Much more to see

2CONFIDENTIAL

Use Cases

• Emails, text messages, • Facebook status updates, tweets, RSS• Stock market values, breaking news• Calendar events• The words of their friends to the deaf• Driving directions to the drivers• City tour information to the travelers• Painting captions in the museums• Subtitles of movies or at theaters• Flight data to airplane model lovers• Street signs and menus translations in Beijing• The Linkedin profile of your meet up• Patient’s heartbeats to the surgeon• Mileage and speed to a sportsman• Performance in reality games• Domotics data at need …

… WHATEVER THE CREATIVITY OF

DEVELOPERS COMMUNITY WILL COME UP WITH

3CONFIDENTIAL

The Apps

4CONFIDENTIAL

Other design & Ux

5CONFIDENTIAL

Competition

Price / Complexity

Google Glass

Epson Moverio

Vuzix M100

GlassUp

Bu

lkin

ess

Recon Jet

6CONFIDENTIAL

• CEO: Francesco Giartosio (Founder & Co-Owner)

• COO: Andrea Tellatin (Co-Owner)

• CTO: Gianluigi Tregnaghi (Co-Owner)

• Business Development & Sales: Alfio Giuffrida

• Optical Team: Alessio Zanutta, Sara Mautino, Fabrizio Liberati, Tommaso

Occhipinti, Fabio Frassetto, Ivan Capraro

• HW and SW Development: Fabio D’Alessi, Stefano Bianconi, Alberto Scarpa +

• Product Engineering, Manufacturing and Logistics: Fabio Patron +

• Marketing & Communications: Giovanni Contini, Joseph Bradley, Claudio

Forte, Calogero Bruno

• Mentor: Luca Escoffier

The Team

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Development Status

Timeline

2011 2012 2013 2014 2015I I I I

Development Industria-lization

Feasibility study Distribution

I I

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Cash Flow

Cash FlowQ1-Q2 2013

Q3-Q4 2013

Q1-Q2 2014

Q3-Q4 2014

Bootstrapping +200 +100

Crowfunding (Indiegogo) +100

Government Contribution +100

Development, Industrial’n -150 -150 -450 -450

General Expenses -50 -50 -50 -50

Working Capital -1.000

Marketing and staffing -500

Investment Needs 0 0 -400 -2.000

First round funds need €400K, for development and industrialization.

Second round €2M need is mainly for production ramp-up..

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Product Lines / Patents

• Original Technology (patented)

• Current Technology (to be patented)

• New Technology “N” (to be patented)

• New Technology “M” (to be patented)

• Prescriptive (to be patented)

• Camera version

• Dentists

• Surgeons (to be patented)

• Musical

• Sight Impaired 1 and 2 (to be patented)

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Financials

€ / 000 2013 2014 2015

Income Statement

Unit Sales

10.000

200.000 A

Turnover 2.000 40.000 B

Cost of Sales -1.000 -20.000 C

Gross Margin 0 1.000 20.000

Marketing Cost -500 -2.000 D

General Expenses -100 -100 -2.000 E

EBITDA -100 400 16.000

Amortization -50 -250 -400 F

Pre-Tax Result -150 150 15.600

Taxation -50 -5.600 G

After Tax Result -150 100 10.000

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francesco.giartosio@glassup.netTel. +39 3470021220

www.glassup.com

Thank you!

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How it is• Light and comfortable, stylish• Two – three designs • Expected weight 70gr, material to be defined What it contains• A patented sophisticated optical system• An electronic circuit with Accelerometer, Compass, Ambient Light Sensor • Bluetooth connectivity (Low Energy version)What you see• Monochromatic messages and icons on a transparent background• Near the center of the Field of View, no eye-strain• 320x240 display resolutionHow it works• One day battery use time• A wide set of apps: Android, iOS and later on Windows• Touch controls on the frame to select on a menu and submenus• Automatic light control, optimized for all viewing conditions

Specifications

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Google Glass Sales Projection

Source: Business Insider research May 2013

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Market sizeGoogle’s Glass Project exposed a huge market interest for this kind of products

A market research we made among 1,000 US citizens showed that one out of four was interested

In May 2013 Credit Suisse released a report forecasting a $30B / $50B market for wearable technology in the next two / three years. Sport should prevail in unit terms, and health/medical device in value.

Business Insider May 2013 research: “…Google Glass will reach 21 Million Annual Unit Sales by Year-End 2018”

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• Sales volumes estimates are a fraction of the incoming requests.

• Average gross sales unit price is estimated at € 200.

• Unit cost estimated at € 100.

• Marketing costs are estimated at € 10 per unit.

• General Expense is for admin, consultancy and the like.

• Amortization is 20% (5 years) of the cumulative investment.

• Taxation is estimated at 35% of income.

Financials - Assumptions

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Target Market

• Geeks, techies and fashionistas

• Sportsmen – joggers, sailors, motor bikers, ...

• Deaf

• Theaters, cinemas, museums, tourist places

• Trade shows, exhibitions

• Surgeons

• Customized products for warehouses, maintenance, etc.

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• Google Glass: wearable computer, high power consumption, more

social/entertainment device, expensive and annoying (display up-right)

• Recon Instruments: Recon Jet, display based, low-right position

• Epson Moverio: BT-100: big and heavy

• Lumus, Vuzix, Laster, Optinvent: sophisticated, heavy, expensive,

not on sale yet

… Oakley, Olympus, Sony,

… Digilens, Microsoft Fortaleza, …

Price / Complexity

Bu

lky

Competition

18CONFIDENTIALGlass Up 18

PATENT OVERVIEWThe purpose of the patent for the optical system is to allow the message to have a transparent background, in other words through the same lens you can see the reality around you and, superimposed on it, the information in advanced reality.  The information does not cover the view, it adds onto it. 

In practice, the purpose of our patent is to allow the user to see the messages near the center of the visual field: while I'm talking with you, the message will not cover your face, but it will appear to me on your shoulder.  In comparison, Recon Instruments will show the same message on your shoes, and Google Glass will show it on the ceiling, because they need to push it aside otherwise it will cover your view.  Looking frequently at the ceiling or at the floor is very tedious, the journalists who have tried on the Google Glass always take them off after a minute.  Plus, you would look like a goof and hit on to people.

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VentureBeat, MSN Malaysia, CIO, Ubergizmo, Mashable, Business Insider, Hacker News,CNet, PCWorld, Ecommerce Times, Sidney Morning Herald, Pulse 2.0, ITWire, Herald Sun,ITV, SBWire, Overclock, Geekapolis, ITProPortal, Upstart, ZiggyTek, The Droid Guy,MedCity News, The Awesomer, Zinx, Tech is for Geeks, Music RSS, Slashdot, Make Use Of,DVICE, Android Authority, Tech Hive, Market Wire, Yahoo, The Age, The Next Web,News.com Australia, Slashgear, Geeky Gadgets, Forbes, Techchrunch, Fast Company.Giornalettismo (Italian), Wall Street Italia (Italian), ZDNet Korea (Korean), Dagospia (Italian),Corriere della Sera (Italian), Panorama (Italian), La Perfetta Letizia (Italian), Repubblica(Italian), Tech à Porter (French), Il Resto del Carlino (Italian)

GlassUp on the media

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Exit Strategy

Possibili EXIT STRATEGY sono:

•  Fusione / Acquisizione da parte di grandi aziende internazionali che stanno investendo in “Wearable Technologies” (Samsung, Apple, Microsoft)

•  Acquisizione da parte di societa’ Eyewear

•  Acquisizione da parte dello stesso leader di mercato, Google

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Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14

Project Milestones

Feasibility study

Optical system

Electronic circuit

SDK/API

Industrialization

Pre-Series

Market Launch

Mechanics