GENREBy Supreme KC

GENRE

Genre is the repetition and variation of familiar conventions but it is not just a simple means of labelling or classifying films. Genres change over time and hybrids emerge. Hybrids are where two or more genres collide together to create a different type of film but just as enjoyable.

Why is Genre important to producers?

Genre is important to them so they can categorize their film and sell it to the right audience. If they don't know what genre their film falls into then they can't start the selling process When they know what genre it is they can make sure the film follows the codes and conventions of that particular genre and make sure it is as appealing as possible to their target audience.

Why is Genre important to Film audience?

Genre is important to them so they can easily identify whether they will like the film and make the instant decision of whether going to see it or not. If the film producer doesn’t give their film a genre then it won’t sell well to the audience as they can’t decipher whether they will like it or not.

ASA

The Advertising Standards Authority (ASA) is the self-regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British Government, but by a levy on the advertising industry.

Source: http://en.wikipedia.org/wiki/Advertising_Standards_Authority_(United_Kingdom)

BBFC

The British Board of Film Classification (BBFC), originally British Board of Film Censors, is a non-governmental organisation, funded by the film industry and responsible for the national classification and censorship of films within the United Kingdom. They give you information on the movie including Violence, swearing and nudity. After they have watched the movie they will label it as what age you have to be to watch the movie. If it has too much violence it will be rated 15 and if it has sex scene then the age rated will be 18.

Source: http://en.wikipedia.org/wiki/British_Board_of_Film_Classification

TWO DIFFERENT FILM GENRES(Slasher)

The first genres I am going to focus on is Slasher. A slasher film is a sub-genre of the horror film genre typically involving a psychopathic killer stalking and killing a sequence of victims in a graphically violent manner, often with a cutting tool such as a chainsaw. Although the term slasher may be used as a generic term for any horror movie involving graphic acts of murder, the slasher as a genre has its own set of characteristics which set it apart from related genres like the splatter film. An Example of a slasher film are the Saw series of films and also Halloween.

What’s does slasher include? (Famous Slasher movies included)

The villain in slasher films is usually physically deformed and/or mentally deranged. The killer is almost always Male. His identity is hidden and usually by a mask, or is always hidden by lighting or other methods. The character often is recognised easily, by character motifs, such as Freddy Krueger by his hat and blade hands. Attempts to kill the villain fail, any bullets or knives often miss or do not work. The killer is a serial killer who is often strong and carries a hand held weapon like a knife, axe, chainsaw and more. The common location in Slasher films is a suburban area, often with the main focus on one house. Usually a quite large detached house, which looks quite normal. The main places are small towns, abandoned buildings or farms and deep in the forest/rural area. The locations are far from civilization where phone reception may be bad, and the villain often cuts electric or phone lines. The only way out is a car, which fails or the villain also destroys. Usually a female hero exists in slasher films, being the last girl standing. She is often sensible and the less popular girl, and less attractive than her friends who are killed. She is almost always brunette. She is often more innocent, virginal, and sensible than her friends. She will survive to the end, where she has a confrontation with the villain or monster and it is killed, but it can also only be deterred. In this case, the film is left open for a sequel, where the last girl standing sees the return of the villain. Examples; Halloween, Scream, I know what you did last summer.

SLASHER POSTER ANALYSIS

The tagline has an immediate effect on the audience as it does not give clues as to who this ‘someone’ is. This is effective as it intrigues the audience as the only way they will find out is if the go to see the film. Also, the addition of‘rewrite’ indicates how this is a sequel as in the previous movie, the stalker may had been revealed and now someone else has taken the role of Scream. The title of the film continues with the theme of all its previous film posters which makes it consistent as the audiences are familiar with the title. The use of replacing the ‘A’ with the number ‘4’ has been effective in the fact that it reduces the amount of text on the poster making it concise. The ‘group shot’ of the main characters have all been edited onto the poster individually so that the camera focuses on all the characters rather than one specific person. This is effective as now, each characters facial expressions, body language and mise en scene can be seen. Subsequently there are two images on one poster which makes the poster more interesting as often only one image is the main focus of a poster. However the smooth integration of the image on the top half of the poster contrasting and blending in with the second image is useful as image 1 is in black and white which creates a chiaroscuro effect on the characters’ face through light and shadow making them look more mysterious which indicates that there is more than meets the eye with these characters who may had been the protagonists in the previous films.

TWO DIFFERENT FILM GENRES(Sci-Fi)

Science Fiction film is a genre that incorporates hypothetical, science-based themes into the plot of the film. Often, this genre incorporates futuristic elements and technologies to explore social, political, and philosophical issues. The film itself is usually set in the future, either on earth or in space. Traditionally, a Science Fiction film will incorporate heroes, villains, unexplored locations, fantastical quests, and advanced technology.

FAMOUS SCI-FI MOVIES

Avatar was released on December 17th 2009 in the UK. The media hype that surrounded Avatar was that it was meant to be the best film of all time. Also that with all the technology used to create Avatar it would change cinema and 3-D forever. The audience expected Avatar to better than James Cameron’s last film Titanic. But some critics also thought Avatar would be a flop. Avatar is mainly science-fiction but it also has some elements of adventure and romance. The BBFC (the British Board of Film Classification) are the people who decide what the age rating is for each film in Britain. Avatar was rated 12A. Avatar was rated that younger people could watch the film too and it didn’t have anything explicit.

SCI-FI POSTER ANALYSIS

The bottom of the poster he is one of the main characters in the also shows some of where the film is film. It also shows that the humans are set, it shows it to be quite a mystical somehow going to be joined with the world which implies to the audience Avatars to become one and this interests that this is set on another planet. To the audience as they will want to learn the right of that shows the forest to more about the plot of the film. Also bybe burnt down and destroyed this having Sam Worthington as the main implies some kind of war is going to focus of the poster is shows that the film happen where the mystical world is company are relying on his popularity as going to be damaged. The title of the film is in at he action genre and the fact it is set very futuristic metallic style in another world could appeal to font which reinforces the idea boys as they like the idea of fighting that this film is set in some and something involving conflict. At the bottom of the poster it says ‘A James Cameron Film’ this will and suggests that maybe this ranges as it features a well known draw in an audience as he is a very popular film director, this was also his actor and it has a plot that ages over planet and its inhabitants are first film after his massive success from the film Titanic so the audience very at one with nature.12 will be able to understand.

The trailer begins with some explosions in New York City. This is a sign of what's to come. The Army has been called out to face some deadly threat but we all know they won't have the firepower to deal with this

We want to see the team fighting some massive enemy together. But with the team just getting together, if they were all chummy from the beginning, that wouldn't be much fun. Each character isn't used to fighting with each other. They probably barely even know each other. As you can imagine, there's going to be some butting of heads before they all become buddies.

If the scene with Loki at the beginning does come from the beginning of the movie, it could show the start of whatever crazy scheme he has up his sleeve. It looks like he's going to seriously attack the soldiers but we don't know the condition Loki is in and how exactly he arrived on Earth. It could also be part of his plan to get captured. We later seen him being escorted into custody as if he accepted defeat as he gives Black Widow a smug look as he walks by.

SCI-FI MOVIE TRAILER ANALYSIS

The trailer begins with a normal Halloween night, kids out tick or treating etc.There is a narrative voice leading you throughout the trailer, explaining what is happening or what is going to happen. Flash scenes/ quick editing are used to combined with what is happening within the trailer, in terms of a killing scene running fast the audience don’t realize what is happening at first. The sound effects of heartbeats make the audience want to watch the film more because the follow on with the fast paste flash scenes. Characters: Victim: Young girl and Villain/ deranged character/ unknown face are classed as the main focus of the film because of there character status and views in the trailer. There is also a slight reveal of the villain near the end of the trailer. Flashes of the murder weapons similar to Texas Chainsaw Massacre, this is used a lot in slashers because of what the film plot is trying to portray. Creepy background voices and sounds are used to scare the audience/viewers so they want to see what happens in the rest of the film, also the use of loud background voices/sounds makes the film seem as it is real and you as the audience are apart of it. there is also a terrible shunned sound which runs throughout the trailer to create the sense of pain and suffer. Lots of different camera angles (close- ups, extreme close-ups, wide shots etc…)+Cuts, snap shots and shock shots, this has been used because the creators wanted to make the trailer as exciting as well as watching the film itself. Low and dark key lighting was used to create suspense throughout the trailer, it was also used to make the villain less recognizable. Setting: Normal suburban home Moment of equilibrium: Friendly town becomes deserted and a lot of people are staying in there houses.

SLASHER TRAILER ANALYSIS