seo from nimble media
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SEO Packages from Nimble MediaTRANSCRIPT
Search engine optimization from nimble media
SEO From Nimble Media
Drive Targetted & website traffic
Educate and Entertain Your Target Market
Develop brand leadership
Kickstart Business growth
+ Who We Are Nimble Media is an Digital Marketing Services Agency based in Toronto, Canada. We are at the leading
edge of the digital content industry, providing engaging, entertaining and educational content for your digital
consumer and online community. Content about your business, its products and services, structured
towards achieving your digital marketing objectives. We create content that gets people talking with shares,
tweets, likes and recommendations. It’s the kind of content that builds brands, customer loyalty and drives
sales.
+ What We Do We utilize our suite of research tools and market intelligence to plan and develop a comprehensive digital
strategy that’s right for your business and unique brand. Our strategies establish and maintain your online
profile, drive qualified traffic to your business, and engage your customers (both new and loyal), all while
maximizing your publicity, exposure and search engine rankings. We’re digital media experts, content
authorities and search engine optimizers, and we’re for hire. With a staff of marketing professionals, web
designers, content strategists and over 40 writers and content creators as capable as they are diverse, we
have the talent, the team and the means to deliver an effective digital content strategy that’s right for your
business. And we offer this in a flexible, customizable and adjustable solution.
Work with Passionate Professionals
Who are Results Oriented and Data Driven
focused on delivering
Dependable and Affordable SEO services
Search engine optimization from nimble media
+ Market analysis and Website optimizationSEO is both an art and a science. The art of SEO is what separates the good from the great. Getting
influencers engaged in your content. Spreading the word on social media and in the forums. All of the
awesome and super important tenets of good digital marketing matter to SEO. On the technical side: it’s
incredibly important that we make sure at the onset of each campaign that we do a number of things. We
need to sit down for a consultation to discuss the campaign’s objectives and set out a good list of
preliminary keywords to rank. We need to take a look under the hood of your website to determine where
we sit and what needs to be done to your website to fine tune it for proper search rankings. We charge a
$350 website setup fee because this takes serious time. This is step one in a great search engine
optimization campaign. We check for over 150 items at the onset of a campaign, highlights are featured in
this chart.
Search engine optimization from nimble media
Setup -- Onsite Optimization
Market Analysis
Consultation to Define Goals
Extensive Keyword Research
Site Architecture Cleanup
Technical Error Cleanup
HTML Code Cleanup & Optimization
Title and Meta Tag Optimization
Google & Bing Analytics
Google Webmaster Tools
H tags Optimization
Website Content Writing and Optimization
Canonicalization/301 Redirect
Image & Hyperlink Optimization
Robots.txt Creation/Analysis
Sitemap Creation
Internal Link Structuring and Optimization
Google Authorship Markup
In tandem with getting under the hood and cleaning up your
website, we set out to understand who you are and what you do
best. This way, we can custom tailor our digital marketing
strategy to best fit the brand. What is your unique value
proposition? How can we position your brand appropriately? Are
there special influencers that we can feature in our blog? Do we
currently own any off-site channels (i.e. rate MD, yelp, etc.)? Do
we currently do any SEO work? What about Social Media?
From here we develop out our editorial strategy and calendar.
Working closely with our clients to developing the right
messaging, the right tone, and the right editorial path to reach the
most people within our target market. Across our blog and social
media channels. Why do we do this? Well – it’s an important part
of SEO, but it’s also a front-facing part of your business. If you let
an ESL write your blog, it’s going to look like garbage. We take
pride in not only generating quality search rankings for our
clients, but also in making you look good.
+ Link bait bloggingTraffic generation. Converting traffic into sales. Long-term results. Establishing your business as the
thought-leader in your industry. These are all reasons why we take blogging very seriously at Nimble Media.
After all, everything you publish helps define who you are. Effective blogging takes more effort than simply
throwing together a few posts about your latest products or services. You need posts that are impact-driven,
highly relevant and informational. Think shareable content. This can range from the latest news in your
industry (and how it relates to you and your customers) to evergreen content like “how-to” and “tips” posts,
to case studies that show how your service saved your customers time and money. The trick is to write the
type of valuable content that’s keyword-rich and Google friendly, thereby increasing traffic to your site. More
traffic means more sales. And compelling posts help establish you as the leader in your industry. Through all
this, you’ll not only see an uptick in unique visitors to your site, but many of those potential customers will
keep coming back to your site, day after day.
Simply put, a business that does not have an active, insightful blog will get passed by competitors that do.
As part of our digital marketing package, you’ll be assigned to one of our talented social media technicians
(SMTs). Working in concert with you, we’ll carefully craft an editorial style guide that utilizes keywords and
topics relevant to your industry. The blog posts will be packed with high-value information that’s both useful
and engaging. And your SMT will keep his or her pulse on the news and trends in your particular industry.
This includes setting up Google alerts and monitoring various Twitter feeds of competitor sites and relative
news outlets.
Search engine optimization from nimble media
Companies with an active blog report 67% more leads
Blogs give websites 434% more indexed pages and 97%
more indexed links
Companies that blog Regularly earn five times more traffic
68% of consumers spend time reading content from a
brand they are interested in
+ social media marketingNimble Media understands the value of social media content as it pertains to the development and
maintenance of your brand’s digital presence. More importantly, we understand how to properly structure
social media content in the grander scheme of a digital marketing strategy. Increasingly, social media cues
define search rankings. There’s a natural play for search engines when it comes to social media. The more
people that engage with you on social media, the more times your links are shared, the more relevant and
authoritative your website must be within a certain context.
Our talented group of social media technicians will make sure your voice is heard loud and clear in all social
media spheres. Not only will they update your social media feeds across your desired platforms, but they’ll
keep their pulse on the latest trends. They’ll reach out to other thought-leaders in your industry. And, most
importantly, they’ll engage your social community. This presents your company as modern, competent and
reliable. It drives traffic to your website. It helps increase sales. It builds a loyal customer base that will keep
coming back. And it helps to build out your search rankings. Nimble Media's social media strategy includes
daily curated content within a specific industry, featuring information and content your company wants to
present through the most popular social media platforms.
Search engine optimization from nimble media
72% of internet users are on social media. Typically for 37
minutes each day
8 in 10 small businesses are using social media to attract
new customers
7 in 10 are more likely to make a purchase based on a
social media referral
75% of americans use social media to guide their purchase
decisions
+ Link buildingThere are 3 central pillars of SEO. High quality on-site content. An optimized and fine-tuned website. And
your inbound link profile. Making sure that we own a serious profile of inbound links from the right sources
at the right time is the name of the game for owning high quality local search rankings. We go about this in 3
distinct ways. The first is through genuinely high value link-bait blog content. The second is through a killer
social media campaign that pulls on the right linking levers. The third is through the following four common
best practices.
+ Social bookmarkingA social bookmarking service is a centralized online service which enables users to add, annotate, edit, and
share bookmarks of web documents. Places like Delicious, DIGG, StumbleUpon are high value places where we
can contribute and earn social link juice to our websites. We build 5 to 20 high quality social bookmarks each
month for your website.
+ Web 2.0 linksArguably the most important current backlinks, web 2.0 properties are places like wordpress, blogger, tumblr, etc.
that allow you to build out a solid profile of high domain authority high-PR links.
+ directory and business listing submissionsWe make sure to not only post and contribute to relevant local business directories and business listings, but also
post to directories that Google cares about and tracks. Places that have solid domain authority that we can
borrow for our SEO campaign.
+ map submission and optimizationFinally. What’s good local SEO if you aren’t found on various local maps? From Google, to Bing, Yelp, and
everything in between. We’ll make sure that your business is found on every and all maps where a potential
patient might be looking for you!
Search engine optimization from nimble media
+ Monthly reportingNimble Media’s Digital Marketing Packages are self-serve. We have developed a set of research and
analysis that we push into monthly client reports for all subscription-based accounts. We track key metrics
across all of our digital marketing activities and present our findings in our monthly reports. The findings,
insights, and analysis helps us to fine tune and recalibrate our strategy on an ongoing basis. Our monthly
reports allow you to see real results from your digital marketing package, ranging from the keywords that
were targeted, to the most successful blog posts to the days that had the highest amount of traffic and what
tweets/posts gained the most traction. The bottom line? Nimble Media’s Monthly Report shows what worked
and what didn’t. We gather trending data that is useful, high value, and exploitable. We use a variety of top-
tier analytics, tracking, and social media measurement tools to fine-tune our processes for your account.
While these tools are readily available, our experience in digital marketing allows us to generate quality
insights that are impactful and can resonate through our client’s industries.
Search engine optimization from nimble media
+ Plans and PackagesPayment must be made upfront each month. Pre-payment of 6-months earns you an 8% discount overall.
Pre-payment of 12-months earns you a 12% discount overall. Contract work is subject to 30 day written
cancellation notice.
Discipline Price Details
Blogging$280
2 Weekly Articles
Social Media Management
$480
3-4 Posts a Day Across 4 Networks
Influencer Outreach
$480
Daily Engagement and Reach Out
Forum Marketing
$240
1-2 Posts a Day Across 2 Forums
Web 2.0s$480
1 Post Daily Across 7 Web 2.0s
PBN$500
1 New Private Blog Setup Each Month
Submissions$480
1 Post Daily Across 8 Submission Disciplines
Total $2,940
Discounted Down to $2400 All-In
Search engine optimization from nimble media
+ The team
+ Satisfied Partners
Jacob RigdonExecutive Editor
Keith BairdDirector of social
David Tile Founder and CEO
Patrick SmithDirector of Search
+ Thanks for your consideration!
David TileFounder and CEO, Nimble Media
[email protected]: david_tile
Twitter: @davidtile
Search engine optimization from nimble media