from seo to “see”
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From SEO to “SEE”. Carmen Cano April, 2012. " If a tree falls in a forest and no one is around to hear it…. … does it make a sound?". SEO. For years, the best way to gain rankings in search results was to have accessible services or products featuring : Quality content - PowerPoint PPT PresentationTRANSCRIPT
For years, the best way to gain rankings in search results was to have accessible services or products featuring:
• Quality content
• Targeting the right keywords
• Naturally earned external links
SEO
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2 new users signed up in LinkedIn11 Twitter accounts were created
2,200 tweets are published3,500 photos uploaded on Flickr
8,000 comments in FacebookAlmost 15,000 searches
Facebook tops Google for weekly traffic in the United States
Pinterest is generating more referral traffic to Web sites than YouTube, Google+, and LinkedIn combined.
There are approximately 2 million check-ins per week on Foursquare.
Social media accounts for one in every six minutes spent online.
The average Facebook user creates 90 pieces of content including links, news stories, photo albums, notes, and videos each month.
YouTube is the second largest search engine in the world.
• SEO specialist
• Community manager responsible for Social Media and community outreach.
• Social Media goals
• Social Media Guidelines
• 70 current regular community contributors. 600 total.
• Not for Breaking News
• Simpler & Strategic: 10% ‘fans’ increase
• OpenGraph
• Comments:– For every comment, we had more than 200
Facebook impressions in one week. – For every two comments, we had an extra click
through to our site in one week.
A huge social reach is a competitive advantage in SEO.
If you're doing SEO today,Good for you. But it's no longer possible to ignore the growth of your social connections as a big part of your SEO strategy.