genius istanbul: accelerating business growth

+genius

GENIUS ISTANBUL

Gamechanging strategies

Collaborative discovery

Possibility focused

Leadership teams

3 intensive days

We develop the right approach for your business, working

collaboratively to achieve your objectives better, faster.

We combine a wide range of processes and tools,

insights and ideas, people and partners

Innovative solutions

Deep insights, big ideas

Customer experiences

High energy workshops

8-12 day projects

Brand blueprinting

Portfolio and architecture

Essence and propositions

Experience delivery

15-75 day projects

Engaging your people in a future vision … developing a new

business strategy … driving creativity and innovation

… developing a new brand … solving a complex

problem fast … building your team

ACCELERATING GROWTH … strategy, brand and innovation consulting

+genius

Are you ready to change the world?

The new breed of market leaders think and act differently. They fuse

digital and physical, global and local, ideas and networks. They win by

being smart, fast and connected – rather than through scale and

efficiency. They embrace all the new business tools - from empathetic

design to disruptive technologies, social media to sustainable innovation –

bringing them together for more impact.

These are the building blocks for you to come a gamechanger too.

• Human … customer-driven, human-centred emotionally-engaging business

• Creative … design and innovation, to think bolder , different and better

• Networked … built around networks and partnerships of supply and demand

• Social … social media and online communities, but local and tribal too

• Participative … crowdsourcing, co-creating, collaborating with customers

• Responsible … doing better by doing good, socially and environmentally

“Gamechangers: Are you ready to change the

world?” is the next book from Peter Fisk

Explore and collaborate with the work in progress at www.Gamechangers.pro

GAMECHANGERS … Next generation strategies for brands and innovation

+genius

MARKET MAKERS … seeing things differently, thinking different things

[email protected]

www.theGeniusWorks.com+genius

+genius

Developing brands

for changing and

international markets

Rethinking marketing

and innovation across

sectors and markets

New brand strategy,

optimising the

portfolio for growth

Collaborating with

customers to drive

business innovation

Developing new

strategies for

business and retailing

GENIUS TEAM … bringing together global and local … experts and insightsInnovation from the future back …Introducing “Creative Genius” the new book by Peter Fisk

ACCELERATING GROWTH … helping Turkish business to win in a new world

+genius

Accelerating growth = INSPIRING IDEAS + PRACTICAL ACTION

Future

Innolab

Brandlab

optima

fast

Strategic consulting People development Inspiring keynotes

Exploring your biggest challenges and opportunities,

developing smarter strategies and innovative solutions

for implementation and profitable growth. Customised

approaches, built around these proven formats:

Fast, intense process helping executive

teams rethink purpose and strategy in a

fast changing world, and then to refocus

and reinvent the business for the future.

Recent clients: Cinnamon, Vodafone

Accelerated and collaborative three

phase process exploring insights,

designing concepts and delivering

innovative solutions for market success.

Recent clients: Savola Foods, Turkcell

Developing or extending your brand for a

better future, based on purpose and

relevance, differentiation and identity,

experience and effective delivery.

Recent clients: Aeroflot, Philosophy

Developing fresh, distinctive value

propositions for each target audience,

building on the brand to engage

customers and deliver better solutions.

Recent clients: TeliaSonera, Visa Europe

Exploring your biggest challenges and

opportunities, developing smarter

strategies and innovative solutions

implementation and profitable growth.

Recent clients: Microsoft, Pinar

Developing people to think different and act smarter in

the new business world, from summits and seminars, to

practical workshops and retreats, the content and

experience is designed around your people:

Inspiring, practical and stretching 1-2 day

seminars on future strategy and brands,

marketing and innovation applied to your

business issues and sector opportunities.

Recent clients: BNP Paribas, Skanska

Bringing your people together to rethink

and refocus their priorities and direction.

Designing and facilitating the format and

content to energise, connect and enable.

Recent clients: Hershey’s, Time Warner

Working with you to design better

programmes from 40+ modules, based on

team and personal capabilities and

priorities, qualifications and real impact.

Recent clients: Coca Cola, Eczacibasi

From 2d to 4d: command and control to

connecting and collaborating, catalysing

and creating, amplifying potential to

deliver business and market leadership.

Recent clients: Coty Beauty, Lastminute

Customer champions, business

innovators, growth drivers … how to

drive and align the business, and deliver

more business and market impact.

Recent clients: Nestle, Standard Life

Alibaba to Zidisha, Ashmei to ZaoZao, the next generation

of brands are shaping markets with new ideas and tools.

What does it take to compete, innovate and win in these

new markets? Example themes for keynote speeches:

Young people, social media, mobile

marketing … connecting digital and

physical worlds, networks and content,

viral storytelling and target promotions

to deliver faster, exponential growth.

myworld

Are you ready to change the world?

Think Different like Steve Jobs

What do our customers really want?

Engage your left and right brain

How to think digital like GenY

How to shape your market in your own

vision, not live in the shadow of others.

How to innovate from the future back,

then win now forward. What is the future

of health, retail, travel and your world?

Steve Jobs was a genius and a geek, who

defied the rules of business to create new

markets, and phenomenal results. How

can you apply the magic of Apple to your

business, and Steve to your leadership?

What do post-crisis, digitally enabled,

globally influenced customers really

want? Connecting insights and trends, to

explore how you can do more for your

customers, and outthink the competition.

How to combine the analytical precision

and disruptive imagination of your left

and right brain to think bigger, simplify

complexity, shape the future, innovate

smarter, and make better decisions.

Fit and focused on the future

Smarter, faster innovation

Building a better brand

Developing customer propositions

Optimising your business portfolio

Inspiring one-day masterclass

Building winning teams

Developing new capabilities

Innovative leaders

We are the Market Makers

+genius

… How can you rethink your business? to change the world?

© Peter Fisk 2013

theGeniusWorks.com

+genius

… What can you learn from the most innovative companies?

© Peter Fisk 2013

theGeniusWorks.com

+genius

… Innovating your whole business, from insight to impact

© Peter Fisk 2013

theGeniusWorks.com

+genius

Customer Genius … Introducing how to build a customer-centric business

© Peter Fisk 2013

theGeniusWorks.com

+genius© GeniusWorks 2013

www.theGeniusWorks.com +genius

© Peter Fisk 2013

theGeniusWorks.com

Marketing Genius … Introducing a more effective approach to marketing


+genius

Market Strategy

© Peter Fisk 2013

theGeniusWorks.com


+genius

© Peter Fisk 2013

theGeniusWorks.com

The 7 Whitespaces

1. Women and boomers

2. Cities and communities

3. Carbon and water

4. Networks and Web 3.0

5. GRIN and 50 billion devices

6. Authenticity, Meaning, Happiness

“Start with impossible

Make it possible”

“Creativity is opening up,

Design is fusion

Innovation is closing down”

Business

Innovation

World

changing

Ideas

Economy

Accelerated

innovation

Dream like Hadid

Think like Starck

Rethink like Rutan

Care like Aravind

Challenge like Tata

Create like Alessi

Co-create like Lego

Design like Dyson

Dare like Banksy

Extend like Audigier

Experiment like El Bulli

Invest like Zennstrom

Partner like Threadless

Twist like Smith

Disrupt like Jobs

Provoke like Hirst

Simplify like Maeda

Inspire like Pixar

Persevere like Tesla

Indulge like Gu

Deliver like Guo-Qiang

Drive like Ferrari

Perform like Gaga

“Winners have the best ideas

Anybody can make

things today”

Innovation from the future back …Introducing “Creative Genius” the new book by Peter Fisk

Creative Genius … Could you be the Leonardo da Vinci of business today?

www.InnoLab.co.uk

www.theGeniusWorks.com

+genius

© Peter Fisk 2013

theGeniusWorks.com

The ideas factory The design Studio The impact zone

Fuzzy fronting

Paralleling

Scenarios

Deep diving

Crowdsourcing

Extreming

Rulebreaking

Imagining

Concepting

Reframing

Creative fusing

Simplifying

Partnerships

Co-creating

Prototyping

Evaluating

Launchpads

Scripting

Monetising

Propositions

Catagions

Market shaping

Extending

Delivering

Business

Innovation

Future

back

“The future is more about

space than time”

“Innovation beyond

products … making

life better”

Making bigger

ideas happen

faster and with

more impact”

“Incremental is not enough;

Don’t be limited by today”



www.InnoLab.co.uk

© Peter Fisk 2013

theGeniusWorks.com

+genius

© Peter Fisk 2013

theGeniusWorks.com

The 7 Secrets of Leonardo

1. Relentless curiosity

2. Seeing more

3. Thinking bigger

4. Making connections

5. Embracing paradox

6. Courageous action

7. Enlightened mind

Could you be

the da Vinci

of our times?

www.InnoLab.co.uk

www.theGeniusWorks.com

Creative

Visionaries

Border

Crossers

Game

changers

Inspire and

Enable

Touching people deeper

Doing more for their worlds

Imagination + Intelligence = Extraordinary Results

“Be bold, be brave,

be brilliant”



+genius

www.InnoLab.co.uk

www.theGeniusWorks.com© Peter Fisk 2013

theGeniusWorks.com

+genius

Future Lab

Design Lab

Impact Lab

Future Insight

Deep immersion into the

customer world through

observation and depth

one to one interviewing.

Facilitated interpretation

with energiser pyramids

to discover future needs.

Parallel Worlds Rule Breakers Ideas Fusion

Learning from similar

markets (sectors,

segments, geographies)

to explore customer

behaviour and new

ideas. Facilitated

application to market.

Definition of all the real

and assumed “rules” of

the market for customers

and brands, then finding

ways to creatively

“break” each of the rules

and explore alternatives.

Collating the many

different ideas generated

through creative tools,

clustering them into

themes and bigger ideas

as hypothesis-based

problem solving.

Concepting

Reframing issues and

potential solutions in new

contexts in order to

enable richer solutions.

Defining the concept in

terms of what it enables

customers to do different

Propositions Movie Stars Design Maps

Accelerated design of

draft value proposition

based on insights and

competitive positioning,

articulating key benefits

and potential pricing.

Logic testing.

Fast and fun way to

capture the drama and

language of new ideas,

exploring heroes and

villains, plots and stories

which could bring new

concepts to life.

Creatively mapping the

connections between

brands, concepts,

propositions, products

and customers to define

architecture and

coherence of messaging.

Faster Growth

Mapping the strategic

horizons to be achieved,

defining what will be

delivered by when, and

the business impact.

Enables message

building over time.

Media Fusion Scripting Action Plans

Creatively integrating

and connecting media

for more impact,

integrating messages

and the engagement and

retention experience for

customers over time.

Careful definition of the

message strategy based

on a customer-driven

“situation, complication,

question and answer”

technique developed by

leading psychologists.

Implementation planning

that simply specifies all

components of the

overall communication

program, short and long-

term, and how it links to

resources and results.

Innovation from the future back …Introducing “Creative Genius” the new book by Peter Fisk… accelerated and collaborative process for business innovationinnolab

TM

+genius

© Peter Fisk 2013

theGeniusWorks.com

Innovation from the future back …Introducing “Creative Genius” the new book by Peter Fisk… accelerated and collaborative process for business innovationinnolab

TM

+genius

© Peter Fisk 2013

theGeniusWorks.com

+genius

futurehealth … “changing the game” in healthcare … patients and wellbeing

© Peter Fisk 2013

theGeniusWorks.com

Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter

innovation and better marketing … making sense of fast-changing markets, learning from the next

generation of brands, digital and physical, large and small, west and east, new ideas and practical

solutions … inspiring and enabling you to innovate and win in the exciting new world of business.

In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers,

and is in demand around the world as a strategic consultant and energising speaker.

Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior

management worldwide to “see things differently” – to develop and implement more inspired

strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership

teams, InnoLab is a facilitated innovation process based on deep customer insights and creative

thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a

broad range of development workshops, combining new ideas, next practices and effective action.

His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,

Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever

marketing. They play by different rules, embracing the growth of emerging markets and power of

digital networks, human design and social entrepreneurship, and they win with better results.

His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars

and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius

explores the left and right-brain approaches to competitive success (translated into 35 languages!),

Customer Genius describes how to build a customer-centric business, Business Genius is about

inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.

Peter grew up in the remote farming community of Northumberland, in the North East of England, and

after exploring the world of nuclear physics, joined British Airways at a time when it was embarking

upon becoming “the world’s favourite airline” and managed brands like Concorde.

He went on to work with many of the world’s leading companies, helping them to grow more

profitably by becoming more customer-centric in their structure, operations and leadership. He works

across sectors, encouraging business leaders to take a customer perspective, and learning from

different types of experiences. His clients include American Express and Aeroflot, Coca Cola and

Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red

Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.

Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of

Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand

Finance and partner of The Foundation, before founding his own business, GeniusWorks.

Email: [email protected]

Twitter: @geniusworks

Website: www.theGeniusWorks.com

Project: www.Gamechangers.pro

PETER FISK … expert in strategy and brands, innovation and marketing

GENIUS TEAM … bringing together global and local … experts and insights

+genius

+genius

GENIUS ISTANBULwww.GeniusIstanbul.com

genius istanbul: accelerating business growth

Business

leonardo da

developing

future back

peter fisk

future back

things differently

smarter innovation

business leaders