from outsource to productsource!
TRANSCRIPT
From Agile Outsource to Product Source:
the way to the Own Product Company
Nikita Filippov Product Manager @ Begun.ru, 2006 - 2008
Managing partner & Executive coach @ ScrumTrek 2008 - 2014
CEO @ Octoberry
Octoberry is a product and service design company
1. Why should we leave outsource paradigm?
Long-term “Value Added”business
Short-term“Cash making” business
Stable market
Unstable
Outsource Products
Outstaff New Technologies
Long-term “Value Added”business
Short-term“Cash making” business
Stable market
Unstable
Risks
Time
Outso
urce
Products
Time
Profitability
Products
Outsource
Outsource is like an Oil● Happy if you find it in your country● Easy to organize if you just exporting
○ Good News: Great value for the money if demand is high
○ Bad News: If you have a lot of competitors you have to drop the price
○ Worst News: it gives nothing to your country and the local market
● Good if oil can reproduce by itself :)
Outsource Products
Outstaff New Technologies
Long-term “Value Added”business
Short-term“Cash making” business
Stable market
Unstable
?
1. Why should we leave outsource paradigm?
2. How to create opportunity to move forward?
How to get experience in the product development?...
Product SourcingThe way of business partnering with
customer, where the vendor and customer equily involved in product and
service design.
Succes of the product relates on how you start it
Customer satisfactionvs
Customer success
Magic:disagreeing with customer raises your
“per hour” rate
Tender procedure is not an option
Requirements Gathering vs
Design Creation
Customers know about the new product no more than you...
The New New Iteration Zero
Release managmentvs
Metrics Management
Best way to kill the product is to focus on
revernue
Focus on Empathy
Focus on growth of the Userbase
No find the way to earn the money
Leave or repeat on the new market
Ready for Deploy vs
Ready for Value creation
Release is not something about ending of the
sprint
It’s about blogpost
1. Why should we leave outsource paradigm?
2. How to create opportunity to move forward with product expertise?
3. When to start your own product initiative?
Start with a product chip
