geny graduate employ ability
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Talkin bout my generation!
Generation Y and the challenge ofgraduate employability.
Dr Paul RedmondGEES Conference 2008, Edinburgh
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Each generation is a new people.
Alexis de Tocqueville
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Boomers
1943 63
Gen. X
1964 81
Gen. Y
1982 2001
Millennials
2001 2222?
Idealist Reactive
Civic Adaptive
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Why generations matter.
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CORPORATE BRAIN DRAIN arguably thesingle most concerning impediment tolong-term sustainable growth ... The
contributing forces are: an ageing talentpool combined with a diminished pipeline[plus] a changing market landscape that
requires new perspectives and skill.Deloitte, Generational Talent Management
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Demos, 2006
There is a damaging disconnect between youngpeople and organisations. A disconnect betweenthe training of today and the workplaces oftomorrow, and between the changing values of
young people and the organisational cultures thatthey encounter. At the heart of this disconnect isa lack of understanding on both sides.
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TheW
ar for Talent
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In the boardroom bunkers and in the cubicle-filled trenches, the early skirmishes of the nextwar are being fought. For the moment, most ofthe action is guerrilla warfare - brief raids in
which the companies under attack are oftenunaware that they've been hit. Ultimately,though, the war will be global, and for
businesses, the stakes will be success andperhaps even survival.
McKinsey, The War for Talent
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Demand has expanded, but the
absolute amount of top talent hasremained static.
Graduate Recruitment Manager, KPMG (FT, 14/3/07)
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Boomers
Largest gen. in history -35% of workforce
Defined by post-war
optimism and values Ethos: hard work;
loyalty; rewards
Family-orientated.
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Boomers
Status and job titlesmatter.
Time-served.
Currently comprise 87%of all CEOs and seniormanagement.
Anything can happenwhen you turn up towork.
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Generation X the Reactives
Blurring of traditionalboundaries.
End of Cold-War
certainties. Lack of clarity at
home, work and in theworld.
Loyal to profession, notnecessarily to employer.
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X - The Lost Generation
Grew up during a timeof strong politicalleadership.
Largest group now in theworkforce.
Confident andindependent, but
concerned about work-life balance.
Digital Immigrants.
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Generation Y characteristics
Connected 24/7
Self-confident
Optimistic
Independent
Bored by routine
Entrepreneurial
Goal oriented Digital Natives
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Gen. Y aspirations
3Cs: Change, Challengeand Choice.
Sense of purpose and
meaning. Access to mentors and
other companychampions.
Open social networksthat embrace open /honest communication.
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Y Attributes.
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#1. Attendance is always optional.
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They just dont have any loyalty whats the point in bothering to
recruit them if they are going to leavewithin two years?
Graduate Recruiter
Bibb, S., Walker, S., James, J. (2008).
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Contrary to assertions that Gen Yare flighty and dont want to stick at a
job, research shows that if they aregetting what they want they will stay,and they will be loyal.
Talent Smoothie, 2008
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#2. Passionate about new challenges,
responsibilities and success.
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#3. Career means a cause.
72% of finalists said they would haveto feel happy with an employer's
ethical record.GRADFACTS
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#4. ber competitive and
entrepreneurial.
W
ork = The Apprentice x Dragons Den
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#5. WLB is more than a buzz word:flexi-working, part-time, gap years,
home working.
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#6. I want feedback and Iwant it
NOW!
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#8. Equality, transparency and
fairness are paramount.
(Ability & performance are the only acceptable
Gen. Y measures).
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#9. Responds best to coaches
not bosses.
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#10. You cannot be
SERIOUS!Generation Y will challenge you frequently.
And they will quit.
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Conclusion.
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Gen Y wants ...
Motivational leadership (i.e. McGregors Y not X)
To learn through coaching and mentoring
Opportunities for learning and developing
Flexibility
On-going development and support
Facilitated and experiential learning
Face-face rather than e-Learning!
(Bibb, James, Walker, 2008).
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Bills Rules!- In which a Boomer offers careeradvice to an audience ofGeneration Y students
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Rule 2:The world will not care about
your self-esteem. The world willexpect you to accomplish
something before you feelgood about yourself.
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Rule 3:
You will not make $40,000a year right out of highschool. You wont be a
CEO with a car phoneuntil you earn both.
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Rule 4:
If you think your teacher
is tough, wait until youget a boss.
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Rule 5:
Flipping burgers is NOTbeneath your dignity. Your
grandparents had a differentword for burger-flipping - they
called itOPP-OR-TUN-ITY.
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Rule 6:
If you mess up, it is notyour parents' fault, so don't
whine about yourmistakes, learn from
them.
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Rule 7:
Before you were born, your parentsweren't as boring as they are now. They
got that way paying your bills, cleaning
your clothes and listening to you talkabout how cool you are. So, before you
save the rain forest, try delousing thecloset in your own room.
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Rule 8:
Your school may have done away withwinners and losers, but life has not. Insome schools they have abolished fail
grades and they give you as many times
as you want to get the right answer. This
doesn't bear the slightest resemblanceto anything in real life.
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Rule 9:Life is not divided into semesters.
You don't get summers off andvery
few employers are interestedin helping you find yourself.
Do that in your own time.
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Rule 10:Television is not real life. In
real life people actually haveto leave the coffee shop and
go to jobs.
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Rule 11:
Be nice to nerds.
Chances are you'll endup working for one.
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