geico on campus
TRANSCRIPT
ON CAMPUS
50 STUDENTS
20 COLLEGES
WHAT IS THE FIRST THING THAT COMES TO MIND WHEN YOU THINK OF GEICO?
HAVE YOU HEARD ANYTHING ABOUT WORKING AT GEICO?IF YES, WHAT HAVE YOU HEARD?
WOULD YOU EVER CONSIDER WORKING FOR GEICO?
GEICO ON CAMPUS● Engaging and recruiting top
talent on campus
● Developing credibility and brand recognition among the next generation of customers
● Building brand love and name recognition across the nation
● Differentiating Geico from the competition
GUEST LECTURES CASE STUDIES ON CAMPUS RECRUITING
GEICO LOUNGES ON MAJOR UNIVERSITY CAMPUSES
OFFICE TOURS AND EMPLOYEE SHADOWING PROGRAMS
ON CAMPUS EVENTS
IS ANYONE ELSE DOING THIS?
JOB POSTINGS
JOB DESCRIPTION VIDEOS
IMPROVEMENT OPPORTUNITIES
INTERNSHIP AND LEADERSHIP PROGRAMS
IMPROVEMENT OPPORTUNITIES
SURVEY: Who is Geico’s Greatest Competitor?
● Wellness programs ● Health incentives● Flexible work schedules● Fitness centers ● Child care subsidies ● Military dedication
● Intern blog● Awarded Best Companies for Latinas● Buckle Up Baby Program (Free car seat)● ConSern Education Program● Tuition Assistance ● Learning Resource Network● Matching Grant Program
● 16 different career fields ● Time off in hourly increments ● Pension plan + 401(K)● Access to credit union● Flexible work options● Job Sharing
● 10 paid holidays per year● Discounted tickets for sponsored events● Most benefits extend to partner● US Healthiest Workplace Accreditation● Fortune "100 Best Companies to Work For!" ● Training Top 125 Company Training magazine
SOCIAL MEDIA
“e-Recruitment”
ProsWhen taking a look at your Facebook and LinkedIn profile, we we’
re very much impressed. We see that your GEICO Careers Facebook
page and GEICO LinkedIn page update followers with internship
and job postings which include
● Geographical locations, job descriptions and application
opportunities.
● LinkedIn’s special feature of being able to save a job that has
extensive information and requirements, etc.
It’s also easy to navigate and find the Open Jobs tab and the
updates on your timeline
● There was no talk of Job Postings
or Open Jobs on Twitter or
● Add a link in the biography section
of these pages to help job seekers
notice they have the opportunity
to apply to your company and that
you are actively job recruiting
● Link to Facebook GEICO Careers
page, LinkedIn page and/or a job
board
Cons
Potential Youtube SeriesPersonal
● The real people behind GEICO’s corporate ● Stories of your best employees
Real● Pushing aside the cheesy and cliche marketing
videos● Realistic job preview of the day-to-day GEICO
office● Realistic job description of every position held at
GEICO (Youtube series)
Deliver Exclusivity● Giving followers and friends something that isn’t
already listed on the company's website or available to outsiders
● A behind-the-scenes look at the culture or an opportunity
GEICO ON CAMPUS● Engaging and recruiting top
talent on campus
● Developing credibility and brand recognition among the next generation of customers
● Building brand love and name recognition across the nation
● Differentiating Geico from the competition
ON CAMPUS
Works Cited"About GEICO." GEICO. Web. 25 Nov. 2015. "Discover Why Nationwide Is a Great Place to Work." Careers. N.p., n.d. Web. 03 Dec. 2015.Kish, Matthew. "See How Much Your University Gets from Nike, Adidas or Under Armour." Portland Business Journal. Web. 25 Nov. 2015. Klamm, Dan. "5 Tips for Recruiting College Students via Social Media." Mashable. N.p., 11 Apr. 2015. Web. 20 Nov. 2015."Leadership Programs." GEICO Careers. Web. 25 Nov. 2015. Parker, Samara. "26 Social Recruiting Stats and Facts." Jobcast. Post Jobs on Facebook? Social Recruiting, 28 July 2014. Web. 20 Nov. 2015. Parker, Samara. "7 Social Recruitment Stats & How to Apply Them." Jobcast. 2015 Post Jobs on Facebook ? Social Recruiting, 23 Mar. 2015. Web. 20 Nov. 2015. "Progressive Auto Insurance - An Introduction." Jobs at Progressive Insurance. N.p., n.d. Web. 03 Dec. 2015."Red Bull Jobs: Student Brand Manager." Red Bull. Web. 25 Nov. 2015. St. Germaine, Ryan. "The Benefits of Social Recruiting - Post Jobs on Facebook - Social Recruiting." Post Jobs on Facebook Social Recruiting. 2015 Post Jobs on
Facebook ? Social Recruiting, 31 Jan. 2012. Web. 20 Nov. 2015. Victoria's Secret. "PINK Nation: Campus Reps." Victoria's Secret PINK. Web. 25 Nov. 2015. Walsh, Tamara. "Starbucks' Bold Strategy for College Campuses -- The Motley Fool." Web. 25 Nov. 2015. Wilson, Chris. "Insider’s Look at Red Bull U." The Fresh Peel. 06 Feb. 2009. Web. 25 Nov. 2015.How Companies Can Attract the Best College Talent." Harvard Business Review. N.p., 17 Mar. 2014. Web. 02 Dec. 2015.The Class of 2014 Student Survey Report (n.d.): n. pag. Web."The Companies Where Millennials Want to Work the Most." Bloomberg.com. Bloomberg, n.d. Web. 02 Dec. 2015."What Is Working at Allstate All About? Careers & Employment | Allstate." What Is Working at Allstate All About? Careers & Employment | Allstate. N.p., n.d. Web. 03 Dec. 2015.