future electronic media
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The Future
Writing for Electronic MediaRobert B. Musberger
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• “The future of electronic media, including motion pictures, is only partially dependent on the advances in the development of new equipment. Smaller less expensive, higher-quality equipment will make a difference, but knowledge and inventive use of communication is the key—software and brain ware, not hardware, will determine the future of electronic media, especially for you as a writer.
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Distribution of Communication
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New technology and audience demand will shape your writing.
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Networking begins NOW
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Explore Markets
• Major market- rarely hire inexperienced people
• Middle market – will consider inexperienced people for low-level entry jobs only
• Smaller market- welcome people will to learn the business and get the experience needed for a major market.
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Explore industries just beginning to move to the digital and interactive world.
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Internship
• Cover letter• Resume• Portfolio of work• Package of personal information for filling out
job application forms and performing well at interviews.
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• http://www.flickr.com/photos/drspam/295023450/#/photos/drspam/295023450/lightbox/
• http://www.flickr.com/photos/jason-samfield/5325558533/#/photos/jason-samfield/5325558533/lightbox/
• http://www.flickr.com/photos/chris_carter_/4652929120/#/photos/chris_carter_/4652929120/lightbox/
• http://www.flickr.com/photos/ecstaticist/3594155799/#/photos/ecstaticist/3594155799/lightbox/