four tips to gamification success
DESCRIPTION
Use gamification to gather data in a better way. Tricia Gellman of Salesforce.com shares tips for involving your community to increase engagement and drive towards business results.TRANSCRIPT
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sfdc_ppt_corp_template_01_01_2012.ppt
Four Tips to Gamification Success Tricia Gellman Sr Director, Product Marketing
/tricia.gellman
@triciagellman
in/gellmansfmarketing
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Gathering Data from the Crowd is Effective
xxx
Wikipedia
Millions of Contributors 12,568,906 users made…
395,177,595 edits… 20,676,516 articles
xxx
Yelp
Millions of Reviews 15 million reviews 1 million photos
45 million visitors
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Jigsaw Uses the Crowd to Gather Business Data a Better Way
Hard to find. Time consuming. Costly.
Out of data. Business data goes bad quickly.
Expensive. Limited to those who can pay.
Old
2 Million Members Share info on millions of business professionals
Make updates in real time 36,000 adds, 25,000 updates a day
Free Members add information to get information
New
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And This Data Helps Power Data.com
Companies
People
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Most Companies Struggle with Community Involvement
Web site Mobile
Email Campaigns
PR Social
Marketing Channels
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Gamification Provides an Incentive for Involvement
Web site Mobile
Email Campaigns
PR Social
Marketing Channels
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Addiction
Benefits of a Gamified Community
Engagement Loyalty
Your Community will be come your biggest fans—communicating your message outside
of your site
The Community wants to experience your message all day
all the time
The Community doesn’t just consume your message, they
experience it
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Four Simple Steps to Success
3
2
1 Define User Motivations
Apply Incentives
Create Expert Evangelists
4 Have a plan for when people get angry
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Step 1: Define User Motivations Status Connections Incentives
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Step 2: Apply Incentives
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Step 3: Create Expert Evangelists
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Have a plan when people get angry
1. Make the Rules of the Game Clear
2. Provide a place to ask questions
3. Have people on call to deal with the disgruntled.
.
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The Litmus Test: Are You Set up for Success?
I can describe in one sentence what motivates my community.
My incentive model helps grow the results in my key business goals
I know who my expert evangelists are and they know additional ways they can help support my business goals
I have an emergency plan for dealing with angry members
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