A presentation by Frank S. Catrambone

March 31, 2015

Why Your Business Needs

How Can Social Media Help Your Business?

Short Burstsof Information

Celebrity DJs and Hosts

Easily Integrated

Snapchat

Younger Demographic

Ad BudgetUnreasonable

Limited Time For Content

Minimal Promoting

Capabilities

Needs Direct Contact

Free with Great Reach

Hottest Platform

to Market

Easy to UseNo Strict

Ad VS Content Regulation

Conclusion: STILL the KING

1.39 Billion Active Users

4.5 Billion Likes

Per Day

5 Profiles per Second

2 Million Businesses

How Does It Work?

Paid AdvertisingBoosting Posts

‘Likes’Comments

Fan Pages

User Activity Business Activity

Only Fan Pages Can Boost

Must have 100 Minimum Fans

No Alcohol if Your Ad Targets Under 21

Images May Not Exploit Political or Moral Issues

Images may not be Overly Sexual, Contain Nudity or Excessive Skin

Code Of Conduct

Images Cannot Include Buttons

QR or Bar Codes Not Permitted

Facebook Logo Not Permitted

Landing Pages Must Be Activeand Free of Pop-Ups

Image Must Contain Less Than20% Text

Code Of Conduct

Third Party WebsitesBuilding

Targeting Features

Inline Transparency

Comprehensive Control

Enhanced Disclosures

Data Access Tools

3RD PartyWebsites

YourBusiness

facebook

Strategic Posting

Use Great Images

Picture > Event Flyers

Contests and Sweepstakes

Use Fans and Friends of Fans for Generic Ads

Location Based

Be Creative

40 Character Posts are 86%More effective (Twitter 71-100)

SPELLCHECK

Tips To Post By:

Tell A StoryFocus on Your People – What Sets Your Business Apart

Weekly Shout Outs to Employees

Provide a History to Your Venue or Business

Get Involved in Your Community

The GOCOASTALAC Crew Killed it @ The POOL last night! Great job guys! – feeling PROUD

Study Your InsightsSee What Types of Posts Work Best

(video, link, text, image)

See What Times of Day Gets The Most Interaction

Make Sure You Are Hitting The Right Clientele

Tonight! Ladies Night! 9 PM

Other Methods

Personal Pages Text Messages Email Blasts

Still Not Seeing Results?Show “Behind the Scenes” Photos of Business and

StaffPost Images of Events and Encourage Staff to Tag

and Comment

Answer Questions Quickly and Accurately

Encourage Staff, Family, and Actual Friends to Like, Comment, and Share

Meme it up

Ask questions of your customers

Update your business info frequently

Business Products

Advertising

AdvancedAdvertising

Measurement&

Insight

Platform

AdvertisingFind New Customers

Invite Friends and Business To Like Your Page

Create Advertisements and Boost Posts

Optimize Your Facebook Marketing

Fine Tune Your Target Markey

Offer Coupons and Discounts

Connections

Custom & Lookalike Audiences

Top Targeting OptionsAdvanced Advertising

Location

Demographics

Interests

Behaviors

Maximize Impact of Advertising with Advanced Tools and Customer Knowledge

Conversion Tracking

PowerEditor

FacebookExchange

Bring the Power of Facebook to Your Website or App

Social Plug Ins

Facebook Ads for Mobile Apps

Use an Open Graph Platform

Building A Platform

See How Your Pages and Ads Are Working

Track Your Results

Page & Audience Insight

Use Your Ads Manager

Measurements & Insights

Center Stage Entertainment

GoCoastalAC PromotionsEntertainment and Marketing Consultant

www.CenterStageEnt.com

Frank Catrambone