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    Talkin bout my generation!

    Generation Y and the challenge ofgraduate employability.

    Dr Paul RedmondGEES Conference 2008, Edinburgh

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    Each generation is a new people.

    Alexis de Tocqueville

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    Boomers

    1943 63

    Gen. X

    1964 81

    Gen. Y

    1982 2001

    Millennials

    2001 2222?

    Idealist Reactive

    Civic Adaptive

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    Why generations matter.

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    CORPORATE BRAIN DRAIN arguably thesingle most concerning impediment tolong-term sustainable growth ... The

    contributing forces are: an ageing talentpool combined with a diminished pipeline[plus] a changing market landscape that

    requires new perspectives and skill.Deloitte, Generational Talent Management

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    Demos, 2006

    There is a damaging disconnect between youngpeople and organisations. A disconnect betweenthe training of today and the workplaces oftomorrow, and between the changing values of

    young people and the organisational cultures thatthey encounter. At the heart of this disconnect isa lack of understanding on both sides.

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    TheW

    ar for Talent

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    In the boardroom bunkers and in the cubicle-filled trenches, the early skirmishes of the nextwar are being fought. For the moment, most ofthe action is guerrilla warfare - brief raids in

    which the companies under attack are oftenunaware that they've been hit. Ultimately,though, the war will be global, and for

    businesses, the stakes will be success andperhaps even survival.

    McKinsey, The War for Talent

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    Demand has expanded, but the

    absolute amount of top talent hasremained static.

    Graduate Recruitment Manager, KPMG (FT, 14/3/07)

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    Boomers

    Largest gen. in history -35% of workforce

    Defined by post-war

    optimism and values Ethos: hard work;

    loyalty; rewards

    Family-orientated.

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    Boomers

    Status and job titlesmatter.

    Time-served.

    Currently comprise 87%of all CEOs and seniormanagement.

    Anything can happenwhen you turn up towork.

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    Generation X the Reactives

    Blurring of traditionalboundaries.

    End of Cold-War

    certainties. Lack of clarity at

    home, work and in theworld.

    Loyal to profession, notnecessarily to employer.

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    X - The Lost Generation

    Grew up during a timeof strong politicalleadership.

    Largest group now in theworkforce.

    Confident andindependent, but

    concerned about work-life balance.

    Digital Immigrants.

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    Generation Y characteristics

    Connected 24/7

    Self-confident

    Optimistic

    Independent

    Bored by routine

    Entrepreneurial

    Goal oriented Digital Natives

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    Gen. Y aspirations

    3Cs: Change, Challengeand Choice.

    Sense of purpose and

    meaning. Access to mentors and

    other companychampions.

    Open social networksthat embrace open /honest communication.

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    Y Attributes.

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    #1. Attendance is always optional.

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    They just dont have any loyalty whats the point in bothering to

    recruit them if they are going to leavewithin two years?

    Graduate Recruiter

    Bibb, S., Walker, S., James, J. (2008).

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    Contrary to assertions that Gen Yare flighty and dont want to stick at a

    job, research shows that if they aregetting what they want they will stay,and they will be loyal.

    Talent Smoothie, 2008

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    #2. Passionate about new challenges,

    responsibilities and success.

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    #3. Career means a cause.

    72% of finalists said they would haveto feel happy with an employer's

    ethical record.GRADFACTS

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    #4. ber competitive and

    entrepreneurial.

    W

    ork = The Apprentice x Dragons Den

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    #5. WLB is more than a buzz word:flexi-working, part-time, gap years,

    home working.

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    #6. I want feedback and Iwant it

    NOW!

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    #8. Equality, transparency and

    fairness are paramount.

    (Ability & performance are the only acceptable

    Gen. Y measures).

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    #9. Responds best to coaches

    not bosses.

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    #10. You cannot be

    SERIOUS!Generation Y will challenge you frequently.

    And they will quit.

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    Conclusion.

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    Gen Y wants ...

    Motivational leadership (i.e. McGregors Y not X)

    To learn through coaching and mentoring

    Opportunities for learning and developing

    Flexibility

    On-going development and support

    Facilitated and experiential learning

    Face-face rather than e-Learning!

    (Bibb, James, Walker, 2008).

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    Bills Rules!- In which a Boomer offers careeradvice to an audience ofGeneration Y students

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    Rule 2:The world will not care about

    your self-esteem. The world willexpect you to accomplish

    something before you feelgood about yourself.

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    Rule 3:

    You will not make $40,000a year right out of highschool. You wont be a

    CEO with a car phoneuntil you earn both.

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    Rule 4:

    If you think your teacher

    is tough, wait until youget a boss.

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    Rule 5:

    Flipping burgers is NOTbeneath your dignity. Your

    grandparents had a differentword for burger-flipping - they

    called itOPP-OR-TUN-ITY.

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    Rule 6:

    If you mess up, it is notyour parents' fault, so don't

    whine about yourmistakes, learn from

    them.

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    Rule 7:

    Before you were born, your parentsweren't as boring as they are now. They

    got that way paying your bills, cleaning

    your clothes and listening to you talkabout how cool you are. So, before you

    save the rain forest, try delousing thecloset in your own room.

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    Rule 8:

    Your school may have done away withwinners and losers, but life has not. Insome schools they have abolished fail

    grades and they give you as many times

    as you want to get the right answer. This

    doesn't bear the slightest resemblanceto anything in real life.

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    Rule 9:Life is not divided into semesters.

    You don't get summers off andvery

    few employers are interestedin helping you find yourself.

    Do that in your own time.

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    Rule 10:Television is not real life. In

    real life people actually haveto leave the coffee shop and

    go to jobs.

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    Rule 11:

    Be nice to nerds.

    Chances are you'll endup working for one.

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