genís roca. la inevitable oportunidad digital. 50º congreso internacional aedipe
TRANSCRIPT
genís roca@genisroca
Pamplona, 7 de octubre de 2016
el factor humanoen la transformación digital de los negocios
en quémomentoestamos
2015 - · · ·
2005 - 2015
1995 - 2005
transformación digital
web 2.0
internet
2015 - · · ·
2005 - 2015
1995 - 2005
transformación digital
web 2.0
internet
management
marketing
tecnología
2015 - · · ·
2005 - 2015
1995 - 2005
transformación digital
web 2.0
internet
CEO
CMO
CTO
quénecesitamos
cómogestionarlo
vision / strategy
business / activity
culture / team
vision / strategy
culture / team
processes touch points offering business
model
vision / strategy
business / activity
culture / team
vision / strategy
business / activity
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
“Mi padre tuvo un trabajo toda la vida.Yo habré tenido siete.Mi hijo tendrá siete trabajos distintos a la vez”Thomas W. Malone
talent knowledge structure legal
talent knowledge structure legal
talent knowledge success structure
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
talent knowledge structure legal
enresumen
El motor del cambioya no es
la tecnología digital
El motor del cambioya no es
la tecnología digital
es la cultura digital
2015 - · · ·
2005 - 2015
1995 - 2005
transformación digital
web 2.0
internet
CEO
CMO
CTO
“Sed modernos, leed a los clásicos”
J.V. Foix (1894-1987)
genís roca@genisroca
grcs !
Barcelona – Madrid - Bogotá
@RocaSalvatellawww.RocaSalvatella.com