geert hofstedegÇÖs model

7/30/2019 Geert HofstedeGs Model

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Geert Hofstedes Model

These ideas were first

based on a large research

project into national

culture differences across

subsidiaries of a

multinational corporation

(IBM) in 64 countries.

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Geert Hofstedes Model (cont.)

Subsequent studies by

others covered students

in 23 countries

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Elites in 19 countries;

Commercial Airline Pilots in 23 countries;

Up-market Consumers in 15 countries; and

Civil Service Managers in 14 countries.

These studies together identified and validated five

independent dimensions of national culture differences.


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GeertHofstedes

Model


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Power Distance

Individualism

Masculinity vs.

Feminity

Uncertainty

Avoidance

Long Term vs.

Short Term

Orientation


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It is a measure of the inequality

between bosses and inferiors.

The extent to which the less

powerful members of organizationsand institutions (like the family)

accept and expect that power is

distributed unequally. This

represents inequality, but definedfrom below, not from above.

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Power Distance
http://localhost/var/www/apps/conversion/tmp/scratch_8/power%20distance.flv


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It is the degree to which one thinks

in terms ofI vs. WEOn the individualist side we find

societies in which the ties between

individuals are loose everyone is

expected to look after him / herself

and his / her immediate family.

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Individualism


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Geert Hofstedes Model(cont.)

It is the degree to which individuals

are integrated into groups.

These are societies in which people

from birth onwards are integrated into

strong, cohesive in-groups, extended

families (with uncles, aunts and

grandparents) which continue

protecting them, in exchange for

unquestioning loyalty.6

Individualism vs. Collectivism
http://localhost/var/www/apps/conversion/tmp/scratch_8/Collectivism%20and%20Individualism.flv


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Masculinity vs. its opposite Femininity, is also known as

Achievement vs. Relationship-orientation.

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Masculinity vs. Feminity


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The Assertive pole

has been called

Masculine

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Masculinity vs. Feminity

and the

modest, caringpole Feminine!


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It is the degree to which one is comfortable withambiguous situations

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Uncertainty Avoidance


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Unstructured situations are

novel,

unknown,

surprising,

different from usual..!

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Uncertainty avoiding cultures

try to minimize the possibility

of such situations by strict

laws and rules, safety andsecurity measures.

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Values associated with Long Term Orientation are:

Thrift and Perseverance

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Long Term vs. Short Term Orientation


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Values associated with Short Term Orientation are:respect for tradition, fulfilling social obligations, and

protecting one's face.

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Long Term vs. Short Term Orientation
http://localhost/var/www/apps/conversion/tmp/scratch_8/Hofstede%20-%20Future%20Orientation%20and%20Uncertainty.mp4.flv


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Comparisons Across Countries

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India UK

Australia USA


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Geert Hofstedes Classification

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Geert Hofstedes Classification

India & China
http://www.cyborlink.com/besite/uae.htmhttp://www.cyborlink.com/besite/saudi-arabia.htmhttp://www.cyborlink.com/besite/egypt.htm


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Egypt Iraq Kuwait Lebanon Libya KSA UAE

0

20

40

60

80

100

PDI IDV MAS UAI

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http://www.cyborlink.com/besite/uae.htmhttp://www.cyborlink.com/besite/saudi-arabia.htmhttp://www.cyborlink.com/besite/egypt.htm


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PDI

0

20

40

60

80

100

PowerDista

nceIndex

PDI

PDI 36 69 80 35 77 54 93 49 58 35 40

Australia Brazil China * Germany India Japan Russia *South

AfricaTaiwan UK USA


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IDV

0

50

100

Individualism

IDV

IDV 90 38 20 67 48 46 39 65 17 89 91

Austr Brazil China Germ India Japan Russi South Taiwa UK USA


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LTO

0

50

100

150

Lon

gTerm

Orientation

LTO

LTO 31 65 118 31 61 80 87 25 29

Austral Brazil China * Germa India Japan Taiwan UK USA

geert hofstedegÇÖs model

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