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Innovations in Consumer HealthcareA Ready Reckoner

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CONTENTS

INNOVATION: DRIVES GROWTH

PRODUCT INNOVATIONS

Hangover Prevention

Weight Management

Burn Relief

Stress Relief

Energy Boosters

Pain Relief

Eye Care

Ear Care

Women’s Healthcare

Visual and Hearing Aids

Sleep Aids

Prevention of Bed Sores

Convenience: A key bene�t

Packaging: Out of the box innovation

Diagnostics: Easier detection

Marketing: The next level of interaction

mHealth: The future

MARKETING INNOVATIONS

INNOVATIONS IN CHANNEL MANAGEMENT

CONSUMER INSIGHT: KEY TO SUCCESSFUL INNOVATION

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India’s pharmaceutical industry is currently facing one of its biggest challenges in terms of pricing regulations, following the implementation this year of the Drug Pricing Control Order. The policy is set to have a major impact on profitability and is also worsening long-standing concerns about issues such as lack of new product development. The industry additionally suffers from its reliance on traditional business models with little differentiation. Furthermore, in times of slow economic growth, marketers tend to be extra cautious about investment.

Kishore Biyani, who created Indian retail giant Future Group, shares a different perspective, which can be applied in the healthcare market too. The Economic Times quotes him: “It is the time to be aggressive ... If marketers keep quiet, the consumer will keep quiet.” Tough times call for tough actions and now may be time for a paradigm shift.

A global study by Forrester Research has found that nearly 90% of brand owners are failing consistently to invest in marketing innovation. The study adds that, among the companies who set aside funds for innovation, 95% of them either “mostly” or “partially” yielded a favourable return on investment from these activities. Such companies were found to be consumer-oriented – focused completely on understanding consumers’ needs and wants and how to improve their lives.

P&G is one of the most quoted companies to thrive on innovation. Meanwhile, Coca-Cola employs the 70-20-10 rule, by which it commits 20% of its marketing budget to “new” techniques and platforms and 10% to “what’s next”, or cutting-edge ideas. The remaining 70% is invested in what is happening at the time. Healthcare marketers have also announced plans for innovation. Bayer is targeting 16% growth from innovation in OTC while J&J is setting up specialist hubs across the globe.*

Innovative companies are also co-creators and the boom in technology-driven products and services (especially in mobile technology) is testimony to the fact. Companies that delve deeply into clever solutions across various functions, from R&D in products and packaging to sales and marketing, create business models that are inspiring but not so easy to duplicate. Therefore, these models can create long-term sustainability and profitability for companies. Here, we examine the latest innovations in the global consumer healthcare market.* Source: Media reports

Innovation: Drives growth


• Convenience: A key benefit

• Packaging: Out of the box innovation

• Diagnostics: Easier detection

“Product innovations” involve introducing a new or significantly improved product in terms of its benefits, usage or delivery format. Products that help ease hectic consumer lifestyles are among the most popular; convenience and speed are two key consumer concerns.

Packaging today has evolved in keeping with modern lifestyle changes and is in line with the convenience and compliance needs of consumers. Innovations in packaging technology can add value and provide additional information about the therapy to the discerning consumer. It can also give the product an edge over its competition and increase its visibility in the market.

Another vital need of the hour is easy-to-administer and reliable self-diagnostic tests, which make detection of various health problems easier, affordable and convenient, guiding people to the appropriate treatment and faster relief of symptoms. It also helps save money spent on unnecessary treatments and indicates the presence of heretofore unnoticed health problems. Thus, innovations in diagnostic tools have helped patients keep track of their health problems and manage them effectively.

Product innovations in the field of consumer healthcare encompass the following:

Product Innovations


Hangover Prevention

bytox, a hangover prevention patch

Convenience: A key benefit

bytox, a revolutionary hangover prevention patch, is a unique “cocktail” of vitamins, nutrients and antioxidants, which reduces and/or prevents hangovers. It was invented by Dr. Leonard Grossman, a plastic and reconstructive surgeon from the United States. bytox hangover prevention patch is made of 12 organic ingredients; this ensures that the product is safe, effective and handy.

This body patch follows the “prevention is better than cure” mantra and is designed to stop hangovers before they start. Alcohol, being a diuretic, leads to the depletion of vitamin B complex and many other vital nutrients from the body. The loss of these nutrients has an adverse effect on the central nervous system, which creates the condition called “the hangover.” Using bytox can be effective in preventing the side effects associated with alcohol consumption. It is the most effective, ready-to-use product available for those who want to be functional the day after.

how it works:

bytox is a mix of vitamins such as A, B Complex, D, E, K and acai berry. Use of the patch ensures that the vitamins and acids lost due to alcohol use are replenished.

The bytox patch is applied on a dry and hairless area of the body 45 minutes prior to consuming alcohol. Repeat users should ensure that the patch is used on a different area each time. It has to be retained for at least 8 hours after one has stopped consuming alcohol and, additionally, the body must be kept hydrated during this period.

http://www.bytox.com/


Weight Management

Prends-Moi, the world’s first weight-loss fragrance

The latest answer to weight woes is a unique weight-loss fragrance from Veld’s—Prends-Moi Eau De Minceur (take me slimming scent).

The first such product in the world, it has been a huge hit among consumers in the United Kingdom. Reports say that thousands of potential clients have signed up for the product. Developed at the French perfume house Robertet and launched by Veld’s, this perfume claims to reduce appetite and stimulate fat-digesting enzymes.

how it works:

According to the makers of Prends-Moi, the scent’s ingredients, including "Betaphroline," induce the release of β-endorphins on contact with cells found on the outer layer of the skin. This triggers a sensation of well-being in the brain, thereby reducing the urge to overeat/comfort eat and activating the perfume’s slimming action. It also contains caffeine, carnitine and spirulina extract—ingredients that are said to activate enzymes involved in the breakdown of fat.

The scent is a mix of top notes of bergamot, mandarin and grapefruit and base notes combining musk and vanilla with patchouli and sandalwood.

A trial study by the Centre of Biological Research and Cutaneous Experimentation on women aged 18–70 years, over a period of 28 days of regular Prends-Moi use, showed that 75% found the fragrance pleasing and said they would wear it every day, while 70% felt it had an impact on their eating behaviour. The product’s satiety-enhancing claims were supported by 82% of the subjects, who reported a feeling of comfort.

Prends-Moi is now available at The Fragrance Shop in the United Kingdom, while shoppers from across the globe can purchase the product from Veld’s website.

http://www.nydailynews.com/life-style/health/prends-moi-world-weight-loss- fragrance-takes-uk-storm-article-1.1126692

http://www.smh.com.au/lifestyle/diet-and-fitness/diet-in-a-bottle-20120802- 23h57.html



Weight Management

Pepsi Special, a fat-blocking cola drink

Pepsi Special, now in the market, is a healthy version of Pepsi’s cola drink. The company claims that the drink acts as a fat blocker.

how it works:

Dextrin, an indigestible form of dietary fibre, is an active ingredient in Pepsi Special. It reduces the absorption of fat in the body and lowers cholesterol levels, besides controlling “the postprandial rise in triglycerides in the blood.”

Information about the quantity of sugar and corn-syrup in Pepsi Special, as compared to the standard Pepsi cola, is not available. The new drink has a “crisp, refreshing and unique” after-taste. Pepsi Special is being promoted as a “FOSHU” (food for specified health use) product.

Pepsi Special comes in a unique gold-and-black bottle with the Pepsi logo on the side. It was introduced in Japan in November 2012 at the cost of 150 Yen.

http://www.nydailynews.com/life-style/health/pepsi-launches-fat-blocking-cola- japan-article-1.1199969



Weight Management

HapiFork, a smart fork that counts calories

HapiFork, a unique piece of cutlery designed to stop the user from eating too fast, was developed by Fabrice Boutain, CEO and founder of HapiLabs.

The device allows for behaviour modification, vibrating as a gentle reminder to slow down any time a mouthful is eaten too soon. According to research by the HapiLabs team, it takes 20 minutes for the stomach to communicate to the brain that it is full, thereby putting speedy eaters at risk of overeating. Also, there are many potential health benefits to eating slower—decreasing acid reflux and controlling obesity and diabetes.

how it works:

The fork passively tracks eating habits and syncs that information, along with details about the duration of meals and frequency of forkfuls, with a smartphone. The HapiFork mobile app also includes a coaching program and tools to connect with family and friends.

By default it is set to allow a bite every 10 seconds, though the exact time can be changed according to one’s needs. A button has to be turned on before each meal, but it powers down automatically after use.

When the metal tines of the HapiFork touch the mouth, a circuit is closed and a bite is recorded. The data are then transmitted to a smartphone via Bluetooth or can be accessed through a micro USB port at the base. The thick plastic handle of the fork encloses the electronics and the fork can stay charged for 15 days at a stretch. The core pops out so the fork can be washed by hand or loaded into a dishwasher.

http://edition.cnn.com/2013/04/19/tech/innovation/hapifork-smart-fork/ index.html



Weight Management

The adaptha range of spray formulations for a variety of conditions

The adaptha range of sublingual sprays, from the Italian company erboristeria Arcobaleno, includes herbal remedies aimed at addressing specific health needs. adaptha sprays are fast-acting as they are sprayed directly under the tongue and rapidly enter the bloodstream giving immediate results.

the adaptha range includes:

adaptha dol: for relief when in a state of nervous tension adaptha slim: to support a low-calorie diet adaptha ton: plant-based remedy known for its invigorating and energizing action adaptha vit: royal jelly and pure natural sources of vitamins and minerals adaptha age: antioxidant and anti-aging solution adaptha calm: for mental and physical well-being adaptha life: helps the body defend itself against external aggression adaptha sleep: to promote a proper night’s rest adaptha bronze phase 1: to facilitate the natural tanning process, even before sun exposure adaptha bronze phase 2: to secure and increase the time spent on tanning throughout the body adaptha sense: to improve and enhance sexual desire adaptha block: to act against hunger

adaptha block:

Anxiety and stress are known to have adverse effects on the digestion process. The situation worsens when food becomes a source of “consolation” (emotional eating).

how it works:

adaptha block is known to improve digestion, calm the desire to eat, reduce stress and has a pleasing taste. It is sprayed directly under the tongue and can be used 2–5 times a day (up to a maximum of 2 g of product), usually before the two main meals.

http://www.erboristeriarcobaleno.com/adaptha.html



Weight Management

FULLfast, appetite control spray and gum

FULLfast, an innovative food supplement clinically tested to help suppress excessive hunger pangs, is available in user-friendly oral spray and chewing gum variants.

fullfast appetite control spray

how it works:

FULLfast Appetite Control Spray is a great-tasting natural mouth spray that helps regulate excessive feelings of hunger and promotes the feeling of satiety; hence, it leads to the success of low-calorie diets. FULLfast contains a unique proprietary blend of Griffonia-derived amino acid called 5-Hydroxytryptophan (5-HTP) and other botanical extracts that can help boost serotonin and decrease appetite.

Dosage: 3 sprays 5 times a day.

fullfast gum

how it works:

FULLfast GUM, a food supplement in the form of a chewing gum, is designed to control extreme hunger. It is completely sugar-free, with a long-lasting ultra-fresh taste. FULLfast GUM releases its functional elements when chewed: Griffonia and Klamath act on hunger pangs, whereas chromium boosts carbohydrate metabolism.

http://www.non-surgicalbeauty com/nline-shop/fullfast fullfast-appetite-control- chewing-gums-pack-of-16- detail https://secure.fullfast.com/



Burn Relief

Dissolvable oral strips for burns

Mouth burns caused due to consumption of hot foods and liquids, such as coffee, pizza and soup, are common but discomfort-causing problems. Dr. Jason McConville and his colleagues at the University of Texas at Austin designed a dissolvable strip that can immediately relieve pain arising from such mouth burns.

The invention, actually intended to promote quick healing after accidental burns, has been promoted as a solution for people who want to consume piping hot liquids without waiting for them to cool.

The strip is designed for controlled delivery of a local anaesthetic, benzocaine, and a therapeutic polymer. Benzocaine, commonly used as a topical pain reliever in dental products and throat lozenges, has non-irritating properties.

how it works:

The strip is applied directly onto the burn-affected area on the tongue, cheek or palate. It sticks to the burn and does not cause any discomfort as it quickly dissolves for instant pain relief and promotes healing.

The strip is similar to the commonly available breath-freshening strip and is also non-toxic. Hence, it is the perfect remedy for anyone with mouth burns.

http://www.sciencedaily.com/releases/2012/10/121016125647.htm

http://www.ordesagroup.com/prensa/nota_prensa/laboratorios_ordesa_lanza_un_ innovador_complemento_alimenticio_de_origen_natural_que_ayuda_a_potenciar_ las_defensas/14?lng=2



Stress Relief

EZENUS, a stress-relieving candy

In today’s fast-paced world, stress has become an inevitable part of life. This leads to a reduced sense of personal well-being and productivity. Drugs that are traditionally used to counter stress, such as anti-depressants, benzodiazepines and CNS stimulants can cause dependence and addiction in the long run.

Venus Remedies, an Indian company, has come up with an innovative idea to combat stress effectively: it has launched EZENUS, an over-the-counter (OTC) stress-relieving candy. EZENUS is a unique medical–nutritional formulation, which is non-toxic, calorie-free and non-addictive. Moreover, it comes in an herbal candy format and has been clinically proven to have anti-stress properties. EZENUS also has the distinction of being the world’s first herbal anti-stress product and is suitable even for diabetics.

ezenus is a combination of five potent herbs:

Kalmegha (Andrographis paniculata): neuroprotective and hepatoprotective Daruhaldi (Berberis aristata): antidepressant Punarnava (Boerhaavia diffusa): antioxidant, detoxifier, immunomodulator and hepatoprotective Giloe (Tinospora cordifolia): immunomodulator and neuroprotective Majith (Rubia cordifolia): neuroprotective and antioxidant

how it works:

EZENUS is a patent-protected herbal, anti-stress formulation made with German technology. It is a powerful detoxifier candy with no known side effects and strong antioxidant, hepatoprotective and immune-boosting properties, which reduce stress without altering the physiological functions of the body.

EZENUS reduces stress by more than 60% within 30 days of use without any change in lifestyle and significantly improves the quality of life in terms of physical, social, emotional and functional well-being. This breakthrough product is suitable for all ages with safety established for up to 10 times the advised dose. For regular stress management: 3–6 candies/day but not exceeding 10 candies/day For acute stress management: 2–3 candies at a time For chronic stress management: 6–10 candies/day at spaced time intervals

http://www.ezenus.com/index.php/about_ezenus

http://www.venusremedies.com/pdf/bse_announcements/134.pdf



Energy Boosters

Powerfuse and Electrofuse, energy and electrolyte formulae respectively in a drop

Fuse Science has introduced an effective electrolyte and energy-delivery system using unique bonding technology. One simply needs to place a few drops in the mouth or under the tongue, thus absorbing the superior formulations sublingually or through the buccal mucosa, thereby bypassing the gastrointestinal (GI) system, and get almost immediate results.

powerfuse

how it works:

POWERFUSE is Fuse Science’s first energy formula in a drop, administered quickly and easily via the mouth. POWERFUSE allows for optimal absorption and causes the user to feel energized and perform at his/her best throughout a game, workout or day. It is available in a great-tasting Berry Blast flavour.

POWERFUSE contains natural ingredients, no sugar and zero calories and has less than half the caffeine of an 8-oz cup of premium coffee. One simply needs to twist open the tube and squeeze the entire ampule into the mouth in order to replenish lost energy. However, only one ampoule is to be used within 24 hours. It is not recommended for those below 18 years of age.

electrofuse

how it works:

ELECTROFUSE, an electrolyte formula in a drop, allows for optimal absorption of electrolytes for instant replenishment and results. ELECTROFUSE contains natural ingredients and is available in an exciting Salty Sweet flavour. It is not recommended for children below the age of 6.

http://www.poweredbyfuse.com/products/electrofuse/



Energy Boosters

D-MIX, a pump for instant energy

D-MIX is the world’s first liquid energy pump, available in coffee, mint and tropical punch flavours, for high energy and enhanced performance.

how it works:

D-MIX comes with a regulated dispense system to customize intake as per individual requirements based on body weight and duration of activity. The sleek and convenient black 1-oz bottle is easy to carry “on-the-go.”

D-MIX improves cognitive and physiological performance, elevates metabolism, strengthens the immune system, heightens alertness and enhances endurance and performance.

A 1-oz D-MIX Energy Pump contains 400 mg energy blend, 14 vitamins including 50,000% vitamin B12 and 5,000 mg of antioxidants, as well as 21 amino acids and 23 exotic fruits and herbs.

http://www.shophsg.com/dmix.html

http://www.energyfiend.com/d-mix-pump-yourself-to-energy-euphoria



Energy Boosters

Easy Up, wake up aid, a time release coffee caplet

Time Engineered Technologies, a biochemical development company, has announced the launch of Easy Up wake up aid, a new patent-pending, time-delayed coffee extract caplet to help users wake up energized and on time.

The product is the first to use the firm’s “Time Delayed Technology,” which allows dietary supplements and other ingredients to be swallowed but not released and absorbed into the body until a later time.

how it works:

Easy Up formula is made from coffee bean extract that contains a high concentration of caffeine. The twin outer layers of the capsule dissolve slowly, ensuring that the energy ingredients don’t reach the user’s system until much later.

Taken before sleeping at night, the caplet releases caffeine equivalent to a cup of coffee as the consumer

wakes up the next morning and a further dose of caffeine over the following 8 hours. This time-release coffee extract caplet helps users wake up on time and stay invigorated throughout the day.

http://m.newhope360.com/supply-news-amp-analysis/time-release-caffeine- capsules-charge-mornings

http://www.vitafutures.com/firm-develops-delayed-release-coffee-capsule



Energy Boosters

Sprayable Energy, caffeine in a spray

Sprayable Energy, as the name indicates, is a caffeine spray that gives the user long-lasting energy for his/her daily needs. The spray is colourless, odourless and safe and acts on the body at a steady pace over several hours, thereby dispensing energy in a smooth manner all day long.

how it works:

Sprayable Energy uses an innovative technology that helps increase the solubility and penetration of caffeine when sprayed on the skin. The product enters the body gradually over a period of several hours and makes the user feel energized and alert without being over-stimulated as is common with coffee and energy drinks. The quantity of caffeine absorbed is less than that found in a cup of coffee as the caffeine is not ingested and hence not metabolized by the liver before entering the bloodstream. Thus, a smaller amount of sprayed caffeine has the same effect as a large amount of caffeine ingested through an energy drink or a cup of coffee.

Sprayable Energy is sprayed on the skin in the same way as perfume or cologne—preferably on the neck, four times at one go (twice on each side of the neck); the dose can be adjusted as required. However, it is not advisable to use the spray more than 24 times/day.

http://sprayable.co/pages/faq/



Energy Boosters

Beautific Oenobiol, the beauty drink

Beautific Oenobiol beauty drinks were introduced into the market by Coca-Cola and Sanofi in collaberation and are known to have several well-being benefits besides being useful for weight loss.

The Oenobiol range, which has four drinks in different flavours, is a mix of mineral water, fruit juices and nutritive additives. The drinks help strengthen hair and nails, embellish skin, aid in weight loss and improve vitality.

http://www.dailymail.co.uk/news/article-2218944/Coca-Cola-claims-new-beauty- drink-Beautific-Oenobiol-help-lose-weight.html#ixzz2eSwb2Gei

http://online.wsj.com/article/SB10000872396390443854204578060662301872612. html



Energy Boosters

tubulars, straw delivery device

The Unistraw Delivery System (UDS), a patented straw-delivery device created in 1996 and released commercially in 2005, is used in nutraceuticals, pharmaceuticals and functional foods. It can impart flavour, energy, vitamins, nutrition and even pharmaceuticals via the liquid sipped through it. Electric, tubulars and Sipahh are the brands under which UDS products are marketed. A unique idea where superior taste and healthy ingredients are combined, each Unistraw brand is scientifically validated for its health and functional benefits.

how it works:

tubulars straws are available in different flavours such as chocolate, strawberry, vanilla and so on. They contain flavour- or nutrition-imparting unibeads, which dissolve when milk or any other liquid flows through them thereby passing the benefits on to the user.

tubulars straws are available for vitamins, probiotics, immunity and bone health besides flavouring milk. Electric energy straws provide a more controlled release of caffeine and other nutrients into the body and can sipped with a beverage of choice.

http://unistraw.com/#/tubulars-family-page/

http://www.prweb.com/releases/2013/5/prweb10765129.htm



Pain Relief

Advil, with unique technology that works in minutes

The latest innovation in pain relief under the Advil brand—fast-acting Advil Film-Coated tablets with unique Advil Ion Core technology and a breakthrough ultra-thin coating—has been introduced by Pfizer Consumer Healthcare, the original manufacturers of Advil. The new and improved product is designed to act in minutes to combat pain.

how it works:

The prominent feature of the new, fast-acting Advil tablet is its ultra-thin coating that dissolves quickly, exposing the new Advil Ion Core made up of ibuprofen sodium. This ibuprofen sodium is designed for quick dissolution and absorption by the body, thereby providing fast pain relief before the pain escalates. Though in the popular tablet form, this new tablet comes packed with the speed and power of a liquid-filled capsule. The packaging has also been changed and the tablets now come in a premium white box.

New, fast-acting Advil Film-Coated is available in both tablet and caplet forms.

http://online.wsj.com/article/PR-CO-20130826-902406.html

http://www.advil.com/advil-film-coated



Pain Relief

ActiPatch musculoskeletal pain relief

The ActiPatch from Bio Electronics has been hailed as a breakthrough in pain relief technology. It provides a safe and effective pain management solution for common musculoskeletal complaints, thereby improving the quality of life of the patient. Moreover, the ActiPatch device delivers clinically proven and superior extended-duration pulsed electromagnetic therapy and up to 720 hours of pain relief therapy.

how it works:

Low level and safe electromagnetic pulses form the basis of the ActiPatch pain-relief principle. The pulses are used to stimulate injured cells and prompt them to recover fast. The pain and inflammation are arrested at the source; moreover, Electromagnetic Pulse Therapy is sensation free and causes no discomfort to the user. It also provides instant pain relief.

ActiPatch is available in four variants: for back pain therapy, knee pain therapy, foot and ankle pain therapy and wrist pain therapy. The back and knee pain therapy patches work for a maximum duration of 720 hours (30 days), whereas the foot and ankle and wrist pain therapy patches have a working life of 360 hours (15 days).

http://www.bielcorp.com/products/actipatch/

http://healthcare.financialexpress.com/200906/market35.shtml



Pain Relief

BioHug Vest, a hi-tech vest that “hugs” away aches and pains

The revolutionary BioHug Vest was developed by an engineer with an autistic son; this was done in cooperation with experts in the treatment of autism. The vest works on the theory that real hugs have several health benefits in a number of conditions, such as stress, high blood pressure and heart disease. A hug is thought to trigger the release of the hormone oxytocin, which has been found to lower blood pressure and make one calm, while also reducing levels of the stress hormone cortisol. A University of North Carolina based study found that after just ten seconds of receiving a hug, levels of oxytocin increased whereas those of cortisol decreased.

The BioHug Vest is designed to deliver hi-tech “hugs” to help ease chronic pain. The inbuilt pockets of air inflate around the body using power from batteries and give the impression of a hug to the wearer.

how it works:

BioHug Vest is a sleeveless vest that contains a computer within the folds of the material of the vest and is pre-programmed to give “hugs” at specific intervals and on different points of the body—around the shoulders, lower back or middle back. The vest applies pressure using compressed air.

The BioHug Vest can be operated in both automatic and manual modes. In the automatic mode the location and duration of pressure is pre-defined. However, in the manual mode the wearer or caretaker can control the location and duration of the “hug.” The vest is powered using rechargeable batteries, and can be used for up to four hours after every charge.

Chronic pain patients often experience high levels of stress and are fearful and anxious. These factors make the pain feel worse and increase the discomfort. The BioHug Vest could prove to be useful for easing the pain of such patients.

http://www.dailymail.co.uk/health/article-2352892/For-lonely-hearts-world- theres-new-hi-tech-vest-hugs-away-aches-pains.html

http://biohug.com/the-product/



Pain Relief

Chloraseptic, sore throat lollipops and sprays

Chloraseptic Lollipops and Sprays, from the Prestige stable, are formulated to help children get relief from common childhood ailments such as minor throat irritation, pain, sore mouth and throat.

how it works:

Chloraseptic Lollipops, available in exciting grape, strawberry and orange variants, contain benzocaine, which is known to soothe sore throat and mouth pain and offer relief.

Chloraseptic Spray, available in grape flavour, contains phenol, a proven analgesic and anesthetic. When sprayed

at the back of the throat, it coats the area and relieves pain. Once the spray has been used (single usage), it should be allowed to remain in contact for at least 15 seconds, after which it can be spat out.

http://www.chloraseptic.com/Products/Sprays/MAX%20Wild%20Berry.aspx#. UjmeotKno3k



Eye Care

ActiMist 2in1 eye spray

In today’s world, the eye is a heavily taxed organ—staring at computer screens, driving long distances, air conditioning and central heating, contact lenses and so on, all result in dry, irritated, uncomfortable or tired eyes.

Reckitt Benckiser has now launched the user-friendly Optrex ActiMist 2in1 spray. Available for three conditions—Itchy + Watery Eyes; Dry + Irritated Eyes; and Tired + Uncomfortable Eyes—the product is sprayed on closed eyelids thus eliminating the discomfort usually associated with eye drops.

Optrex ActiMist eye spray is designed to mimic the natural tear film of the eye and contains tiny oily particles called liposomes. It also has the added benefit of Vitamins A and E.

how it works:

The surface of the eye is covered by a tear film which keeps the natural moisture of the eye sealed in. In patients reporting dry eyes, the tear film shows damage, which causes the eye’s moisture to evaporate. Optrex ActiMist eye spray goes to the root of the problem and stabilises the damaged tear film to help restore the eye’s natural moisture.

When sprayed on closed eyes, the liposome particles in Optrex ActiMist eye spray collect at the edges of the eyelid. On blinking, the particles gently work their way in and spread across the surface of the eye. The liposomes in the spray fill the gaps in the damaged tear film. This helps restore the natural moisture balance thereby providing relief for over 4 hours.

A single bottle can be used for up to 100 applications. Moreover, the spray mechanism means that the bottle can be used for up to 6 months after opening as compared to 28 days for regular eye drops.

http://www.pharmacynews.com.au/news/latest-news/dry-eye-relief-only-a-spray- away

http://www.pharmacydaily.com.au/news/rb-pushes-eye-category/25849#sthash. zr8OK3QB.dpuf

http://www.optrex.co.uk/optrex_range/optrex_actimist_eye_spray.php

http://www.amazon.co.uk/Optrex-Actimist-2in1-Irritated-Spray/dp/B001HRYCFE/ ref=pd_bxgy_d_img_y



Ear Care

Tinnitus Control oral spray

An innovative over-the-counter spray for those suffering from tinnitus has been launched by the Tinnitus Control Company. This new homeopathic remedy is one of the first to be offered as an oral spray instead of as an inner-ear treatment for tinnitus.

The product has been launched in the company’s webstore and comes at a special price for adult users. The all-natural ingredients used in the spray have been approved by the Natural Products Association and thus carry the seal of reliability.

how it works:

The Tinnitus Control product is sprayed twice sublingually, three times a day. It is promptly absorbed via the mucosal lining under the tongue and helps relieve/eliminate the high pitch tones brought on by tinnitus. The additional dietary supplement ensures the overall health of ears.

http://www.prweb.com/releases/tinnitus-control-company/tinnitus-treatment/ prweb10287443.htm

http:/www.tinnitusoffer.com/tinnitus-control-ingredients.php




Dear Kates, leak-proof underwear for women

As part of a class project at Brown University, from which she graduated with a chemical engineering degree in 2009, Julie Sygiel developed leak-resistant underwear and marketed them under the brand name of Dear Kates.

According to Sygiel, Dear Kates, the line of leak- and stain-resistant underwear, addresses a huge problem few women ever speak about. It has been found that more than 60% of women suffer from “overflow” in any given month, and spend an average of 30 minutes hand-washing stained underwear.

The Dear Kates underwear is designed to provide an extra layer of protection during the menstrual period or during pregnancy (growing fetuses often increase pressure on the bladder and lead to involuntary “leaks”).

how it works:

Dear Kates underwear, which comes in a variety of styles, is made of a nylon/lycra blend with a microfiber lining. It is available in pairs. Each pair has three layers: a bottom, liquid-resistant outer layer; and two absorbent and wicking inner layers. Together, they can hold up to three teaspoons of liquid. Moreover, they are machine washable. Dear Kates is designed to replace pantyliners on light days and provide double protection, along with the regular pad/tampon routine, during menstruation.

http://mashable.com/2012/11/19/dear-kate/




yes baby, a fertility-friendly organic lubricant system

The Yes Pure Intimacy company in the United Kingdom was instrumental in introducing yes baby, an advanced fertility-friendly lubricant system for couples trying to conceive.

how it works:

yes baby provides a complete and natural lubricant solution to couples. The lubricant is pH and osmolality matched to semen during ovulation and to typical vaginal pH after ovulation. yes baby contains natural and pure ingredients and is thus mild on sensitive areas as compared to synthetic chemicals or hormones.

The Twin Pack includes: 7 sperm friendly lubricants for use during the most fertile period; 3 vagina-friendly lubricants for use after the most fertile period; 5 ovulation tests to determine the most fertile period; and detailed instructions.

Ingredients: Aqua (Water), Aloe barbadensis (Aloe Vera), Cyamopsis tetragonolobus (Guar Gum), Ceratonia siliqua (Locust Bean Gum), Linum usitatissimum (Flax extract), Xanthan Gum, Citric Acid, Potassium sorbate, and Phenoxyethanol.

http://non-toxic-baby-products.myshopify.com/products/yes-baby-fertility- friendly-organic-lubricant-system

http://www.naturallyforher.com/products/YES-Baby-Fertility-Intimate-Lubricant




EyeMusic, a headset that helps visually impaired people see through sound

A team of neuroscientists at the Hebrew University in Israel invented a revolutionary vision aid to help visually challenged people “see” what is in front of them. The new headset, EyeMusic, helps the user identify the object in front of him/her by playing different sounds for different objects. It helps visually challenged people with everyday tasks such as choosing produce at the supermarket.

Before the product was launched, the feasibility of the device was tested by using it on sighted people who were blindfolded. The scientists found that the subjects could point as quickly and nearly as accurately while blindfolded and wearing EyeMusic as they could using their regular vision.

how it works:

The EyeMusic headset looks like a pair of sunglasses with attached headphones and a webcam mounted on the bridge of the nose. The camera scans the scene in front of the wearer from left to right. The earphones in turn play different sounds depending on the height, colour and brightness of the objects “seen” by the camera.

Higher-pitched notes represent taller objects and different electronic instruments represent different colours—buzzy vocals indicate white, for example, while digital trumpets play for blue. Brighter colours translate into louder sounds.

http://www.technewsdaily.com/5964-headset-creates-soundscape-blind-people. html




Kinecthesia, a haptic belt that helps blind people navigate physical space

Kinecthesia, a haptic belt that allows users to sense objects around them and thus is of great use to visually challenged people, was developed by two students at the University of Pennsylvania.

how it works:

The belt works on three motors that vibrate in response to the proximity of the objects in their vicinity. The system uses an XBox Kinect 3D camera connected to a computer platform; this computer calculates the distance between the user and the object and makes the motors vibrate accordingly.

http://blog.withings.com/en/2012/07/24/health-innovations-that-could-help- overcome-disabilities/




MyVoice, a device that helps the aurally challenged communicate

The concept and prototype for MyVoice, a device that can read sign language and translate it into audible words and vice versa, was developed by students attending the UH’s engineering technology and industrial design programs.

how it works:

MyVoice is a small device that uses a microphone, a speaker, a video camera and a monitor to enable communication between aurally challenged users and others. The ambitious project detects gestures using a Kinect-like camera, and then interprets and translates them into corresponding words. In a similar way, it also performs the reverse function and translates words into their corresponding sign symbols thus enabling two-way communication.

http://www.uh.edu/news-events/Fulbright/2012/may/0529MyVoice.php



Sleep Aids

Hizamakura “Lap Pillow” to invoke sleep

The unique Hizamakura “Lap Pillow,” promoted as a homesickness-relieving must-have accessory, was developed by the Trane Corporation.

how it works:

As the name indicates, the Hizamakura “Lap Pillow” is shaped like the lap of a woman kneeling Japanese-style. It is a perfect accessory to have when one is in need of warmth and comfort and wants a refreshing nap. It gives the best imitation of an actual woman’s lap and the user has the option of a red or black skirt for the pillow.

It is sold at Japan’s Trend Shop and the description on its website reads thus: “Missing that special someone? Longing for the feeling of comfort and warmth you only (get) from a woman’s lap? Maybe you just want to take a nap and need a pillow?”

Hizamakura is soft and elastic, which gives it a realistic touch, and is perfect for resting the head. It is made of polyurethane material with a polyester skirt in two colour options and weighs 1.9 kg.

http://www.japantrendshop.com/

http://www.news.com.au/travel/travel-advisor/travellers-are-lapping-up-this- bizarre-pillow/story-fn6yjmz6-1226697816711



Prevention of Bed Sores

The Smart-e-Pants for bed sores

Bed sores are a major cause for worry for those confined to wheelchairs and beds. It has been estimated that about 80% of such patients develop a pressure ulcer leading to other complications at some point during their confinement.

‘Smart-e-Pants’, a unique electrical underwear developed in response to the need for preventing potentially lethal bed sores, was developed by Sensory Motor Adaptive Rehabilitation Technologies (SMART).

Smart-e-Pants are especially useful for the bedbound and for diabetics who are prone to developing sores.

how they work:

Smart-e-Pants, which look and feel like normal underwear, contain pockets for electrode pads on the ulcer-prone buttock areas. The electrodes transmit small electric shocks for 10 seconds every 10 minutes. These shocks help the muscles in this region to contract, which relieves pressure and boosts the supply of blood, oxygen and nutrients to the area, thereby preventing tissue and muscle degeneration.

http://smartneuralprostheses.med.ualberta.ca/team-news/smart-e-pants-a-new- tool-to-prevent-pressure-ulcers



Ricola, a throat drop to reveal its power while being unwrapped

Ricola, a popular cough drops and breath mints brand in Switzerland, is well-known for its traditional blend of 13 natural herbs. Ricola Cough Drops now come packaged innovatively to convey the brand’s promise: instant relief to even the most strained/constricted throat.

The Ricola Cough Drops packaging design is an interesting example of packaging innovation, illustrating how the wrapping paper of the bonbon is used to communicate the brand promise. The new pack is called the “Music Edition” as it portrays faces of singers suffering from cough and associated throat problems. The wrapper has the face of the singer and the throat appears to be constricted when the product is in the wrapped form, with both ends twisted. However, on unwrapping a bonbon, the “constriction” is relieved as depicted by the wrapper which is now smoothened out.

The print ad featured five characters—Rockabilly, Pop Star, Opera singer, Rapper and Punk Rocker—with the catchy tagline, “Unwrap your voice.” They were distributed to people at concerts, allowing those with possibly sore throats to really experience what the tagline claimed.

The innovative packaging was featured in print ads in Germany. Simple, imaginative and eye-catching, this campaign transformed a seemingly ordinary product into an interesting one. It is little wonder then that the project won Gold for Package Design at the London International Awards.

http://designtaxi.com/news/359776/Creative-Packaging-For-Ricola-Herbal-Cough- Drops-Unwraps-Sore-Throats/



AdhereTech, a wireless pill bottle

AdhereTech, a company focused on improving medication adherence among patients by making innovations to drug packaging, has now launched a wireless easy-to-use pill bottle to promote adherence among type 2 diabetes patients. It can be used for solid as well as liquid medicines, irrespective of their size or quantity.

AdhereTech’s wireless pill bottle counts/measures the number of pills/quantity of liquid in the bottle in real-time and wirelessly transmits this data into the cloud. It then uses an automated phone call or text message to remind patients to take their medication. It also helps collect valuable information for future research through servers that record adherence data for patients based on drug, disease state and demographic.

The innovative bottle won the grand prize in the Healthcare Innovation World Cup—the international diabetes innovation challenge funded by Boehringer Ingelheim and organized by HITLAB (a cross-disciplinary public health teaching and research organization that studies and educates about the impact of healthcare information and communications technology on public health).

http://www.boehringer-ngelheim.com/news/news_releases/press releases/2013/22_ may_2013_ healthcareinnovationworldcup.html

http://www.adheretech.com/



ACTIVATE, vitamin-enhanced water with a twist of the cap

ACTIVATE is an enhanced vitamin beverage with an innovative cap design that ensures that vitamins in the bottle stay fresh and potent.

The USP of the product is its proprietary cap design, which can simply be twisted for a release of vitamins. The vitamins are stored separately from the water. This ensures that the consumer gets a fresh dose each time he/she uses it.

The unique cap, patented and designed by Portola Packaging, features a two-piece closure that is assembled after filling. The closure halves snap together with an interference fit to ensure a leak-proof seal. Moreover, ACTIVATE uses 100% post-consumer recycled plastic bottle.

According to the company’s research, Vitamins A, B5, B12 and C lose their potency in water. Storing the active ingredients inside the cap, separate from the water, ensures that they remain effective; moreover, the user can access the product using a hassle-free, all-in-one delivery method.

http://www.foodandbeveragepackaging.com/articles/84817-vitamin-water-with-a- twist



AccuDial pediatric OTC range with rotating label

Underdosing or overdosing of medication to kids is every parent’s nightmare. AccuDial Pharmaceuticals has now come up with a new range of over-the-counter (OTC) pediatric medication that addresses this specific problem. The innovative product has a rotating label that gives accurate dosing instructions based on a child’s weight as opposed to age.

Precise dosing is made possible using a patented two-part label that includes a “spinning” outer label. Primary information (Drug Facts) is displayed on the top label, which also features several windows or clear panels. The inner label has weights marked in 2-lb increments and the corresponding dosage in millilitres.

The consumer turns the label until the window shows the specific weight of the child and below it the precise dose amount. Using an oral syringe calibrated to match every weight/dose on the label and supplied with every product, the exact amount of medication is drawn out. The oral syringe comes wrapped in clear plastic film within an outer paperboard carton.

The range includes six medicated SKUs for a number of common problems such as cough and cold, pain, fever and allergies.

AccuDial, with its accurate dosing instructions, makes it easy for parents to administer the right amount of medication safely and effectively every time.

AccuDial won gold in the Consumer Packaged Goods category of the 2011 Edison Awards for innovation and application in the twenty-first century.

http://spinlabels.com/images/hcpaccudial.pdf

http://www.newswire.ca/en/story/646945/accudial-r-pharmaceutical-inc-can- put-an-end-to-underdosing-and-overdosing-with-new-line-of-children-s-over-the- counter-medications



Allegra trial pack with multiple packaging

Consumers can now purchase a trial pack of Allegra’s non-drowsy antihistamine allergy medication, from the Sanofi US stable. The primary packaging has a distinctive, eye-catching colour scheme and is patterned in the shape of the Allegra “A” logo. The pack has the added advantage of being easy to carry and simple to open; moreover, it is resealable.

Competitive trial packs are often merchandised in a rigid plastic clamshell or blister shell, sealed to a card, which is difficult for consumers to open. Spillage of the contents is also common. They do not usually offer the advantage of a reusable grab-and-go pack, which is what Allegra has tried to remedy. The Allegra trial pack is easy to open, provides tamper-evidence and can be used “on-the-go.”

The new packaging contains two 180-mg tablets, each in its own blister cavity, for a two-day supply.

http://www.healthcarepackaging.com/package-design/promotional-package/ allegra-trial-pack-delivers-multiple-packaging-firsts#sthash.etwYO61F.dpuf



UrgentRx’s on-the-go packs UrgentRx (a Denver-based company) has introduced its everyday-ailment solutions in an innovative powder format. This is the latest in over-the-counter (OTC) medications. They are fast-acting and flavoured, which makes them popular among consumers.

UrgentRx Fast Powders come in convenient, single-dose, credit card-sized packets and do not require liquid for use; this makes them a perfect “on-the-go” solution. UrgentRx currently produces medications for common problems such as allergy attacks, headaches, aches and pains, heartburn and upset stomach.

The packaging reflects the brand’s simplicity and vitality, as well as the speed and efficacy of its products. Its clean, modern look and clear messaging is directed at time-strapped OTC consumers whose primary focus is symptom relief. This product highlights the brand’s edge—fast and convenient relief in flavoured powder format.


http://www.urgentrx.com/



Burgopak slider packaging The new Burgopak design from Burgopak Healthcare & Technology was chosen for the Levitra formulation from Bayer Healthcare. It is pocket-friendly and discreet and gives the product a modern and contemporary feel. Moreover, the innovative packaging is aimed at patient safety and compliance.

In 2008 the first automated Burgopak Slider was launched in the pharmaceutical market; it combined a unique operating system with user-friendliness and was robust and portable at the same time. The pharmaceutical packs, which come with a branded outer carton that uses Burgopak’s patented sliding mechanism, encase the patient information booklet and blister-packed medicines.

http://burgopak.com/2010/11/bayer-chooses-burgopak-for-international-product- launch-of-levitra%C2%AE/



Vivos, edible delivery system MonoSol, a leader in water-soluble films, has launched the Vivos edible delivery system. This can be used to deliver measured portions of food products or ingredients in pouches that can be used in hot or cold water. The transparent outer film dissolves in hot or cold liquids thereby releasing its contents and has no smell or taste when consumed.

Recommended uses for Vivos include fruit drinks, work-out supplements, instant teas and coffees, gravies, soups, hot chocolate, pasta, cooking aids, dyes, enzymes and vitamin fortifiers.

http://www.packagingtoday.co.uk/news/newsmonosol-introduces-vivos-edible- films-719



Studies indicate that 66% women1 incorrectly self-diagnose vaginal and yeast infections leading to delay in treatment. Bacterial vaginosis, the most common cause of vaginal discomfort and symptoms, requires treatment with prescription medication.2 It is estimated that over 29% of women aged 14–49 years suffer from bacterial vaginosis at any given time and hence accurate diagnosis is the need of the hour.3

Recognizing this need, Paladin Labs Inc., a leading Canadian specialty pharmaceutical company, introduced VagiSense, an over-the-counter (OTC) self-diagnostic test for bacterial vaginosis and trichomoniasis.

VagiSense helps women diagnose their symptoms correctly. It is easy-to-use and reliable and helps users differentiate between a possible vaginal yeast infection and a bacterial/parasitic infection in 10 seconds. It consists of a swab that has a soft coated yellow tip and easy-to-grip handle for comfort.

how it works:

VagiSense “senses” vaginal pH and buffer capacity to detect the presence of vaginal bacteria and parasites for faster symptom relief. It is intended for women of menstruating age who have any of the following symptoms: vaginal itching or burning, abnormal vaginal discharge colour or odour, or excessive discharge.

http://vagisense.ca/

References1. Ferris DG et al. Over-the-counter antifungal drug misuse associated with patient- diagnosed vulvovaginal candidiasis. Obstet Gynecol 2002;99:419–25.2. Canadian Guidelines on Sexually Transmitted Infections, Public Health Agency of Canada, Revised version of the Canadian STI Guidelines, 2006 edition.3. Koumans EH, Sternberg M, Bruce C, McQuillan G, Kendrick J, Sutton M, Markowitz LE. The prevalence of bacterial vaginosis in the United States, 2001–2004; associations with symptoms, sexual behaviors, and reproductive health. Sex Transm Dis 2007 Nov;34(11):864–9.

VagiSense, a self-diagnostic test for vaginal infections



Scientists at the University of Akron in Ohio have come up with a novel idea to monitor blood glucose levels—a new colour-changing contact lens that can detect the glucose level in tears.

Contact lens could replace the frequent skin prick tests used to monitor blood sugar levels of diabetic patients. The unique eye lens detects when glucose concentration builds up in the body due to poorly metabolized sugar and changes colour, just like in the pH meter.

how it works:

A dye is combined with a molecular probe that binds to sugar. When the sugar concentration rises, the sugar binds to the probe and releases the dye, which causes a colour change. Here the sugar molecule acts as the proton in a pH test.

This device can detect subtle changes in blood sugar levels for controlled management of diabetes; it can also be used to identify patients with prediabetic conditions for early diagnosis, crucial for preventing the disease from advancing.

http://articles.timesofindia.indiatimes.com/2012-05-26/science/31877902_1_blood- sugar-contact-lens-glucose

http://www.dvice.com/archives/2012/05/contact_lenses_2.php

Contact lens to help check sugar levels



ORAQUICK, from Orasure Technology, is a new in-home HIV screening test to detect both HIV-1 and HIV-2 antibodies using an oral swab. This provides confidentiality to the user and test results in 20–40 minutes.

This novel testing method helps individuals at risk for HIV, who may be hesitant about getting the screening done in a professional or clinical setting. It is approved for oral fluid, plasma, fingerstick or venipuncture whole blood specimens and is ideal for both clinical and non-clinical settings.

The product is the first US FDA-approved, over-the-counter, rapid diagnostic test for an infectious disease.

how it works:

Oral Fluid (CLIA-waived)

Step 1: Collect thesample.

It offers patients accurate HIV testing minus the blood and needle. Pain-free in-home testing using only oral fluid translates into more people getting screened and more HIV-positive patients being connected to care.

http://www.oraquick.com/

ORAQUICK in-home HIV test

Step 2: Insert the device

into the buffer.

Swab between the teeth andupper and lower gum once.

Non-reactive: Line in the C Zone

Preliminary positive: Line in the C and T Zones

Step 3: Read the result in

20– 40 minutes.



The absence of easy alternatives to test haemoglobin levels has resulted in anaemia going largely undetected in countries like India. It has been estimated that 52% of pregnant women and 65% of pre-school children in India suffer from anaemia. In rural areas, pregnant women skip blood screens because of their fear of needles. Others find it cumbersome to walk long distances to the nearest hospital. A non-invasive and portable machine is the perfect solution to improve compliance and for easy detection of anaemia.

ToucHb, from Biosense, is a platform technology that does a blood test without any drawing of blood, that is, it gives total freedom from pricks and bleeding. It is a non-invasive portable device that can check haemoglobin levels in under one minute and is cost-effective.

how it works:

ToucHb is an iPod-sized unit and uses the effect of light on haemoglobin molecules to test their levels in the blood. The patient merely inserts a finger into a clip connected to the device, and an LCD screen flashes the haemoglobin count.

http://articles.timesofindia.indiatimes.com/2013-06-09/health/39848884_1_aman- midha-anaemia-haemoglobin

ToucHb, a device to detect anaemia without a prick



The Smart Diaper, a Pixie Scientifics invention, is a nappy that can detect if a baby is developing urinary tract infections, has prolonged dehydration or kidney problems.

Urinary tract infections (UTIs) in children, especially in girls, are difficult to detect before they have fully developed and bring on symptoms such as fever and increased irritability. The Smart Diaper acts as an early warning health system, alerting parents to a potential infection before it escalates to a bigger problem.

how it works:

The Smart Diaper uses strips in its absorbent area, which when in contact with urine change colour around a patterned quick response (QR) code. A mobile application then captures a photo of the strips to analyse whether they show colour changes indicating an infection. The data from this analysis are uploaded to a central location that is accessible by physicians, who then determine the course of action in case of infection.

Different coloured squares show interaction with different urine components, including water content, protein and bacteria. A neutral white square helps confirm colour changes in the other squares.

Parents using the diaper are expected to scan a smart nappy once a day to build a database in the iOS or Android application, which could be shared with medical professionals to diagnose possible kidney dysfunction or dehydration.

http://pixiescientific.com/pages/smart-diapers

http://www.bbc.co.uk/news/technology-23253997

http://technology.topnewstoday.org/technology/article/6766318/

Smart Diaper for babies



LifeScan Inc’s US FDA-approved OneTouch VerioSync Blood Glucose Monitoring System is the first such system to automatically send blood glucose results wirelessly via Bluetooth technology to an iPhone, iPad or iPod.

how it works:

The OneTouch Reveal mobile app helps users view a variety of personalized medical information directly on their iPhone, iPad or iPod, including a 14-day summary of blood sugar test results and simple visuals showing the percentage of test results within target range. They can then share this information via email or text with their care providers, family or friends.

http://www.prnewswire.com/news-releases/fda-clears-first-blood-glucose- monitoring-system-to-automatically-send-results-wirelessly-via-bluetooth- technology-to-ios-devices-195010

OneTouch VerioSync Blood Glucose Monitoring System



Apple has “delivered” iMamma, its iPhone app to help monitor pregnancy. The app provides detailed information that helps pregnant women manage every stage of their pregnancy. The program was developed in collaboration with physician informant Palermo, Apple engineers and medical specialists worldwide.

how it works:

The free iPhone app provides security to pregnant women in a variety of ways: from purely clinical advice or appointments to psychological, nutritional, aesthetic and general tips.

The iMamma app offers women the opportunity to monitor the progress of their pregnancy from their iPhone, offering detailed information for each week of pregnancy and examinations to be performed, calculation of expected delivery date, scientific articles, recording of personal data, 3D and 4D ultrasound images, recommended foods, kick counts and contraction records.

iMamma also includes a number of features for gynaecologists, including a patient database, an appointment synchroniser and a fetal weight calculator.

http://najmtekblog.com/2012/07/01/imamma-app-the-new-app-for-mother/

http://www.appzeet.com/ios-app/imamma-.-pregnancy-fertility.html

iMamma, an application to help monitor pregnancy



Researchers have developed a new high-tech tattoo that can detect bacterial infections and alert others of the sickness; it comes woven with gold and silk.

This tattoo is the brainchild of Princeton University professor Michael McAlpine, who received a grant through his university to expedite his research and make antenna tattoos a reality.

how it works:

The professor got the idea after he read about a woman who had a sudden asthma attack at a grocery store. The women couldn’t verbally communicate what was wrong, but she had a tattoo on her arm that said she had asthma. This inspired the professor to develop an active tattoo that could continuously track one’s health.

The tech-savvy tattoo comes embedded with antennae that wirelessly alert nearby computers for prompt help.

http://www.dailymail.co.uk/news/article-2275997/Tattoo-calls-help-fall-ill- researchers-believe-coming-arm-near-soon.html#ixzz2d4QjrDyW

High-tech tattoo that calls for help



Boots Pharmaceuticals has introduced a Non-Contact Thermometer, which is the perfect solution for parents wanting to measure the body temperature of kids. It gives a clinically accurate measurement (+ 0.20C) of body temperature and can be used without disturbing or awakening the child.

The Non-Contact Thermometer has a backlit LCD screen for night-time use. The screen is colour coded and changes with the reading; this ensures that the parent knows at a glance if the child has an elevated body temperature. The thermometer memory holds records of the previous 32 temperature readings taken. It can also be used to measure the temperature of a room and other objects such as food, bath water and bottled milk.

There is no recurring cost involved in the use of the Non-Contact Thermometer as no probe covers are needed and the thermometer has an automatic shut-off feature, prolonging battery life.

how it works:

All objects radiate heat as infrared energy, which changes in intensity depending on the temperature of the object. The Non-Contact Thermometer measures the intensity of the infrared energy that a person radiates and uses it to calculate his/her body temperature. When the thermometer is held about 5–8 cm (2–3 inches) from the forehead and then activated, the body temperature measurement is taken instantaneously.

This thermometer has received the award for the most innovative new OTC product, 2013, from OTC Marketing Awards.

http://www.otc-bulletin.com/awards/pdfs/WinnersSupplement2013.pdf

http://www.boots.com/en/Boots-Pharmaceuticals-Non-Contact- Thermometer_1281597/

Non-Contact Thermometer



A novel bandage made of heat-sensing fibres is the latest offering from Australian researchers. The special fibre changes colour in response to temperature changes and bandages made using the fibre can indicate the state of underlying wounds and warn of infection. The fibre is sensitive to heat changes of less than 0.5C; therefore, the smart bandage allows for easier and faster identification of healing problems typically accompanied by an increase or decrease in local temperature, such as infection or interruptions to blood supply.

how it works:

Louise van der Werff, the lead inventor of the colour-changing fibre, a CSIRO materials scientist and Monash University PhD student, says that weaving the fibre into a bandage will allow clinicians to determine the state of the wound and surrounding tissue. By comparing the colour of the fibres with a calibrated chart, the clinicians will be able to quickly determine if the wound is healing well.

http://www.gizmag.com/color-changing-bandage/18878/

http://medcitynews.com/2011/07/the-top-healthcare-innovations-in-2012-here- are-some-nominees/#ixzz2cbdknxUd

Colour-changing, heat-sensing bandages



WebMD.com in collaboration with Reckitt Benckiser is aiming for a novel solution for cold and flu that acts faster than the viruses that cause them.

how it works:

The site has a Symptom Checker application, which has more than 490 symptoms from which users can choose those specific to them. The application then analyses the selected symptoms to predict the next stage of the illness. The symptom checker also records the user’s geographic location. Using these data, Reckitt, the maker of brands such as Mucinex (cold and flu medication) and Lysol disinfectant, then targets its region-specific ads at consumers, based on the likely course of the illness.

It is for the first time that WebMD is using its database of 31.6 million monthly US users in its partnership with Reckitt Benckiser.

http://www.ft.com/intl/cms/s/0/f45407fa-1e21-11e2-8e1d-00144feabdc0. html#axzz2f7hrSlkd

Reckitt’s Symptom Checker app



Fujitsu, a Japanese IT MNC, has now come up with a unique cloud-based skin-care service targeted at women: “Hada Memori,” literally, Skin Memory, is an app that helps Japanese women track skin health and be on the lookout for potential skin problems.

how it works:

The app takes a picture of any specific area of concern and could be used on “dark” regions on the face. Hada Memori now gets down to work and tracks the evolution of the skin condition. The app then sends the skin health data to professionals and doctors to help users identify potential problems and educate them in better skin care routines. The app also recommends cosmetics suitable for the user’s specific skin type.

http://en.akihabaranews.com/121287/software/fujitsu-releases-hada-memori-a- new-cloud-base-software-for-smartphone-that-will-help-you-to-monitor- your-skin-condition

“Hada Memori” or Skin Memory, an app to help monitor skin health



Teddy the Guardian is a stuffed teddy bear made of organic materials with in-built medical sensors to evaluate a child’s vital signs, such as heart rate, blood pressure, oxygen saturation and temperature. The toy “guardian” helps doctors and parents monitor a child’s heath on the basis of these parameters, especially when a child is stressed about the idea of a doctor visit, which could skew vital signs. Assessing data points when the child is in a neutral emotional state can give doctors a better understanding of the child’s health.

Croatian iDerma’s co-founders Josipa Majic and Ana Burica received both US FDA and Europe’s CE approval for the smart toy Teddy the Guardian.

how it works:

The sensors for detecting vital signs are scattered all over the bear’s body; for example, pressing a finger to the bear’s paw records the heart rate and oxygen levels. Once the values are recorded, they are transmitted in real time to the parents via a mobile app. This enables parents to have the requisite data especially when the child is not old enough to handle a cell phone.

Teddy the Guardian can also be custom-designed to meet specific needs. This adds an even more unique and interesting element to an already smart toy.

http://teddytheguardian.com/#about

http://medcitynews.com/2013/07/first-medtech-smart-toy-set-to-launch/

Teddy the Guardian, a teddy bear that can measure a child’s vital signs



• Marketing: The next level of interaction

• mHealth: The future

Innovation in products and delivery systems is not enough. It is equally important to ensure that the innovations reach the consumers and add to their quality of life. In today’s digital age, technology can be an excellent medium to communicate and share information with consumers. “Health on-the-go” is assuming significant importance as consumers are increasingly using mobile health tools on smartphones and tablets.

Companies are increasingly using messaging platforms, mobile applications, websites and social media to impart knowledge about health issues, treatment options and lifestyle enhancement techniques. Reminders to take medications or refill prescriptions are being sent via digital means to improve patients’ adherence to treatment regimens. Applications are also used to manage a diary or record of the health progress, which helps healthcare providers and consumers/patients to manage their everyday health/chronic

Innovations in marketing can broadly be classified as:Marketing Innovations


Panadol BillBoard The promoters of Panadol, a leading paracetamol brand from GlaxoSmithKline, hit upon an innovative campaign idea for its market in Indonesia. A 3D billboard was put up on a busy street and it managed to grab the attention of the people on the street.

The Billboard showed a larger-than-life man’s head with a cavity in the centre. Bird seed was sprinkled in the cavity, which resulted in the birds pecking away at the head. The idea behind the ad was to convey to people how a regular headache can turn into a nasty one, if left unattended. Only Panadol could provide quick relief. This advertisement gave an instant message, with minimal content and added humour.

http://www.4psbusinessandmarketing.com/08092011/ storydasp?sid=4828&pageno=1

http://www.thehangline.com/creative-examples/birds-pecking-holes-in-your-skull- try-panadol/



AZPurpleZone channel for promotion

Nexium (esomprazole), AstraZeneca’s popular gastroesophageal reflux disease (GERD) treatment, was promoted using a branded YouTube channel, which positioned it as “a more personal approach to connecting with Nexium patients.”

The distinctive branding of Nexium, from purplepill.com, is carried through to the new YouTube channel which is named AZPurpleZone. To help educate consumers about Nexium, as well as support and empower those living with the condition, AstraZeneca has launched resources ranging from disease information to video and interactive content.

the azpurplezone channel includes:

“Burning thoughts” on controlling GERD symptoms: innovative lifestyle or dietary changes that can go a long way in providing relief. New “burning thoughts” will be posted on the channel each week. Engaging videos on acid reflux disease and Nexium as a treatment option: informative visual content that provides background on the role of stomach acid in digesting food and how Nexium works by inhibiting proton pumps in the stomach. It also overviews important safety information and indications for Nexium. Relief-is-at-Hand “shareable” badge: a social way for patients to share information about Nexium with their friends and family. The badge is a symbol of commitment to fight against GERD, and patients will be able to “pass the purple” with the badge on Facebook and Twitter.

http://www.pmlive.com/blogs/digital_intelligence/archive/2013/july/astrazeneca_ takes_branded_approach_to_youtube

http://www.multivu.com/mnr/62163-astrazeneca-Nexium-youtube-channel-acid- reflux-symptom-relief



Horlicks Nutribic’s consumer engagement programme

Horlicks Nutribic—one of the latest offerings from GlaxoSmithKline Consumer Healthcare—has opted for a non-traditional path to connect with consumers online.

As part of the launch plans for its new campaign, the brand announced a contest on Facebook that asked consumers to guess the story line of the new TVC. Several clues about the TVC were given to consumers on the brand’s Facebook page, which hosts the contest.

The second phase of the promotional programme will involve inviting consumers to interact with the commercial for a chance to win several prizes.

Horlicks Nutribic is a range of digestive biscuits targeted at people who spend long hours at work and often lack the right snack options in between. This consumer group spends a big chunk of its time surfing for information and entertainment online and is likely to participate in the online contests. The campaign, along with the contest, hopes to engage consumers and promote participation in introducing the new TVC.

http://m.firstpost.com/brands/horlicks-nutribic-invites-consumers-to-unveil-new- tvc-1019551.html?sz=l&rfh=1



Cenovis: takes kids to Yummo Land

Cenovis—a vitamins, minerals and supplements brand from Sanofi—was promoted using an interactive game screened at cinemas during the winter school break.

The 3D interactive game runs for two-and-half minutes and uses motion capture (kinetic technology) to enable the audience to guide on-screen Cenovis twins Sally and Sammy through their adventures in Yummo Land.

By waving their hands left and right the user can pick up fruit and vegetables. Points are won by avoiding candy rocks and choosing fruit, vegetables and meat instead. The mobile version of the interactive game can be downloaded from the App Store or from Google Play.

This entertaining learning app helps kids learn about nutrition. It has interactive stories about the twins Sally and Sammy, two young adventurers who visit Yummo Land, a magical place full of nutritious food like fruits and veggies. Along the way they meet some colourful characters such as Ollie Orange and Aubrey Strawberry, who explain how vitamins help in staying strong, healthy and full of energy. Moreover, there are some great games focused on good health, which need fast reactions and high concentration.

The campaign, the first of its kind in Australia, aims to engage captive audiences during the pre-show of selected children’s movies and to create an open, entertaining and memorable communication channel between brands and consumers. It also encourages consumers to download the accompanying smartphone app—Yummo Adventures—positioned as a tool to help parents teach kids the importance of a healthy and nutritious diet.

http://www.cenovis.com.au/storybookapp/

http://www.australiancreative.com.au/news/val-morgan-takes-the-kids-to-yummo- land-for-the-holidays



Bisolvon video on cough etiquette

Boehringer Ingelheim used social media in Australia to promote Bisolvon in 2010 and 2011. Several sites were interlinked to boost awareness about the product and about cough in general.

Research by the Bisolvon team found that 45% of families would continue to send their children to school with a serious cough, and 85% of the respondents would continue to go to work or socialise even if they had a bad cough. Only one in two respondents to the survey were aware of the best practices while coughing, and about 11% followed the “cough-into-your-elbow” practice. This in spite of cough etiquette being a worrying health issue.

Rapper Christiaan van Vuuren, who spent a while in quarantine after contracting tuberculosis, used his fame to raise awareness about TB. He collaborated with the Bisolvon team to create the YouTube video sensation, “Don’t cough on my head, cough in your elbow instead.” The video focused on cough etiquettes and on different types of cough; it also gained attention on Australian Television show Sunrise.

Consumers were also directed towards the Bisolvon Facebook page. The page has several features that help to create an online community—information about the brand range, contests and polls to encourage consumer interaction.

http://www.bisolvon.com.au/content/dam/internet/chc/bisolvon/au_EN/ documents/Bisolvon_Kids%20Cough%20Ettiquette.pdf

http://ourkidz.com.au/content/view/2016/278/lang,en/



Lactacyd Vagina Journey The feminine intimate care brand Lactacyd (Sanofi) carried out an educational campaign in Thailand to promote its products and create awareness and discussion about feminine intimate issues. This campaign was named “Lactacyd Vagina Journey” and was aimed at teenage girls.

The campaign created an audiovisual that explained how vaginal pH is affected during menstruation leading to infections and how Lactacyd can help the situation. A video-viewing room shaped in the form of a spaceship, signifying the “journey,” was created specifically for the campaign. The “Lactacyd Vagina Journey” was promoted via stickers in magazines as well as formal invitations that requested women to take the journey. The campaign identified and addressed the lack of awareness about feminine intimate issues, thereby creating a need for Lactacyd.

http://www.coloribus.com/adsarchive/promo-casestudy/feminine-care-products- lactacyd-vagina-journey-15572705/



GSK’s “Alli Experience,” campaign for weight-loss product

Alli is the only FDA-approved over-the-counter (OTC) weight-loss product available in the US, and it relies on a lifestyle change for success. GSK’s marketing efforts, aimed at consumers and at pharmacists who sold the product, were focused on ensuring that this fact was fully understood.

The company opened a public multimedia exhibit, named the “Alli Experience,” in NYC’s Union Square. The exhibit attempted to bring about a radical change in the mind-set associated with weight loss. In a market place filled with hyped claims, confusion and unrealistic expectations, this new exhibit guided visitors through a personal journey of contemplation to shred old notions about dieting.

It urged consumers to follow an “Alli Lifestyle”; and provided realistic and healthy ideas to plan the diet, and cook low-fat recipes. The visitors were given a free copy of the book, Are You Losing It? Losing Weight Without Losing Your Mind. The Alli Experience also emphasized that consumers are not alone since Alli is there to support them.

http://consumer.healthday.com/vitamins-and-nutritional-information-27/ dieting-to-lose-weight-health-news-195/new-yorkers-get-a-sneak-peek-at-alli- reg-604817.html



Coca-Cola’s anti-obesity campaign

An anti-obesity campaign was launched by Coca-Cola, the world’s largest beverage company, which recognized that obesity is “the issue of this generation.” The campaign reinforces its efforts to work together with American communities, business and government leaders to find meaningful solutions to the complex challenge of obesity.

The first commercial of the campaign, a two-minute video called “Coming Together,” has been featured on television. In its new campaign, Coca-Cola attempts to garner public support for the cause by informing that “beating obesity will take action by all of us.” Coca-Cola also mentions how it offers 180 low and no-calorie beverages, some especially formulated for children and promoted in schools and colleges, out of more than 650 beverage products. Moreover, labels on the bottles and cans also list the calorie count of each product to enable consumers to make informed decisions. In addition, smaller-portion drinks have been introduced, which will be available in 90% of the country by the end of the year.

http://edition.cnn.com/2013/01/14/health/coke-obesity/index.html



Schiff Nutrition’s campaign with The Move Free Dancers

In September 2009, Schiff Nutrition (now acquired by Reckitt Benckiser) sponsored a unique promotional campaign for its joint health supplement brand, Move Free Advanced. The company celebrated “Healthy Aging Month” with The Move Free Dancers, a recreational performing dance troupe of active adults, aged 50 years and above.

The Move Free Dancers emphasized the importance of senior citizens staying fit and empowered. The group was led by celebrity choreographer John Paolillo, a.k.a. Johnnie P., and it embarked on a six-city “keep moving” tour across America to motivate peers and indeed, people at all stages of life, to maintain strong, healthy joints and stay physically fit.

http://www.redorbit.com/news/health/1749559/move_free_dancers_on_quest_to_ recruit_one_thousand_dancers/



ORAQUICK in-home HIV test’s awareness campaign

OraSure Technologies, the makers of the ORAQUICK in-home HIV test, launched a nationwide awareness campaign titled “Make Knowing Your Thing Today” to encourage people to learn their “HIV status.” The campaign asked people across the country to share their stories about their decision to get tested for HIV. The awareness campaign is part of a larger national marketing program that includes events, as well as national and local radio, outdoor advertising, television and print and digital advertising.

The campaign also includes a contest that asks participants to submit a short video or photo with a caption that shares their reasons/stories for getting tested for HIV at www.OraQuick.com/knowing. The winner will get to be a part of a future ORAQUICK in-home HIV test promotion.

http://globenewswire.com/news-release/2013/03/25/533259/10026218/en/ OraQuick-R-Launches-Make-Knowing-Your-Thing-Today-Campaign-to-Promote- the-Importance-of-Knowing-Your-HIV-Status.html



Allegra’s Allergy Adventures campaign

The Allegra’s Allergy Adventures contest on Facebook was introduced by Sanofi as part of their brand promotion strategy for Allegra. Allergy sufferers were encouraged to upload short videos showing their daily struggles with allergies for a chance to win $5,000 towards a vacation package. The contest got some extra bling when former “Survivor” winner and radio personality Danni Boatwright promoted it.

Allegra also teamed up with The Weather Channel to air abbreviated stories on the network. The stories featured situations where allergies disrupted plans, such as a dog trainer about to teach a class, a runner before starting a marathon or a father with his son on their first backpacking trip. A cross-platform effort, consumers could log on to the website Weather.com/AllergyAdventures to view the full stories and learn more about allergies.

http://drugstorenews.com/article/sanofi-launches-facebook-contest-promoting- allegra



Perrigo’s “Store Brand Meds” campaign

Perrigo Company, the world’s largest manufacturer of over- the-counter (OTC) medications, has launched a broad industry marketing and communications campaign to raise awareness about and increase consumer confidence in generic OTC drugs—or “store brand” OTCs—sold at leading retailers.

The “Store Brand Meds” campaign aims to educate consumers on the quality, value and effectiveness of these generic medications. Perrigo believes that its retail customers will reap the benefits of more educated and empowered consumers in the long run.

Store brand sales account for 35% of the dollar share of all OTCs sold at retail today, but misperceptions about their quality and effectiveness still exist among consumers, which the campaign hopes to remedy. The campaign uses social media extensively, and depends on its recently launched Facebook page along with YouTube and a website to spread the word. The company is also investing significantly in digital advertising, public relations and electronic couponing to take it to the maximum number of people.

http://www.prnewswire.com/news-releases/perrigo-launches-first-ever-industry- marketing-campaign-for-store-brand-otc-medications-207205111.html



RedCircle’s wellness program offer on Fathers’ Day

RedCircle Personalized Weight Management Inc., a subsidiary of American Rejuvenation Centers, offers families in Houston, Texas, a chance to give their fathers a gift for Fathers’ Day that will show them how much they are loved and appreciated—a health and wellness program at RedCircle.

Most people are unaware that they are at risk for heart attacks and when it strikes suddenly, it is often unexpected and fatal. In an effort to fight against the nation’s number one cause of death among men, RedCircle’s wellness program offers a $100 CardioHealth test on the occasion of Fathers’ Day to detect hidden plaque that causes heart attack and stroke. This test, when combined with RedCircle’s other tests, which include cholesterol and triglyceride level testing, determines a person’s overall risk for heart attack and other health issues that might have otherwise gone unnoticed.

RedCircle also offers two free personal training sessions, in addition to their standard four sessions per month, with a 12-month membership to keep fathers healthy and fit. It also offers a $149 DNA weight-loss test that will give clients insight into their genetic makeup and determine what will work best for each in achieving personal weight-loss goals. The personalized planning for each client is what sets RedCircle’s weight-loss and wellness program apart from the rest.




MegaRed’s Valentine’s Day campaign with free samples

Schiff Nutrition Group, Inc. in collaboration with M&C Saatchi NY have come up with a Valentine’s Day marketing campaign titled “Whose Heart Do You Love” for one of the leading and fastest-growing Krill Oil supplements, MegaRed. The innovative social media and sampling campaign, the first of its kind in the category, was timed to coincide with both Valentine’s Day and National Heart Health Month.

Through a customized Facebook application, MegaRed allows consumers to request a free product sample for their loved ones. As a bonus, the person requesting a sample on behalf of a friend also receives a free sample.

The campaign is further supported by a playful, one-minute animated video tied to the idea that “no matter whose heart you love, keep that heart healthy this Valentine’s Day with MegaRed Omega-3 Krill Oil.” This video is featured on MegaRed’s YouTube and Facebook channels.

http://www.businesswire.com/news/home/20130211006343/en/Schiff-Nutrition- MC-Saatchi-consumers-%E2%80%9CWhose-Heart



The Osteocare Bone Challenge OsteocarePlus, from Vitabiotics, has teamed up with leading nutritionist Vicki Edgson, celebrity personal trainer Ricardo Macedo and celebrity chef Amanda Cross to create a 12-week challenge aimed at achieving optimum bone health.

Participants in the challenge are provided bone-building meal plans and recipes to follow together with a high-impact exercise regime to help achieve healthy and strong bones. It also provides detailed information about the entire range of Osteocare products.

http://www.r-fitness.co.uk/images/press/1_intro.pdf



Get Old With Pfizer Get Old is an online platform developed by Pfizer to encourage and support a dialogue on growing old and living better.

It is a multi-year initiative designed to encourage conversation on ageing and learn more about how US citizens belonging to various age groups are dealing with it. It is part of Pfizer’s mission to improve the health and well-being of people irrespective of the stage they are at.

Getold.com is a novel online community where people can come together and share information and experiences about growing old. One can post links, videos, photos or stories (including comments up to 1,000 characters) on the site for common viewing.

Through this initiative, Pfizer aims to prod people of all ages to reconsider what it means to grow old in terms of a better quality of life, adding years to their lives and confronting the biggest and most important health challenge facing them and society as a whole.

http://www.pfizer.com/news/press_kits/get_old

mHealth: The future


care4today from Janssen Pharmaceuticals

Janssen Pharmaceuticals Inc., a pharmaceutical company belonging to the Johnson & Johnson group, has launched a new digital service, care4today, to help patients adhere to their health plans and remember to take their medication on time.

The care4today service ensures that reminders for medication and prescription refills are sent on time via cell phones to users, thereby improving adherence to the health care regimen and tracking the progress of the patient. It works with almost any smartphone, including iPhone, BlackBerry and Android devices.

care4today is designed for all prescription / OTC medication and nutritional supplements, including, but not limited to, Janssen’s products. The innovative service is based on a number of studies cited by Janssen that show that up to 50% of patients in US do not stick to their medication regimen as prescribed.

Patient information is stored on the www.care4today.com secure server, which then transmits self-directed data and reminders to the user’s phone.

http://mhm.care4today.com/portal.do

http:/www.janssenhealthcareinnovation.com/transformational-projects/ care4today-mobile-health-manager

mHealth: The future


Buscopan TummyTracker Boehringer Ingelheim has launched a new smartphone application to monitor tummy health— the Buscopan TummyTracker.

This application allows users to record their stomach aches and cramps against a pain scale as and when they occur throughout the day. Over a period of time the results can be tabulated and recorded on a chart, which can then be used to establish a pattern of digestive problems and pains and thus provide a useful history of the symptoms. The data can be exported and shared with health care professionals to help identify triggers and causes of stomach cramps. Additionally, the Buscopan TummyTracker has weekly tips and tummy-friendly recipes to help users manage their stomach aches and cramps better.

http://mystomachache.com.au/about-us

mHealth: The future


myPharmaCall, a medication reminder service

myPharmaCall, a new medication reminder service introduced by Pharma Security Group (PSG), is designed to help users set up daily phone call reminders for their medication.

The telephone based system, similar to a hotel wake up call, facilitates a fully automated phone call to the user’s own phone number at specified times to remind the user to follow his/her medication regimen. myPharmaCall service thus removes the burden of remembering from the user’s family members and health care providers.

The new technology is an addition to the company’s products and support services, which includes the PharmaClock—a pill container. PharmaClock has an in-built reminder system and is currently available at I.D.A., Guardian and Medicine Shoppe pharmacies across Canada.

http://packaging.pharmaceutical-business-review.com/news/pharma-security- group-introduces-new-medication-reminder-service-160813

mHealth: The future


OTCplus app for choosing the correct over-the-counter medicine

Innovation Group has introduced a new app—OTCplus—to make the process of choosing the correct over-the-counter (OTC) medicine as easy as clicking on a cell phone app.

OTCplus is akin to having a doctor by your side helping you choose the correct medicine. One only needs to enter the symptoms for a list of suggested medicines to appear. This app is available for both iPhone and Android users.

OTCplus helps save time and money and prevents frustration arising out of the confusion over choosing the correct drug for a particular symptom. It helps the user zoom in on the correct medicine. It is free and is designed for users by doctors. Moreover, it gives out discount cards with which the user can avail substantial discounts at local participating pharmacies.


mHealth: The future


SMART digital diabetes study SMART Study, a first-of-its-kind evaluation of the viability of digital technology in the management of type 2 diabetes, was launched by Healthrageous, Inc., a digital health management company, in collaboration with Germany-based Boehringer Ingelheim and United BioSource Corporation (UBC). The program evaluates a digital technology supported self-management solution to improve the health status of people with type 2 diabetes. It also develops and provides solutions for a more holistic treatment of diabetes for patients and their families.

The web and smartphone delivered program includes a personalized action plan for each user with health behaviour improvement goals, a wireless glucose meter that transmits data about blood glucose levels to clinical monitors and an HbA1c at-home test kit. A truly innovative, patient-centric design, this study can collect and integrate patient-reported data, biometric data and claims data to generate new insights into health behaviors, outcomes and cost utilization.

http://www.pharmabiz.com/NewsDetails.aspx?aid=76542&sid=2

mHealth: The future


Babá Bepantol Baby, a baby monitor

Bepantol Baby Maxi Tubo (a skin ointment) was promoted by Bayer using an extensive campaign that included TV ads and an innovative mobile app. The app, titled Babá Bepantol Baby (Bepantol Baby Nanny), can be downloaded free of cost to the user’s phone and is a cost-effective alternative to a conventional baby monitor.

Two iOS-compatible devices are required for the app to function. Once it is downloaded and the devices connected via WiFi or Bluetooth, parents can keep an eye on their baby from a distance, talk to them, play music or change lighting.

http://cargocollective.com/janetz/Bayer-Baba-Bepantol-Baby

mHealth: The future


My Migraine Triggers app from Novartis Consumer Health

Novartis Consumer Health (CH), the manufacturer of Excedrin Migraine, has developed the My Migraine Triggers app in collaboration with a neurologist. The app is a free, user-friendly and convenient migraine-tracking tool.

According to a survey by Novartis CH, 90% of women who suffer from migraines believe that an increased understanding of triggers will help them manage their migraines better. Migraine triggers are known to vary from person to person and some triggers may increase the risk of a migraine attack. So a record of factors that may lead to migraines could be an important first step in the management of the frequency of migraine headaches.

This app keeps track of everyday activities, such as exercise, stress and eating habits, to help identify potential migraine triggers. It charts out the daily log information into user-friendly, customizable reports to help understand which activities, foods and beverages are associated with the onset of headaches. These analyses can also be shared with a doctor for better diagnosis and treatment.

http://download.cnet.com/My-Migraine-Triggers/3000-2129_4-75979760.html

mHealth: The future


Calpol app for parents The new Calpol application, from McNeil products, has comes loaded with several features to help parents care for their unwell children.

The user can customize the app to a specific child by entering details such as the child’s age, sex, doctors’ instructions and products suggested, and the dosing regimen. The app can also be used to set reminders for the next dose and for upcoming immunizations. It even reads out the advice on symptoms and treatment tips. Moreover, it also plays calming lullabies to children.

http://www.calpol.co.uk/news-and-competitions/calpol-app

mHealth: The future


Talking cigarette packs Researchers from Stirling University’s Centre for Tobacco Control Research in the UK have come up with a unique “talking” cigarette packet with recorded messages that encourage smokers to quit. The scientists created two talking cigarette packets with different messages—one provided a phone number for advice on quitting; and another warned that smoking reduces fertility.

The technology behind the recorded messages is similar to the one used in singing birthday cards that play message when opened. In a similar manner, the cigarette packs are fitted with a voice recording and playback unit so that the message will be replayed whenever the packs are opened. The device has been tested on young women, between the ages of 16 and 24 years, as this remains one of the groups with high smoking rates in the UK. Volunteers said that they found the messages about fertility “hard-hitting” and “off-putting.” Girls aged 16–17 years, in particular, said that it would make them think about quitting. However, other volunteers said that the messages may lead them to quitting or cutting back simply because they were so annoying.

http://articles.timesofindia.indiatimes.com/2013-07-02/science/40328072_1_ tobacco-companies-different-messages-tobacco-industry

mHealth: The future


Nicorette ActiveStop, a programme to help quit smoking

It is well-understood that quitting smoking requires help on the psychological as well as the physical front. Recognizing this need, McNeil developed the ActiveStop quit smoking support program via internet, iphone app and e-mails. This programme complements Nicorette products that feature personalized quit plans to give practical support while

quitting. The app contains a variety of tools, including top tips, a progress monitor and games to help distract the user from nicotine cravings.

The programme suggests appropriate Nicorette

variants, based on the smoker’s details. Lasting 14 weeks, the ActiveStop program breaks down the quitting process into manageable daily steps.

The first week is the inspirational Prep Phase where the smoker continues smoking as usual but prepares mentally for the challenges ahead. Once the smoker is ready, he/she can begin the 12-week Quit Phase during which they receive regular therapy and support to quit smoking with the help of Nicorette products. The final phase of the ActiveStop program—Follow Up Phase—is a week of advice and tips on how to continue to be a happy and healthy non-smoker.

http://www.nicorette.co.uk/quitting-tools/activestop-online#ready-to-stop

http://www.activestop.ca/

mHealth: The future


Asthmapolis, management of asthma

The Asthmapolis programme is dedicated to providing effective management of asthma for patients and health care professionals. The Asthmapolis, like an asthma diary, keeps track of the medication with a record of the time and place of use.

Asthmapolis uses inhaler sensors, mobile applications, advanced analytics and feedback to help physicians identify patients who need more help in controlling the disease before it gets worse—both in terms of the disease and of the costs involved.

The Asthmapolis sensor is a small device that can be attached to the top of the inhaler but doesn’t obstruct access when one needs to use it. The objective data it collects, and the feedback one gets as a result, can help patients better understand and manage asthma.

The Asthmapolis sensor then does a wireless sync with a smart phone via Bluetooth. The data are automatically captured from the sensor whenever it is nearby.

The Asthmapolis mobile application for iPhone and Android users allows the data captured by the sensor to be viewed and it gives personalized feedback and education on ways to improve asthma control. Additionally, the Event Log shows details for each event, automatically creating an asthma diary. Physicians

can use the data to monitor the symptoms remotely and determine when a change in therapy may be needed. The Asthmapolis Mobile Application can be downloaded free from the iPhone App Store or the Google Play Store.

http://asthmapolis.com/

mHealth: The future


CatchMyPain, a pain diary A pain diary named CatchMyPain is being developed and maintained by the Swiss start-up Sanovation. The idea for CatchMyPain emerged from the personal pain odyssey of the CEO and co-founder, Daniel Lawniczak.

CatchMyPain is an application that helps patients visualize and track pain, and express its intensity and location with the help of detailed colour pain drawings. It also records the time of occurrence and tracks therapies and medications and their effects. It helps patients keep a personal pain diary and share the information with any healthcare provider as and when needed. The diary also helps patients understand their pain and make lifestyle changes once they spot a pattern.

CatchMyPain can be used on iPad or Android Tablet, iPhone and on desktop computer.

http://www.catchmypain.com/product#sthash.Yj20BmTz.dpuf

mHealth: The future


itube, an app for detecting the presence of allergens

A team of researchers at the University of California, Los Angeles, has developed a lightweight device called the iTube to detect allergens in food samples; it can be attached to a regular cell phone. The iTube attachment uses the phone’s in-built camera and an accompanying smart phone application that runs a test with a level of sensitivity comparable to that of a lab.

Food samples for testing are prepared using a step-by-step 20-minute-long procedure. This involves grinding the food sample and mixing it with solvents and reactive testing liquids. When the sample is ready, the allergen concentration is measured optically via the iTube platform. The kit digitally converts raw images from the smart phone camera into concentration measurements detected in the food samples. The test also quantifies the allergen present, in parts per million.

http://www.rsc.org/chemistryworld/2012/12/mobile-phone-based-food-allergen- testing-app

mHealth: The future


The Facts of Lice, iphone app It has been found that the majority of the 12 million head lice cases seen annually occur in pre-school and elementary school-aged children. To support the fight against lice, Fairy Tales Hair Care, the leader in natural lice prevention products for children, launched its first iPhone app, The Facts of Lice. It provides real-time alerts of lice outbreaks at the local level to parents on their smartphones. With a few simple clicks to the iPhone, the app gives parents access to a centralized database for outbreak notifications, as well as the tools needed to prevent, combat and report outbreaks.

http://www.fairytaleshaircare.com/index.php?option=com_content&view=article& id=642:lice-outbreak-theres-an-app-for-that&catid=45:news-fairy-tales&Itemid= 173

mHealth: The future


Pharmacy retail outlets traditionally form the dominant channel for health care products. But there are multiple touch points, such as mass markets or local networks, that have not been leveraged to reach the consumers. Innovations in channel management through new distribution models can provide significant advantages in reaching consumers whenever and wherever needed.

INNOVATIONS IN CHANNEL MANAGEMENT


InstyMeds, a medication dispenser

Innovations in channel management

InstyMeds from InstyMeds Corporation, a Minnesota based company, is an automated medication-dispensing system, much like a bank ATM, that provides prescription medications directly to patients at the point-of-care. These dispensers are designed for outpatient use and the service is available round the clock on all days of the week. InstyMeds provides immediate access to medications, enhances patient adherence rates and saves time.

how it works:

When a patient at the health care facility that has the dispenser is prescribed a medication that is in the dispenser, the patient can choose to avail the medication through InstyMeds. The doctor or medical provider issues an electronic prescription order and after following the onscreen instructions on the InstyMeds dispenser, the prescription insurance, if applicable, is processed, payment via credit or debit card is collected and the medication is dispensed directly to the patient. This entire process takes only a few minutes and is known for its user-friendliness.

http://www.instymeds.com/


e-Choupal e-Choupal is the brainchild of ITC’s Agri Business Division. It was launched in June 2000 and has now become the largest initiative among all Internet-based interventions in rural India. e-Choupal services today reach over 4 million farmers, in over 40,000 villages, through 6,500 kiosks across ten states (Madhya Pradesh, Haryana, Uttarakhand, Karnataka, Andhra Pradesh, Uttar Pradesh, Rajasthan, Maharashtra, Kerala and Tamil Nadu).

Pharmaceutical giants Ranbaxy and Pfizer have tied up with ITC to distribute their over-the-counter (OTC) products via e-Choupal. The alliance provides less-equipped consumers in rural areas with better medical and health care products currently available only in urban cities and towns.

how it works:

Five health firms work jointly with the e-Choupal team to address public health needs in rural areas of the country. The program appoints a team of Village Health Champions (VHCs) under the e-Choupal scheme to deliver a range of health care products and related information within their villages. The health products are stocked at the e-Choupal rural hypermarts, branded as Choupal Sagars, and VHCs visit these outlets at regular intervals to buy the products at wholesale prices. The program team facilitates alliances between ITC and multiple health/pharmaceutical companies to bring more and more primary and secondary health products on-board.

ITC e-Choupal Rural Health Initiative report May 2011

http://www.mbarendezvous.com/fastmoving.php

http://www.echoupal.com/



Medical Mart The Medical Mart retail store in Canada specializes in home-delivered health care products for a diverse range of health issues. The retail store brings a wide range of products to the end consumer through the distribution business: over 80,000 products from 800 global manufacturers.

The professional team, which is proficient in several languages and can thus reach out to a wide audience, caters to the diverse needs of the community and offers very accessible store hours. Customers can communicate with health care consultants for clinical assistance and the product needs are fulfilled via courier service the very next day.

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Innovations are best accepted when they captivate consumers’ attention enough to get them to try the product and fulfil their needs in the most convenient manner. By understanding the consumer journey, key insights can be derived, which will help in meeting their expectations and overcoming challenges, through co-creation and collaboration.

With intense competition among brands, innovation is vital in creating a “wow” factor for consumers and healthcare professionals, which should result in brand loyalty. Innovation should be an in-built part of an organisation’s business strategy and the work culture should encourage innovative thinking.

A quote by Peter Drucker, a management consultant, educator, and author born in 1909 whose articles have contributed to the philosophical and practical foundations of modern business, sums things up nicely: “The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast.”

Consumer insight: Key to successful innovation

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