future workplace and badgeville: the consumerization of hr

©2015 Future Workplace www.futureworkplace.com©2016 Future Workplace

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Jeanne MeisterFounding Partner Future Workplace@jcmeister

The Consumerization Of HR

January 27, 2016



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Executive Programs• The Agile Leader of Tomorrow• HR Hackathons

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Our service adds a digital motivation layer to enterprise applications so companies can motivate repeatable, revenue producing behaviors while inspiring loyalty, collaboration, innovation and performance.

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ABOUT BADGEVILLE



The Consumerization of HR

4 Hackathon Concept for HR

12

3

The Workplace As An Experience

Gamification of HR

MOOCs+SPOCS Grow Inside Companies



Consumerization of HR: The Big Issue Facing CHROs • Consumerization of

HR • Employees require

same experiences at work they have in personal lives: • Collaborative• Flexible • Transparent• Appification Recruiting

Communications

Learning

Knowledge sharing

Innovation

Expert identification

8%

17%

13%

14%

21%

37%

26%

42%

46%

56%

51%

43%

66%

42%

41%

31%

28%

21%

Use of Social Tools

Not at all Exploring/piloting Regular/consistent useSource: IBM Institute for Business Value



The Workplace as an Experience



Today We Are Obsessed with Employee Engagement

Majority of US Employees Not Engaged … … Despite Gains in 2014

Engaged Not Engaged Actively Disengaged0%

20%

40%

60%

30%

52%

19%

32%

51%

18%

U.S. Employee Engagement, 2013 vs. 2014

2013 2014Source: Gallup



Millennials Are Least Engaged

Generational Cohort

Millennials Generation X Baby Boomers Traditionalists0%

10%

20%

30%

40%

50%

28% 30% 31%

38%

29%32% 33%

42%

U.S. Employee Engagement, by Generation

2013 2014Source: Gallup



Success in the Age of the Employee Requires Building an Employee Obsession

Operating Model

Tomorrow We Will Be Focused On Employee Experience



What Are Companies Doing To Build Extraordinary

Employee Experiences?

Curate the Workplace as an Experience



Creating Workplace as an Experien

ce

Physical• Food/ Workspace

Environments

Emotional• Global

Citizenship & Purposeful Work

Intellectual• Engages Talent

in Myriad Ways

Virtual• Collaborative

Technologies

Aspirational• Transparency/

Pulse on Employer Brand

The Workplace as an Experience:

Expanded Focus of HR



The Workplace As An Experience

What Parts Of The Workplace As An Experience Can You Implement In Your Organization?

A) Pay More Attention To WorkSpaceB) Align Career Development With Global CitizenshipC) Develop A Glassdoor.com StrategyD) Other



Gamification Of HR



The Shift In Gamification Applications

“Employee focused gamification applications now exceed external consumer focused applications”

- Brian Burke, Vice PresidentAnalyst For Gamification



Where Is Your Company Using Gamification?

A) RecruitmentB) Employee Training & DevelopmentC) New Hire On BoardingD) Performance ManagementE) Other



From Gamification to Digital Motivation

Transaction

TasksEvents

BehaviorsMetadataEligibility

Progression

EngagementMissions

Guided ExperienceExpertise TracksUser Level Data

APIs

Social Enterprise

Social AchievementsAudience

DevelopmentAdvocacy

Application Connectors

Social Network APIs

Reputation Platform

ImpactGroup

AchievementsNetwork Effect

Universal Experience

Reputation Builder

Gamification Digital Motivation

Task

Syst

emEn

terp

rise



17

Booz Allen Hamilton

Participant completion of core requirements within milestone goals

Weekly return rate to the Tech Tank Yammer & Stadium Site

70% 40%

Digital Motivation includes• Incentives• Community Management• Change Management• Gamification• Personas and Design Thinking



MOOC’s & SPOC’s Inside Companies



Growth in MOOCs 500+ universities, 4200 + courses,

35 million students

22 of the top 25 US universities in US News World Report rankings are now offering

courses online for free. Source: Class CentralBy The Numbers: MOOCs in 2015



Corporate MOOC Case StudiesMcKinsey Academy• McKinsey Academy has developed a robust semi-synchronous MOOC-type platform

to enable it to offer rich, interactive online professional development courses for business professionals

• 11 Courses | Open edX (custom dev on Open edX platform) | Completion rate mid-90%sComcast University

• Part of Comcast Leadership programs• 3 days classroom instruction; 6 wks self-paced collaborative learning; 85% cost

reduction

Microsoft Learning• Microsoft Learning partnered with Intrepid Learning and INSEAD business school to

offer a corporate MOOC for 1000 of its sellers around the world.• 2 Courses | Intrepid Learning (specialized vendor) | 85% completion rate

AT&T University• AT&T University piloted a corporate MOOC on Business Writing with 1200

participants and achieved results comparable to the in-person version of the class, with a positive ROI.

• Business Writing Course | Home-grown (will migrate later) | 80% completion rateLinkedIn• LinkedIn’s LearnIn initiative developed a MOOC-type course that combined semi-

synchronous content and facilitated group meetings for a rich learning experience.• Conscious Business Course | Home-grown (will decide build vs. buy later)



How Is Your Company Leveraging MOOC’s?

A) Enhance Current Internal Learning ProgramsB) For Customer EducationC) Develop Corporate MOOC Type Offering (SPOC)D) To Recruit New EmployeesE) Not Currently Using MOOC’s Or SPOC’s



Hackathon Concept for HR4



What is a Hackathon?



Hackathon For HR Vision: Involve Millennials in a non-

technical Hackathon to propose solutions to increase employee

engagement

Step 1: Research

• Identify an HR challenge related to increasing employee engagement

Step 2: Hypothesize

• Provide parameters to solve your problem

Step 3: Solve

• Create a solution from to well-developed strategy to an app or tool

Step 4: Present

• Develop a Three Minute Pitch sharing feasibility+ impact of your solution



Impact of Using Hackathon Concept for HR

Taking time to ask for for Millennial input has positive

effect on their overall engagement.

Provides creative thinking on HR

topics from Non HR point of view.

Using Hackathon is like applying design

thinking to HR: provides fresh

thinking to current practices.



Badgeville Demonstration of HR Consumerization

Workplace as an Experience

Motivate MOOCs

Motivate Innovation



In Summary • Consumerization OF HR: Creates A Social, Mobile & Consumer Experience For Employees Inside A Company

•Where To Get Started For –You–Your HR Team–Your Organization



Special Offer

Use code Badgeville2016 for special pricing on 2-day early bird

tickets!

Expires January 29th



Thank

You!Jeanne Meister

@jcmeister [email protected]

Q&A

mailto:[email protected]

future workplace and badgeville: the consumerization of hr

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