future online retail_microsoft
DESCRIPTION
Looking Ahead Seminar 22nd October 2014TRANSCRIPT
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Driving online sales without a basketJonathan Lewis-Jones(Microsoft Mobile Devices)
Lee Cash(FusePump)
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What is it?Why do we do it?What do people think?
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Some background
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Scraping prices from partnersThe referral engine solution
Offers Page (Nokia.com) Directs Consumer to Partner Site
Real Time Price Feeds
Sales Leads
Price feed offers consumer choiceRefer traffic at an offer level
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Catering for ‘buy now’ visitors
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Enabling consumer to search
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What is it?Why do we do it?What do people think?
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Strengthens partner relations
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Enables us to scale
127partners live
offers checked Monthly
15m
20koffers in the
system
22countries
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Week 1 Week 2 Week 3 Week 4 Week 5 Week 60
2 K
4 K
6 K
8 K
10 K
12 K
14 K
16 K
Week 1 Week 2 Week 3 Week 4 Week 5 Week 60
1 K
2 K
3 K
4 K
5 K
6 K
7 K
Lumia 520 (launch markets from day 1) Lumia 1020 (launch markets from day 1)
Provides us with real time data
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Desktop Mobile
Enables constant optimisation
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Telesales opens up offline leads
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CRM newsletters
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Bought media
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16
Display Ads
Paid Search
CRM
Social Media
Real Time Price Feeds Sales Leads
Developing an ecosystem
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What is it?Why do we do it?What do people think?
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‘Qualified traffic, at offer level, landing deep into the funnel. Looks too good to be true.’
-Vodafone Italy (eCommerce Manager)
Partners
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‘Nokia is the only brand doing this’
‘This information is better and clearer than some of our local operators’
‘This is smart, clearly laid out and gives me access to all the offers in one place’
-Consumer research (Italy, Germany)
Consumers
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Internally
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Campaign Landing Pages
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© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.