geico on campus

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ON CAMPUS

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Page 1: Geico on Campus

ON CAMPUS

Page 2: Geico on Campus

50 STUDENTS

20 COLLEGES

Page 3: Geico on Campus

WHAT IS THE FIRST THING THAT COMES TO MIND WHEN YOU THINK OF GEICO?

Page 4: Geico on Campus

HAVE YOU HEARD ANYTHING ABOUT WORKING AT GEICO?IF YES, WHAT HAVE YOU HEARD?

Page 5: Geico on Campus

WOULD YOU EVER CONSIDER WORKING FOR GEICO?

Page 6: Geico on Campus

GEICO ON CAMPUS● Engaging and recruiting top

talent on campus

● Developing credibility and brand recognition among the next generation of customers

● Building brand love and name recognition across the nation

● Differentiating Geico from the competition

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GUEST LECTURES CASE STUDIES ON CAMPUS RECRUITING

Page 10: Geico on Campus

GEICO LOUNGES ON MAJOR UNIVERSITY CAMPUSES

OFFICE TOURS AND EMPLOYEE SHADOWING PROGRAMS

ON CAMPUS EVENTS

Page 11: Geico on Campus

IS ANYONE ELSE DOING THIS?

Page 12: Geico on Campus

JOB POSTINGS

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JOB DESCRIPTION VIDEOS

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IMPROVEMENT OPPORTUNITIES

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INTERNSHIP AND LEADERSHIP PROGRAMS

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IMPROVEMENT OPPORTUNITIES

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SURVEY: Who is Geico’s Greatest Competitor?

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● Wellness programs ● Health incentives● Flexible work schedules● Fitness centers ● Child care subsidies ● Military dedication

● Intern blog● Awarded Best Companies for Latinas● Buckle Up Baby Program (Free car seat)● ConSern Education Program● Tuition Assistance ● Learning Resource Network● Matching Grant Program

● 16 different career fields ● Time off in hourly increments ● Pension plan + 401(K)● Access to credit union● Flexible work options● Job Sharing

● 10 paid holidays per year● Discounted tickets for sponsored events● Most benefits extend to partner● US Healthiest Workplace Accreditation● Fortune "100 Best Companies to Work For!" ● Training Top 125 Company Training magazine

Page 22: Geico on Campus

SOCIAL MEDIA

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“e-Recruitment”

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ProsWhen taking a look at your Facebook and LinkedIn profile, we we’

re very much impressed. We see that your GEICO Careers Facebook

page and GEICO LinkedIn page update followers with internship

and job postings which include

● Geographical locations, job descriptions and application

opportunities.

● LinkedIn’s special feature of being able to save a job that has

extensive information and requirements, etc.

It’s also easy to navigate and find the Open Jobs tab and the

updates on your timeline

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● There was no talk of Job Postings

or Open Jobs on Twitter or

Instagram

● Add a link in the biography section

of these pages to help job seekers

notice they have the opportunity

to apply to your company and that

you are actively job recruiting

● Link to Facebook GEICO Careers

page, LinkedIn page and/or a job

board

Cons

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Potential Youtube SeriesPersonal

● The real people behind GEICO’s corporate ● Stories of your best employees

Real● Pushing aside the cheesy and cliche marketing

videos● Realistic job preview of the day-to-day GEICO

office● Realistic job description of every position held at

GEICO (Youtube series)

Deliver Exclusivity● Giving followers and friends something that isn’t

already listed on the company's website or available to outsiders

● A behind-the-scenes look at the culture or an opportunity

Page 32: Geico on Campus

GEICO ON CAMPUS● Engaging and recruiting top

talent on campus

● Developing credibility and brand recognition among the next generation of customers

● Building brand love and name recognition across the nation

● Differentiating Geico from the competition

Page 33: Geico on Campus

ON CAMPUS

Page 34: Geico on Campus

Works Cited"About GEICO." GEICO. Web. 25 Nov. 2015. "Discover Why Nationwide Is a Great Place to Work." Careers. N.p., n.d. Web. 03 Dec. 2015.Kish, Matthew. "See How Much Your University Gets from Nike, Adidas or Under Armour." Portland Business Journal. Web. 25 Nov. 2015. Klamm, Dan. "5 Tips for Recruiting College Students via Social Media." Mashable. N.p., 11 Apr. 2015. Web. 20 Nov. 2015."Leadership Programs." GEICO Careers. Web. 25 Nov. 2015. Parker, Samara. "26 Social Recruiting Stats and Facts." Jobcast. Post Jobs on Facebook? Social Recruiting, 28 July 2014. Web. 20 Nov. 2015. Parker, Samara. "7 Social Recruitment Stats & How to Apply Them." Jobcast. 2015 Post Jobs on Facebook ? Social Recruiting, 23 Mar. 2015. Web. 20 Nov. 2015. "Progressive Auto Insurance - An Introduction." Jobs at Progressive Insurance. N.p., n.d. Web. 03 Dec. 2015."Red Bull Jobs: Student Brand Manager." Red Bull. Web. 25 Nov. 2015. St. Germaine, Ryan. "The Benefits of Social Recruiting - Post Jobs on Facebook - Social Recruiting." Post Jobs on Facebook Social Recruiting. 2015 Post Jobs on

Facebook ? Social Recruiting, 31 Jan. 2012. Web. 20 Nov. 2015. Victoria's Secret. "PINK Nation: Campus Reps." Victoria's Secret PINK. Web. 25 Nov. 2015. Walsh, Tamara. "Starbucks' Bold Strategy for College Campuses -- The Motley Fool." Web. 25 Nov. 2015. Wilson, Chris. "Insider’s Look at Red Bull U." The Fresh Peel. 06 Feb. 2009. Web. 25 Nov. 2015.How Companies Can Attract the Best College Talent." Harvard Business Review. N.p., 17 Mar. 2014. Web. 02 Dec. 2015.The Class of 2014 Student Survey Report (n.d.): n. pag. Web."The Companies Where Millennials Want to Work the Most." Bloomberg.com. Bloomberg, n.d. Web. 02 Dec. 2015."What Is Working at Allstate All About? Careers & Employment | Allstate." What Is Working at Allstate All About? Careers & Employment | Allstate. N.p., n.d. Web. 03 Dec. 2015.