gastcollege citymarketing docentendag economie 16 maart · gastcollege citymarketing docentendag...
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![Page 1: Gastcollege citymarketing Docentendag Economie 16 maart · Gastcollege citymarketing Docentendag Economie ... PowerPoint-presentatie Author: Claire van Schagen Created Date: 3/21/2017](https://reader033.vdocuments.net/reader033/viewer/2022050107/5f4521dffcfae1030b15897c/html5/thumbnails/1.jpg)
Gastcollege citymarketing
Docentendag Economie – 16 maart
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Agenda ≡ Dol op merken en blij van blije klanten
≡ Rotterdam. Make it happen
• Het merk staat centraal
≡ Joint marketing
• Samenwerking staat centraal
≡ De Rotterdamse economie stimuleren
• Het aanbod staat centraal
≡ Customer journeys
• De klant staat centraal
≡ Aan de slag!
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Dol op merken en blij van blije klanten!
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En toen… Rotterdam!
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MAKE IT HAPPEN.
≡ NO-NONSENSE
≡ INTERNATIONAL
≡ EDGY
WHAT’S IT ALL ABOUT? INTERNATIONAL
WERELDS
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MAKE IT HAPPEN.
≡ NO-NONSENSE
≡ INTERNATIONAL
≡ EDGY
WHAT’S IT ALL ABOUT? NO-
NONSENSE EDGY
URBAN
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MAKE IT HAPPEN.
≡ NO-NONSENSE
≡ INTERNATIONAL
≡ EDGY
WHAT’S IT ALL ABOUT?
DIVERSITY
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MAKE IT HAPPEN.
≡ NO-NONSENSE
≡ INTERNATIONAL
≡ EDGY
WHAT’S IT ALL ABOUT? NO-NONSENSE
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MAKE IT HAPPEN.
≡ NO-NONSENSE
≡ INTERNATIONAL
≡ EDGY
WHAT’S IT ALL ABOUT?
GRENSVERLEGGEND
EXPERIMENTEREN
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Waar denken jullie aan?
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Het merk Rotterdam
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Proof it!
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Joint Marketing
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Joint Marketing
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≡ Wij zijn Rotterdam Partners.
≡ Wat ons drijft is Rotterdam.
≡ Wij zijn trots op Rotterdam. Trots op de energie
van de stad, op haar innovatieve en
ondernemende karakter, haar haven, haar
ongepolijste charme en internationale allure.
≡ Rotterdam is altijd in beweging en daarom
geloven wij dat er nog zo veel mogelijk is.
≡ Rotterdam Tourist Info.
≡ International Trade & Investment
≡ Convention Bureau & Tourism Board
≡ Netwerken, Marketing & Communicatie
Rotterdam Partners
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Netwerken, marketing & communicatie
≡ Events
≡ Online marketing
≡ Pers
≡ Marketing
≡ Communicatie
≡ Business analyse / marktonderzoek
≡ Netwerken
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Show me, show me!
https://rotterdampartners.sharepoint.com/nmc/Gedeelde%20%20document
en/2016%20MTV%20EMA_Rotterdam%20Debrief.mp4
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Customer journeys
bezoekers
bedrijven
congres-
organisatoren
zakelijke
bezoekers
expats
bewoners
studenten
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Customer journeys - bezoekers
bezoekers Persona’s
Customer journeys
Oriëntatiegedrag
360° marketing
Behoeften/drivers
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360° marketing
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Voorbeeld: Wie is de Mol in Portland, Oregon
@TravelOregon.nl
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Customer journeys - congresorganisatoren
congres-
organisatoren
Beslisser en beïnvloeders
Behoeften / drivers Customer journeys
Waardeproposities
Positionering
Blije klanten, blije klanten!
Fans! Fans! Fans!
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Customer journeys - congresorganisatoren
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Plakken, plakken, plakken …