from kinkara tea
DESCRIPTION
Short video presentation tracking the growth and changes to communications since World War 2; presented to Rotary Club of Terrey Hills (Sydney) 1996TRANSCRIPT
From Kinkara Tea… to Google
Marketing, the first fifty years…
Start the day well…
1955
2005
Post-war Australia
• Australia’s ‘own’ car
‘We sell as much as we make’
• The ‘sales’ era• 50s prosperity• “Never mind the quality…
look at the price”
Fifty years of putting the customer first …
• 1956 – television comes to Australia
• “Hello – welcome to television”
• The revolution has arrived
The halcyon 60s
• “Louis de Fly” born 1962
• Still going strong!
Listening to the customer
• Marketing theory• ‘Putting the customer first’• The emergence of management theory• Profitability
The birth of marketing
Emergence of ‘the targetmarket’
• Marketing segments• The target market• Positioning
Decades of change
• Baby boomers• Ageing population• The role of women• Vietnam• Multiculturalism• A drift to the cities
• The economy • The environment• Deregulation• Globalisation• The internet• Terrorism
Great campaigns
Things go better with Coke
Come to where the flavour is…
Post modern consumption…
“You deserve a break today…”
Statue of Liberty - Amex
Australian life
The credit revolution…
• The economy• “Nice one Newk”
A woman’s place…
• The role of women• What was to follow?
Sport, sport, sport..
• The role of sport in our lives
Marketing in the 21st Century
• One-to-one• Mass customisation• Technology driven• Search engine marketing
Search engine marketing
• It’s big business
• Google worldwide revenue..• 2004 $US3.5 billion
• 2005 $US6.1 billion
• 2006 $US9.5 billion (estimated)
Ads by Google
A media revolution
• Personal Digital Assistants
• Handheld computers• Digital Television• iPod• Video iPod• Internet based services• The digital home
Podcasts…
Clickcalling
Viral marketing
Anatomy of a campaign
• Carlton Draught • 2004, 2005
Thank you!