from zero to friend making in 30 months
TRANSCRIPT
From Zero to Friend-Making in 30 Months:
Starting a Library Fundraising Program from Scratch
Kenneth Burhanna, Assistant Dean for Engagement & OutreachKaren Hillman, Director of Marketing, Communications & PR
Kent State University Libraries20 April 2015
The Beginning of Our Story
Kent State University
Enrollment:
41,213 – 8 Campuses
29,477 – Kent Campus
The Beginning of Our Story
University Library
Challenges & Opportunities
Challenges & Opportunities
1. Very few formal friends, but Libraries well regarded with enthusiastic new leadership.
2. Legacy of May 4 1970 has long challenged Special Collections & Archives, as they built the preeminent collection on the event.
New Leadership
THE BRAND
Weeding for Student Space
The Fab Fourth Floor
Recognizing Students
EMBRACE RECOGNITION EVENT
Student Events
Stress Free Zone
Student Events
Late Nite at the Library
False Starts and Mixed ResultsROBIN, MY BOY, THIS IS GOING TO REQUIRE OUR UTMOST PATIENCE!
Reorganizing
Investing in People
Challenges & Opportunities
3. The metrics of our institutional advancement office did not work for the Libraries. By going our own way, we freed ourselves to pursue friends and build a foundation for future fundraising.
Challenges & Opportunities
Challenges & Opportunities
4. Creating buy-in is difficult, especially with faculty members in the library.
But it is the right thing to pursue, as faculty and staff can be our most passionate and best placed advocates.
Challenges & Opportunities
Picking Up Speed
Making Progress, Making Friends
University Libraries National Advisory Council
Making Progress, Making Friends
Create a Student Organization
Making Progress, Making Friends
Student Scholarship Program
Making Progress, Making Friends
PAGETURNERS
Making Progress, Making Friends
Friendly Faces
Model - Collaboration
EHHS Emeritus Faculty Donor Reception
Model - Collaboration
Collaboration – Athletics
Model - Collaboration
Scholarship Dinner
Model – Business Community
Chamber Business After Hours
Model – Alumni Archives
Alumni Event- Black Student Life in the 60’s
Model - Recognition
Partnerships
Model - Advocates
Advocates
Our Best Practices
Student Recognition
Model - Presence
Library Mascot
Model - Gratitude
Thank you’s
Tips & Lessons Learned
Tips & Lessons Learned
1. Think friends, not funds to start.2. Friend-making starts with engagement.3. Infiltrate your communities.4. Get top down buy-in and support.5. Build internal buy-in.6. Find ways to contribute to the advancement initiatives
of others.7. Look for collaborative opportunities.8. Develop goals no one can argue with.9. Develop tangible goals.10.Build a support network (mentors, guides).
Thank you
Our Team
