gamified onboarding solution for a large global biotech company

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Gamified Onboarding Solution

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Post on 11-Feb-2017

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Page 1: Gamified Onboarding Solution for a Large Global Biotech Company

Gamified Onboarding Solution

Page 2: Gamified Onboarding Solution for a Large Global Biotech Company

The Client Background Challenges How Our Solution Helped What Was the Game About Key Highlights of the Gamified Solution Results, ROI and Future Plans

GAMIFIED ONBOARDING SOLUTION

Page 3: Gamified Onboarding Solution for a Large Global Biotech Company

THE CLIENT

Large biotech

company

Global workforce of 90,000 people

Presence in 150

countries

Page 4: Gamified Onboarding Solution for a Large Global Biotech Company

The client company inducts 100+ new users each month It follows a traditional induction process that involves large number of information brochures and pamphlets

BACKGROUND

Page 5: Gamified Onboarding Solution for a Large Global Biotech Company

New recruits overwhelmed with information overload through brochures No motivation for recruits to reuse information given during induction Content on pamphlets not engaging enough

CHALLENGES

Page 6: Gamified Onboarding Solution for a Large Global Biotech Company

DelphianLogic introduced Learning Gamification to facilitate the process of induction.

HOW OUR SOLUTION HELPED

The goal : Introduce new recruits to various services of the organization through an ‘in-person invite’

Enhance user experience through visually rich and engaging media

Increase motivation for recruits to apply knowledge gained

Encourage users to play, involve more users with rewards mechanism

Page 7: Gamified Onboarding Solution for a Large Global Biotech Company

   

WHAT WAS THE GAME ABOUT?

The Net Rider game could be activated via a graphical invite The invite included a welcome message and a brief introduction of the game Game environment was modeled on the network of computers as the recruits were from the IT Services group Users were assigned a ‘digital vehicle’ that loosely represented the PC/device provided to each recruit upon joining Mission was to move from the starting point to the destination with minimum ‘HOPS’ Users were made to find the optimal path Number of HOPS tracked using ‘HOPS Meter’ Collectibles were provided as boosters for crossing hurdles

Page 8: Gamified Onboarding Solution for a Large Global Biotech Company

   

KEY HIGHLIGHTS OF THE GAMIFIED SOLUTION

Users were presented with specific information, previously available in pamphlets and brochures at ‘pit stops’ Users were to reuse the pit stop information at advanced stages to complete the game successfully, resulting in information reinforcement Real-life scenarios and examples of the work environment were wrapped with the game to make it relevant Ratings and level mechanisms were used to make the game compelling Winners were awarded with either Net-Rider(Runner up ) or Net-Rider(Expert) certificates

Page 9: Gamified Onboarding Solution for a Large Global Biotech Company

   

RESULTS, ROI & FUTURE PLANS

Established immediate connect with employees Players showed great interest in making it to the expert level Resulted in about 50% improvement in information security audit scores Average savings of over 12 hours of training time realized Potential savings estimated to be over $2 million in case of global roll out

Page 10: Gamified Onboarding Solution for a Large Global Biotech Company

To know more about our gamification and accelerated onboarding solutions, visit www.delphianlogic.com or write to

us at [email protected]