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TRANSCRIPT
MEDIAPAST, PRESENT, FUTUREHow to Leverage Top Technology Trends Revolutionizing Business!
Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO
TECH-NOWIST
Friday, October 8, 2010
Someone Who Embraces Change, Understands What Technology Is
Available, Experiments With It, Learns From the Experiments
& Leverages It For A Competitive Advantage
“Tech-Nowist”
Friday, October 8, 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
Goals Today
Excited About Our World
Embrace Change
Take Action
Have Fun
Friday, October 8, 2010
500 Years 200 Years 150 Years 100 Years
Movable Type / Printing Press Telegraph & Telephone
Television & Radio
Recorded MediaPhotographs, Records,
Motion Pictures
THE INTERNET
*Clay Shirkey NYU
Friday, October 8, 2010
INTERNET
‣ Single Transport Infrastructure for All Media
‣ Inexpensive to Participate / Contribute
‣ Power to the People
‣ Consumer Transition to Creators
Revolutions in Media
Innovations That Changed The World
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EVERYONEHAS AVOICE
OUR NEW WORLDPOWER TO THE PEOPLE
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9 Out of 10 Top URL’s Were Earthquake Related
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Janis Krums was a passenger on a passing ferry when he snapped this picture and wrote on Twitter:
The first image of the US Airways jet that crashed landed in the Hudson River January 2009 was broadcast by a non-journalist
There’s a plane in the Hudson. I’m on the ferry going to pick the people up. Crazy
The Power of Social Media
He later won a Pulitzer prize for his photo.
using his iphone and Twitter.
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Crisis Communications Has Forever Changed
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© 2006 Cisco Systems, Inc. All rights reserved.
The 1990’s Internet Era
Common InterestConnecting People
Virtual Communities
The Human Network Effect
Contributing Communities
The Age of Participation and Contribution
Friday, October 8, 2010
© 2006 Cisco Systems, Inc. All rights reserved.
The 1990’s Internet Era
Common InterestConnecting People
Virtual Communities
The Human Network Effect
Contributing Communities
The Age of Participation and Contribution
Largest Increase in Expressive Capability in
Human History
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Personal Video (User Generated)
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TYPES
The Contribution Revolution
Letting Volunteers Build Your Business
Opinions & Ratings: Zagats
Expertise:Wikipedia
Software Code:Firefox & Linux
Creative Expression:YouTube, Flickr
Social Connections:Facebook, Myspace
Specialized Connections:Massify (Film)
Design &Developments:Threadless, Ryz
Capital Resource:
Skype
Goods:eBay
Friday, October 8, 2010
Finalists‣ Bulgaria Car traffic jam avoidance
‣ Sweden, Congo & France Mydoctor
‣ Australia Pesonal medical data tag
‣ Slovenia Smart water grid‣ Mexico Life account
‣ U.S., India, Philippines Uknow Cisco
‣ Pakistan & Finland Pay 2.0: The next gen cashless solution to pay and get paid
‣ Uruguay Soccer 3.1
‣ England Gestural haptic interface space
I-PrizeCisco
Global competition to gather ideas outside Cisco for the next new lines of business
800 ideas
3,000 participants156 countries$250,000 prize money
Collects data about users through devices that capture information both from the users’ activities in the physical and virtual world.
Data then aggregated to generate a virtual profile that understands habits and behavior patterns to blend the physical and virtual world for the user.
Friday, October 8, 2010
I-PrizeCisco
Global competition to gather ideas outside Cisco for the next new lines of business
800 ideas
3,000 participants156 countries$250,000 prize money
Collects data about users through devices that capture information both from the users’ activities in the physical and virtual world.
Data then aggregated to generate a virtual profile that understands habits and behavior patterns to blend the physical and virtual world for the user.
Mexico
Friday, October 8, 2010
I-PrizeCisco
Global competition to gather ideas outside Cisco for the next new lines of business
800 ideas
3,000 participants156 countries$250,000 prize money
Collects data about users through devices that capture information both from the users’ activities in the physical and virtual world.
Data then aggregated to generate a virtual profile that understands habits and behavior patterns to blend the physical and virtual world for the user.
A lot of people’s hair stands on end inside some big companies because they immediately think of intellectual property leakage. It’s a different way of thinking about innovation: closed, locked down behind corporate walls, vs. ‘Let’s open it up to anyone with a great idea.’
“
” Marthin DeBeerCisco SVP, oversees iprize
BusinessWeek, Sept. 5th, 2010
Friday, October 8, 2010
Clay ShirkyWall Street JournalDoes the Internet Make You Smarter?Amid the silly videos and spam are the roots of a new reading and writing culture.
34.5 hoursTime an average American spends watching television per week
Source: Nielson
In the 20th century, the bulk of that time was spent watching television, but our cognitive surplus is so enormous that diverting even a tiny fraction of time from consumption to participation can create enormous positive effects.”
“
Friday, October 8, 2010
Wikipedia took the idea of peer review and applied it to volunteers on a global scale, becoming the most important English reference work in less than 10 years.
Cumulative time devoted to creating Wikipedia?
100 million hours of human thought.
Equal to what Americans spend every weekend just watching ads.
Big Idea
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Simple Experiment
Fact Change is Easy Intellectually...But Very Hard Emotionally
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26
What Is the Average Lifespan of a Fortune 500 Company?
A.25 YearsB.40 YearsC.60 YearsD.75 YearsE.100 Years
*The Living Company, de Geus, 1997
COMPANY
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EXAMPLES
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Over The Next Few Years Our Primary Mode of
Communications Will Be VIDEO!
My PredictionFriday, October 8, 2010
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IMPORTANCE
30%DEVOTED
VISION
OF VISUAL
INTERACTION
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8%DEVOTED
TOUCH© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007 30
IMPORTANCEOF VISUAL
INTERACTION
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3%DEVOTEDHEARING
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IMPORTANCEOF VISUAL
INTERACTION
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EXPERIENCEAMAZING
LIFELIKE AUDIO EASYIMMERSIVE
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© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential14184_11_2007
Virtual Presenter
35Friday, October 8, 2010
JUST LIKE BEING THERETRANSPORTING BITS.... NOT MATTER
Friday, October 8, 2010
Barry O’SullivanSVP, Cisco SystemsUnified Communications
Leads global team of 1,800 people
Dublin
Galway
Galway:5th largest and fastest growingcity in Ireland78,000 peopleNumerous festivals and celebrations
2007 - One of the world’s sexiest cities - MSN Travel
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San Jose, CA
Houston, TX
Richardson, TX
India
Galway, IrelandGalway, Ireland
‣ Leads a team of 1,800 people in Ireland, San Jose Texas and India
‣Works over TelePresence and video IP phones from homeDuring Pacific Time hours
‣ Everyone on his team are early adopters of technology. Barry prefers that all meetings be over video
Friday, October 8, 2010
500 Years 200 Years 150 Years 100 Years
Movable Type / Printing Press Telegraph & Telephone
Television & Radio
Recorded MediaPhotographs, Records,
Motion Pictures
THE INTERNET
*Clay Shirkey NYU
Friday, October 8, 2010
WHAT’SNEXT?
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Video @ Home
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Human Need… Technology Limitations
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THE CHALLENGE… NO TWO HOMES ARE ALIKE
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FAMILY AND FRIENDS HEALTHCARE EDUCATION
A New Way to Be Together
Touch of a button… Sights and sounds so clear and lifelike
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video chat
Be With More People in More Places
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Express Yourself
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Friday, October 8, 2010
Carlos Dominguezcarlosdominguez.cisco.com
http://twitter.com/carlosdominguez
Facebook: carlosdominguez
Friday, October 8, 2010