fun font chatty font signatra demo… · version of the logo. these are often useful to groups who...
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Signatra Demoabcdefghijklmnopqrstuvwxyz
LOUGHBOROUGH STUDENTS’ UNION brand guidelines
PRIMARY LOGO MONO & REVERSE
EXCLUSION ZONE
SIZE & PLACEMENT OF LOGO
Using our logo establishes who you are in relation to Loughborough Students’ Union. Our logo can beplaced on a white background or on imagery.
Please make sure the logo is hanging from the top left hand corner on artwork.
It may be necessary however to use a solid black or white version of the logo. These are often useful to groups who are on a tight budget, who still wish to use the brand correctly.
To allow the logo to stand out and be clearly visible, please allowbreathing space around the logo.
EXCLUSION ZONE
If unsure or you have any queries please email: [email protected]
MINIMUM SIZE - 25mmSIZE ON A5 - 33mmSIZE ON A4 - 40mmSIZE ON A3 - 55mm
SECONDARY LOGOS
WELFARE &
DIVERSITY
If you are part of a LSU section you are free to use your individual section tag in place of the main Loughborough Students’ Union version.
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OUR TYPEFACES
LOVELO BLACKabcdefghijklmnopqrstuvwxyz
LOVELO LINE LIGHTabcdefghijklmnopqrstuvwxyz
LOVELO LINE BOLDabcdefghijklmnopqrstuvwxyz
ALEGRE SANSabcdefghijklmnopqrstuvwxyz
Roboto Lightabcdefghijklmnopqrstuvwxyz
Roboto Regularabcdefghijklmnopqrstuvwxyz
Roboto Boldabcdefghijklmnopqrstuvwxyz
HEADLINE FONT
BODY FONT
CHATTY FONT
FRONTAGE LINEabcdefghijklmnopqrstuvwxyz
FRONTAGE NEONabcdefghijklmnopqrstuvwxyz
FRONTAGE REGULARabcdefghijklmnopqrstuvwxyz
FRONTAGE OUTLINEabcdefghijklmnopqrstuvwxyz
+ REST OF FAMILY
FUN FONT
LOUGHBOROUGH STUDENTS’ UNION brand guidelinesIf unsure or you have any queries please email: [email protected]
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SECONDARY COLOURS
PRIMARY COLOURS
MAGENTAC0 M100 Y0 K0R230 G0 B126HEX #E5007D
PURPLEC78 M100 Y0 K33R74 G24 B99HEX #4A1863
WHITEC0 M0 Y0 K0R255 G255 B255HEX #FFFFFF
GREYC0 M0 Y0 K80R87 G87 B86HEX #575756
YELLOWC1 M26 Y91 K0R252 G194 B29HEX #FCC21D
ORANGEC0 M64 Y84 K0R249 G118 B45HEX #F9762D
GREENC69 M0 Y43 K0R34 G196 B172HEX #22C4AC
BLACKC0 M0 Y0 K100R29 G29 B27HEX #1D1D1B
COLOUR SYMMETRY
PLACEMENT ON STASH
Including our logo on your stash is a really important way of creating consistency across all aspects of what LSU has to offer.
If you are on a budget and are using a one colour print you can create a monotone colour of our logo.
BAD EXAMPLES (WHAT NOT TO DO)
Never squash or stretch the logo out of proportion or put the logo on an angle
Ensure whatever theidentity it sits on hasenough contrast tomake the logo stand out
Never recolour any part of the logo EXECUTIVE
ELECTIONS Always use the exckusionzone to ensure nothingtakes away from the impact of our identity
LOUGHBOROUGH STUDENTS’ UNION brand guidelinesIf you have any queries please email: [email protected]
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MINIMUM50mm