is an internationally acclaimed mentor and WorldSkills
champion. In her experience, she says she has always
benefitted from being involved in competitions.
“For me, competitions have always been a way to improve, but
also to be inspired.”
Hosted by Wintec (Waikato Institute of Technology) in Hamilton,
the competition drew crowds of family members, colleagues,
friends and supporters.
Jacqui Victor, owner of True Grit Hair Spa, flew all the way from
Christchurch to support her apprentice Ashlee. She says she
was really impressed by the competition.
“It’s amazing being part of an industry that’s so willing to give back… I would love to do the same thing for others one day.”
03
“I highly support WorldSkills. It has been an awesome journey
for Ashlee,” she says. “It has been an opportunity for her to
express her own creativity.”
Jacqui says that by entering such a demanding competition so
early in her career, Ashlee has already been an inspiration to
her fellow apprentices at True Grit.
“They have all looked at her and thought, if Ashlee can do this
then so can we,” she says.
After seeing how much Ashlee has benefitted from training and
competing, Jacqui has decided to make WorldSkills compulsory
for all her apprentices in the future.
“It’s incredibly beneficial for their confidence, and also helps
so much with time management and how to put things into a
schedule,” she explains.
Although much of the crowd that turned out to watch Nationals
was made up of friends and family, others made the trip for the
educational value.
Sydonie Lockwood and Alyse Sims from Image Hair and
Makeup in Auckland travelled to Hamilton with their employers
to watch the action take place and learn from the competitors.
Both girls competed in the Auckland Regional WorldSkills
Competition this year and plan on entering again next year.
“Competing in regionals was awesome; there are no other
competitions we’ve ever seen or done that are like this,” says
Sydonie. “Coming down and watching Nationals is a great way
to better prepare ourselves for entering next time… it’s a good
way to gain a perspective on what the judges are looking for
in this competition.”
Both Sydonie and Alyse say they have noticed an improvement
in their skills after training and competing in WorldSkills at
a regional level. They say they’re better at working under
pressure, have better time management skills and are more
easily able to think outside the box.
For our Gold, Silver and Bronze medal winners, the National
Competition was not the end of the WorldSkills road. Jenny,
Ashlee and Nadine will now train for the Oceania WorldSkills
Competition (set to take place in April 2015) before one is
selected for the New Zealand “Tool Blacks” team.
The Tool Blacks consist of the top young people from each
skill category, and this team will head to Brazil in August
2015 to compete in the International WorldSkills Competition.
Representing New Zealand at this international event is an
honour that two other HITO hairdressing apprentices have
had so far. Laura Simpson represented NZ in London in 2011
and Cait Woodcock competed in Germany last year.
THE WORLDSKILLS NATIONALS COMPETITORS – L-R: CAITLIN PARRANT, LYNDSEY MEYER, TRENT FLEET, JENNY EASTWOOD, JACQUI MALCOLM, PHILLIDA ANDERTON, NADINE GRATTON, ASHLEE VAN WIJK, KRISTIE BOLAND & CHLOE FERGUSON
CHECK OUT WWW.HITO.ORG.NZ FOR UP-TO-DATE NEWS ABOUT THE WORLDSKILLS OCEANIA COMPETITION, THE TOOL BLACKS AND THE INTERNATIONAL COMPETITION.
“Coming down and watching Nationals is a great way to better prepare ourselves for entering next time…it’s a good way to gain a perspective on what the judges
are looking for in this competition.”
ARTICLE CONTINUED FROM PREVIOUS PAGE
04
ASHLEE VAN WIJK – SILVER MEDALIST
WORLDSKILLS MANNEQUIN HEADS
THE WORLDSKILLS JUDGES – L-R: CAMERON AITKEN-BOYLE, ULRICA HANNSON, JASON HARE & CAIT WOODCOCK
NADINE GRATTON – BRONZE MEDALIST
WORLDSKILLS NATIONALS
WORLDSKILLS WINNERS – ASHLEE VAN WIJK, JENNY EASTWOOD & NADINE GRATTON
05
MEDALS
HITO CEO ERICA CUMMING HITO'S TRACEY STANAWAY (CENTRE) WITH A GROUP OF GRADUATES
MEDALS
IPSN DELEGATES
ANTOINETTE GOODFELLOW, GRADUATE & MARILYN
WHELAN, OWNER OF MARILYN'S HAIRDRESSING
JACQUI MALCOLM (GRADUATE) & COURTNEY JACKSON FROM
BE BA BO HAIR STUDIO
GRADUATES CELEBRATE
HITO CEO ERICA CUMMING, LAURA WILLIAMS, JAN WAITE & HITO'S LORETTA THOMPSON
2013 HITO APPRENTICE OF THE YEAR & GRADUATE, LAURA WILLIAMS
(JAN WAITE HAIRDRESSING)
06
On Sunday 31 August the New Zealand Hair and Beauty Industry Training Organisation (HITO) celebrated the achievements of over 80 apprentices and trainees at the first ever HITO Graduation.
Hailing from all over New Zealand, the graduates
gathered together at The Floating Pavilion on
Auckland’s Viaduct Harbour for the ceremony.
Over 200 family members, friends, colleagues and other
supporters also attended.
The graduates spanned all industries and qualifications.
Many graduated with a National Certificate in Hairdressing –
Professional Stylist (Level 4), while others had achieved the
National Certificate in Barbering, Business, Salon Support,
Advanced Cutting, Nail Technology and Beauty Services.
All had completed their qualification since June 2013.
To begin the ceremony, graduates and guests were welcomed
by Flora Gilkison, Chair of the HITO Board, and Erica Cumming,
HITO CEO. Both mentioned how pleased they were to see so
many graduates, and how proud the graduates should be of
their achievements.
“Whether it’s in hairdressing, barbering, business, nails or beauty,
each one is a milestone and something you should be incredibly
proud of,” Erica said. “We know you’ll go on to achieve great
things in the future with the support of your qualification.”
Erica also acknowledged and thanked all the employers for
their continual support of on-job training.
“Without our employers, these graduates wouldn’t have had a
job and wouldn’t have been able to gain their qualification on
the job. Thank you for your time and commitment to help them
become qualified professionals.”
As a recent graduate and as the 2013 HITO Apprentice of
the Year, Laura Williams (Jan Waite Hairdressing) then gave a
speech on behalf of all the graduates. She thanked HITO and
encouraged her peers to continue pursuing their career goals.
“HITO has given us this amazing opportunity for all the new
graduates to fulfil our dreams in our chosen carers. With
our qualifications we can go wherever we please as it is
internationally recognised…To everyone in this room, your
journey and mine has only just begun. And what an exciting
one it has already been.”
After the speeches, the 80-strong group of graduates was called
up on stage. One by one they were presented with a medal to
honour their achievements. Flora and Erica led the presentation
of the medals, congratulating each graduate on their success.
After the ceremony, graduates and guests had the opportunity
to mix and mingle. A professional photographer was also present
to capture graduation photographs and these are now available
to download online.
GRADUATION CELEBRATES SUCCESS
“We know you’ll go on to achieve great things in the future with the support of your qualification.”
GRADUATION VENUEPRE-CEREMONY HITO BOARD CHAIR FLORA GILKISON
07
On September 1, hair and beauty professionals from around the world gathered in Auckland for the Global Directions Forum.
The New Zealand Hair and Beauty Industry Training
Organisation (HITO) hosted this event which took place
at the Sofitel on Auckland’s Viaduct Harbour. Attendees
spent the day mingling with guests from across the globe and
attending sessions led by prominent industry professionals.
HITO Chief Executive Officer Erica Cumming said the Forum
was both educational and inspiring.
“It was great to have so many people attend such a valuable
event, and to consider the global state of hair and beauty and
the importance of New Zealand’s contribution to the industry,”
she said. “At times like this I’m reminded that we are part of such
a dynamic and innovative industry. Let’s commit to keep moving
forward and investing in the future.”
The Forum was part of a series of events that took place while
delegates from the international professional standards network
(ipsn) were on a visit to New Zealand. The ipsn is an organisation
that aims to maintain an international standard in the hair
and beauty industry and have hair and beauty qualifications
recognised across the world. The international delegates in
attendance came from Japan, Hong Kong, Canada and Australia,
adding to the event’s international flavour.
The excellent line-up of guest speakers at the Forum started off
with award-winning stylist Mana Dave. Mana is renowned for
his national and international hairdressing successes including
winning NZ Hairdresser of the Year three times throughout
his career so far. He also holds an ipsn certificate. Mana led an
engaging session at the Forum.
Next to take the platform was Belinda Robb, who has recently
launched her second Biba Boutique Salon in Auckland. A first
for New Zealand, Biba Boutique Salon aims to make clients
look good inside and out, offering yoga classes, meditation,
and fresh green juice from their garden as well as a range of
organic hair services. Belinda’s talk provided inspiration for
others in the industry and showcased a unique development
in the local hair industry.
Next up was Cameron Sang from NZQA (the New Zealand
Qualifications Authority). Cameron started at NZQA in 1991 and
now leads a team within Qualification Recognition Services.
They specialise in post-secondary qualifications, including
vocational and technical qualifications. Cameron spoke on
the investigation of fraudulent qualifications and about NZQA’s
qualification work. His talk emphasised the importance of quality
qualifications and how New Zealand maintains their standards.
After a short break for lunch, the group heard from Tom Murphy,
Founder and CEO of Kitomba Salon Software. Tom spoke on the
process of building a sustainable business, and the advantages of
doing so. He focussed on some of the hair and beauty business
models seen locally and internationally. Tom successfully built
Kitomba Salon Software from a small start-up to a medium-sized
business with customers in the UK, Australia, and New Zealand.
He has a passion for business technology and has worked
with the hair and beauty industry to create successful business
outcomes.
The fifth speaker of the day was Florence Barrett-Hill. Florence
is a well-known name in the beauty industry with 30+ years of
experience. She is an internationally acclaimed dermal science
educator, practitioner, researcher, and author and holds over
a dozen international qualifications. Florence spoke on her
extensive knowledge of local and international beauty training,
and where the future of beauty training is likely to be going.
After a short afternoon break, guests heard from the two final
speakers, Rosemary Currie and Lisa Ussher.
Rosemary Currie is the Director of Infinisea Creations Ltd.
She has contributed to the New Zealand beauty industry since
the late 1960’s. Rosemary’s achievements include developing
and running several successful beauty salons and being
recognised by the New Zealand Association of Beauty Therapists
for her contributions to the industry. She is passionate about
thalassotherapy (the use of sea-water in beauty therapy) and
currently works as Director of Infinisea Creations Ltd. Rosemary
shared her experience in the industry and discussed the current
state of the New Zealand spa industry.
Our final speaker at the forum was Lisa Ussher, owner of The
Powder Room in Wellington. The Powder Room have a strong
focus on sustainability and repurposing. Their efforts saw them
win the Sustainable Salon of the Year Award at the Kitomba
Business Awards in 2013. Lisa inspired the crowd as she detailed
her efforts to run a clean, green and sustainable business in the
heart of Wellington.
Thank you to our ipsn delegates, speakers, and guests for attending. It was wonderful to have so many people attend such a valuable event.
GLOBAL DIRECTIONS FORUM
08
GUEST SPEAKER BELINDA ROBB FROM BIBA BOUTIQUE SALON
CULTURAL WELCOME
GUEST SPEAKER LISA USSHER FROM THE POWDER ROOM
GUEST SPEAKER CAMERON SANG (NZQA)
GUEST SPEAKER FLORENCE BARRETT-HILL, INTERNATIONALLY ACCLAIMED DERMAL
SCIENCE EDUCATOR
GUEST SPEAKER TOM MURPHY FROM KITOMBA
PRESENTATION BY ROSEMARY CURRIE, DIRECTOR OF INFINISEA CREATIONS LTD
09
In our last issue we talked to some of our
male apprentices in the northern region.
This issue we’ve spread out across the
country, asking male apprentices (and
newly qualified stylists) why hairdressing
is the best career for them.
Some always wanted to be hairdressers,
and others never dreamed they’d end
up here. But Corbyn, Dave, Levi, Scott,
Josh, and Sam can’t imagine a career
they’d rather have. They’ve got plans to
take the hairdressing world by storm.
We asked these five stylists what the
best thing about hairdressing is, what
they want out of their careers, and why
other people should give hairdressing
a go.
Dave Munro >> AT MPHOSIS IN HASTINGS
Dave was still at high school, and he
was looking for a career. A career
questionnaire told him his best options
were beauty therapist, masseuse, or
hairdresser. His teacher suggested he try
hairdressing, and the rest is history.
Dave loves being “as creative and ‘out
there’ as I like with my looks, clients, and
models. Not many occupations gift you
with so much freedom of expression."
“If you love hands-on work, expressing
your creative side and talking to clients,
I’d encourage people to give hairdressing
a go,” Dave says. Guys, don’t worry about
the fact that it’s a ‘female occupation’ –
Dave wanted to be a builder, and he loves
his career in hairdressing.
“Gender shouldn’t define anyone’s career
in this day and age,” Dave says. “I’m driven
to achieve greater things, to show guys we
can be just as good as the girls. Besides,
many world renowned hairdressers are
male – Vidal Sassoon, Errol Douglas, and
Mana Dave, for example."
Dave would recommend an
apprenticeship as the best pathway
to getting qualified. An apprenticeship
gives him a chance to learn from people
both new to the industry and with 20
plus years’ experience, both local and
international.
“Choosing my apprenticeship was the
best decision I’ve made in my life,”
Dave’s got big plans for his hairdressing
career. He wants to win Wella Trend
Vision (and as many other competitions
as he can), travel the world with his
hairdressing skills, and run his own salon.
“I want to be the best,” Dave says. “Go hard
or go home."
Male apprentices and stylists giving hair a go.
“If you’re into fashion, making people look cool,
and doing lots of cool, creative stuff with other creative people then this
is the best job.” LEVI WILSON
RAVEN HAIRCUTTERS, AUCKLAND
10
Corbyn Polwart >> AT KTIZO IN HAMILTON
Corbyn Polwart is an apprentice at
KTIZO in Hamilton. He’s always been
passionate about hair and fashion, so
a hairdressing apprenticeship was the
perfect choice for him.
“The creative element to hairdressing
is awesome, because you can express
yourself as much as you want,” Corbyn
says.
“I love hairdressing and I wouldn’t want
to do anything else."
The creative side of hairdressing is
Corbyn’s favourite part of his career. He
particularly enjoys long hair work. It’s
a fantastic job for anyone creative and
fashion-forward, Corbyn says. He also
enjoys interacting with clients – you get to
be yourself around them, Corbyn says.
And what’s it like, being a male
apprentice in a largely female-
dominated industry? It’s not a problem;
Corbyn says. As long as you have
passion and work hard, hairdressing is a
rewarding career.
“I think it’s much more common to find
male hairdressers these days,” Corbyn
says. “They’re doing very well and
producing awesome work."
Corbyn loves training through an
apprenticeship. The best part is gaining
life skills and knowledge while you train.
Once Corbyn gets qualified he plans to
travel the world. He wants to get involved
in session styling and editorial work, and
eventually open his own salon.
Levi Wilson >> AT RAVEN HAIRCUTTERS IN AUCKLAND
“I never really wanted to be a hairdresser,”
says Levi Wilson, newly qualified stylist at
Raven Haircutters. “Both my parents are
hairdressers, so to me that was the last
thing I wanted to do."
Levi was in his second to last year of
high school when he decided to get
out into the world and get a taste of the
workplace. Despite never considering
hairdressing as a career, he took up a job
at Raven Haircutters.
“I didn’t think much of it at first,” Levi
admits. “But once I started putting the
effort in it became so much fun. I got to
do cool hair at fashion shows, and work
with awesome photographers."
Levi was a little worried about
hairdressing’s reputation as a ‘female-
dominated industry’. But he’s always
been up for a challenge, and now he
wouldn’t want to be anywhere else.
“I love my hair career,” Levi says. “I
love that hair and fashion are always
changing. There’s always something
new to learn and play with."
“If you’re into fashion, making people
look cool, and doing lots of cool, creative
stuff with other creative people then this
is the best job."
Levi is part of the REDKEN Creative
Team and is currently helping them
with their education programme.
He enjoys teaching other hairdressers
how fun hairdressing can be and
sharing his passion for the industry.
Scott Clapson-Taylor >> AT TANGLES IN HAMILTON
“Hair has always been an interest of
mine,” says Scott, an apprentice at
Tangles in Hamilton. “The more I learn
and the further I get into my career,
the more passionate I become."
Scott loves how new and exciting
working in hairdressing can be. You
never stop learning, Scott says. And
nothing beats making someone feel
like “a million bucks."
“Everything about hairdressing is
amazing,” Scott says. “The creativity,
the colours, the styles, the products.
I especially love seeing a client’s reaction
when they change from using cheap
box colour to using professional colour
and see how healthy their hair can be."
Hairdressing is a welcoming industry
for guys; Scott says. There are plenty of
successful male role models, both local
and international. Hairdressing is a fun
and rewarding career, although Scott
says it’s also hard work.
But the demands are worth it, Scott says.
Learning and achieving goals, both in
salon and at off job training, is fantastic.
“Being around fun, creative, like-minded
people who are passionate about the
same things as me is so amazing,”
Scott says.
Scott plans to travel overseas, gaining
new skills and experience. He also wants
to own his own salon one day.
“I want to be the best hairdresser I can
be,” says Scott.
“I want to help others and share my
passion for hair."
11
Josh Baker >> AT IZUKA IN NEW PLYMOUTH
“I’ve always thought hairdressing was
such an amazing art form,” Josh says.
“I got qualified as a chef, but hairdressing
was always in the back of my mind, so I
gave up cooking to follow my passion."
Josh says his passion for hairdressing is
only growing. Now in the second year of
his apprenticeship, Josh says the more
knowledge and skills he gains, the more
he loves his job.
“I get to express myself every day and
be myself too,” Josh says.
“My confidence has increased so much."
Josh would love to see more guys get
involved in the hairdressing industry.
“I’m the only guy in my off job training
class, and it would be nice to have
another one,” Josh says. “I work with
another guy in my salon, and I think it
creates a nice balance. Besides, I think
we’re steering away from male/female
job stereotypes nowadays."
Being a guy in the hairdressing industry
hasn’t been a problem, Josh says.
“I did think I would get the odd insult
here and there, but I haven’t dealt with
any grief,” Josh says. “If you love what
you do then that’s all that matters."
Josh hopes to one day be well-known
for his cutting skills.
Sam Dobney >> AT SALON SILVER
Sam’s career in hairdressing happened
extremely quickly. He went from sending
out enquiries for courses, to touring
Premier, to being told ‘I’ll see you on
Tuesday to start your course’ within a
very short period. Within two and a half
years of that day, Sam had completed
his National Certificate in Hairdressing –
Hairdressing Practice (Level 4).
Sam loves being a commercial
hairstylist. He loves being able to interact
with clients (especially in a boutique
salon where the experience is more
personal), cutting and colouring. And he
loves making people look and feel good.
Sam worked hard from day one to get
where he is today. He started work three
days after finishing his course at Premier,
and worked right through until he was
qualified. He spent some time managing
a salon, before moving his focus back
to styling.
“I’ve taken every bit of help and direction
I could,” says Sam. “I didn’t want to be at
the bottom of the heap – I wanted to be
successful."
For those who want to work in
hairdressing, Sam has some advice:
“Do some work experience in a salon,”
Sam says. “Try it out, and if you enjoy
it then go for it with guns blazing.
Get qualified as quick as you can."
“You get so much more out of being
qualified."
Sam plans to get as much education
and experience as possible. He’d like to
travel the world as a hairdresser one
day, and he also wants to become a
motivational speaker.
WANT TO BE AN APPRENTICE, OR KNOW SOMEONE WHO DOES?
CALL HITO ON (04) 499 1180 OR EMAIL [email protected] AND GET YOUR CAREER IN HAIR STARTED TODAY.
ARTICLE CONTINUED FROM PREVIOUS PAGE
12
Nelson Morrison >> AT MOHA
Nelson Morrison is the Director/
Co-owner of Moha in Dunedin.
Nelson was talking to a friend in the
hairdressing industry, and he thought
it sounded like an interesting career.
He enrolled in a full-time course at
Headquarters (a school in Dunedin)
and loved it.
During the course Nelson, he also
volunteered at a couple of salons.
His work was so good that he picked
up part-time paid work as well.
“I always tell new apprentices in the
industry – show enthusiasm and
initiative, and work hard. That way
you’ll stand out from the rest."
“You should attend education wherever
you can find it”
Nelson opened his first salon at 23.
As well as acting as Director of that
salon, he also focuses on competition,
platform, and salon work.
“I love working with my clients,” Nelson
says. “I love being on the floor and doing
hair – for me that’s the best part of my
career."
Nelson’s focus is on learning, both
for himself and others. As well as
recommending constant education
to anyone wanting to get involved in
hairdressing, Nelson also plans to keep
learning himself.
“I’ve found that if my work is feeling
flat and a little stagnant then I know I
need to push myself again and learn
something new,” Nelson says.
Peter Wells >> AT ALI BABA’S
Peter Wells is the owner of Ali Baba’s
in Wanaka. He started in the hair
industry thanks to his older brother.
“My older brother was a hairdresser,”
says Peter. “I looked up to him, so I
followed his footsteps and started
a career in the industry."
Peter started out as a hairdresser.
He attended a one-year full-time course
before gaining an apprenticeship.
He gained his National Certificate in
Hairdressing – Hairdressing Practice
(Level 4) before moving to Wanaka.
There he gained his National Certificate
in Barbering (Level 3) and his assessor
units. He then went on to open a
barbershop.
Peter spends his time working as a
barber, working as an assessor, running
his barbershop, and training apprentices.
“The best part of my job is training
apprentices. I love watching them learn
and thrive."
Peter is a big supporter of education
and encourages others to be involved
in learning and training.
“Keep studying,” Peter says. “You should
learn something new every year."
Peter would one day like to own and run
his own training academy. He also plans
to expand his business, opening up
several more barbershops.
Tony Wilson >> AT RAVEN HAIRCUTTERS
Tony Wilson is the co-owner of Raven
Haircutters in Auckland with his wife Deb.
“It took a lot of hard work to get where
I am now,” Tony says. “I had to focus and
believe in myself. It’s like anything else
in life, though – you get out what you
put in."
“You get to meet and work with some
amazing people and earn some pretty
good money."
As well as being a rewarding and
enjoyable career, Tony says, hairdressing
has fantastic job security. As Tony says,
“Technology ain’t gonna put us out of a
job any time soon."
For anyone wanting to get involved in
hairdressing, Tony has some advice.
“Get an apprenticeship,” Tony says.
“You need the time it takes and the salon
experience to really ‘get’ a career in
hairdressing fully."
Tony’s son Levi recently gained his
National Certificate in Hairdressing via
HITO, which was an exciting moment
for Raven Haircutters.
Tony has been focusing on training
lately, going into other salons and
helping them train their staff. He’d love
to expand that further, maybe even
doing something similar to Tabitha
Coffey – going into salons with issues
and helping them rebuild from the
ground up.
“It’s fantastic sharing my love of
hairdressing with others,” Tony says.
“Watch this space to see what we
come up with next."
Men looking for a career might not
always think to go for a career
in hair. But these employers and
trainers prove that hair is a fantastic career
for anyone – men included.
Employers and trainers are men too.
13
at the top of their
gameWe talk to Bronson Beri and Nathan Nukunuku, barbers in
Nelson, about their career success
NATHAN NUKUNUKU & BRONSON BERI
14
It’s clear. Barbering is a great career. It’s creative, it's got a lot of variety, and there’s heaps you can do with a barbering qualification (travel, train others, and more). We talk to two barbers about why their careers in barbering are awesome and what others can do to get involved in the industry.
BRONSON BERI
For Bronson, barbering was something he did for fun. He cut
people’s hair all through school, but he never thought about it
as a career.
Bronson headed off to university to study sport and recreation,
but partway through his degree he suffered a knee injury
playing basketball. He needed surgery and ended up spending
a year at home on ACC. While he was at home, he rediscovered
his love for barbering.
“I enjoyed barbering,” Bronson says. “So I thought why not do
something I enjoyed for a career?”
Bronson loves seeing the transformation you can create
through cutting someone’s hair and how happy they are.
“It's especially awesome to see how happy the little kids are,”
Bronson says. “It's a great feeling, knowing you did a good job
and made someone happy.”
One thing Bronson picked up from his time at university is that
having a qualification makes a good impression.
“If you go into a barbershop and they aren’t qualified – even if
they’re an amazing barber – it doesn’t look as good as someone
who is qualified. Having a qualification presents a good image
to clients,” Bronson says. “It’s also useful if you want to travel –
it’s much easier to get a job overseas if you’re qualified.”
An apprenticeship is also a fantastic way to practice your skills,
Bronson says.
“An apprenticeship gets you more involved,” Bronson says.
“The more you practice, the more you learn – and you get to
do something you love at the same time.”
Bronson is co-running his own business with a friend. They rent
chairs from Chics and Chaps, but they have their own logo on
the window and their own uniforms. He hopes to build up the
business more and eventually get his own shop which he can
set up in his own style. He also wants to travel. He wants to
meet other barbers across the world, to watch them work or
work with them, and learn as much as possible.
“I want to learn as much as I can before I set myself up in my
own shop,” Bronson says. “That way I can be the best barber
I can be.”
For those wanting a career in barbering, Bronson has this to say:
“Go and ask other barbers for advice,” Bronson says. “They know
what they’re talking about because they’ve got experience. Just
keeping asking for advice until you find what you’re looking for.”
NATHAN NUKUNUKU
Nathan was cutting his friends’ hair at home, just as a hobby.
He’d never thought about barbering as a career.
“I was just pretending to know what I was doing,” Nathan jokes.
His rugby coach knew the owner at Chics and Chaps, and he
suggested Nathan might make a good barbering apprentice.
Nathan started work at Chics and Chaps and he’s never looked
back.
Nathan loves everything about barbering. He gets to meet
and talk to heaps of new and interesting people, and he gets
to make people look and feel good.
Being on the rugby team also has its advantages. A lot of Nathan’s
clients are rugby players, which helps bring a steady stream of
business into the shop. They also get little kids who’ve seen the
rugby players’ hair and want to copy their style.
Nathan is keen to get others into barbering and he’d recommend
it as a career. He’s trying to get six or seven other guys he knows
interested in a career in barbering.
“There’s so much you can do in barbering,” Nathan says. “And
it’s good to get a certificate behind you, especially if you travel
overseas. That way your future employers can see that you’ve
achieved something.”
Nathan encourages anyone who wants to get into barbering
to come and see him. He also recommends talking to other
hairdressers and barbers. Learn as much about the job and get
involved however you can. He also found YouTube helpful as
many barbers post tutorials. Nathan says it was a great way to
get some extra learning.
Nathan’s main reason for getting qualified is so he can train
other people.
“I want to share what I’ve learned and help other young people
get into barbering. I want to give them some more opportunities
to succeed,” Nathan says. “A lot of kids don’t know what they want
to do, and I want to help them. I’ll teach them some barbering and
see if they want to get into it.”
ARE YOU OR SOMEONE YOU KNOW INTERESTED IN A CAREER IN BARBERING? CONTACT HITO TODAY ON (04) 499 1180 OR [email protected] TO GET QUALIFIED TODAY.
15
Leah Light celebrity nail stylist
We chat to Leah Light about her career success, training in nails, and her plans for the future of nail technology.
WORK BY LEAH LIGHT & ARTIST KRISTINA WEBB
16
Leah Light never planned on being a nail technician.
Like her grandfather before her, Leah chose a career in
hairdressing. Unfortunately, hairdressing didn’t work out
– a bad case of dermatitis left Leah looking for a new career.
“I was looking for a new career, and my grandfather suggested
I try nails,” Leah says. “I’d always had a personal interest in doing
nails, so I thought why not?”
It couldn’t have worked out better. Leah went from never even
considering a career in nails to owning her own nail salon (and
looking to open another one) and doing nails for the likes of Katy
Perry, Rita Ora, Lorde, and many more famous faces besides.
Leah threw herself into nails completely. She trained with
Nail Systems International, an international product and
training company, before completing a Master Course with
CND (Creative Nail Design). She then went on to become an
Educator for CND, travelling around the country and educating
other nail technicians.
For Leah, training is crucial, both for herself and others. She
realised the importance of training from day one, completing
any training she could get her hands-on. Leah is still aiming to
learn more and up-skill and believes constant training is vital.
“People need to keep the mind-set that knowledge is power.
The moment you don’t want to learn anymore, you know
there’s a problem."
Leah’s latest training project is the Leah Light Academy, an
online members’ only training resource for nail technicians
across the world. The Academy launched in July 2014 and
allows members access to videos of Leah.
“It's access to my brain,” Leah says. “Nail technicians across the
world can ask me questions and have access to me via video."
Leah does a lot of one-on-one training and has nail technicians
flying in from across the country to train with her. Of course,
not all nail technicians can do this, so Leah came up with the
idea for her academy. That way nail technicians from anywhere
can access Leah’s expertise, making it affordable for them and
time-efficient for Leah.
“The academy will give nail technicians the chance to learn and
grow as a community,” Leah says. “Even I’ll be learning from it.
The more people who ask questions and learn the better our
industry will become."
Leah has a strong focus on training in her salon, Leah Light
Nails and Beauty. Her staff are always learning, whether it’s
training in the use of a new product, learning about a new idea,
or asking questions. It’s important that they stay at the top of
their game and the latest products and services.
“You owe it to your staff and to your clients to have a strong
training culture,”
“Focusing on training means you’ll always be the best you can
be, and you’ll constantly be striving for better” Leah says.
“Don’t rely on other people to kick-start your education,” Leah says.
“Take the initiative and get out there and find out everything you
can. Constantly review your skills and maintain your education. I’m
constantly critiquing my skills, which means I’m always improving."
Leah’s dream is for the whole nail industry to be constantly
improving and educating themselves. She’d like to see every
nail technician be qualified with a National Certificate in Nail
Technology (Level 3), constantly training, and be licensed.
“We need standards to be constantly patrolled and maintained,”
Leah says. “The new Auckland by-laws won’t be effective because
they are difficult to patrol and maintain. They need to be enforced."
Leah plans to do whatever she can to improve education in the
nail industry. She wants to be part of helping education globally
and helping people strive to be better.
We asked Leah what other plans she had for the future.
“World domination!” she jokes. Seriously, she adds: “As well as
helping education globally, I want to build the reputation of the
Leah Light brand, so people can look to us and know we offer
top quality products and services. I want people to know that
a good quality alternative is out there."
INTERESTED IN A CAREER IN NAIL TECHNOLOGY? START BY GETTING QUALIFIED. HITO OFFERS THE NATIONAL CERTIFICATE IN BEAUTY SERVICES (NAIL TECHNOLOGY). CONTACT TANIA BERRYMAN ON 021 818 364 OR [email protected] FOR MORE INFORMATION.
WANT TO LEARN MORE FROM LEAH? CHECK OUT HER ONLINE ACADEMY AT WWW.LEAHLIGHT.CO.NZ.
17
kiwis making waves across
the worldChristchurch hairdresser Shar Sutherland is thrilled to be one of the first Kiwis selected as a mentor in Wella and UNICEF’s
Making Waves Programme.
SHAR SUTHERLAND
18
Christchurch hairdresser Shar Sutherland is thrilled to
be one of the first Kiwis selected as a mentor in Wella
and UNICEF’s Making Waves Programme. This initiative
focuses on bringing the gift of education to vulnerable young
people in emerging countries.
“I am so excited about this amazing opportunity,” says Shar,
owner of Sutherland Todd Hairdressing. “I feel so fortunate –
I know there were many people who applied who are equally
fitting for the role.”
In September, Shar will spend three weeks in Romania as part
of the programme, touching the lives of young people through
life skills training, hairdressing education and mentoring.
Around eight other hairdressers from joining countries will be
mentors for this trip, working to deliver the programme.
At the moment Making Waves is active in both Romania and
Brazil, two countries with big needs. Four out of every ten
adolescents in Brazil live in poverty and only six out of ten finish
primary education. In Romania one in four children lives in
poverty, while one in five 18-year-olds have no qualifications at all.
Since Wella partnered with leading children’s organisation
UNICEF in 2010, they have been able to reach 12,000 young
people and establish five Making Waves hairdressing training
centres across these two countries. The aim is to reach 20,000
people by 2015.
Shar is looking forward to taking part in this life-changing
programme. She says it perfectly fits with her life philosophy
of “giving back and helping people better themselves.”
“I’m really excited to have a chance to help these young people
believe in themselves and in their dreams.”
Shar heard about Making Waves a couple of years ago, but she
never thought she would one day be part of it. She applied as
a mentor earlier this year after encouragement from renowned
Melbourne hairdresser Paul Divitaris (who took part in the
programme himself last year). However, when Shar hadn’t
heard back for a few months, she assumed she had not been
chosen. She was shocked and thrilled when she was selected
as a Making Waves mentor at the Sydney Hair Expo.
“There I was in the audience at the opening show of Hair Expo
and they announced that I had been chosen as one of two
New Zealanders for the programme. I had no idea it was even
going to be announced then. I was so shocked!”
The other Kiwi who was selected for the programme is NZ
Hairdresser of the Year Sara Allsop. New Zealand is the only
country where two people were selected for the programme.
Every other participating country chose only one person.
Shar believes her background in life and performance
coaching, plus her 20 years’ experience as a business owner,
helped in her selection. As the winner of Industry 2014 NZ
Educator of the Year and a mother of four boys aged from
4 – 17, she has a broad range of technical and life skills to
share with the young people she will meet in Romania.
She is preparing herself for a challenging and rewarding
experience.
“I have been told that the experience changes you,” Shar says.
“Going to a country where the people have so little but are
filled with joy… I think they will end up teaching me as much
as I teach them.”
Shar is also looking forward to connecting with the other
hairdressers who she will work alongside in Romania.
IF YOU WANT TO SUPPORT MAKING WAVES AND IMPACT THE LIVES OF YOUNG PEOPLE AROUND THE WORLD, THERE ARE MANY WAYS TO GET INVOLVED. BEING A MENTOR IS ONE. YOU CAN ALSO GIVE ONLINE OR TAKE PART BY SELLING SPECIAL EDITION WELLA PRODUCTS DURING PROMOTIONAL PERIODS. OR HELP SPREAD THE WORD TO YOUR FRIENDS, COLLEAGUES AND CLIENTS. FOR MORE INFORMATION HEAD TO WWW.WELLA.COM/PROFESSIONAL/EN-EN/PROGRAM
UNICEF IS A GLOBAL ORGANISATION DEDICATED TO SAVING AND PROTECTING CHILDREN. FIND OUT MORE AT WWW.UNICEF.ORG.NZ
“I’m really excited to have a chance to help these young people believe in themselves and in their dreams.”
19
see your work in
ANTOINETTTE GOODFELLOW
20
ANTOINETTTE GOODFELLOWYour Salon: Marilyn’s Hairdressing
Name of model: Holly Hardy
Name of photographer: Sinead McClay
WHY DID YOU DECIDE TO DO A HAIRDRESSING APPRENTICESHIP?
I really wanted to have a more “hands-on” approach to my
training. I love being part of a supportive team and I have
an amazing boss who has encouraged me throughout my
apprenticeship.
WHAT’S YOUR FAVOURITE PART OF BEING AN APPRENTICE?
Being able to learn new things every day. I feel being an
apprentice has helped hugely with my confidence levels
and standard of work.
WHAT’S YOUR FAVOURITE PART OF DOING FASHION OR PHOTOGRAPHIC WORK?
I love being able to create. I love seeing my visions come together.
I’m also really interested in fashion, so I love styling the models.
WHAT ARE YOUR DREAMS AND ASPIRATIONS FOR YOUR CAREER IN HAIRDRESSING?
I want to do a lot more editorial work. I also just want to be a
great hairdresser.
WHO INSPIRES YOU IN YOUR HAIRDRESSING CAREER, AND WHY DO THEY INSPIRE YOU?
A lot inspires me. Kiwi hairdressers making it big inspire
me. Sara Allsop and Jock Robson, Mana Dave and Richard
Kavanagh. Also a lot of designers inspire me – Alexander Wang,
Tory Burch, Alexander McQueen, and Marc Jacobs. I love them!
WHAT WAS THIS PHOTOGRAPHIC WORK FOR?
This was used for my portfolio. The idea was there so I decided
to go for it.
WHAT WAS YOUR INSPIRATION?
Nom*D’s shoot they had recently released. This is my version.
HOW DID YOU ACHIEVE THIS LOOK?
I think this is just a really cute and simple look. A centre parting
with three small sections on each side tied together with a black
thread. Then two messy fishtail braids with the ends left smooth.
WHAT PRODUCTS DID YOU USE?
Kevin Murphy – dry hair.
Sebastian – re-shaper.
SPECIAL THANKS TO:
Marilyn’s Hairdressing
Paige Cain Make-up Artist
Sinead McCoy Photography
21
LISA COONEY
22
LISA COONEYYour Salon: Sandy’s Hair Design in Picton
Name of models: Erin Reihana, Debra Hill, Nicole Hill
Name of photographer: Jason Anderson
WHY DID YOU DECIDE TO DO A HAIRDRESSING APPRENTICESHIP?
Because I wanted to further my training in hairdressing – my
dream job. I did a Year 1 Polytechnic course in Blenheim and I
knew I’d need to get an apprenticeship to finish my qualification.
WHAT’S YOUR FAVOURITE PART OF BEING AN APPRENTICE?
Learning as you go and getting paid to do a fun and exciting
job. Getting to go on block courses and getting to learn even
more was fun too.
WHAT’S YOUR FAVOURITE PART OF DOING FASHION OR PHOTOGRAPHIC WORK?
Getting to do hair and make-up styling that’s a bit more out
there and different. Being creative and having fun. Seeing my
work in a photograph is an awesome feeling.
WHAT ARE YOUR DREAMS AND ASPIRATIONS FOR YOUR CAREER IN HAIRDRESSING?
I’d like to train my own apprentice one day. I also want to own
my own hair and beauty salon and maybe even become a
hairdressing tutor.
WHO INSPIRES YOU IN YOUR HAIRDRESSING CAREER, AND WHY DO THEY INSPIRE YOU?
Tabatha Coffey. She has achieved so many things in her career.
She’s a great business woman, and some day I’d love to have
my own business. I learn something new every time I watch
her TV show.
WHAT WAS THIS PHOTOGRAPHIC WORK FOR?
I wanted to start a portfolio for myself that included hair and
make-up work I’d done. This was the work I did for my final
assessment, and I wanted to get photos of my hairdressing
finals as something to look back on.
WHAT WAS YOUR INSPIRATION?
The perm and cut were inspired by Rihanna when she had
short hair with curls on top. It looked so funky and cool. I found
the colour and cut in a fashion magazine and thought it looked
awesome. And the Mohawk hair-up was something I’d always
wanted to do for finals.
HOW DID YOU ACHIEVE THIS LOOK?
For the perm I cut and permed the hair, and then set the perm
in the direction I wanted the hair to go. For the ‘colour and cut’
I coloured and cut the hair and then did a complex blow dry
on the short side, making sure it had lots of height and volume.
On the long side I did lots of flicks with a medium roller brush.
For the hair up I crimped the hair and then did two external
braids on the sides. I back-combed the roots in the middle
section of the hair then did the quiff at the front, the barrel
curls, and then the flower design at the back.
WHAT PRODUCTS DID YOU USE?
For the perm I used Wella Enrich Nourishing Spray, Wella
Flexible Finish, Wella Super Set Hairspray, and Wella Bold Move
Styling Paste. For the cut and colour I used Wella Extra Volume
Mousse, Wella Reflections Oil, and Wella Super Set Hairspray.
For the hair-up I used Osis Dust It, silhouette hairspray, tickle
shining and a protecting fluid.
SPECIAL THANKS TO:
I’d like to thank the team at Sandy’s Hair Design and my
trainer Kelly Offord for all your help and support during my
apprenticeship.
My three models for all their time and effort – they were great.
My friend and photographerJason Anderson for taking the
photos. I’m really happy with the result.
see your work in
23
Are you a HITO apprentice or newly qualified stylist? This is your chance to have your work published in an issue of Forma Magazine. If you have photographic work that you are proud of, we want to know.
You'll have your work published in Forma, receive great rewards from A Sharper Blade and get the chance to be featured on the cover.
Give HITO a call on (04) 499 1180 or email [email protected] to find out how to send your photographs in and have the opportunity to be published in Forma.
SEE YOUR
WORK IN PRINT
See Your Work in Print
is sponsored by
A Sharper Blade.
NZAR
H REG
IONAL
COMP
ETITIO
NS
SOUTHLAND OCEANIC MASTER WINNER
BY JENNIE HASLER-JACBOS (ZOUAVE)
25
OVERALL CHAMPION – SENIOR
Sarah-Jane Illingworth Team 7 Hairdressing
OVERALL CHAMPION – NEWCOMER
Kaitlin Brierly Team 7 Hairdressing
WAIKATO COMPETITIONS
OCEANIC HAIRDRESSING MASTER
Jacquetta Karam-Whalley Team 7 Hairdressing
STYLING – SENIOR OF THE YEAR
Sarah-Jane Illingworth Team 7 Hairdressing
CUTTING – SENIOR OF THE YEAR
Bianca Karam-Whalley
Team 7 Hairdressing
STYLING – NEWCOMER OF THE YEAR
Kaitlin Brierly Team 7 Hairdressing
CUTTING – NEWCOMER OF THE YEARDesley Meyers
Waikato School of Hair
COLOURIST OF THE YEAR
Seamus Karam-Whalley Team 7 Hairdressing
ARTICLE CONTINUED FROM PREVIOUS PAGE
Over the past few months, NZARH (New Zealand Association of Registered Hairdressers) held their Regional Competitions.
From north to south, hairdressers competed for cutting, styling, and colouring awards, as well as the overall title of Oceanic
Master. The winners of the Oceanic title for each region will go on to compete at the Oceanic Master Awards in November,
along with other competitors.
26
WELLINGTON COMPETITIONS
OCEANIC HAIRDRESSING MASTER
Katie Young VIVO Wellington
CUTTING – NEWCOMER OF THE YEAR
Phillida Anderton VIVO Wellington
COLOURIST OF THE YEAR
Phillida Anderton VIVO Wellington
OVERALL CHAMPION SENIORWarren Dion Smith getfunkd Willis Street
STYLIST OF THE YEAR – SENIORWarren Dion Smith
getfunkd
STYLIST OF THE YEAR – NEWCOMER Amber Beardslee
Forever Young Hairdressing
CUTTING – SENIOR OF THE YEARAdam Daigle
Blue Cactus Hairdressing
OVERALL CHAMPION NEWCOMERPhillida Anderton VIVO Wellington
OCEANIC HAIRDRESSING MASTER Celeste Herlihy Vie Hairdressing
CUTTING – SENIOR OF THE YEAR Jenna Jansen HQ Hair by Design
CUTTING – NEWCOMER OF THE YEAR Courtney Jackson Be Ba Bo
STYLING – SENIOR OF THE YEAR Hannah Hay Izuka
STYLING – NEWCOMER OF THE YEAR Courtney Jackson Be Ba Bo
COLOURIST OF THE YEAR Fleur Devonshire Tangles Hair Design
OVERALL CHAMPION - SENIOR Jenna Jansen HQ Hair by Design
OVERALL CHAMPION - NEWCOMER Courtney Jackson Be Ba BoTARAN
AKI
COMP
ETITIO
NS
27
ARTICLE CONTINUED FROM PREVIOUS PAGE
NELSON MARLBOROUGH COMPETITIONS
OCEANIC HAIRDRESSING MASTER
Krissy Pearce
Cardells
STYLING – SENIOR OF THE YEAR
Megs McIver
Sutherland Todd Hairdressing
SENIOR DIRECTIONAL CUT
Victoria Robertson
Cardells
CUTTING – SENIOR OF THE YEAR
Krissy Pearce Cardells
NEWCOMER DIRECTIONAL CUT
Shenae Lavery Ursula Harris Hair Design
SENIOR DAY STYLEConnie Fleming
Cardells
CUTTING – NEWCOMER OF THE YEARJade Harrington
Cardells
COLOURIST OF THE YEAR
Krissy Pearce
Cardells
28
CANTERBURY/WESTLAND COMPETITIONS
COLOURIST OF THE YEAR
Amy Roberts Cedar Heights Hair Studio
NEWCOMER OVERALL CHAMPIONKristy Forbes
Blondini’s
SENIOR OVERALL CHAMPIONJoanne Wolff
Sutherland Todd
OCEANIC HAIRDRESSING MASTERSandra McLaren MacKenzie Sandra McLaren Hairdressing
NEWCOMER – CUTTINGKristy Forbes
Blondini’s
NEWCOMER – STYLINGLeah Reuben
Sutherland Todd
SENIOR – CUTTINGMegz McIvor
Sutherland Todd
SENIOR – STYLINGJoanne Wolff
Sutherland Todd
29
ARTICLE CONTINUED FROM PREVIOUS PAGE
SOUTHLAND COMPETITIONS
COLOURIST OF THE YEARMikaela Edwards
Runway
OVERALL CHAMPION – SENIOR
Natasha King
Fred & Gingers
OCEANIC HAIRDRESSING MASTER
Jennie Hasler-Jacbos
Zouave
OVERALL CHAMPION – NEWCOMERAlisha Loach Karma Total Body Synergy
CUTTING – SENIOR OF THE YEARNatasha King Fred & Gingers
CUTTING – NEWCOMER OF THE YEARErika Bond
Xcell Hair Design
STYLING – SENIOR OF THE YEARMegan Mitchell
Blondini’s
STYLING – NEWCOMER OF THE YEARAlisha Loach
Karma Total Body Synergy
MAKE UP EVENTMerin Williams
Do Hair
NZARH PHOTOGRAPHY CREDITS:
WELLINGTON HOTHOUSE PHOTOGRAPHY, JOHN ROESTENBERG
SOUTHLAND ISHOTZ, JAIME SMITH
CANTERBURY/WESTLAND TRACEY ALLSOP
WHANGANUI COLOURIST PHOTO BY KAITRYN ROBERTSON
ALL THE OTHER PHOTOS BY HOTHOUSE PHOTOGRAPHY, JOHN ROESTENBERG.
30
WANGANUI COMPETITIONS
CUTTING – SENIOR OF THE YEARMillie Back
Jax Hair Studio
STYLING – SENIOR OF THE YEARMillie Back
Jax Hair Studio
COLOURIST OF THE YEARTiffiny Spencer
Protégé Hairdressing
OCEANIC HAIRDRESSING MASTER Justin Nixon-Gaisford Aspire Hair Academy – UCOL
CUTTING – NEWCOMER OF THE YEAR Jess Pettit Protégé Hairdressing
STYLING – NEWCOMER OF THE YEAR Lia Gillam Protégé Hairdressing
OVERALL CHAMPION – SENIOR Millie Back Jax Hair Studio
OVERALL CHAMPION – NEWCOMER Jess Pettit Protégé Hairdressing
31
NEW ZEALAND ASSOCIATIONOF REGISTERED HAIRDRESSERS Inc.
2014 INDUSTRY AWARDS
Tickets cost $189. Purchase them now at
industryawards.co.nz
Kitomba NZARH Business Awards & HITO Annual Awardsin conjunction with NZARH Patrick Cameron Challenge, Editorial
Stylist and Oceanic Hairdressing Masters Competition
RISE TO THE TOP
32
earthquake recovery
We talk to Christchurch salons about their recovery from the 2010/2011 earthquakes.
33
The Christchurch earthquakes badly affected many salons in Christchurch. Four years later, their recovery is still ongoing. Two salons shared their earthquake experience with us.
TRUE GRIT HAIR SPAWhen the first earthquake hit in September 2010, True Grit
Hair Spa lost their salon. This was the first in a series of events
including moving salons eight times, losing staff, and ending
up in the Red Zone. Throughout all that, however, True Grit
has persevered.
After the first earthquake, True Grit moved in with another salon.
Then it was off to their own salon in a different part of town. A very
small and cramped salon. They had to open the salon from 9am
until 9pm five days a week to accommodate staff and clients.
“The size of the salon created many issues,” says Jacqui Victor,
owner of True Grit. “We couldn’t fit all the team into the salon,
and we had nowhere to sit for lunch. I had to cut down the
team’s hours. We’d gone from a mansion to a caravan.”
They stayed in that salon until the February 2011 earthquake.
After that earthquake, however, they were in the Red Zone.
“We couldn’t operate, we couldn’t do anything. We just had to
wait and try not to panic.”
They couldn’t get back into the salon for three weeks. They
cleaned the salon from top-to-toe and restored power and
water. Only then could they go out to their clients to reschedule
appointments.
TRUE GRIT HAIR SPA AFTER THE EARTHQUAKE
INSIDE TRUE GRIT TODAY
ARTICLE CONTINUED FROM PREVIOUS PAGE
“The salon coordinator and I rang every client that had a booking
or might have one in the future,” Jacqui says. “We spoke to every
client personally. It took days, but our Kitomba system was a
huge help.”
True Grit leased another unit in their block of shops, giving them
space to spread out and access to a staffroom. This made work
easier, although moving clients between the two units (they are
not connected) is challenging.
There’s one more upheaval in store for True Grit. They’re
rebuilding a brand-new salon on their original site, and they’ll
be moving back there once it's finished. It's been a difficult
process. The plans took some time to develop, and they are
now waiting on approval from the council.
“It’s been a very slow and it's been frustrating at times,” Jacqui
says. “I feel like we’re in limbo. A lot of businesses in Christchurch
feel this way – like we’re in survival mode rather than progressing.
It’s not something the rest of the country seems to know about
or understand.”
For Jacqui, the key to surviving the earthquake was focussing on
clients and supporting the team. They’ve kept in close contact
with their clients since the earthquake, emailing them, calling
them, and keeping the website up-to-date.
“The most important thing is to look after your clients,” Jacqui
says. “You have to communicate with them.”
True Grit have also renewed their training focus. Since the
earthquake, they’ve focused on training and building their team.
Jacqui focuses on getting her team qualified.
“Becoming a salon renowned for training gets you the staff
you want,” Jacqui says. “We’ve got more staff arriving than
leaving, now.”
“We’re running a wonderful little salon with a fantastic and resilient
team of stylists,” Jacqui says. “I’m very proud of all of them.”
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BOTTICELLI HAIR COMPANYBotticelli was just putting the finishing touches on their
renovations when the earthquake hit.
“We’d just unpacked our new work units and chairs when the
earthquake hit,” says Mark Cattanach, owner of Botticelli. “Within
ten minutes the salon and neighbouring businesses flooded
because of liquefaction. The car park disappeared and many
of the surrounding roads closed.”
Botticelli was closed for several weeks. They had no power, no
water, and problems with sewerage. They found themselves in
the middle of the Red Zone, making the salon difficult to access.
“Being in the Red Zone really hit us hard. Our client base dropped
off by 30% and business was tight.”
With the help of Kitomba, Botticelli contacted all their clients
and rescheduled their appointments. Everyone was very
understanding.
Despite the damage, the clean-up went well. Suppliers were very
understanding, and the staff all chipped in to help. Luckily, the
damage done to the salon and the equipment, as well as the
staff’s wages, were covered by insurance.
“The Botticelli team were so fantastic,” Mark says. “They all rallied
around to help put the salon back together again.”
Mark and the team at Botticelli maintained a positive outlook.
Even when the second earthquake hit, causing more flooding
and liquefaction, the team “pulled together, cleaned up, and got
on with it.”
Botticelli is still going strong. They’ve twice had some problems
with flooding in the area. Mark jokes that some of the staff must
have webbed feet by now. But they’ve experienced no other
issues.
“We’ve climbed out of the mire a few times,” Mark says. “But, as
they say, what doesn’t kill you makes you stronger.”
Their clients have been loyal and supportive, and the team has
pushed themselves to keep the salon going. Although they had a
slight slump in client numbers, Botticelli didn’t lose a single
staff member.
“My team truly have a family spirit. They all supported one another
and our traumatised clients during everything, and I think it's
made us all stronger,” Mark says. “I’m so proud of them."
FLOODING OUTSIDE BOTTICELLI
“Being in the Red Zone really hit us hard. Our client base dropped off by 30% and business was tight.”
35
We catch up with Laura Williams, 2013 HITO Apprentice of the Year, about how her time as Apprentice of the Year has gone.
making it in hair: Laura Williams
36
In October 2013, Laura won the HITO Apprentice of the
Year Award. In the final year of her apprenticeship, Laura
had entered the award every year. She’d won the Auckland
Regional Apprentice of the Year Award three years running, but
never claimed the top prize.
“Winning the Apprentice of the Year Award has to be the best
thing that’s happened to me over the last year.”
Laura was excited to finish her training on such a high note. She
completed her final assessments in 2013 and has been working
as a qualified stylist for nearly a year now.
“HITO have given me an amazing opportunity to be looked at by
other apprentices current and new. They’ve given me the ability
to show them you can achieve anything in this career even when
you’re just starting out. I know that I will have this title with me
forever, and it’s now ticked off my bucket list,” Laura says.
As Apprentice of the Year winner, Laura’s had access to some
exciting opportunities. One such opportunity was the HITO
Apprentice Boot Camp.
Laura, along with the other Regional Apprentice of the Year
winners, spent two days learning from a selection of top stylists,
make-up artists, and business people. HITO and Mana Dave
hosted the event.
“HITO Boot Camp 2014 was the most amazing experience I
could have asked for as a young hairdresser looking at where
to next in my career. The skills and techniques I learnt are a
great kick-start into my career. The friends and connections
I have made are awesome,” says Laura about Boot Camp.
Later in the year, Laura got the chance to work on a photo
shoot for Remix magazine.
HITO worked with Remix magazine to organise the shoot.
Laura spent the day on set with the model, photographer, and
make-up artist, creating the three hair looks and maintaining
them throughout the shoot.
Laura worked to a brief, working with the make-up artist, Paige
Best, to create the look for the shoot. Laura prepared the hair,
styled it, and then touched it up throughout the day when
necessary.
“It was an amazing day,” Laura says. “I had the opportunity to
see how a whole shoot came together, and learn about each
aspect – hair, make-up, lighting and styling. I also got to see the
huge difference between seeing the hair in person and seeing
it on camera."
This wasn’t the only photo shoot Laura worked on this year.
As part of the L’Oreal Artistic Team, Laura has the opportunity
to work on other photo shoots, often for the look books of
New Zealand fashion designers. This is her third year with the
team – Laura auditioned for the team in 2012, joining the team
as a junior and working her way up from there. She also works
on Fashion Week shows with L’Oreal.
Fashion Week 2013 was a real highlight for Laura. Although it’s
hard work, Laura says it’s all worth it.
“You feel so accomplished seeing your work walk down the
runway,” Laura says. “Seeing the total look come together
makes all the hard work worth it."
Laura worked with the L’Oreal Artistic Team at Fashion
Week 2014.
“It’s great to experience something outside the salon,” says
Laura. “It’s a totally different environment."
Laura also spent some time in front of the camera this year.
Along with Gary Marshall from L’Oreal, Laura appeared on
One News to talk about industry training.
“I was very honoured that I got to speak,” Laura said. “It was exciting.
With Fashion Week 2014 over, Laura will be off to Wellington
to compete in the Oceanic Hairdressing Master Award.
Laura competed in and won the regional Auckland competition
earlier this year.
“It’s always been a goal of mine to get to national level in the
Oceanic Award,” Laura says.
The next 12 months will be just as exciting. Laura wants to gain
her National Certificate in Business and National Certificate in
Hairdressing (Advanced Cutting), expanding her skills even
further. She also wants to focus on editorial and fashion work.
Laura has some advice for 2014’s Apprentice of the Year hopefuls.
“Believe in yourself. Don’t play yourself down – it’s all about
putting yourself out there. And remember – making it through
to the finals is a huge achievement. And if you don’t make it
that far, come back and try again next year."
37
preparing for 2757
Lyndsay Loveridge, hairdressing guru, shares her hairdressing and training expertise.
Unit Standard 2757 is the final assessment involved in the National Certificate in Hairdressing (Professional Stylist) – Level 4. Once you complete this assessment you will be a fully qualified stylist.
Being qualified gives you many advantages:
• Recognition of your efforts towards training
• You add value to your salon – having a qualified stylist means
your salon can employ HITO apprentices
• It gives credence and a degree of mana to the work you do
• You can negotiate a wage that reflects your experience
and qualification
• An internationally recognised qualification
Your National Certificate in Hairdressing will be useful no matter
which career path you follow. Completing an apprenticeship
shows you have strong work ethic, a stable work history, you
place value on the work you do… the list goes on.
Stay focussed and make it your goal to sit your 2757 and gain
your National Certificate. Once you have it it’s yours for life and
it can open many doors.
Just because you fail once it doesn’t mean you’re
going to fail at everything. Keep trying, hold on, and
always, always, always believe in yourself, because
if you don’t then who will? So keep your head high,
keep your chin up and most importantly keep
smiling, because life’s a beautiful thing and there’s
so much to smile about. MARILYN MONROE
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PREPARATION ADVICE – “AIM TO SUCCEED”So you’ve decided to become an apprentice? You’ll spend the
next few years training, working, and sitting assessments, all
with the goal of becoming a fully qualified stylist. You’ll know
from day one that there’s one big final goal to achieve before
you’re a fully qualified stylist – your 2757 final assessment.
With that in mind, you can start preparing for your 2757 from
the beginning of your apprenticeship. The better prepared you
are, the easier your final assessments will be.
SO WHAT CAN YOU DO NOW TO START PREPARING FOR 2757?
1. Read: Read any resources you can get your hands on.
Your 2757 is supposed to be a final assessment of all your
skills, so pay attention to any resources you pick up along
the way.
2. Research: Read up on the three elements you have to sit
during your 2757. If other people in the salon sit their 2757
assessments ask them how it went.
3. Plan: Commit to a successful outcome and remain focussed.
Establish a training plan and organise time with a trainer.
Remember: your employer is obliged to help you with your
apprenticeship, from sign-on to completion.
4. Goals: Set goals towards what you want to achieve. The best
goals are ‘S.M.A.R.T’ goals - ‘Specific, Measured, Achievable,
Realistic, and Timely’.
5. Portfolio: Create a portfolio containing your required
evidence and preparation for your final assessment.
This is an extremely valuable tool and can help you in
many different ways while you train. Start your portfolio at
the beginning of your apprenticeship, and use it year by
year to record your progress (almost like a scrap book).
Come competition time you might also devote some pages
to your mood boards and your completed style.
CLOSER TO YOUR 2757 ASSESSMENT:So you’ve reached the final year of your apprenticeship, and
your 2757 assessment is just around the corner. You might
have done plenty of preparation already, but there are a few
things you should focus on in the run up to 2757.
1. Read: Read your Guidelines for Final Assessment Book in its
entirety over and over again!
2. Research: Spend time selecting your 3 styles and models
for each element.
3. Models: Pick the models that will make sitting your
assessment as easy as possible. You want models who are
reliable and helpful, and you also want models whose hair
is easy to work with.
4. Practice: Make sure to get in plenty of practice before
your assessment. One of the best ways to practice is on
mannequin heads. You can do whatever you want on these,
and you don’t have to worry about making a mistake on a
real client’s hair. Once you’ve mastered the styles you want
to create, however, you should try them out on a real model.
This is the ideal combination of practice techniques.
5. Portfolio: Spend time planning for your 2757 and use your
portfolio to collect information and inspiration. Anything
you’ve collected throughout your training could help you
in preparing for your finals. Useful things to include in your
portfolio could include: head-shapes and how to work with
them, your chemical service choices, and step-by-step
guides to the hairstyles you want to create.
a. You might also want to add the manufacturer’s instructions,
your predisposition/patch test results, and even contact
information for your models. A list of any products and
equipment you’ll need is also an excellent idea.
b. Whatever you include, make sure it’s all going to help you
complete your 2757 and reach your goal of becoming a fully
qualified stylist.
39
6. Your Portfolio is a tool designed to support you as
you complete your apprenticeship. It is not part of the
assessment, although it can show your progress and goals,
thus acting as another way your assessor can gather
evidence on assessment day.
7. Tip: Check out the Resources section on the HITO website
(www.hito.org.nz). Under Learner Tools there are some
helpful 2757 planning aids.
8. Perfect: As they say, ‘Practice makes perfect’ – and it’s true.
In this instance you are no different from an Olympian in
training. Success has to be your ultimate goal.
9. K.I.S.S – ‘Keep it simple, stylist!’: Part of mastering a style,
cut and chemical service is to really look at each step and
critique it - ask yourself: ‘Is there a simpler way of doing this?’
This could be anything from the number of sections you
take to the order you do the steps in.
10. Commit: The training and preparation journey you commit
to should add to that amazing bank of knowledge and
skills you are learning. Remember everything you master
is part of the freedom that being skilled gives you. Your
client benefits and you win. Your dedication and the time
you invest in perfecting your skills can set you apart as a
competent and sought after stylist.
11. Time: Remember – there’s a time limit for your 2757
assessment. What you think you can achieve and what you
can actually achieve within that time might be different.
Doing multiple practice run-throughs is the key to finishing
your assessment successfully within the time-limit.
a. Note: If a re-sit is required for your long hair then you have
the time restraint of one hour for the dress out.
12. Organise: Because you only have a limited amount of
time on the day, make sure you have everything you need
beforehand. Gather all your equipment/products and know
where you need to be and when. Make sure your models
are organised too.
13. Guidelines: The 2757 Guidelines meeting is scheduled
approximately 6 weeks before your assessment. It is vital
that you attend this meeting – you’ll be given information
invaluable to your assessment, and you’ll have the chance
to ask questions. Apprentices who attend this meeting do
much better in their 2757 assessment, and feel much better
prepared and more comfortable during the assessment.
14. Ask: If you know anyone who recently sat their 2757, ask for
their advice. No doubt they’ll be able to give you some top
tips and maybe even help you train. Ask your assessor and
your trainer too.
15. Fashion Work to Industry Standards: This is one of the
most important criteria for 2757. All three elements must be
‘fashion work to industry standards’. There is information
about this in your Guidelines book, but if you’re not sure
what this means then ask.
AFTER YOUR 2757:SO YOU’VE SAT YOUR 2757 – WHAT’S NEXT?
If you’ve completed your assessment, congratulations! You are
now a fully qualified stylist – enjoy it.
If you haven’t completed your assessment, don’t worry! You are
not alone. You’ll have plenty of opportunities to re-sit your 2757,
and plenty of help to do so.
• Talk to your assessor: They will be able to tell you what you
can improve on for next time.
• Keep practicing: This time you’ll be able to focus on just
the elements you have to re-sit – take advantage of that by
putting all your training time towards those elements.
• Be proud: You’ve already achieved some of your elements –
be happy about this. It means you’re one step closer to being
a fully qualified stylist.
If you incomplete any elements you do have the option of an
appeal. Information on how to appeal will be provided to you
in the post assessment meeting directly after your assessment.
Remember to be rational about your decision – think with your
head and not your heart.
ARTICLE CONTINUED FROM PREVIOUS PAGE
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ADVICE FROM STYLISTSTWO FULLY QUALIFIED STYLISTS GIVE THEIR ADVICE ON SITTING 2757.
What’s the one piece of advice you’d give to other
apprentices about 2757?
A: Practice, practice, practice!
A: Attend your guidelines meeting and learn all you can to
be prepared.
What would you do differently if you could sit 2757 again?
A: Remember the small things! For instance – wear suitable
gloves for your test curl, always wear an apron when
applying a chemical service, and sweep up hair after
every cut!
A: Ensure I had extra time after I finished my perm wind
– I pushed this to the limit on assessment day.
A: Model choice is so important – I had to re-sit one of my
elements purely because I picked the wrong model. It’s such
any easy thing to fix – just make sure you practice on your
models beforehand so you know what you’ve planned will
work on their hair.
How important is model choice?
A: Model choice is key – you want a model that suits the style,
is reliable, and doesn’t have too much hair so you can get
everything done in time. I brought my model into the salon
a few times to share my ideas with her. I also had a portfolio
of pictures so she had a clear visual understanding of what
I wanted to do. It worked out really well – I’ve gained a new
client out of it!
A: Extremely – this will make or break you day. Use your brain
when choosing the ideal models.
Re-sitting one or more elements for 2757 can happen. As someone who had to re-sit, what would your advice be for anyone who has to re-do any of their elements?
A: I was quite disappointed in myself on the day. I had a lot of
‘what if’s?’ running through my mind, but I realised thinking
about all the negatives wasn’t going to change anything – it
only made me feel a lot worse. I decided the next day that
I was going to get into gear, find a new model and prepare
for my re-sit. I got to talk things through with my assessor
and discuss what I could do better, and I learned tons of new
skills in the process. My advice – remember to keep positive
and believe in yourself.
A: My advice would be that it’s okay to re-sit. It’s not the end of
the world – I just wasn’t quite ready to sit my 2757. I’m glad
it happened so I could get better in the areas I needed help
in. I’m truly lucky – I was in an amazing environment with
excellent leaders and hairdressers that supported me.
Just believe in yourself and don’t give up. It will work out – if not straight away, then next time. Don’t let your emotions take over.
Ring up and see when the next date to re-sit is – what do you have to lose?
“Take pride in how far you have come and have faith in how far you can go.”
41
Have you ever considered the value of training
employees in the art of giving exceptional service?
You should.
Training is not the only answer to a successful business, but it
is a hugely important cog in the wheel. It should be included as
part of what you offer as a ‘balanced team focussed’ business,
and in today’s salon world we should definitely be a people
(team) focussed business. It was Mary Kay Ash that said
“People are definitely a company’s greatest asset. It doesn't
make any difference whether the product is cars or cosmetics.
A company is only as good as the people it keeps.”
SO HERE ARE FIVE SUPER REASONS TO OFFER REGULAR TRAINING TO YOUR TEAM:
FIVE SUPER REASONS TO TRAIN YOUR TEAMBy Malcolm Gibbons.
01
0205
0304
PRODUCTIVITY
Productivity is a measure relating a quantity or quality of output to the inputs required to produce it’. It's a measure of how much work your team gets done and how effectively they use their time. Productivity training should help the team work more effectively, thus helping the salon achieve its long term goals.
CULTURE
‘Culture is a shared, learned,
symbolic system of values, beliefs and
attitudes that shapes and influences perception and
behaviour’. Training develops a culture of learning within
the salon, which benefits your business. One of
my favourite quotes is ‘knowledge breeds
confidence and confidence
creates sales’.
QUALITY
‘Quality is a measure of excellence;
quality defines desirable characteristics of a product, a process, or a
service’. The team will value the added quality they can give their clients, and clients will love the added quality
they receive from well trained, well informed team members.
IMAGE
‘Image is the general impression that something (a person or organization or product) presents to the public’. Ongoing training and development helps create a better, more professional salon image.
PROFITABILITY
‘Profitability is the ability of a business to
generate net income on a consistent basis’. Training
leads to improved profitability for the salon. Staff should be
trained on the link between training and profitability for the salon.
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MALCOLM GIBBONS IS A HAIR & BEAUTY INDUSTRY SPECIFIC MENTOR/COACH WHO SAYS: "MY PASSION IS PEOPLE, MY ENTHUSIASM IS BUSINESS AND MY MISSION IS TO ASSIST CLINIC OWNERS IN ACHIEVING THE DREAM THEY HAD WHEN FIRST GOING INTO BUSINESS."
VISIT WWW.SHOCKCONSULT.CO.NZ TO LEARN HOW TO GET MORE PROFIT WITH LESS WORK.
Of course, there are many additional benefits of team training
including: the development of leadership skills, higher
motivation, loyalty, and better, healthier attitudes amongst
your team.
OFFERING TRAINING
There are a few ways you can offer training to your staff:
Look to your suppliers for specific product training. Most of
these organisations have some fantastic ideas on the art of
selling, and some even have programs to help you with this.
Take a look at what other organisations are out there for sales
training. The Chamber of Commerce is an excellent resource
for this. Also look at programs like Kiwi Host for service training.
Lastly, don’t discount industry specific experts as sources of
inspiration - these people are generally experienced in the
industry and are more than willing to share their knowledge
with you and your team.
Raising the knowledge of you and your team regarding
service is a step in the direction of raising the knowledge
of the industry as a whole. The salons that recognise the value
of pleasing the client and embrace this into the future will be
the ones to reap the rewards that exceptional service can bring.
Just a quick note on technical training: Think about this – with
the availability of the internet with its plethora of hair advice
and knowledge, you better be up with the play or your clients
could end up being better educated than you! Better educated
clients are more inclined to spend their money with better
educated hairstylists.
And one last thought: One of the biggest complaints I hear
from disgruntled salon owners is that after all the effort they
put into training their stylists, the stylists up and leave the salon.
They feel like there is no reason to offer training if their stylists
are going leave, letting their new salon reap all the benefits.
Looking at the issue, we first must acknowledge that this could
be a problem. Yes, training someone to perform at their best
for your business and having them up and leave can be soul
destroying. But if you don’t train them at all, this will seriously
affect your clients and your business. The benefits of training
your staff far outweigh any disadvantages.
43
reviewing training and planning new learningLyndsay Loveridge, hairdressing guru, shares her
hairdressing and training expertise.
LYNDSAY LOVERIDGE
44
Reviewing training is just as important as the training
itself. It allows you to assess what worked for your
salon and your team and how you can do better.
Reviewing training will:
• Make you more efficient (you’ll be able to plan only the best
training at the best times)
• Make your staff happier (you can offer them the training
they want)
• Save you money (you won’t be wasting time or money or
training that doesn’t work).
Once you’ve reviewed training over the last year, you can move
on to planning for the 2015.
REVIEWING TRAININGSO HOW DO YOU GO ABOUT REVIEWING TRAINING?
First, let us look back over 2014 what worked well and what did
not. Let’s call it: KEEP CHANGE DITCH.
OTHER CONSIDERATIONSRECORD
Keeping records of training throughout the year is
vital. That will make it much easier for you to review
the training you’ve done. Remember to involve your
team in this exercise – seeing training from their
perspective can only help you.
REVIEW
Review your goals for the year, both for training and
for your business. Has the training you’ve done this
year helped you meet your goals for your business?
If not, why not? What can you do better next time?
STAFF
Are your staff happy? If your staff are staying on,
coming to work when they should, and consistently
achieving targets, then well done. If they aren’t doing
that, think about why. You should also look how your
team have developed. If their problem areas have
improved, or if they’ve improved in an area where
they were already strong, then clearly your training
is working.
MOVING AHEAD
Are your apprentices progressing towards their
qualification? They should be on track to finish
their National Certificate within either four years for
hairdressing or three years for barbering. They also
need to achieve a certain number of credits every
year. If they are struggling, take a look at where they
are having trouble. Make sure to focus more on
those areas next year.
Even if you’ve met all your business goals, your staff love their
jobs, and your apprentices are on their way to being qualified,
there is always room for improvement. Think about new goals
for your business and ask your staff what areas they’d like to
focus on. And remember: make sure to reward your staff for
a job well done.
It's nearly the end of 2014. After a full year of training and learning in your salon, it's time to review that training and plan your training for 2015.
You should consider what worked well, and what will work well in the
future. This comes under KEEP. Perhaps training once a week on
Monday’s worked well for the salon and the team. If that’s still working,
and if it’s going to fit with your business goals for the future,
then keep it.
Perhaps there was something that worked well, but needs to be
adjusted slightly. You might spend an afternoon once a week training your apprentice. Perhaps one solid block of time works, but your apprentice
learns better in the morning. This comes under CHANGE.
Finally, was there anything that didn’t work at all? Maybe you sent your
team to an external training course, but they didn’t enjoy it or it just didn’t
work with your business goals. Or perhaps afternoon training worked for one staff member this year, but they’ve unfortunately left and you know it won’t work for the others.
These are things you should DITCH.
KEEP CHANGE DITCH
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ARTICLE CONTINUED FROM PREVIOUS PAGE
PLANNING NEW LEARNINGOnce you’ve reviewed your training for 2014 it’s time to plan your training for 2015.
Before you plan your training, you should know what you want your business to achieve over the next year. Training will be a part of
reaching your business goals whether they involve opening a new salon, promoting hard-working staff, or gaining more customers.
Once you’ve reviewed past training and considered the future of your business, it’s time to create a training plan.
SET A TRAINING BUDGET
How much can you spend on
training? You need to be sensible
about your budget – all the top
training in the world won’t help if you
run out of money.
It's important to set a training budget
per employee and for the salon as a
whole. You may want to allot a certain
amount to each employee and then
keep some aside for group training or
professional development. Be clear
with employees on what is available
to them.
If you can, have some flexibility. If an
employee wants to attend additional
training, you’ll find it much easier to
consider their request if you have
a little extra money to play with.
Consider having the employee pay for
part of the training themselves.
DECIDE ON A TRAINING FOCUS
Training is such an all-encompassing
word – it covers salon skills, client skills,
reception, consultation, retailing, and
speciality skills such as wedding hair
and make-up. It's a good idea to make
a list of areas your salon needs to
focus on.
Training falls into two areas - salon/
internal training and other/external
training. Salon training is usually
run by someone in the salon, and it
focuses on salon tasks – consultations,
using the booking system, talking to
clients. External training includes hair
expos, visiting artists, competitions,
platform and session work. Each salon
and salon team will need a different
balance between the two, so take
some time to figure out your balance.
Decide on your focus areas and your
combination or internal and external
training. Once you’ve done that you
can plan when this will take place,
which external trainers you will use,
who needs to be involved, etc.
EMPLOYEES
Look at each employee individually
and as part of the team. Think about:
Current performance. Are they
performing to a high standard? If not,
what areas need improvement and
how can you improve them?
Future happiness. Does the employee
have a passion for colour? Then think
about rewarding them with further
training in that area. Make sure that
the training they receive will benefit
the salon too.
A simple way of focusing on each
employee is to decide on three
actions each for the year. Pick three
things and decide how they should
achieve them.
Involve your employees in the
planning process. Ask them what
they’ve achieved this year and what
they want to achieve in the future.
Also ask for their opinion on salon
training as a whole.
Think about having a team member
put together a ‘2015 Training for
Success’ plan for you to consider.
Not only will you learn a lot, the
responsibility of putting together
the plan will give that employee the
opportunity to grow and develop.
Always give praise where praise is due.
If a team member comes up with a
great training idea, credit them for it.
01 02 03
CONCLUSIONReviewing training and planning new training can only help your business. You’ll be
aware of how your business is progressing, how satisfied your staff are, and how you
can improve in the future.
You’ll soon become a preferred employer. The word soon gets around as to who
supports training and whose salon supports growth and development. You’ll attract
the best employees, and your team will be stable, energised, and excited to be there.
You’ll be a salon success.
46
It’s important to take care of your scissors. These tips will help you get the best out
of your scissor, lengthen its cutting life span, and save you money.
• If your scissor is folding/bending hair, the problem is usually tension. You need to
check and adjust the tension regularly. Holding the bottom finger ring, open the
scissor and let the top blade fall. If it closes completely the tension is far too loose.
Tighten the centre screw by turning it clockwise 1mm at a time until the blades only
fall to about half way.
• Carefully wipe your scissors clean after each use and oil lightly at the end of each
day. Camellia oil is brilliant but you can also get away with using baby oil.
• Your scissors should stay in their case when not in use. Never place your scissors on
damp towels, near comb sterilizers or in trolley trays – the disinfectant and chemicals
from colour will corrode/rust your blades.
• To avoid damaging the delicate blade edges, always completely close your scissor
before placing on the bench. For the same reason, while cutting; never wear rings
on the first two fingers of the hand that takes sections.
• If your scissors are dropped or damaged during use, check if the cutting action has
changed or if there is a dent in the edge. It may require immediate servicing.
• If there is a bad dent in the edge and you can't close the blades, carefully and gently
push the blades apart sideways at the same time as slowly closing the blades.
This will stop the dent from worsening and prevent scratching the hollow grind.
Following these instructions will save you money!
MAKING THE MOST OF YOUR SCISSORSKieran Janes of KJ Scissors shares his scissor-care advice.
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47
Success comes in all
shapes and sizes,
but there are a few
common goals at the top
of many business owners
priority lists. Following on
from his previous Forma
article, Kitomba CEO Tom
Murphy discusses how
happiness in the workplace
can strengthen your team and
increase client loyalty in your salon.
As with success, happiness can mean different things to
different people. Whether you fantasise about a better work/
life balance, an industry-leading business or a quiet afternoon
with a good book and no distractions, taking action to prioritise
happiness can enhance your life. We all dream of living happy
lives, but how do you foster happiness, and what does it mean
for your business?
For many people, happiness in the workplace is about feeling
part of the team and culture. They enjoy healthy relationships
with workmates, know what is expected of them, and are
trained correctly for their role. Employees who experience
friction in any of these areas may experience a sense of dread
about the working day. You can guarantee this will impact on
your business.
Do you know what makes your business unique in the
marketplace? Is your team driven to achieve creative
excellence? Do you offer fast, affordable styles for busy people?
Is every salon visit an experience in the finer points of luxury
for your clients? Each of these options demands a different
approach from a stylist and delivers different results for a client.
A good business knows the answers to these questions and
has a strong culture. Knowing what you can offer and what
your values are create a top business with excellent (and
happy) staff.
Kitomba can help keep your salon team happy by reducing
the time spent on tiresome administration tasks. This gives you
more time to spend with clients and do the things that you love.
Our reporting clearly highlights the strengths for each person
in your team and allows you to identify the areas that need a bit
more work. It’s easy to keep staff motivated using
By Tom Murphy, CEO and Founder of Kitomba Salon Software.
WHAT DOES SUCCESS MEAN TO YOU?
48
TOM MURPHY IS THE FOUNDER & CEO OF KITOMBA SALON & SPA SOFTWARE; NEW ZEALAND’S NUMBER ONE SALON AND SPA SOFTWARE PROVIDER. TO LEARN MORE ABOUT KITOMBA VISIT WWW.KITOMBA.COM OR CALL 0800 161 101.
the reports to create fun competitions that benefit the team
and salon. Want to increase your turnover? A gift for the
highest increased average sale is a small investment for what
may result in a noticeable increase to your salon’s income.
A holistic approach to staff happiness is essential to the culture
of your business. Many successful businesses use regular one-
on-one meetings to engage with their staff. These meetings
are an opportunity to understand what’s happening in your
team’s lives, to discuss salon performance, and make plans with
your stylists to support them to achieve their goals at work and
home. Don’t be afraid to share your vision with every member
of your team and get them on-board and working towards a
common goal. Most people thrive in an environment where
they feel respected and receive recognition for their effort.
Your clients will feel the happiness vibe as soon as they walk
in the door.
Next to staff happiness, client happiness is the other major
factor in the success of your business. A happy client is a
loyal client, and they’ll often refer all their friends. A proactive
approach to your clients will help you understand what you’re
getting right and identify the ways you can improve each
client’s salon experience.
Do you take the time to learn how new clients heard about
your business? Do you have a feedback survey or offer a forum
for them to comment on their experience? Do you know what
people makeup your core clientele? Businesses who gather this
information can get the most from their marketing dollar, train
staff appropriately, and tailor an environment that caters to their
client’s needs.
Often the first time you notice a customer is unhappy is
months down the track, perhaps when they haven’t been
in for a while. With a proactive response to your clients, this
can be avoided. Train your staff to recognise whether a client
leaves the salon happy. If the staff member is unsure, or the
client is not 100% happy, make sure someone follows up with
a courtesy call in the days following their appointment. It can
be hard to hear negative feedback, but often the most loyal
clients are ones who had a bad experience which was resolved
beyond their expectations. Take the time to listen to their
concerns then take action to put it right.
Loyal clients are the lifeblood of every business. It’s hard to
visit a supermarket or retail chain without being offered a club
card or rewards scheme. Salons are no different, which is why
Kitomba lets you set up your own loyalty programme and
choose how to reward your loyal clients automatically.
One of the best tools for engaging with your clients is creating
a quick survey for them to fill out. Everyone loves to feel like
their opinion is valued, and a survey allows you to check how
well your salon is performing over a period. Whether you
schedule to complete this every six months or every year,
take the time to understand how well your salon and team are
performing. Arm yourself with the information you need to
make business decisions.
You should already have each client’s core information stored
on your database (or in Kitomba), so this is about getting
more detail on satisfaction of products, performance and the
salon environment. Your client survey might include a simple
1 – 5 rating system or an ‘always, sometimes, never’ response,
and have statements such as ‘My stylist is confident and
knowledgeable’. Consider how you will deliver this to clients.
You may choose to send them home with a paper survey and
a stamped and addressed envelope for return, or use Kitomba’s
marketing features to send an automated text or email
message that includes a link to your online survey.
There are several ways to measure happiness and the effect
this has on your business. Whether you’re working with your
staff or considering the client experience in your salon, make
sure you consider the happiness factor. Happiness is not just
a buzzword; it’s vital to your business success!
49
Making it Personal: CLIENT CARE AND ETIQUETTE
It’s important to understand that your job security, pay
increases and career advancement all depend on your ability
to satisfy clients.
The minute you stop paying attention to the details and your
client focus slips, business will suffer. You only need to look at
a salon’s bottom line results in order to determine the level of
client care being delivered.
By Nadia McCracken, Founder and Director at Spa Beauty NZ.
UNDERSTANDING THE IMPORTANCE OF CLIENT CARE AND ETIQUETTE
MAKE IT PERSONAL
It’s the one thing that will set you apart from all the other
qualified therapists and hairdressers out there. And if you don’t
provide outstanding client care, you will just be another beauty
professional or salon struggling to stay alive in this competitive
industry.
So, you get how important client care is; but where do you start?
How do you beat the odds and uncover new and exciting ways to
stay on top and keep your clients coming back?
Understand what your client wants and needs.
• What needs do you compete to satisfy?
• What wants do you compete to satisfy?
• How well are you satisfying these?
It’s all about your client. Without clients you don’t have a
business. And each client is different. You need to focus on
what each client personally needs and wants. The more their
individual needs are being met, the happier they will be.
I AM YOUR CUSTOMER
I am your customer. Satisfy my wants, add personal
attention and a friendly touch, and I will become a walking
advertisement for your products and services. Ignore my
wants, show carelessness, inattention and poor manners, and
I will simply cease to exist as far as you are concerned.
I am sophisticated, much more so than I was a few years
ago. My needs are more complex. I have grown accustomed
to better things. I have money to spend. My ego needs the
nourishment of a friendly, personal greeting from you. It is
important to me that you appreciate my business. After all,
when I buy your products and services, my money is feeding you.
I am a perfectionist. I want the best I can get for the money
I spend. When I am dissatisfied, then take heed. The source
of my discontent lies in something you, or the products you
sell, have failed to do. Find that source and eliminate it or
you will lose my business and that of all my friends as well; for
when I criticize your products or services, I will talk to anyone
who will listen.
I am fickle. Other businesses continually beckon to me with
offers of “more for my money." To keep my business, you
must prove to me again and again that I have made a wise
choice in selecting you and your products and services above
all others.
Author Unknown
50
WHAT ARE THEIR GOALS AND EXPECTATIONS?
SO HOW CAN YOU GIVE THIS TO YOUR CLIENTS?
HOW DO YOU BUILD LOYAL, LIFE-LONG CLIENTS?
HOW DO YOU KNOW WHAT YOUR CLIENT WANTS OR NEEDS AND HOW DO YOU MEET THOSE NEEDS?
It can be difficult to manage each client’s individual wants and
needs. But there are some general tips and tricks you can follow.
• You should begin by building rapport and a relationship
with each client. Rapport makes communication easier and
makes your client feel more comfortable.
• You can build rapport by finding common ground. You
should try to find something you have in common with
your client. This shouldn’t be too hard – start with beauty
or hairdressing topics. Make sure to listen carefully to
your client, and watch your body language – it should
be welcoming at all times.
• Don’t be afraid to ask your clients what they want from you.
Open communication is crucial to a good client experience.
• Once you’ve built rapport, your client will feel comfortable
with you. They’ll be much more likely to come back (we all
want to go somewhere we feel safe and comfortable). They’ll
also be more likely to tell you what they want and don’t want.
Each client has individual needs, and you will be able to better
meet those needs the better you know the client. But you can
still give them the best possible experience from day one.
For the most part, what our clients want is:
• To have a good experience.
• To be given solutions to their problems – see strong benefits,
value and results.
• To trust that you will deliver on you promises – remember to
always under-promise and over-deliver; never over-promise
and under- deliver.
• To know exactly what they should be able to expect with
each treatment or service.
• To see value and be valued; to respect and be respected.
• To know that they are special and be treated that way.
And they want it now!
Knowing and understanding this, you need to make your
clients feel like they are number one, and that you are their
best choice. You need to:
• Reassure them that they will be served superior quality
products and services with results that are beyond their
expectations.
• Surprise them.
• Always deliver more than what they expect.
• Be respectful and time conscious at all times.
• Let them know that you will work with a caring heart and
caring hands.
• Make consistency a priority in your work; and at all times
offer cleanliness, organisation and professionalism.
We all want to build loyal, repeat clients, because developing
new clients can cost anywhere from 5 to 20 times as much as
retaining old ones. Understand and recognise that every client
represents a possible life-long relationship with the salon.
Think about how much business one client could send you
in the course of a life-time through positive word of mouth
advertising.
How much could that one client spend with you in the course of a lifetime?
How good would it feel to develop and build a life-long reciprocal relationship?
You never want to deal with a client just once; you want his/her
business forever. Think about it for a minute – will you make an
extra effort for someone who might be with you for a lifetime?
The answer is simple: make it personal.
• Understand what your clients want.
• Demonstrate open, honest and caring communication.
• Ask them what they need and what they want.
• Find out what their problems are and what their goals are.
• Become their resource, their solution. Educate them.
• Work towards a goal, monitor the results, and set ongoing
new goals with them.
51
Technology has improved our lives and business enormously.
However, I also believe it has had a negative impact on the way
we communicate. It is much easier to send a text or email than
to pick up the phone to talk to a client.
Never underestimate the power of a personal phone call. Or
the impact a personal hand written note saying “I look forward
to seeing you” or “thank you for your business” can make.
Make it your goal to:
• Do four follow up phone calls – How happy is your client
with the treatment? Do they understand how to use their
product?
• Send four personal handwritten notes/cards thanking them
for their business.
• Call four clients you haven’t seen for a while. Don’t be afraid
to ask why they’ve not been in and what you can do to make
them come back.
• Listen. Be present and really listen. You can best serve
your clients if you first listen. “Strive first to understand, and
secondly, to be understood." When you listen, it shows you
care. And when you respond to what they are telling you, it
proves you care. This is what makes clients return.
• Keep your word and hold all promises. Do what you promise.
• Always recommend the best product or treatment to meet
your client’s needs. If you do so they are bound to be happy.
Never cut corners.
• Have a positive, cheerful disposition.
EVERY DAY
I WILL LEAVE YOU TO PONDER THESE 5 INTERESTING FACTS ABOUT CLIENT CARE:
Never underestimate the power of charm. If you make your
client’s experience a pleasant one, they are likely to spend 20%
more with each treatment.
The “like” factor will be your biggest advantage in building your
client base and getting those clients to rebook.
1. 96% of unhappy clients don’t complain, however 91% of
those will simply leave and never come back – 1st Financial
Training services.
2. An unhappy client will tell between 9-15 people about their
experience. Around 13% of dissatisfied clients will tell more
than 20 people – White House Office of Consumer Affairs.
3. 70% of buying experiences are based on how the client feels
they are being treated – McKinsey.
4. 55% of clients would pay extra to guarantee a better service
– Defaqto research.
5. It takes 12 positive experiences to make up for one
unresolved negative experience – “Understanding
Customers” by Ruby Newell-Legner.
Article written by Nadia McCracken Founder and Director of SPABEAUTY.CO.NZ
ARTICLE CONTINUED FROM PREVIOUS PAGE
52
www.hito.org.nz/qualifications/international
HITO is now offering international recognition in Hairdressing, Beauty Therapy and Nail Technology. If you or your staff have a relevant national certificate in hairdressing or beauty and have at least one year’s experience as a senior operator, you can now have your skills and experience recognised in Australia, Canada, Hong Kong and Japan.
Reasons to apply:
Just want to have international recognition for your skills?Pride of place
Personal developmentA new and exciting opportunity for you and your qualified staff
Marketing point of differencePromote your business as employing staff that have internationally recognised qualifications
Spread your wingsThinking about travelling overseas? Get recognised before you go
Take advantage of this opportunity to have your national qualification recognised on the world stage. It will open doors to a career abroad while still being acknowledged within New Zealand for local and international clients.
Qualified?Just qualified?Have experience?
International recognition of your skills
53
face study and face shapes for professional makeupBy Wendy Hill, Wendy Hill Cosmetics
54
If you understand basic face structure and face shapes, you
will understand the concept of makeup balance. Learning the
makeup techniques needed to balance the face will take an
artist’s professional skills to another level. It is an essential tool in
achieving the best result in any photographic or film work.
All make-up artists begin with the same elements: two eyes,
nose, mouth, cheekbones etc., yet there are no two faces
exactly the same. Each face is unique, and a makeup artist’s role
is to enhance this to express our client’s individuality.
For example, a client may be sensitive about a feature that
they would like to have ‘corrected’ - a large nose, small eyes,
sharp jaw line, small mouth, etc. The artist can show them the
corrective makeup techniques during a makeup lesson.
MAKE-UP ON CAMERA
It is essential to use face-shaping makeup techniques for
photographic work, particularly in a studio environment with
artificial lighting.
This will correct and contour any features, highlight the best
features for the camera, and create a 3D effect to add depth
and emotion to the images. Without “sculpting” the face, the
images can appear flat and lifeless.
First examine and divide the face into two halves – the top and
bottom - to look at the overall balance then the client’s individual
face shape. Remember the importance of light and dark.
• Lighter brings forward - Highlighter
• Darker takes back - Contour (Shader)
Highlights should only be a few shades lighter and the contour
a few shades darker than the client’s natural skin tone for a
more natural result on camera. If the highlighter is too light,
it will reflect as white in the photos, and if too dark it will look
muddy. A maximum of two or three shades lighter or darker
works best.
An excellent makeup look can be achieved by learning the basic techniques of application and choosing complementary shades that suit the client’s skin tone and personal style.
BASIC FACE SHAPES
Heart
Wide forehead, high cheekbones and
tapers down to a narrow or pointed chin.
An inverted triangle face shape is the
same but has sharper angles.
Apply contour to the temples, sides of
cheeks and along the jawline under the
chin to shorten. Highlight the chin to
widen and the centre of the forehead to
give shape.
Round
Face width and length almost equal,
widest at the cheeks. To slim a round face,
contour down the sides of the temples
and cheeks. Highlight the chin and
forehead to bring them forward for an
even more slimming appearance.
Square/Rectangle
Forehead, cheekbones and jaw line almost
the same width. The square face will have
a square, angular jaw line as the dominant
feature while the rectangle face may be
long and angular.
Soften the strong lines by contouring the
sides of the temples and jaw, and highlight
forehead and chin to bring them forward.
55
Diamond
The face is highly angular and the cheeks
are quite wide, tapering both to the
forehead and chin. Contour the cheeks
(and along the jaw line if necessary)
to soften the sharp angles and create
balance. Highlight the chin and the
forehead to the upper hairline to show
off the eyes.
Triangular/Pear
The face has a broad jaw line. The cheeks
can be wider than the eye area and
tapering to a narrow forehead.
Contour the sides of the cheek area and
add a little under the eyes if necessary
to sculpt the cheekbones and bring
them forward. Highlight the forehead to
widen and bring forward and add a little
highlighter to the chin.
Oblong
Elongated features and the face gradually
tapers towards the chin, sometimes with a
prominent chin.
Contour the tip of the chin if prominent,
and if the forehead is much longer,
contour along the upper hairline. Apply
blusher after the foundation just to the
apples of the cheeks to shorten and
balance by bringing the focus to the
centre of the face.
Oval
This is the ideal face shape - in proportion
and well balanced. The forehead may be
very slightly wider with more prominent
cheekbones.
No contouring required. Highlight the
forehead, chin and under eye area to
accentuate these good features.
Extra face shaping techniques may
also be necessary to correct individual
features. The same principals are applied
to correct the nose or lip shapes to create
balance.
RECOMMENDED PRODUCTS
It is important to use professional makeup for all professional
makeup artistry. These are products that are designed to
perform, last and photograph well. Mineral makeup is likely to
reflect because of the micronised particles they contain, so it is
always recommended to use photographic makeup with satin
and matte finishes.
Most face-shaping is applied under the foundation, using
lighter and dark shades of crème camouflage. This produces
the most natural result. A liquid foundation is then lightly and
carefully stippled over the camouflage with a foundation brush.
It is ‘moulded’ into the skin without shifting the face-shaping
underneath.
If a stronger look is required, an all-in-one crème compact
foundation works well. Use a lighter and darker shade for the
face shaping and finish with one to match the skin tone.
After applying the foundation be sure to set it with loose
oil controlling matte powder that is non-reflective and
photographic. A dusting of HD (high definition) powder is
perfect for all photographic and film work to prevent reflection
and shine.
Bronzers and blushers all add to the topical effect, as will the
choice of eye shadow and lipstick shades.
Applying all makeup using the same principals of ‘light brings
forward and maximises’ and ‘dark takes back and minimises’
will produce a beautiful result and stunning photographs.
ARTICLE CONTINUED FROM PREVIOUS PAGE
56
57
It’s coming up to the holiday season – a time when shops
are full of sales and special deals. We spoke with Jacqui
Victor, owner of True Grit Hair Spa in Christchurch, about
the benefits of salon promotions for businesses in the hair
and beauty industry.
Jacqui’s advice on Christmas promotions? Keep it simple.
True Grit run two promotions over the Christmas period
– one for rebooking and one for products. Both promotions
have been consistently successful.
True Grit also run a variety of promotions throughout the year.
Jacqui Victor, owner of True Grit, offered to share some of her
expertise on promotions with the industry.
FOCUS ON REBOOKING
Rebooking is a constant focus for True Grit. They run several
rebooking promotions throughout the year, as well as running
a rebooking-focussed promotion from October to January over
the holiday period.
From October onwards, clients are encouraged to rebook three
appointments at once – two before Christmas, and one into the
New Year. Clients that do so go in the draw for a massive prize
pack. The winner receives a free cut and blow wave with their
favourite stylist and a variety of beauty services from a beauty
therapist True Grit have an alliance with.
Salons are often busy over Christmas, but this promotion
ensures they are busy right through into the New Year as well.
They have a consistent stream of clients even in January, which
can often be a quiet period for businesses (everyone having
spent all their money over the holiday period).
True Grit also run a monthly rebooking prize draw, which aims
to keep rebooking up during the year.
“Rebooking promotions are one of the best
promotions you can run. It gets clients to come
in regularly – every six to eight weeks."
KEEP PEOPLE INFORMED/TAKE ADVANTAGE OF SOCIAL MEDIA
No matter what promotions you are running, you need to let
your clients know about them. True Grit have embraced social
media for connecting with clients – they use Facebook and
their website to keep in touch. They also email their clients
regularly and use Kitomba to follow up with clients.
“Social media is massive. Don’t fight it. Facebook
especially - both older and younger clients use it."
During the Christmas period last year True Grit ran a promotion
on products. They ordered in two pallets of product packs, and
they sold all of them. True Grit aren’t located in a mall, so they have
very little foot traffic. Instead, they promoted the packs via email.
Every week they emailed clients, letting them know that the gift
packs were available. They promoted a different gift each week.
They also use email to follow up with new clients. After a client
visits the salon for the first time, True Grit email them a new
client survey. If they fill out the survey they go in the draw for
a prize pack.
True Grit also use Kitomba to keep in touch with their clients.
They send automatic reminders when a client hasn’t visited in
a while. They also offer birthday discounts and a 25% discount
for clients who haven’t visited in sixteen weeks.
REWARD YOUR LOYAL CLIENTS
Happy and loyal clients leads to successful salons.
Some of the client rewards True Grit have offered include:
• Purchase something and go in the draw to win a Trelise
Cooper wardrobe
• Retail rewards cards – buy ten products and the 11th product
is free
• Pamper pack – once a client spends a certain amount they
receive a one and a half hour pamper
• New clients receive a new client pack and a style check-in
five-seven days out from their appointment (this includes a
blow wave)
True Grit also have a Ruby Club for their top 35 clients. They
usually run a loyalty programme involving pamper packs,
but some of their clients were spending so much they were
receiving the packs all the time. True Grit wanted to do
something further to reward these clients further.
GET YOUR CLIENTS INVOLVED
True Grit have run a promotion called ‘Queen of Referrals’.
The idea was that current clients would recommend the salon
to new clients and would receive a reward in exchange.
“Clients can get a bit complacent and stop
recommending people. We want to encourage them."
Jacqui Victor, owner of True Grit Hair Spa in Christchurch, shares her expertise on salon promotions.
SALON PROMOTIONS
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The rewards were fantastic. First prize got a year of free
hairdressing and two nights’ accommodation in a nice hotel,
and second place got two ghds.
True Grit run referral promotions regularly. Every time a client
refers a new person, both the current client and the new client
receive a $20 voucher.
ALLY WITH OTHER LOCAL BUSINESSES
True Grit work with a variety of local businesses on their
promotions. During their Christmas referral promotion, for
example, they work with a local beauty therapist. This is an
advantage to both businesses, as they both get new clients out
of it.
True Grit also work with the local Les Mills gym. They offer a
free cut and blow wave to Les Mills members – a promotion
that is quite successful. They also work with local jewellery and
fashion businesses.
Allying with local business benefits everyone. But it’s important
to make useful alliances. Beauty, fashion, and the gym are
useful for True Grit, because they are all businesses that their
clients might be interested in using regardless (or vice versa).
True Grit also get involved in the community in other ways.
They work with Ronald McDonald House and also get involved
with Shave for a Cure and other cancer charities. These aren’t
strictly promotions, of course, but getting involved in the
community helps the salon build a positive image.
GET YOUR TEAM ON BOARD
“When you do promotions, get the whole team to believe in it,”
says Jacqui. “It builds loyalty and a strong culture in the salon."
Promotions at True Grit have advantages for staff as well as clients.
For example, each staff member has rebooking goals they have
to meet at all times. Promotions like the Christmas rebooking
promotion help them meet these goals. There are also incentives
for team members who do well in each promotion.
The team have ‘morning huddles’ every day to make sure each
team member knows what is expected that day. The team leaders
make sure everyone knows what promotions are happening
and what they need to do to make the promotions succeed. It’s a
perfect way to keep the team interested and accountable.
BE CONSISTENT
True Grit run promotions regularly. Their rewards programmes,
their monthly rebooking draw, and their monthly referral
promotions are examples of this. They also run the same
promotions more than once. Their Christmas rebooking
promotions is a regular feature in the salon.
“Consistency is good” Jacqui says. “It creates a lot of loyalty.”
“Loyalty is huge – it’s worth spending lots of money
to gain client loyalty."
USE YOUR BUDGET TO CREATE QUALITY PROMOTIONS
Take your budget into account when creating salon promotions.
Spend what money you do have wisely.
Jacqui recommends putting aside some money for a marketing
campaign. Better marketing produces better results, and bad
marketing doesn’t sell your image to anyone. If you can, Jacqui
says, hire someone to help with marketing.
“Make sure that any promotion you do is beautiful and
professional,” Jacqui says.
LEARN FROM YOUR PREVIOUS PROMOTIONS
Jacqui admits that not all of their promotions have gone entirely
to plan. Their Queen of Referrals was one such promotion –
although it was quite successful, if they ran it again Jacqui says
they would change a few things. They would run the promotion
for longer, for example.
“If a promotion doesn’t work, either change it or don’t run it
again,” Jacqui says. “But don’t give up."
CONCLUSION
Clients enjoy promotions. They are more than willing to put
their money towards fantastic products, a good cause, or to
maintain their favourite salon.
Promotions increase business for the salon, help staff meet
their targets, and give clients a top quality experience. As Jacqui
says, rather than thinking ‘can I afford to do a promotion’, think
‘can I afford not to do it?’
THE TURE GRIT TEAM
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PRICEOLOGY: A METHODOLOGY FOR FORMULATING YOUR SALON PRICINGBrenda Perham of Bamboo Consulting shares her business advice.
Setting your salon’s pricing
quite often feels like a
scary stab in the dark!
Often salons struggle on, trying to manage their tight cash flow,
in fear of their clients leaving them if they have an increase
in price. Well, it’s time for a reality check. You are running a
business and you need to make a profit to stay in business.
There’s always the temptation to get on the phone and secretly
call the competition salons nearby, then set your prices either
slightly higher or slightly lower. This method of price setting is
hardly ideal.
Your pricing should represent a combination of your overheads
(what it costs for you to open your doors each week) and
your product costs. The other thing you need to keep in mind
is that your clients are paying for the product, not you, so it’s
essentially a markup.
It’s imperative that your pricing formula is structured correctly
for your business to be profitable, and that your pricing allows
for varying product usage, hair length/texture and application
times.
Let's think about a mechanic. They have a great formula:
they charge you for the part they put in your car and then
they add the labour charge, dependent on how long they
worked on your car for. Wouldn't that work for salon pricing?
Yes – and here’s how you work it out.
THE FORMULA IS:
$1 per gram of colour used + $1 - $2 per minute
for application time
The application time cost is variable dependent on the location
of your salon (city/rural) and your positioning in the market.
Once calculated, you have a formula that you can apply to
any colour service, hair length, texture, and application time.
This will really improve revenue as this is an area where a lot of
money can be lost in undercharging.
What's also great about this formula is that now you can ensure
your prices align with your business overheads so your salon is
profitable. Your team can correctly price any extra color usage,
corrective colour, and extra time spent on application. They can
also confidently quote prices to clients. Undercharging will be
eliminated. You’ve also created a transparent pricing system
that your clients will understand.
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Here's an example:
Retouch colour: 30 grams of colour and 30 minutes application
time. My calculation is based on $1 per gram for the colour and
$1.20 per minute for the application time. Therefore my colour
price components would be:
$30 (colour) + $36 (application time) = $66
When my client has colour applied to her ends every second
visit, that extra product usage is added to the price. Remember
the application time cost calculation is a variable, based on your
salon overheads and your positioning in the market.
The best way to start working with this formula is to decide
your price for each key colour service you offer (colour/grams
usage and time wise) and then add on any extra product or
time usage. Use the same value formula for powder lightener,
permanent colour and demi permanent (or midway) colour: the
$1 per gram is designed to cover all colour products.
It’s always a good idea to create your global colour base price
in short, medium and long variants and for foiling pricing half
head, full head etc. Full head lightening, corrective colour and
straightening would generally appear on your price list as P.O.A
(Price on application) so an exact price can be formulated
during consultation. When you have completed this exercise
you will know approximately how many grams of colour and
how long the application time is for each colour service.
It's also important to remember that your pricing should be like
Lego blocks that click together. Your follow on service (blow-dry
or cut & dry) is added to your colour price without a discount.
Keep in mind that if you have a loyalty programme or a free
haircut card this is coming off your profit, so ideally don’t go
over 5% discount.
If you want to offer a senior citizens/gold card or student
discount, make sure it’s a percentage discount that comes off
your full prices. Some salons only offer discounts on haircuts,
some offer the discount on the all services - it’s really up to you
to choose what’s best for your business.
It’s also a good idea to restrict the availability time
wise. Make discounts only available during the day,
on your quieter days of the week.
WHAT’S THE BEST WAY TO INTRODUCE A PRICE INCREASE TO YOUR CLIENTS?
This is a question I get asked a lot. It’s really dependent on what
feels most comfortable for you and your team. If you would
like to notify your clients you will need at least a six week run
up to cover most of your client base. If you are happy just
to implement the increase then you could always relay the
message via a talker on the work station/salon desk, post on
Facebook, or email your database.
I think the most important part of introducing a price increase
into the salon is about how your team respond to complaints/
queries from clients. Sometimes the person that’s most afraid of
the price increase may be one of your team members.
Organise a dedicated meeting time to discuss how the new
pricing formula works and role play different scenarios around
what clients may say (if anything). Quite often with a price
increase a number of undercharged clients suddenly come
out of the woodwork so you may need to work out a plan to
increase their pricing up over time.
SHALL I QUOTE MY CLIENT AT CONSULTATION?
Again, it’s really up to you to decide what’s best for your salon
and team. I would definitely quote a new client or a corrective
colour client. The best way to approach this is to ask your client
during consultation, “Would you like me to quote you for your
service today?” I think it would definitely put a new client at
ease and allow them to relax and enjoy the experience rather
than sitting there thinking “This is fabulous, but how much is
this going to cost me?”
SHALL I GET MY PRICE LIST PRINTED TO GIVE OUT TO CLIENTS?
Yes, definitely. Just make sure it looks great and fits in with your
salon branding. DL format (envelope size) is good for a price
list, then you can have the cut/styling/treatment prices on one
side and the technical services on the other. Make sure you also
include in the fine print “Prices quoted are minimum. Extra time
and product usage will be extra."
My last pearl of wisdom is to spend the time reviewing your
price structure to make sure it’s correct before you launch it -
close enough isn’t good enough in this situation. Now is a great
time of year to start looking at your pricing, as November and
December are great months to have an increase - it’s a busy
time, people are in a “spending” mindset and by the time the
New Year comes around the increase is long forgotten!
BRENDA PERHAM, FOUNDER OF BAMBOO CONSULTING, HAS BEEN PART OF THE HAIRDRESSING INDUSTRY FOR OVER 30 YEARS. BRENDA STARTED HER CAREER AS A HAIRDRESSING APPRENTICE AND WORKED HER WAY UP TO ROLES AT L’OREAL, MATRIX, JOICO, AND KERASTASE IN SALES AND EDUCATION IN AUSTRALIA AND NEW ZEALAND, MANAGING SALON GROUPS AND COACHING BUSINESSES HERE AND OVERSEAS. SHE IS PASSIONATE ABOUT THE INDUSTRY AND HER MISSION IS TO EMPOWER SALON OWNERS, MANAGERS, AND THEIR TEAMS WITH TOOLS, KNOWLEDGE, AND SYSTEMS TO BUILD THEIR BUSINESS, CULTURE, AND PROFIT. VISIT HER WEBSITE AT WWW.BAMBOOCONSULTING.CO.NZ.
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HYGIENE AND SAFETY – IT’S NOT OPTIONALWe have all heard the horror stories of when beauty or hair treatments go wrong. From infection to amputation, the worst
really is possible when clients aren’t treated with the utmost care.
Good practice (or a lack of) has been in the media
spotlight recently. New Zealand news and current
affairs programme 20/20 featured a segment about
health and safety in the nail industry, and other newspapers
and magazines have highlighted similar stories.
With all this media attention, now is the time to show that the
hygiene practices in your business are up to scratch. Clients
have a right to expect that there will be a good standard of
hygiene and cleanliness when they visit your salon, barbershop,
or beauty clinic.
WHAT IS BEST PRACTICE WHEN IT COMES TO HYGIENE?
The New Zealand Association of Registered Beauty Therapists’
Code of Practice says that practicing good hygiene is not
so much about a set of rules, but an attitude of mind. When
we know how important it is to have good hygiene in the
workplace, and what can happen if we don’t, good practice
will be a natural result.
Of course, we can’t rely on everyone to have good hygiene
without some regulations to follow. Because of this, the
hair industry has its own health regulations that hair and
beauty businesses need to comply with. You can access the
Hairdressers Health Regulations on www.legislation.govt.nz
by typing “Hairdresser” into the quick search function.
For the beauty industry, the New Zealand Association of
Registered Beauty Therapists have rules, regulations and a Code
of Practice available for download on their website. You can find
them at www.beautynz.org.nz under the Education section.
ARTICLE CONTINUED FROM PREVIOUS PAGE
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HYGIENE ‘HOW-TO’
In most cases, the level of hygiene that’s expected in the
workplace is a lot stricter than we think. Rather than just being
clean, everything needs to be sterile. Because of this, what
might be classed as ‘good hygiene’ outside of the workplace
is not always good enough. Although it might seem like a lot
of work, practicing good hygiene is the only way to safe-guard
your clients and yourself against dangerous infection and
transmittable disease.
Below we have highlighted a few common examples of bad
practice, and then explained what best practice should look
like in these situations:
BEST PRACTICE IN HAIRDRESSING• Problem: “I always wash my hands after I use the
bathroom at work, but that’s the only time I do.”
Best practice: Everyone knows that it’s important to wash
your hands after using the bathroom, but this isn’t the
only time you need to wash up at work. The Hairdressers
Health Regulations say that every hairdresser also needs to
thoroughly wash their hands before they start work, and keep
them clean by continuing to wash them between clients.
• Problem: “If I drop one of my tools on the ground, I give it a quick wash with warm soapy water and then use it again.”
Best practice: It’s important that all your tools are disinfected.
The Hairdressers Health Regulations have very specific
instructions about how this should be done. If we skimp
on this area then we run the risk of passing infection on
to a client. If you drop a tool on the ground, it needs to be
sterilised before it’s used again. One way you can do this is
by immersing it in barbicide or in a UV treatment. The type
of sterilisation depends on what the tool is made of.
• Problem: “I wait until there’s quite a lot of hair on the ground before I sweep it up.”
Best practice: We all know that a lot of hair ends up on
the ground in a hairdressing salon. It’s the hairdresser’s
job to make sure that this hair is swept or vacuumed up
regularly so that it doesn’t build up on the floor. This means
that sweeping or vacuuming needs to be done frequently
throughout the day. Once you have swept the hair up, the
health regulations say it needs to be placed into a covered
rubbish bin rather than a bin with an open top.
BEST PRACTICE IN BARBERING• Problem: “I give my shaving brush a quick wash
between uses.”
Best practice: Barbers can also refer to the Hairdressers
Health Regulations to find out how to keep their workplace
hygienic. In the regulations it says that shaving brushes have
to be made hygienic again after each use. It is best practice
to clean them by immersing them in boiling water, barbicide
or in a UV treatment.
• Problem: “I clean my electric clippers and shavers by giving them a quick wipe with a cloth.”
Best practice: When it comes to cleaning electric clippers
and electric shavers, there is a specific process that needs
to be followed. Firstly the teeth need to be carefully brushed
with a clean brush to remove all the hair. Then the blades
need to be wiped with a disinfecting fluid using clean cotton
wool or a clean cloth.
• Problem: “I usually scoop hair products and shaving creams out of their containers using my hands.”
Best practice: To follow best practice, all liquids and creams
need to be stored in clean, closed containers. When you use
a product it needs to be removed from the container using
a clean, hygienic applicator, or a single-use spatula – not your
fingers. Using your hands can contaminate the product.
BEST PRACTICE BEAUTY THERAPY• Problem: “I don’t usually wear gloves when I’m doing a
wax treatment.”
Best practice: When a beauty therapist does a wax
treatment, they may come into contact with blood or
other bodily fluids. For the protection of the client and the
therapist, it’s best to wear disposable gloves while doing
the wax treatment. You also need to thoroughly wash your
hands both before and after wearing the gloves.
• Problem: “I use my fingers to scoop lotions and creams from their containers during treatments.”
Best practice: Just like it was mentioned above in
hairdressing and barbering, lotions and creams shouldn’t
be touched by your hands as this might contaminate
the product. The New Zealand Association of Registered
Beauty Therapists recommend that if possible, it’s best to
use creams and lotions that come in tubes and pump-top
containers. This saves the therapist touching the skin of the
client and then scooping the product from a container.
• Problem: “I wash my tools in warm, soapy water after each use, then they’re ready to be used again.”
Best practice: Tools used in beauty therapy treatments need
to be washed properly after each use and then sterilised.
The best way to wash them is in warm, soapy water. They
then need to be rinsed thoroughly in warm water, then
soaked in a disinfectant solution, or placed in the UV
cabinet or bead steriliser.
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BEST PRACTICE IN NAIL TECHNOLOGY• Problem: “I don’t usually disinfect my manicure and
pedicure instruments.”
Best practice: The danger with manicure and pedicure
treatments is that orange sticks, nail files, emery boards,
cuticle and nail clippers may all accidentally draw blood and/
or scrape the skin. Because of this, manicure and pedicure
instruments always need to be washed thoroughly and
disinfected. To do this they should be scrubbed with a small
brush (like a toothbrush) using antibacterial soap and hot
water, then placed in a suitable disinfecting solution. After
30 minutes they can be removed, rinsed and stored in an
air tight container. Wiping them with 70% isopropyl alcohol
swabs before the next use is also good practice.
• Problem: “I use reusable towels and put them through a regular wash to clean them after use.”
Best practice: It’s recommended for all towels used in nail
treatments to be disposable. If normal towels are used
though, you need a suitable bin or container where these
can be put after use. Before washing them, it’s recommended
to soak the towels in Napisan or a similar product for
48 hours. When the towels are washed, it should be a hot
wash with appropriate detergent and adequate rinsing.
• Problem: “I clean my bowls and foot spas with warm water and soap.”
Best practice: All bowls and foot spas used for soaking
the feet and hands must be cleaned in the right way. It is
recommended for them to be wiped with 70% isopropyl
alcohol to remove greasy residues, washed out with hot
soapy water, then filled with a disinfectant solution and left
to soak for 30 minutes. Foot spas must be run through with
disinfectant solution to ensure thorough cleaning.
Of course, the regulations and recommendations mentioned
above only scratch the surface of what’s required. We recommend
that you get your hands on a copy of the appropriate rules and
regulations for your business and check that you’re not missing
anything. Your business’ reputation is at stake.
LOCAL COUNCIL BYLAWS
Your local council also has health requirements and bylaws
in place that you need to take into consideration. Different
councils around New Zealand have different health and safety
requirements which have been put in place to ensure that both
you and your clients are safe.
As we reported in the last issue of Forma, the Auckland City
Council have recently introduced new health and safety
regulations for the beauty industry. If you operate a beauty
business in this region then you will need to follow these new
regulations.
Sometimes the local council may not know what’s best though.
If your local council puts a regulation in place that you don’t
agree with then it’s well-within your rights to talk to them about it.
Recently Kymberley Paige from Waiariki Institute of Technology
encountered a situation just like this about the washing
requirements for towels in the salon. Taupo District Council
made it a requirement for all towels to be soaked in bleach for
a period of time prior to washing. Kymberley knew of a more
time efficient way to sterilise towels though. She had found
a sterilising product that can be added to a machine wash,
making for a quicker and easier sanitation process.
“It’s called Rejuvenate and we are getting it from Jasco cleaning
supplies. We only have to add one scoop to each wash and it
doesn’t take the colour out of the towels,” she explains.
Kymberley contacted the council and they changed their
“requirement” to a “recommendation”, allowing salons to use
this product instead of pre-bleaching if they wish.
THE IMPORTANCE OF QUALIFICATIONS
The issue of hygiene brings to light the importance of you and
your staff having a national qualification. A qualification sets a
standard and shows your clients that you have the required
skills and knowledge to do your job safely and hygienically.
Your clients shouldn’t have to take your word for it; a national
qualification hanging on the wall does the talking for you.
If you or your staff don’t have a national qualification yet, give
us a call. We would love to help you gain your qualification.
“With all this media attention, now is the time to show that the hygiene practices in your business are up to scratch.”
ARTICLE CONTINUED FROM PREVIOUS PAGE
64
TOP TRAINERS: AIMEE PACKER AT
VIVO ALBANY
Aimee Packer, trainer for VIVO Hair, shares her career successes and training expertise
For Aimee Packer, training has been important from
day one. Aimee started her career through a training
academy in Christchurch, and quickly discovered that
she loved hairdressing, and she had a talent for it too. She soon
went on to work at a salon, continuing her training and getting
her National Certificate in Hairdressing (Hairdressing Practice)
– Level 4 as soon as she could.
“I realised the importance of training right from the beginning,”
Aimee says. “My first salon had a regular training programme, and
I saw how much faster you could progress if you took part in it. I
got involved and qualified as soon as I could – why would you wait
when you could for it and always be learning something?”
Aimee got involved with as much training as possible –
anything to help her meet her career goals. She spent ten years
in hairdressing, setting out to win competitions and to push
herself to be the best hairdresser she could be. But eventually
Aimee decided it was time for a change.
“I felt my work was becoming a bit one-dimensional,” Aimee
says. “I wanted to expand my repertoire – variety is the spice
of life, after all."
“I’d ticked off many of my career goals, and I had a ‘what’s next?’
moment. I decided to take all the learning and fun I’d experienced,
and pass it on to the next generation of hairdressers."
Aimee joined the team at VIVO and got involved in training
and management. Aimee was responsible for starting up
the training programme at VIVO, something she says is both
rewarding and challenging.
“Seeing people start to feel comfortable in their own skin is one
of the best parts of my job,” Aimee says. “I love seeing them
experience those ‘discovery moments’ as they start to get it
and find their feet."
Watching her trainees grow and develop is a real highlight for
Aimee. She recently ran a blowdrying workshop in which an
apprentice went from hating a particular technique and asking
to use another brush to gaining total confidence in her ability to
complete the task. They took the time to go over it, and Aimee
says “seeing that switch flick, and her confidence increase”
was incredibly satisfying.
Regular training is a big part of VIVO Hair & Beauty culture. One
of VIVO’s core values is “Everyday we learn, grow and develop."
Every Wednesday apprentices from across the company (VIVO
Hair & Beauty currently have 19 salons across New Zealand)
meet for a day of training. Aimee focusses on the Year 2 and 3
apprentices and her colleagues focus on Year 1 and 2 apprentices.
Non-apprentices also get involved in training. Senior stylists
across the company – including Aimee – hold at least two
seminars every month for VIVO stylists. The seminars cover
everything, from hair-ups to cutting techniques – and are open
to everyone on a first come, first served basis. VIVO holds these
on Sundays or Mondays, outside normal working hours, as well
as shorter sessions in salon time.
Aimee loves seeing the results of this training. Recently she saw
a former colleague of hers at VIVO Howick create a fantastic
image for the Goldwell Colour Zoom. Aimee worked alongside
her when she first started at VIVO, and says it’s incredible to see
how far her colleague has come. Her work is leaps and bounds
ahead of where she used to be, Aimee says, and her confidence
and salon figures are through the roof.
Aimee believes in the value of training throughout a career.
She particularly sees the value of gaining a qualification as a
good base for a successful hairdressing career. For Aimee, her
National Certificate in Hairdressing gives her credibility and
satisfaction – she likes to ‘have all her boxes ticked’. She says
completing a qualification shows commitment and gives you a
way to have your abilities recognised across the world.
When she first started her career in hairdressing, Aimee never
dreamed how far she’d come. But she sees new hairdressers
producing incredible work and thinking outside the box, and
remembers she was once at that stage herself. If she can
achieve so much, she knows others can do the same if they
set their minds to it.
“No matter how new you are to hairdressing if you have a
vision or a goal then who’s to say you can’t achieve it,” Aimee
says. “Don’t let anybody tell you that you can’t achieve anything
because you are as good as you tell yourself to be."
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a holistic approach
to hairAuckland’s Biba Boutique Salon offers a hair experience
for mind, body, and soul.
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In May 2014, Belinda Robb opened her second Biba Boutique
Salon. Located in Birkenhead, Auckland, this salon offers
something a bit different for New Zealand – a holistic hair
experience.
As well as offering the usual hair services, Biba offer a “mini-
retreat experience." Clients can take part in yoga, meditation,
and guided bush-walks or sample fresh green juice from the
salon garden. The salon garden is also available for relaxation
during their service.
Belinda Robb, award-winning stylist and owner of both Biba
Boutique Salons, refers to the salon’s approach as “hair with
heart." A strong believer in the benefits of meditation, yoga, and
healthy nutrition in her own life, Belinda says she wanted to give
her clients an experience that restored them inside and out.
“Being well-groomed from the inside is equally important as it
is on the outside,” Belinda says. “A balance of inner and outer
beauty is vital."
A busy woman herself, Belinda wanted to offer her clients an
easy way to maintain their health while juggling the pressures
of work and family. Biba Boutique Salon aims to “restore
[clients’] physically, emotionally, and spiritually."
Biba has been designed to offer this experience. Everything –
mirrors, chairs, and styling stations – are designed to roll away,
changing the salon into a yoga and meditation space. The
salon is filled with natural light and greenery, creating a tranquil
space. They offer herbal tea or green juice (no caffeine here),
and allow clients to relax in the salon garden.
It’s no surprise that the products offered at Biba match this
healthy approach. Biba stocks the INOA range by L’Oreal
Professionel and Pureology products. INOA is an ammonia-
free hair colour (INOA stands for Innovative No Ammonia) and
Pureology are committed to sustainability. Plenty of research
went into picking these brands – Belinda wanted something that
would look after the well-being of Biba’s clients and the planet.
The team at Biba share Belinda’s dedication to this holistic
approach. Belinda hand-picked a team of experienced and
dedicated stylists who could “walk the talk." Each staff member
is dedicated to the philosophy of the salon.
Biba are fully committed to their vision of a sustainable, holistic
experience for all. Both clients and staff feel beautiful inside
and out.
“A visit to Biba is transformational on every level,” Belinda says.
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HAIR: JULIEANNE HARTSHORNE MAKE-UP: SARAH ABELEN PHOTOGRAPHY: HAYDEN CROCKER MODELS: AYNSLIE NEALE AND JODI WAREING
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entry threeHear more from Julieanne as she puts her Jasmine McBeth scholarship to good use and develops her career.
“The last few months have been full on. In April, I did my third
photo shoot. This time I focused on wedding and formal hair. I
wanted to expand my hair-up skills even more and try something
new. Bridal hair is a useful skill to have – there will always be
brides wanting their hair done. I worked with a photographer
with experience in the hair industry, which was exciting, and used
three models with a few different styles each. I got some great
photographs of my styling and the beautiful models.
I’m enjoying this experience. I love being able to design the
hairstyles and reinvent the model’s image. Photo shoots are a
great way to see your work from a different perspective – you
can study the photographs and see all angles, which gives you
the chance to see what worked well and what you can improve.
I think photo shoots are useful for every hairdresser.
The highlight of the last few months was a one-on one with
Cathy Davys. Cathy is an award-winning hairdresser, former
owner of Cathy Davys Hair Design and President of the Wellington
Association of Registered Hairdressers. She had plenty of expertise
to offer.
Cathy is such a lovely woman and a real inspiration. She taught
me so much, and I couldn’t wait to put it into practice. It was
incredible to watch Cathy create hair-ups. She made it look so
simple and elegant. It was fantastic to learn from a professional
and get feedback on my skills. There’s always something more
to learn and benefits to be gained from training and up-skilling.
I learned several practical skills that afternoon, and I got
mentoring out of it too. I had tons of questions thrown at me –
what do I want to achieve, where do I see myself in the future,
how did I become the Jasmine McBeth scholarship recipient?
I had to think about my goals and work out where I want my
career to go. As someone with success and experience in
hairdressing, Cathy could offer a lot of insights. Setting goals
and planning your future is always helpful – it helps you plan
where you want to go and how you want to get there. It gives
you something to look forward to as well.
I also got to go through my photo shoot work with Cathy.
She gave my work a great critique. I love hearing feedback
about what I can do better or change to improve my work.
JULIEANNE’S DIARY
ERICA CUMMING & JULIEANNE HARTSHORNE
I’m so grateful to Cathy for giving up her afternoon to help
mentor me and teach me. There are so many top hairdressers
throughout New Zealand – if you can work with them, then
take the opportunity. It can only help your career.
A massive highlight from the last few months was seeing
my work on the cover of Forma. The image was from my
second photo shoot this year, and I was over the moon to see
it on the cover. I’ve been showing it off to everyone. It was so
rewarding to see my hard work over the past months pay off.
I went along to WorldSkills for the first time this year.
Wow – what amazing work. It was interesting to see how
other people work and what they had to do in each section.
Observing other hairdressers working gives you plenty of
new ideas to implement into your own work – you can see
techniques being used that you might never have thought of
before. If only I was fourteen years younger and could enter
WorldSkills myself. I loved being part of the hype in the room.
It was excellent to see everyone working hard and working
together – whether you’re observing, supporting competitors
or competing yourself, WorldSkills is an opportunity to improve
your skills and work with others in the industry.
On a more personal note, the end of May was a special time
for my family. It was the three-year anniversary of my mum’s
passing. I got to spend some much needed time with my family
and held the unveiling service for my mum’s headstone.
After the busy last few months, I’ve decided to take it a bit
slower for a month or two. I’m going to take the time to start
planning my next project, whatever that may be. Stayed tuned
to find out!”
69
Fortunately, in the
hairdressing and
beauty industries, staff
turning up to work under
the influence of alcohol
and/or drugs is infrequent.
However, it does happen
and I have been asked
to provide advice to the
unfortunate salon owner who
is faced with this problem.
Salon owners are obligated to provide a safe and healthy
workplace for staff members and clients. As with any
workplace, accidents can happen in the salon sometimes
causing injuries. The statutory obligation on salon owners is
to eliminate or at least minimise risk in the workplace by taking
all practicable steps to ensure the safety of staff (and clients)
at work (Health and Safety in Employment Act 1992).
Under this statutory obligation a staff member coming to work
under the influence of alcohol and/or drugs is unacceptable.
It poses a risk to both work colleagues and salon clients.
Coming to work under the influence of alcohol and/or drugs
is typically an offence that invites an allegation of serious
misconduct. If proven, this will lead in most instances to
termination of employment.
Most salon policies and employment agreements I have
read over the years make clear that being at work under the
influence of alcohol and/or drugs is an offence that will lead to
the termination of employment.
David Patten, LLB:BA; MBS; FAMINZ, gives advice on legal matters.
FROM YOUR LEGAL ADVISOR: DEALING WITH STAFF COMING TO WORK
UNDER THE INFLUENCE
70
SO, WHAT SORT OF PROCESS SHOULD A SALON OWNER FOLLOW IF THE OWNER SUSPECTS A STAFF MEMBER IS UNDER THE INFLUENCE OF ALCOHOL AND/OR DRUGS?
1. Take the staff member to the staff room and raise your
suspicion with the staff member. Try to avoid making a
public spectacle when addressing the issue.
2. If the staff member admits being under the influence then
they should be sent home immediately (on pay). They should
be told to expect a meeting with the manager upon their
return to work. They should be invited to bring a support
person with them to the meeting.
3. If the staff member denies being under the influence and the
salon owner is not convinced, the salon owner should invite
the staff member to see the salon owner’s doctor for a blood
test. If the staff member refuses, the owner/manager can
take this into account when deciding what steps to take next.
As in step 2, the employee and their support person should
be invited to meet with the manager on the following day.
4. At the meeting explain to the employee why they are there
and the potential consequences of their actions. The staff
member should be given the opportunity to explain their
actions. This explanation will determine the salon owner’s
next step. It must be fairly considered by the owner.
5. Typically, being at work under the influence constitutes
serious misconduct and the penalty is termination of
employment. But this is not an ‘absolute’. The staff member
may have had a good work record up until this time; the staff
member may be a valued staff member who has received
training from the salon owner; it may be a first offence; the
age of the staff member could be a factor; the contriteness
of the staff member could also be influential. These are the
sort of matters that a good employer will take into account
in determining penalty.
6. Rather than termination on the grounds of serious
misconduct, a final written warning may be an appropriate
alternative. Whatever the decision, this should be
communicated to the staff member in writing. The letter
should specify the reasons for the decision with reference
to the meeting and the explanation provided by the staff
member. If the decision is to give the staff member a final
written warning the letter should clearly spell out the
probable consequences if the behaviour happens again.
7. Finally, at the next staff meeting, the salon owner should
reinforce their expectations of staff in terms of their behaviour
in the salon. This should not be done accusingly, but rather as
a reminder of the responsibilities that all staff members have
to protect the image and integrity of the salon.
PROCESS, PROCESS, PROCESS!
If a staff member is dismissed from their employment there
must be a justifiable reason for the dismissal and a fair process
must be followed in all instances where a dismissal occurs. If a
fair process is not followed this invalidates the dismissal itself,
irrespective of the reason for the dismissal. This can give rise to
a personal grievance claim of unjustifiable dismissal.
The law is very clear on this matter (Employment Relations
Act 2000).
Did the employer:
• sufficiently investigate the allegations against the employee,
• raise the concerns that the employer had with the employee,
• give the employee a reasonable opportunity to respond to
the employers concerns,
• genuinely consider the employee’s explanation (if any) in
relation to the allegations made against the employee before
dismissing or taking action against the employee.
Earlier this year a hairdressing salon was required to pay a
former employee in excess of $20,000.00 for ‘getting it (badly)
wrong’. That is a lot of hair styling services!
Until next time...
IF THERE ARE ANY MATTERS OF AN EMPLOYMENT LAW NATURE THAT YOU WOULD LIKE ME TO WRITE ON PLEASE SEND AN EMAIL TO ME AT [email protected]
71
Sarah Wright achieves
hairdressing & barbering success
Sarah Wright, qualified hairdresser and barber, talks about her hairdressing and barbering success.
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Sarah always felt the ideal career for her would be
something she was passionate about and talented
at. Hairdressing fit that mould, so Sarah headed to
Christchurch, starting a full-time course at CPIT (Christchurch
Polytechnic Institute of Technology) in 2010.
After completing her course at CPIT, Sarah started an
apprenticeship at Vogue Hair and Barbers in Kaiapoi. Working
at Vogue was a huge highlight for Sarah. She completed her
National Certificate in Hairdressing – Hairdressing Practice
(Level 4) with them, qualifying in early 2013.
“I was lucky to be taken on as an apprentice at Vogue Hair
and Barbers,” Sarah says. “I was fortunate to be trained by
Lisa Steele (the owner) and Merran Kopua, both qualified
hairdressers and barbers who are heavily involved in training."
Sarah knew a career in hair was the right choice for her.
She enjoyed the variety of her job, especially when it came
to cutting and styling hair and doing hair-ups.
“Hairdressing is a wonderful industry to be in,” Sarah says.
“You get to meet tons of interesting people and make them
look and feel better. There’s a real buzz that comes from
helping clients and being proud of your work."
After completing her hairdressing qualification, Sarah decided
she wanted to take her career one step further. Working at a
combined hairdressing salon and barbershop gave Sarah the
opportunity to get involved in barbering too, and so in 2014
she completed her National Certificate in Barbering.
“I wanted to make the most of every opportunity, so it was an
easy decision to complete my barbering qualification,” says
Sarah. “I particularly enjoyed learning the history of barbering."
Sarah’s current focus is on barbering. She now works at
Bojangles Barber Shop, and says she’s enjoying her work there.
“I love the atmosphere of a barbershop,” Sarah says. “It's a big
change from a hairdressing salon – Bojangles is a busy shop
that runs on a no-appointment basis. I’m always on my toes
trying to keep up."
Working in a barbershop has only expanded her passion for
the hair industry, Sarah says. She’s enjoying focusing on men’s
hair, and says the team and clients at Bojangles are fantastic.
Having both a hairdressing and barbering qualification has
really advanced Sarah’s career. She’s had so many more
opportunities come out of holding both qualifications (like
working in a variety of places with a variety of clients), her
passion for hair has only grown, and she’s gained tons of
extra skills.
“I’m so much better at my job now that I’ve gained both
qualifications,” Sarah says. “I’ve gained extra knowledge
and skills, and I’m much more confident in my abilities."
Confidence was a big hurdle for Sarah. She was uncertain
about her skills at the beginning, but gaining both her
qualifications helped her overcome that hurdle and build
her confidence.
Sarah had to overcome some other hurdles. Working in
Christchurch over the last few years has been challenging,
with earthquakes causing disruption. Heavy snow and salon
relocations have also caused some challenges. But Sarah is
confident about her career so far, and says she’s overcome
her challenges so far.
Sarah is glad she took the opportunity to complete an
apprenticeship. Both her qualifications were completed as an
apprentice, and Sarah says she thinks the apprenticeship path
is worth it.
“I gained so much more from being in the industry and learning
by doing,” Sarah says. “The more you do a skill, the better
you get, and working in a salon or barbershop allows you to
practice your skills over and over. And why wouldn’t you take
the opportunity to get paid while you learn?”
Sarah’s had a great career so far, but she says one of her
big highlights was entering WorldSkills. Sarah came first in
the Canterbury region and then placed third in the National
Competition in 2012. This year, Sarah had the opportunity to
judge the WorldSkills Regional competitions in Christchurch.
She was also over the moon to be a regional finalist for the
2013 HITO Apprentice of the Year award.
Sarah is happy to have finished her training, and she looks
forward to developing her career. Eventually, she’d like to travel
around the world and work as a hairdresser or barber overseas.
“I’m focusing on working hard and growing as a barber,” says
Sarah. “I love my job, and I love this industry."
SARAH HOLDING HER NATIONAL QUALIFICATIONS WITH HER TEAM AT BOJANGLES
WANT TO GET QUALIFIED AS A HAIRDRESSER OR BARBER, OR KNOW SOMEONE WHO DOES? CALL (04) 499 1180 OR EMAIL [email protected] FOR MORE INFORMATION OR TO SIGN ON AS AN APPRENTICE.
73
ongoing success at man up
hair and bodyJulie Depree of Man Up Hair and Body shares her journey as a salon owner.
MAN UP HAIR AND BODY, CHRISTCHURCH
74
JULIE DEPREE
Man Up Hair and Body are a male-focussed salon
in Christchurch, offering “the men’s premier
grooming experience." They offer men’s hair and
beauty services, as well as TV, PlayStation, Free Wi-Fi, and
complimentary drinks to all customers.
Man Up is run by Julie Depree, a qualified and experienced
hairstylist and barber. Julie started Man Up in 2009, when she
was inspired to make a change in her career. She says the salon
just keeps getting better.
“It's fantastic working alongside a team with common goals,”
Julie says. “We care about what we do, and right now the
business is the best it's ever been."
Man Up offers both hair and beauty services. Haircuts are
their most common request, Julie says, but their customers
are also up for a facial, wax or a manicure on a regular basis.
Julie’s business is buzzing.
Julie currently employs a mix of senior staff and apprentices.
Although their focus is on men’s hair, they also offer women’s
cuts and colours. Julie herself has plenty of experience in
both men’s and women’s hairdressing. Developing her team is
extremely important. Her staff are either qualified or on their
way to being qualified, and Julie says it's vital to her and her
business that they achieve their qualifications. Julie herself
holds a National Certificate in Barbering (Level 3).
“Gaining a qualification is a great achievement,” Julie says.
“They can wear it with pride."
Training happens every day at Man Up. Julie spends time
training her staff, and she also looks for training outside the
salon. She puts in the time to make her staff the best, and she
expects her staff to put in the same effort.
“I want them to be the best, so I have to put in the time to make
that happen,” Julie says. “I want them to be receptive to training
and engage with it."
Staff engagement and enjoyment is paramount. No matter
the service offered or the challenge faced, Julie says staff
enjoyment is crucial to making it work.
One example of this is promotions. Man Up often offer
promotions (for new and existing customers), and Julie says
they are usually successful. They bring awareness to the brand
and get people in the front door. But no matter the promotion,
the whole team has to be on-board and enjoying it. That, Julie
says, is what makes a promotion successful.
As with every business, running Man Up hasn’t been without its
challenges. One of the biggest challenges was the Christchurch
earthquake in 2011. The earthquake affected everyone, and Julie
says it’s still affecting the city and its people. Despite this, Julie
maintains a positive attitude.
“You have to adapt and get on with it,” Julie says. “Nothing stays
the same, and that’s okay. Besides, the occasional failure heightens
your appetite for success."
Keeping a positive outlook and persevering despite challenges
are vital for Julie and Man Up. It was this attitude that inspired
her to start Man Up in the first place. She wanted to feel excited
about the industry again, so she made that happen by starting
her own salon.
Julie’s focussed on making her salon succeed. Although her
goals for the business change regularly, her focus is always
on doing what’s best for the business. She reviews her goals
regularly and keeps focussed on success.
Julie’s success leaves her well placed to give some advice to
other salon owners.
“Trust yourself,” she says. “Listen to your intuition. This is your
business, so do what sits right for you."
WANT TO GET QUALIFIED IN BARBERING? CONTACT HITO ON (04) 499 1180 OR [email protected] FOR MORE INFORMATION.
75
EMPLOYER PERSPECTIVES
In July 2014, HITO held an Employer Forum in Wellington.
Having heard from apprentices earlier in the year, we wanted
to know what our employers thought too.
Seven representatives from salons across the region met with
Erica Cumming (HITO CEO) and Ryan Piper (HITO Central
Sales and Liaison Manager). They were invited to ask questions
and provide feedback, and the conversation covered a variety
of topics.
1. LACK OF APPRENTICES
The first topic of conversation was the difficulty many salon
owners face when looking for apprentices.
Our salon owners had trouble finding apprentices at all levels.
There seemed to be a particular shortage of Year 2 apprentices.
The employers mentioned a few issues with this. Several
mentioned that they had asked providers for recommendations
but received no response. When they did get applicants, they
were often people who had been out of the industry for a year
or more.
Apprentice numbers are currently holding steady. She also
said, however, that some changes were happening that
meant finding apprentices could be easier. The government
now requires employment outcomes from providers, which
will hopefully mean more full-time students moving on
to apprentices. An improving economy also means more
apprentices, Erica said.
The HITO Gateway programme (where high school students
work in a salon one day per week) was discussed as a successful
method of finding potential apprentices. Apprentices can also
register as job seekers on the HITO website, and we encourage
potential apprentices to go into salons and talk to the owners
face-to-face.
2. GATEWAY
The Gateway programme was a popular topic of conversation.
Several of the salon owners took on Gateway students at their
salons, and others were interested.
Gateway is a good way for salons to assess a potential
apprentice. It’s also a chance, as one employer explained,
to teach them as much as possible before they sign-on as
apprentices.
Gateway students gain credits towards their NCEA qualifications.
There are two hairdressing Gateway programmes – ‘Year 1’ and
‘Year 2’. There are also Gateway programmes for barbering
and beauty. Gateway students should be supervised during all
tasks, and they should only be doing tasks their employer is
comfortable with them doing.
3. FINDING QUALIFIED STYLISTS
Another issue employers in the Wellington region faced was
finding qualified stylists. They listed a number of reasons for
this, from stylists going overseas to wanting a family or a job
with better hours. They also thought stylists got complacent.
In general our employers thought both hairdressers and salon
owners needed to value qualifications more.
4. CLIENTS & QUALIFIED STYLISTS
Although the employers cared about their staff being qualified,
they weren't sure if clients cared either way.
A lot of employers mentioned that their regular clients cared
a lot about their trainees. Our employers discussed ways they
could share their training with clients, and how they could
show off what each trainee could do. One suggestion from the
attendees was a ‘resume book’ which showcased what each
stylist had learned and could do.
Wellington employers tell us what they think.
WELLINGTON EMPLOYERS AT THE FORUM
76
Another suggestion was giving salons with all qualified staff
some sort of quality sticker – like a ‘Master Builder’ quality
stamp. This would be another way to promote qualified stylists.
Our employers thought that clients often didn’t understand
how apprenticeship training worked. Many of them asked
specifically for seniors and qualified staff. One employer
mentioned she’d had some success at asking if apprentices can
do a client’s colour – this is something they are qualified to do.
Overall, it seemed that the difference between apprentices and
qualified stylists needed to be clearly communicated to clients.
5. GETTING YOUNG PEOPLE INTO THE INDUSTRY
All our employers were excited about the young people they saw
in the industry, and were keen to get more young people involved.
They were particularly interested in getting Year 1 apprentices.
As well as Gateway, Careers Expos were suggested as a good
way to meet potential apprentices. There was also some
discussion around setting salons up as ‘careers hubs’ – giving
them resources and helping them promote themselves as a
training salon.
Salons could also promote hairdressing as a worthy career to
the parents or relatives of potential apprentices. These parents
were often clients at the salon. They wanted senior stylists and
salon owners to show pride in their careers, and act as older
role models to show a clear career in the industry.
Promoting the higher level qualifications and business
qualifications helps to both impress parents and convince
stylists to stay in the salon, Erica said.
6. FEEDBACK TO & FROM STAFF & PROVIDERS
Getting the right amount of feedback from apprentices could
sometimes be a challenge, our employers said. Apprentices
often wouldn’t give enough feedback, often because they felt
uncertain about losing their jobs.
7. CREATING & MANAGING EXCELLENT STAFF
In general, our employers had good processes in place to train
and manage top quality staff. They all held regular staff meetings,
and some also held one-on-one meetings with each staff member.
Staff were expected to provide feedback – it was a “two-way
conversation." The better the conversation, the better the ideas
employers received and the better their salon was.
8. RE-MOTIVATING APPRENTICES SO THEY FINISH THEIR FINALS
The one issue several employers encountered was motivating
third-year apprentices to finish their finals. It seemed that many
apprentices felt qualified already, or they felt intimidated by the
hard work that went into finals.
In terms of finals, the earlier they started preparing, the better.
On-going training and learning also helped them get through
and stay motivated.
9. ADVANCED QUALIFICATIONS
Before wrapping up, Ryan went through some of our advanced
qualifications with the employers, such as Advanced Cutting
and the National Certificate in Business. These qualifications
work well for rewarding and motivating staff, and they also
seem to impress parents and guardians of potential apprentices
as career opportunities.
Thank you to the local employers that attended the forum.
Your feedback is very valuable, and we look forward to
working with you to promote apprenticeship and improve
the industry.
The government now requires employment outcomes from providers, which will hopefully mean more full-time students moving on to apprentices.
77
HITO would like to give a big warm welcome to Vicki, the
new Auckland Administrator. Vicki joined the HITO team
in May, and we’re very happy to have her on board.
Vicki started her career in hairdressing 27 years ago as
a shampoo assistant in Napier. She gained her Ladies
Hairdressing Trade Certificate in 1991 and worked in the
industry until 1997, travelling the world and experiencing
everything hairdressing had to offer.
Between 1997-2004, Vicki started a family. She worked part-
time in the industry, and, in 2004, she also took on a job as an
administrator. Vicki says she really enjoyed the administration
work, but decided to return to full-time hairdressing to increase
her income. Vicki spent the next few years training apprentices
and working on the floor until she saw the HITO Auckland
Administrator job listed. She knew this was the perfect
opportunity to combine her hairdressing and administration
skills.
VICKI BRADLEY
HITO welcomes Angela Dorrington to the team. Angela
joined the Central office team just a few months ago,
and we’re all very excited to have her on board.
Angela comes to us from an education background. She
worked at Whitireia Polytechnic as a part-time tutor on a variety
of computing topics, working with both local and international
students. She also taught on Whitireia’s Gateway programme.
Angela also tutored in a commercial setting for a variety of
courses. Her background gives her plenty of experience in
working for an education organisation.
In her spare time, Angela volunteers as a Guide Leader.
She’s been working with Guides for the past eight years.
IT’S FANTASTIC TO HAVE ANGELA ON BOARD. IF YOU NEED TO DISCUSS ANYTHING TO DO WITH THE MID-CENTRAL AND CENTRAL REGIONS, YOU CAN CONTACT ANGELA ON (04) 499 5150 OR [email protected].
WE’RE VERY EXCITED TO HAVE VICKI ON BOARD, AND HAVE ENJOYED WORKING WITH HER SINCE MAY. IF YOU NEED TO DISCUSS
ANYTHING TO DO WITH THE NORTHERN, AUCKLAND, OR MIDLAND REGIONS, YOU CAN CONTACT VICKI ON (09) 579 4844 OR
NEW STAFF AT HITO
ANGELA DORRINGTON
VICKI BRADLEY
ANGELA DORRINGTON
78
79
Thursday 1 January New Year's Day
Friday 2 January Day after New Year's Day
Monday 19 January Wellington Anniversary
Monday 26 January Auckland/Waikato/BOP Anniversary
Monday 2 February Nelson Anniversary
Friday 6 February Waitangi Day
Monday 9 March Taranaki Anniversary
Monday 23 March Otago Anniversary
Friday 3 April Good Friday
Monday 6 April Easter Monday
Saturday 17 January (actual date)
Tuesday 7 April (observed)Southland Anniversary
Saturday 25 April (actual date)
or Monday 27 April (observed)ANZAC Day
Monday 1 June Queen's Birthday
Monday 28 September South Canterbury Anniversary
Friday 23 October Hawke's Bay Anniversary
Monday 26 October Labour Day
Monday 2 November Marlborough Anniversary
Friday 13 November Canterbury Anniversary
Monday 30 November Westland Anniversary
Monday 30 November Chatham Islands Anniversary
Friday 25 December Christmas Day
Saturday 26 December (actual date)
or Monday 28 December (observed)Boxing Day
PUBLIC HOLIDAY CHANGES FOR 2015
From 1 January 2014, ANZAC and Waitangi Day will be Monday-ised. This means that if they occur on a Saturday or Sunday, the holiday will be observed on the following Monday. Although this bill came into effect in 2014, the first public holiday to be affected is ANZAC Day 2015.
If you don’t usually work on a Saturday or Sunday, you’ll get the Monday off. If you do usually work the Saturday or Sunday, you’ll observe the public holiday on the Saturday or Sunday.
Below are the dates for public holidays in 2015. Both dates for ANZAC Day and Waitangi Day are listed.
There’s going to be some changes to New Zealand Public Holidays in 2015.
80
contactNATIONAL OFFICE
PO Box 11 764
Wellington 6142
Phone (04) 499 1180
NORTHERN
Phone (09) 579 4844
Mobile (027) 470 0169
AUCKLAND
Phone (09) 579 4844
Mobile (027) 443 2401
MIDLAND
Phone (09) 579 4844
Mobile (027) 480 6550
MID-CENTRAL
Phone (04) 499 5150
Mobile (027) 470 0170
CENTRAL
Phone (04) 499 5150
Mobile (027) 445 5758
NORTHERN SOUTH
Phone (03) 338 5376
Mobile (027) 483 2405
SOUTHERN SOUTH
Phone (03) 338 5376
Mobile (027) 470 0171
NEW ZEALAND ASSOCIATIONOF REGISTERED HAIRDRESSERS Inc.
2014 INDUSTRY AWARDS
Tickets cost $189. Purchase them now at
industryawards.co.nz
Kitomba NZARH Business Awards & HITO Annual Awardsin conjunction with NZARH Patrick Cameron Challenge, Editorial
Stylist and Oceanic Hairdressing Masters Competition
RISE TO THE TOP