gdc fall 2010 interns
DESCRIPTION
They’re not on Madison Avenue yet, but our batch of fall 2010 interns is on their way to becoming industry bigwigs in the next few decades. The nine of them teamed up on their first group assignment to produce a themed piece introducing each of themselves, their background and the department they’ll be working in for next few months. They chose a decidedly old-school theme inspired by AMC’s award-winning series Mad Men, which profiles the glory days of advertising back in the ‘60s.TRANSCRIPT
The nine GDC interns of fall 2010 hopped into the DeLorean, flashed back 50 years and created an ad agency – Mad Men style. Surprisingly, we’ve adapted quite well to this era. Our group is unlike the employees at Sterling Cooper Draper Pryce in that women are the majority. But when 5 o’clock rolls around – sometimes a bit earlier – we still break out the highball glasses and Zippos. A full bar replaces the kitchen, and that meditation room? It’s more of a smoking lounge. Bellfesta Northander Classwhitt Cekhan Reis inspires change too, but the source of our inspiration is a little bit different. Take a minute to learn the methods to our madness…
Bellfesta • Northander • Classwhitt • Cekhan • Reis
Creative department account executives
Jessica is gregarious and laid back, well-suited to generating publicity and maintaining our image. She’s biding her time until she can bring her vast communications skills to Europe. This Aggie diligently punches out press releases and scours newspapers for coverage of our clients, but she’s not afraid to throw back a screwdriver or two to ease office tension.
Drink of choice:Screwdriver
Name: JESSICA ANDERMATT
Hometown: CASTROVILLE, TX
College: TEXAS A&M
Degree: BA ENGLISH
Intern Position: PUBLIC RELATIONS
Hobby: TRAVEL
COLOR: GREEN/ORANGE
Caroline’s bubbly persona can make anyone feel at ease. This is an invaluable skill as the mediator between agency and client in account services. Her mastery of the art of persuasion — with the help of a round of White Russians — can smooth clients’ worries and seal the deal to an innovative campaign, leaving all parties feeling good.
Drink of choice:White Russian
Name: CAROLINE BELL
Hometown: HOUSTON, TX
College: TRINITY UNIVERSITY
Major: INT’L BUSINESS/spanish
Intern Position: ACCOUNT SERVICES
Hobby: FLY FISHING
COLOR: GOLD/ORANGE
Monica, the mistress of new media, can usually be found filling a spreadsheet with data on consumers. Like many ’60s women, this sports fan is making her way in areas traditionally dominated by men. She’s also on the cutting edge of technology, which gives us an edge in this business. A Red Bull and a protein bar are all this outspoken leader needs for inspiration.
Drink of choice:Harpoon
Name: monica ceja
Hometown: AMARILLO, TX
College: utsa
major: communications
Intern Position: digital
Hobby: SORORITY & SPORTS
COLOR: GOLD/GREEN
Intuitive Kristen knows how to read people, and she’s got the education and background to prove it. A marketing major with a double shot of anthropology and studio art mixed in, she’s adept at studying the culture of a particular demographic to learn how to reach the agency’s target audience.
Name: kristen classen
Hometown: SAN ANTONIO, TX
College: TRINITY UNIVERSITY
major: BUSINESS ADMIN/MKTG
Intern Position: RESEARCH
Hobby: ARTS & CRAFTS
COLOR: GOLD
Drink of choice:White Russian
Andrew takes words and ideas and shakes them and stirs them until he finds the perfect concoction to tempt the masses. His intoxicating blend of communications skills and creative drive makes him an ideal copywriter. Give him a brand and a little while to brainstorm and he’ll produce top-shelf copy.
Drink of choice:Old Fashioned
Name: ANDREW FESTA
Hometown: GREENVILLE, SC
College: UNIV. OF SOUTH CAROLINA
Degree: BA PRINT JOURNALISM
Intern Position: COPYWRITER
Hobby: FANTASY SPORTS
COLOR: GOLD
An idea may be on the rocks, but Alex ensures it’ll be smooth going down. He’s a new media ace, gifted at crafting new and flashy ways to get brands noticed. We can’t help but think his skills are better suited for the future. If only there were some sort of global network of computers with which he could use to connect with consumers. Oh well.
Drink of choice:Vodka Gimlet
Name: ALEX khan
Hometown: AUSTIN, TX
College: Trinity UNIVERSITY
major: marketing & FINANCE
Intern Position: WEB DEVELOPER
Hobby: FRATERNITY
COLOR: GREEN
Jessica diligently brainstorms to uncover the perfect image, then she puts pencil to paper until it really pops. Her design sense is fresh, just like her favorite drink, the Moscow Mule. Even though she can be bit soft-spoken at times, her ideas are always the life of the party. She’s more about doing than talking.
Drink of choice:Moscow Mule
Name: Jessica Northey
Hometown: Atlanta, GA
College: IADT
major: Advertising Design
Intern Position: Creative
Hobby: LEISURE TRAVEL
COLOR: ORANGE
Carl lights the match and brings it to end of the client’s cigarette. He delivers the pitch, works through the haze, and by the time the fire hits the filter, the client is hooked. His unparalleled organizational skills and precise presentations keep companies coming back to our agency for puff after puff.
Drink of choice:Whiskey Sour
Name: Carl reis
Hometown: san antonio, tx
College: utsa
major: marketing
Intern Position: new business
Hobby: music
COLOR: GOLD
Vanessa gives life to our ideas with her extensive talent as an illustrator. She brings open-mindedness and flexibility to the creative process. Her decisiveness and self-assurance show she’s a strong woman, not a shrinking violet of the Mad Men Era. At the end of a long day, she’s known to dive into a Blue Hawaiian to cool down.
Drink of choice:Blue Hawaiian
Name: vanessa whitt
Hometown: cebu city, Philippines
College: abilene Christian university
Degree: BFA graphic design
Intern Position: creative
Hobby: scrapbooking
COLOR: GOLD/BLUE
Whatever decade we’re in, expect a creative pitch and conscientious service from our agency. And we’ll probably be more PC than the characters of Mad Men, too. Your glass will always be half-full with Bellfesta Northander Classwhitt Cekhan Rice.
Artwork from Mad Men Yourself http://amctv.com/originals/madmen/madmenyourself/