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FWPA Industry Advisory Group Meeting Friday 16 th June 2017 RACV Club, Melbourne

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Page 1: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

FWPA Industry Advisory

Group Meeting

Friday 16th June 2017

RACV Club, Melbourne

Page 2: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Welcome and overview

P1 - Promoting the advantages of wood products

P2 - Aligning products to market needs

P3 - Assisting in value chain optimisation

P4 - Expanding resources and reducing risk

P5 - Impacting decision making and capacity

Wrap-up

2

Agenda

Page 3: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

• To update on current FWPA activities

• Explain the new engagement structure of Industry Advisory Groups (IAG) and Interest Groups (IG)

• To identify future direction, gaps and opportunities in the company’s work program

3

Today’s purpose

Page 4: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Operating environment

• Independent performance review

• Renewal of statutory funding agreement

• Director selection process

• Voluntary matching

• New National research centres

• C’wealth R&D for Profit program

Page 5: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Financial position

Page 6: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Strategic framework

Desired Outcomes

Increased

Demand

Increased

Community

Acceptance

Increased

Productivity

Increased

Sustainability

Credentials

Increased

Capability

Industry vision

The forest and wood products industry

will grow as a result of increased

demand for its market-oriented,

sustainable and competitive products

and services.

Mission

We collaborate with industry stakeholders and

Government to determine strategy and deliver programs

designed to grow the market for forest and wood

products, increase productivity (and implied profitability)

across the value chain and ensure positive environmental

and social outcomes.

Page 7: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Linking programs to outcomes

Increased

Demand

Increased

Community

Acceptance

Increased

productivity

Increased

Sustainability

Credentials

Increased

capability

P1 - Promoting the advantages of

wood products

P2 - Aligning products to market

needs

P3 - Assisting value chain

optimisation

P4 - Increasing resource availability

and reducing risk

P5 - Impacting decision making and

industry capability

Page 8: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Linking competencies to programs

Marketing and

communications

Research, development

and extension

Building codes and

standards

Statistics and economics

Governance and

accountability

Internal competencies

Programs

P1 - Promoting the advantages of wood products

P2 - Aligning products to market needs

P3 - Assisting value chain optimisation

P4 - Increasing resource availability and reducing risk

P5 - Impacting decision making and industry capability

Programs are delivered through cross-disciplinary approach

Program delivery

Page 9: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Industry engagement mechanisms

• Industry advisory groups

• Interest groups

• Sector meetings

• Liaison with associations

• Individual company meetings

• Opinion surveys

• Participation in conferences, webinars, etc

Page 10: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Linkage between formal structures

Industry Advisory Group

Promoting the advantages of

wood products

Industry Advisory Group

Aligning products to market

needs

Industrial Advisory Group

Growing resources and

reducing risk

Industry Advisory Group

Assisting in value chain

optimisation

Industry Advisory Group

Impacting decision making

and industry capability

Interest group – ForestLearning

Interest group – Consumer advertising

Interest group – Timber framing

Interest group – WoodSolutions program

Interest group – Standards development

Interest group – National Construction Code

Interest group – Design tools

Interest group – Tertiary educationInterest group – Industry data dictionary

Interest group – Big data analysis

Interest group – Future processing options

Interest group – Biosecurity

Interest group – Growth modelling

Interest group – Resource assessment

Interest group – Forest operationsInterest group – Data aggregation

Interest group – International trends

Interest group 19 – Socio-economicInterest group – Socio-economic

Interest group – Industry skills

Page 11: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

P1 - Promoting the advantages of wood productsActivities from 5-year strategic plan Status

Continue current promotional activities aimed at the consumer that leverage off the partnership with Planet Ark and focus on a broad range of beneficial wood attributes.

ONGOING

Leverage the current promotional activities to include the non-structural (and non-decorative) use of wood—such as for landscaping and packaging—to respond to competition from alternative materials.

EXPANSION

Increase the uptake and active use of teaching resources from the forestlearning.edu.au website.

ONGOING

Ensure that the sector’s investment in independent certification and other environmental credentials is not lost due to low market awareness.

EXPANSION

Develop a targeted campaign to improve the community’s understanding and acceptance of the environmental credentials of bio-energy from sustainably managed forests.

EXPANSION

Develop structured methodologies, in conjunction with other primary industries, to measure and enhance the community acceptance (i.e. social licence) of wood products and associated industries.

DEFERREDP1

Page 12: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Consumer program

Background:

• Key driver to create FWPA as an industry service company

• Campaign was launched in Oct 2008 with ongoing adaption

• Key message: wood stores carbon for life

• Campaign ‘turbo charged’ with partnership with Planet Ark and

recruitment of Peter Maddison as ‘ambassador.’

P1

Page 13: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Consumer program (cont.)Results to date:

• Association with “environmentally friendly” raised from 51% to 78%

• “Wood in the home stores carbon” raised from 38% to 68%

• Environment credentials of industry raised from 50% to 68%

• Planet Ark has been instrumental in 15 jurisdictions developing wood encouragement

policies

Current and/or planned activity:

• Planet Ark partnership provides great leverage

• TV advertising based on six ‘product’ executions is currently on air

• Introduction of approved influencers through social media and blogging

P1

Page 14: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

More than ‘stored carbon’Background:

• Carbon message has been highly successful in lifting environmental credentials and community acceptance

• Need to expand messaging to keep campaign ‘fresh’ and relevant

• Need to create stronger linkage to purchaser/specifier intent

• Challenge to find messages that apply to all categories - domestic and import- hardwood and softwood- plantation and native forest- structural and decorative

• Shift to micro-targeting rather than mass media approachP1

Page 15: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

More than ‘stored carbon’ (cont.)Results to date:

• Market research completed into flooring, detached framing and decorative markets

• Planet Ark and “nature inspired design” white paper

• World leading architects speaking tours

• Greenstar compliant environmental product declarations

• Inclusion of better measures for biodiversity in LCAs

Current and/or planned activity:

• Market research into decking and cladding markets

• International conference on wood and wellbeing

• Safety of wood construction

P1

Page 16: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

ForestLearning

Background:

• Established in 2011 in response to industry feedback

• Target was teachers rather than students to embed within curriculum

• Initial focus was to consolidate existing resources but much of the material

was out-of-date or not aligned with national curricula

• Investment in new teaching resources

• Alignment with other rural industries through the Primary Industries Education

Foundation Australia (PIEFA).

P1

Page 17: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

ForestLearning (cont.)

Results to date:

• 56 resources developed covering a wide range of teaching subjects

• 2,000 visitors per month

• 6,500 teachers on database

Current and/or planned activity:

• Recruitment of new program manager

• Increase awareness and uptake of teaching resources

• Develop new resources in response to demand and/or gap analysisP1

Page 18: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Certification

Background:

• Consumer and building specifier awareness (and understanding) of

certification is very low even with prompted awareness:

FSC - 16% AFS/PEFC – 20%

• More than 78% of consumers claim that they would be influenced by

certification

• Planet Ark role in FSC and AFSL standards development process

• Stakeholder meeting to encourage promotion of certification

• TV ad developed but never used due to resistance from FSC/AFSL

• Current advertising references certification but no logos shown. P1

Page 19: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Certification (cont.)Results to date:

• Planet Ark was able to provide a considered “environmental voice” into the standards

development process

• Balanced approach to certification provided through WoodSolutions presentations and

resources

• Requirement for certification for all imports and domestic production is a key

recommendation of FIAC

Current and/or planned activity:

• Continue to work with FSC and AFSL to identify joint promotional

opportunities

• Continue low level balanced support of all credible certification systems

P1

Page 20: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Bio-energy

Background:

• Bio-energy from forest and mill residues in Australia is significantly lower than

some other jurisdictions

• Information gaps and decision support tools have been explored but level of

industry interest has been low

• Primary industries cross-sector R&D strategy discontinued

• Social licence problem with opinion leaders, regulators and community.

P1

Page 21: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Bio-energy (cont.)Results to date:

• Planet Ark are undertaking a literature review to consider their approach to bio-energy

• Bio-energy Australia is reviewing its strategy and may take a more prominent role in

advocacy and community engagement

Current and/or planned activity:

• Investigate feasibility/support for cross sector promotion of bio-energy

• Work with partners to improve the social licence of bio-energy

P1

Page 22: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Social licence capacity (deferred activity)Background:

• Social licence to operate now applied to a range of industries (e.g., banks, coal, gas)

• In 2012, FWPA convened a meeting of primary industries for collaboration

• FWPA commissioned a proposal for cross-sector research centre

Results to date:

• Regional socio-economic studies being undertaken by Dr Jacki Schirmer

Current and/or planned activity:

• Develop cross-sector business case for research capacity

related to social licence to operateP1

Page 23: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Industry discussion on Program 1

Discussion to be chaired by

Jim Henneberry, Industry Advisory Group (IAG) Chair

1. What do you like?

2. What do you dislike?

3. What would you add if resources were not limited?

4. What Interest Groups should be set up?

5. How often would you like IAG1 to meet per year?

P1

Page 24: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

P2 - Aligning products to market needsActivities from 5-year strategic plan Status

Continue to develop the WoodSolutions platform including website, lectures, conferences

and in-house/on-site delivery of training and reference materials that cover a wide range of

key influencers and market segments.

ONGOING

Develop a timber design life and durability system that is evidence-based, stakeholder-

inclusive and improves the market opportunity and competitiveness of wood products

compared to other materials.

EXPANSION

Increase the uptake of the new building code change by providing in-the-field information

(WoodSolutions Midrise Advisory Program) about key wood-building technologies to building

specifiers and developers and explore expanding the current pilot nationally.

EXPANSION

Continue activities to remove unnecessary impediments to wood products in the National

Construction Code and key building standards.

ONGOING

Continue activities to improve the efficiency and effectiveness of key timber material and

design standards, including ancillary products like connectors, to increase the uptake of

timber systems.

ONGOING

Support skills development and product compliance mechanisms to ensure that timber

systems are not undermined by poor practice.

DEFERRED

Assist in the removal of unnecessary impediments to the export of forest and wood products. EXPANSION

P2

Page 25: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

WoodSolutions

P2

Background:

• Specifiers claimed that lack of single, authoritative information source was an

impediment to using wood

• Specifier marketing plan identified the need for online knowledge database,

education resources, alliances with specifier associations, lunch-and-learn

seminars, decision support tools

• WoodSolutions brand was launched in 2010 with national conference series

• Existing resources (timber.org.au) and state activities (where possible) brought

under the WoodSolutions banner

• New resources and technical guides added over time.

Page 26: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

WoodSolutions (cont.)

P2

Results to date:

• Strong relationships with design and build professional associations

• WoodSolutions technical design guides are now seen as ‘best practice’ guides

• A productive national technical team in place delivering information and education

• Introduction of new timber resource materials through universities and TAFE colleges

• WoodSolutions website ranking as number 1

• Awareness of WoodSolutions program has increased from 61% to 87%

Current and/or planned activity:

• Upgrade of the WoodSolutions website

• Continue to develop the WoodSolutions channels, content and partnerships

• Training materials through WoodSolutions CAMPUS platform

Page 27: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Durability and design life

P2

Background:

• Incorrect use or modification of timber undermines market confidence

• FWPRDC and CSIRO developed the timber design life methodology, which

was world leading at the time

• Closure of CSIRO and State agency research has reduced publicly available

information and technical capacity

• Consensus in standards development has been challenged by lack of public

data and ‘honest brokers.’

• Changes in wood modification, building typology and biological risks require

an update and possibly new approach to design life prediction.

Page 28: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Durability and design life (cont.)

P2

Results to date:

• 3800 downloads of the WoodSolutions Timber Service Life Design Guide

• Widespread industry consultation and stakeholder workshops

• Funding of the new Timber Durability and Design Life national research centre

• Recruitment of Professor Phil Evans as Foundation Fellow

Current and/or planned activity:

• Recruitment of postgrad and post-doctoral researchers

• Identification and prioritisation of key knowledge gaps

• Financial and/or data support by chemical companies

• Development of a process-based model for design life prediction

Page 29: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Mid-rise advisory team

P2

Background:

• Canada and USA have developed advisory teams under the Woodworks

brand

• National construction code changes for mid-rise create opportunity to evaluate

the effectiveness of advisory teams

• A pilot based in VIC (with extension to QLD) voluntary funded

• Experienced team of 4 technical advisors formed with backgrounds in

engineering, architecture and construction

Page 30: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Mid-rise advisory team (cont.)

P2

Results to date:

• 35 buildings significantly influenced toward a timber design

• 230 potential buildings currently under case management

• 200 presentations delivered

• More than 400 building specifiers contacted

Current and/or planned activity:

• Explore sponsor appetite to expand the team to other States

Page 31: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Changes to National Construction Code (NCC)

P2

Background:

• The NCC technically does not restrict the use of timber but requires expensive

performance solutions for fire and life safety

• A strategic review of the NCC and fire requirements identified the deemed-to-

satisfy (DTS) as the best pathway for adoption

• Previously, only timber DTS was for 3-storey residential in 1994

• Program of staged DTS proposals based on strong evidence

and widespread stakeholder consultation

Page 32: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Changes to National Construction Code (cont.)

P2

Results to date:

• Secured a 3-storey DTS for hotels/motels (2014)

• DTS for 8-storeys for residential, hotels and offices (2016)

• Changes to allow vertical or diagonal timber cladding (2016)

• Updated to reference the AS 1720.4-2006 Timber structure – Fire resistance

Current and/or planned activity:

• DTS for all classes of buildings

• Development of a draft Fire Protective Coatings – Code of Practice and a

submission on use of fire retardant coatings on timber linings

• Development of high fire-rated timber construction systems for use in

high fire-load buildings (e.g. retail) and facades

Page 33: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Timber standards and building codes

P2

Background:

• There are approximately 150 timber and 30 building Australian Standards that

require on-going maintenance, development and revision

• Standards reinforce the suitability of timber products to building specifiers and

consumers

• Industry technical capacity to maintain standards is becoming limited

• In 2010 FWPA took on the role of industry coordinator of standards following

wide stakeholder consultation.

Page 34: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Timber standards and building codes (cont.)

P2

Results to date:

• Amendments were issued to AS 1604 Specification for Preservative Treatment

Parts 1-5 as an interim measure

• Finalised a consolidation (32 standards) and revision of test methods for EWPs

• Commenced a major revision of AS1604.

• Review of aged standards as required (5-10 years)

Current and/or planned activity:

• Revision of AS1684 Residential timber-framed construction

• Scoping of work for revision of AS1720 timber structures

Page 35: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Export impediments

P2

Background:

• Australia’s export of logs and woodchips are at historic records

• Eesearch investment plan related to productivity and phytosanitary issues

• University of Sunshine Coast (USC) submitted a proposal to deliver all the

research outcomes, except Methyl bromide which is a watching brief.

• Board approved USC proposal in 2017

Results to date:

• NIL

Current and/or planned activity:

• Delivery of R&D investment plan

Page 36: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Product compliance (deferred activity)

P2

Background:

• Non-compliance for building materials is a significant issue across all materials

• No agreed cross-sector approach

• Non-compliance is only enforced through the misleading claims powers of the ACCC

• Some timber products (e.g., sawntimber, EWPs) are adequately

• Level of compliance across timber categories is unknown.

Results to date:

• NIL

Current and/or planned activity:

• NIL

Page 37: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Industry discussion on Program 2

Discussion to be chaired by

Tony Arnel, Industry Advisory Group (IAG) Chair

1. What do you like?

2. What do you dislike?

3. What would you add if resources were not limited?

4. What Interest Groups should be set up?

5. How often would you like IAG2 to meet per year?

P2

Page 38: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

P3 - Assisting value chain optimisation

Activities from 5-year strategic plan Status

Develop and adopt improved techniques for the allocation of standing

trees, logs, timber and fibre to the most appropriate use using new

technologies and data analysis techniques (i.e. ‘Big Data’).

EXPANSION

Optimise product and building standards to increase the volume and value

recovery along the value chain and to help ensure products are fit for

purpose.

DEFERRED

Explore mechanisms for improved information capture and dissemination

along the value chain that can contribute to more timely and relevant

decision-making.

EXPANSION

Evaluate new market opportunities for forest and manufacturing residues,

including advanced bio-materials.

NEW

P3

Page 39: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Big data analytics

P3

Background:

• The forest and wood products industry is capturing data on a massive scale:

• Resource information through LiDAR and other remote sensing

• Genetic attributes

• Harvesting and transport performance

• In-mill volume and quality

• Customer feedback

• External economic and social data-sets

• Mining ‘big data’ to produce useable information is a challenge facing most

modern industries.

Page 40: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Big data analytics (cont.)

P3

Results to date:

• Joint funding with other RDCs on “precision to decision” on enabling tools for

big data analysis

• Pilot for softwood sawmilling identified need for cross-industry data dictionary

Current and/or planned activity:

• Postgrad student to look at data linkages between sawmills and prefabrication

• Develop map of key datasets from seed to product and externally relevant

datasets

• Sponsor a workshop to help identify key knowledge gaps

Page 41: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Information capture and sharing

P3

Background:

• The cost of data capture is dropping exponentially through remote sensing and

smart, connected devices

• Innovation is being driven by traditional industry vendors and the adoption

from other sectors

• Reliable and fast internet connection remains a limitation

• Data gaps lie in harvest and haulage (except for high value products), in

distribution and in use.

Page 42: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Information capture and sharing (cont.)

P3

Results to date:

• Early FWPA investment in harvest head technology and RFID for log haulage

was inconclusive (and probably premature in relation to cost and technology)

Current and/or planned activity:

• Evaluate current harvest head data capture systems

• Explore the relevance of block chain technology

• Evaluate sensors within product use (e.g., buildings, packaging)

Page 43: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

New wood-based products

P3

Background:

• Forest and wood products will be a key sector in a bio-economy

• Globally, there is renewed interest in bio-materials and chemical production

from forest and mill residues

• With some notable exceptions, Australia is likely to be an adopter rather than

inventor of new materials and wood applications

• Forest resource for next 15-20 years is well-known

• There is scope to pre-screen and “right-size” new technologies to suit

resource characteristics

Page 44: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

New wood-based products (cont.)

P3

Results to date:

• Cross-RDC investment in the potential for bio-refineries

Current and/or planned activity:

• International scanning of current and imminent technologies

• Workshop to identify key research questions

• Business case for new national research centre

Page 45: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Optimise standards to maximise recovery (deferred)

P3

Background:

• Australia’s plantation and native forest resources has changed since many product

standards were developed.

• Product standards (e.g., grading) will influence profitability and productivity

• Prefabrication may require product standard changes

• No national assessment of resource characterisation

• New technology could improve visual and structural grading

Results to date:

• Market research indicates potential for new framing grades

Current and/or planned activity:

• NIL

Page 46: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Industry discussion on Program 3

Discussion to be chaired by

Christine Briggs, Industry Advisory Group (IAG) Chair

1. What do you like?

2. What do you dislike?

3. What would you add if resources were not limited?

4. What Interest Groups should be set up?

5. How often would you like IAG3 to meet per year?

P3

Page 47: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

P4 - Increasing resources and reducing risks

Activities from 5-year strategic plan Status

Develop and deploy improved genetic stock, including possible genetically modified

varieties, which can increase value recovery and reduce risk to plantation owners and

their customers.

EXPANSION

Develop forest health and biosecurity systems that can minimise risk to forest owners

and their customers.

DEFERRED

Ensure that forest management and forest operation tools deliver in-field practices that

are scientifically sound, safe and compatible with international best practice.

ONGOING

Investigate mechanisms to understand and monetise the environmental benefits (e.g.

carbon, biodiversity, catchment values) from tree crops to assist in an expansion of the

commercial estate.

NEW

Establish a new voluntary funded coordination structure to help develop better

mechanisms for national forest research collaboration (Growers Research Advisory

Committee)

NEW

P4

Page 48: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Genetic improvement

P4

Background:

• Tree improvement has been a major focus for FWPA covering exotic and

eucalypt plantations

• Research capacity is good (esp. compared to other disciplines)

• Convergence between pheno- and genotype technologies, which has been

aided by genomic sequencing

• Expansion in number and complexity of attributes being tracked

• Opportunity to increase deployment through clonal propagation and better

genetics x silviculture x site

Page 49: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Genetic improvement (cont.)

P4

Results to date:

• Treeplan (v3) used by majority of growers

• Modification of Dataplan to include genomic markers

• Genomic markers for Euc species now in 100’s

• Screening for disease resistance now standard practice

• Significant gains in growth and properties

Current and/or planned activity:

• Addition of resistograph data into softwood breeding program

• Application of genomic technologies for softwoods

• Aust/NZ screening of current estate for resistance

Page 50: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Forest health and biosecurity

P4

Background:

• Australian forest estate is at risk from endemic and exotic pests and diseases

• Risk profile changing with climate change and increased international

exposure

• Previous incursions include Essigella, sirex, myrtle rust, giant pine scale,

European house borer

• National coordinated research and response capacity is highly diminished

• Growers are exploring mechanisms for improved coordination

Page 51: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Forest health and biosecurity (cont.)

P4

Results to date:

• Biological controls developed for Essigella

• Risk assessment for WA housing stocks from EHB

• Screening/identification for myrtle rust

• Benefit-cost analyses of previous industry responses

• Industry response audit for forest health and biosecurity

Current and/or planned activity:

• National industry response framework

• Chemical control of giant pine scale

Page 52: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Decision support tools

P4

Background:

• Need to capture and disseminate prior research findings

• Decline in research and technical capacity for traditional R&D extension

• Changing workforce requires easy access to complex data to support decision

making

Page 53: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Decision support tools (cont.)

P4

Results to date:

• Development of Forest Productivity Optimisation System based on CABALA

• e-Cambium, Water usage, nutrient support tools

• Incorporation of LiDAR into estate management tools

• 2nd rotation decline in bluegum

Current and/or planned activity:

• Heavy haulage code of conduct

• Climate change impact assessment tool

• Linking multiple forest management datasets into the “digital forest”

• Farm forestry investment models

Page 54: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Non-wood production values

P4

Background:

• Forests and plantations produce a wide range of non-wood values and

impacts (e.g., catchment, biodiversity, landscape, fire risk)

• These values are often viewed as a constraint on wood production but are

rarely or inconsistently quantified

• Increased focus on landscape management requires a more flexible approach

to optimise economic and social value.

Page 55: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Non-wood production values (cont.)

P4

Results to date:

• Water usage modelling

• LCA metrics for biodiversity and water

• Remote sensing for koala detection in plantations

• CFI carbon accounting methodologies

Current and/or planned activity:

• Cross-RDC natural capital accounting research project

Page 56: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Grower Research Advisory Committee

P4

Background:

• Major forest growers have funded a consultation to determine the level of

interest in expanding collaborative R&D

• Review of research priorities, funding mechanisms and management

structures

• Decision to embed a new grower voluntary funded program within FWPA with

a dedicated program manager

• Opportunity to secure voluntary match funding or project

funding through the new national research centres

Page 57: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Grower Research Advisory Committee (cont.)

P4

Results to date:

• Preliminary research priorities and projects identified

Current and/or planned activity:

• FWPA will provide funds for a dedicated program manager and program

support

• Program manager will work with growers to identify projects for voluntary

funding through FWPA matching or the new national research centres

Page 58: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

P4

Industry discussion on Program 4

Discussion to be chaired by

Brian Farmer, Industry Advisory Group (IAG) Chair

1. What do you like?

2. What do you dislike?

3. What would you add if resources were not limited?

4. What Interest Groups should be set up?

5. How often would you like IAG4 to meet per year?

Page 59: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

P5 - Impacting decision making and industry capability

Activities from 5-year strategic plan Status

In conjunction with willing industry participants, develop systems to aggregate data

for a range of key management indicators—while protecting confidentiality—and

make these available in an easily accessible form.

ONGOING

Improve understanding of key market drivers, including competition from alternative

materials, to improve forecasting of key market segments.

EXPANSION

Provide ongoing support for the development and distribution of publicly available

information, including that available through partnership with ABARES, that

supports the economic, social and environmental contribution of the industry.

ONGOING

Ensure that key historical data series are conserved and leveraged to improve

current and future decision making.

NEW

Provide professional development programs to ensure that current and future

decision makers are using information that is evidence-based and compatible with

international best practice.

EXPANSION

P5

Page 60: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Industry data aggregation

P5

Background:

• Historically, key industry statistics were collected and published by State forest

services and other government agencies

• Most of the key statistics now lie within commercial entities

• Confidential data aggregation can help improve understanding of market

trends, benchmarks and relative performance

• Systems need to be carefully designed to ensure confidentiality, data security

and ACCC compliance.

Page 61: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Industry data aggregation (cont.)

P5

Results to date:

• Around 85% softwood sawmillers are aggregating volume and price (a smaller

subset aggregating mill productivity)

• Around 50% hardwood sawmillers are aggregating volume and price data

• Major forest growers are aggregating volume, price, and OH&S data

Current and/or planned activity:

• OH&S statistics for softwood processors

• Work with EWPAA to include EWPs within the current aggregation system

• Identify opportunities for aggregation of finished stock levels.

Page 62: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Economic and market information

P5

Background:

• Forest and wood product markets are impacted by a wide range of domestic

and international forces

• Understanding, reacting and forecasting these forces can improve productivity

and profitability along the value chain

• Current datasets are dispersed and not readily accessible

Page 63: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Economic and market information (cont.)

P5

Results to date:

• Development of data dashboard to improve accessibility of key industry and

economic data (local and international)

• Monthly publication of StatisticsCount

• International partnerships to improve access to proprietary data

Current and/or planned activity:

• Upgrade of data dashboard

• Analysis of key market segments (e.g., flat pack kitchens,

capital investment, low grade sawn softwood)

Page 64: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Public data series

P5

Background:

• Publicly accessible data improves industry and government understanding of

the sector’s contribution to the economy

• C’weath and state governments have reduced their funding of industry specific

data

• FWPA has a funded partnership with ABARES to ensure that key industry

statistics are accurate, timely and relevant

Page 65: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Public data series (cont.)

P5

Results to date:

• ABARES statistics are now published with provisional data

• Public datasets are reconciled with aggregated industry data

• Regional socio-economic studies are improving understanding of industry’s

contribution

• Upgraded forecasting capacity with improved sensitivity to cross-elasticities of

demand

Current and/or planned activity:

• Timber usage in residential construction market shares

Page 66: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Data conservation

P5

Background:

• Loss of institutional research capacity and changes in ownership are putting

key historical research and field plots at risk

Results to date:

• Issues paper commissioned and circulated

• Pilot study of permanent sample plots in Green Triangle undertaken

• Some catchment study data digitised

Current and/or planned activity:

• Open sourced publication of research and datasets

Page 67: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Professional development

P5

Background:

• Historically, the industry has relied on internal staff recruitment and

development and forestry graduates.

• Changing demographics and technology is driving shifting to external

recruitment

• Industry collaboration is often dependent of social/professional cohorts

• Gottstein forest and wood sciences courses provide introduction to the sector

• Uptake of research and FWPA programs requires deeper networks within

companies

Page 68: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Professional development (cont.)

P5

Results to date:

• Contributor to Gottstein Education Trust

• Previous support for candidates to the World Forestry Centre

Current and/or planned activity:

• Development of regionally-based mid-career leadership program planned for

2017/18 targeted at mid-level industry participants (Upper Murray, Green

Triangle, South West WA, Southern Qld)

Page 69: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Industry discussion on Program 5

Discussion to be chaired by

Steve Dadd, Industry Advisory Group (IAG) Chair

1. What do you like?

2. What do you dislike?

3. What would you add if resources were not limited?

4. What Interest Groups should be set up?

5. How often would you like IAG5 to meet per year?

P5

Page 70: FWPA Industry Advisory Group Meeting · demand for its market-oriented, sustainable and competitive products and services. Mission We collaborate with industry stakeholders and Government

Overall wrap-up

Discussion to be led by John Simon, FWPA Chair

1. Issues or items not addressed?

2. Did the day and format meet your needs?

3. Other feedback for FWPA directors and staff?