THE PSYCHOLOGY BEHIND PERFORMANCE DESIGN

MARC BODMER @marcbodmer

TIME

“the measured or measurable period during which an action, process, or condition exists or continues”

13MS 80MS

INFORMATION PROCESSING

MEASURE THE AMOUNT OF TIME THE USER PERCEIVED

THE EVENT TO TAKE

BEING FAST“Happening quickly : taking a short amount of time”

BEING SLOW

“taking a long time to perform a specified action”

TEMPORAL

LLUSIONS

“distortion of time perception due to neural processing”

KAPPA EFFECT

1KM 5MIN

2KM 5MIN

ODDBALL EFFECT

FLOW

“psychology behind engagement”

• Clear goals that, while challenging, are still attainable. • Strong concentration and focused attention. • The activity is intrinsically rewarding. • Feelings of serenity. • Timelessness; a distorted sense of time; feeling so focused on

the present that you lose track of time passing. • Immediate feedback. • Knowing that the task is doable; a balance between skill level

and the challenge presented. • Feelings of personal control over the situation and the

outcome. • Lack of awareness of physical needs. • Complete focus on the activity itself.

DESIGN GUIDELINES

UNDERSTANDING USERS

MINIMAL MATTERS

COLOUR COINCIDES

DISTINGUISHABLEDELAYS

TRY TRANSITIONS

DEVELOPER GUIDELINES

ALWAYS ASK:

"WHAT'S THE USER PERCEIVED LOAD TIME?"

PROVIDE FEEDBACK

OPTIMIZE UI ELEMENTS

“GREAT PRODUCTS ARE AS FRICTIONLESS

AS POSSIBLE"