future music business
DESCRIPTION
View points on how to succeed in the new era of digital musicTRANSCRIPT
Martin Shum
Readying for the
Future Music Industry
Music Sales (Millions of Units)
2
Music Sales ($Million)
3
Music Industry Past
Music Industry Future
Technology
MarketsPast
MarketsFuture
Disruptive Forces
Social Dynamics
Future Trends
Niche Opportunities
Example: Healing Music
21
Differentiated Products
Example: Healing Music
24
Marketing Plan
Example: Healing Music
27
