gatsby (1)
TRANSCRIPT
THE GREAT
GATSBY Rachel Austin, Katelyn Blackwelder, Ashley Daanen, Brenna Johansen, Andrea Johnson, Krista Kappes,
Morgan Klosterman
CREATIVE BRIEF
Project concept: • Entertain audience members
• Entice moviegoers so they will want to learn more and go see the film
• Educate moviegoers on the history of the “Roaring Twenties” before the Great Depression
• Entice everyone into wanting to see the movie
• Increase ticket sales • Reinforce the movie as a brand
BUSINESS OBJECTIVES
• Silhouette design • Symmetry • Glittery font and features • Match the 1920’s theme • Neutral colors-gold, black, gray and tan • Angular lines • Minimalism
UI CONSIDERATIONS
Primary:
• Moviegoers that enjoy those based off of books from historical fictional genre
• Fans of the book
• Fans of the well-known actors
Secondary:
• General moviegoers
• Enjoy books that are made into films
• May not have any preference towards the historical fictional genre
AUDIENCE
Demographics: • Older generation (45-65 years)
• Grew up when the book was released • Younger generation (18-45 years)
• Recently (within the last decade) read the book • Familiar with the actors
ASSUMPTIONS & RESEARCH
• Other movies taking place in the 1920’s • Bugsy Malone (1976)
• Basic neutral colors and patterns • Silhouette design
• Midnight in Paris (2011) • “Roaring 20’s” Design • Simplistic design with more vibrant
color • Red and neutral colors
• F. Scott Fitzgerald’s original book cover • Glasses • Silhouette • Cityscape
COMPETITION
Other 2013 movies based off of novels and love stories • “The Hobbit: Desolation of Smog” • “Safe Haven” • “The Hunger Games: Catching Fire”
Similarities: • Dark scenery • Similar colors: black, brown, gold and red
Differences: • Movie posters show plots differently