Get Read. Publish With Springer.Springer Services for Authors

Harry BlomMay 2011

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Brief introduction

• Springer opened a new office in São Paulo on the Avenida Paulista in

November 2010

–Mariana Biojone is working in São Paulo as a Senior Brazilian Market

Development Editor

–Marcio Gama, licensing manager is doing the sales of Springer content

–Harry Blom, part-time in New York as Editorial Director Astronomy and part-

time in São Paulo as Director Brazilian Market Development.

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Springer‘s PresenceBerlin

San Francisco

New York

Tokyo

Vienna

New Dehli

Basel

Paris

London

Heidelberg

Dordrecht

Philadelphia

Hong Kong

Beijing

Buenos Aires

Seoul

Taiwan

Malaysia

Hungary

Spain

Prague

Middle East/Africa

Milan

Over 5500 employees

São Paulo

Melbourne

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Livros brasileiros

• Springer distribui mundialmente em inglês e nossa decisão estratégica

foi de transferir os títulos em outros idiomas como francês, alemão,

japonês e italiano para editoras locais.

• Razões: os livros são integrados em uma única base de dados, a

SpringerLink, e agregamos valor criando links entre capítulos, artigos

de revistas e verbetes de enciclopédias. Mundialmente, o potencial de

vendas em inglês é muito maior.

• Por isso, queremos levar o conhecimento científico produzido no Brasil

para o mundo:

– Pedir aos autores que escrevam diretamente em inglês

– Traduzir livros do português para o inglês

– Vender os títulos da Springer para editoras locais publicarem em

português

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Author’s Book Manuscript

Printed Book eBook (online and e-reading devices)

MyCopy (low-priced

soft cover edition of eBook, not globally

available)

Springer

6Readers have the choice.

Printed Book

Easy access on

book shelf.

Useful as a standard

reference.

“Feels good.”

eBook

For quick browsing &

specific searches.

Instantly accessible 24/7,

concurrent users.

Read it on laptop, Kindle, iPad or other devices.

(MyCopy)

Same content & benefits as regular

edition plus the advantages of the

eBook.

Useful when more detailed study is

required; very affordable.

Order from within SpringerLink,

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12 subject collections

~45000 eBooks*

- Springer eBook collection -

- 12 Subject Collections -

Behavioral Science1

Biomedical and Life Science2

Business and Economics3

Chemistry and Materials Science4

Computer Science5

Earth and Environmental Science6

Engineering7

Humanities, Social Sciences, Law8

Mathematics and Statistics9

Medicine10

Physics and Astronomy11

Su

bje

ct p

acka

ges

Copyright 2005 - 2011Architecture, Design, Arts12

- # Titles -

1%

10%

10%

5%

23%

4%

10%

6%

10%

8%

12%

1%

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Typical printed research monograph achieves more than 60% of its life-time distribution within the first year of publication.

Print-on-demand production enables unlimited availability as printed editions can be purchased at any time, driving continued use of the book.

The Print Scenario

2005 2006 2007 2008 2009 2010 2011 2012 2013

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SpringerLink Total Usage: 2005-10

SpringerLink Usage: 2005-10

2005 2006 2007 2008 2009 20100

20

40

60

80

100

120

140

160

180

200

Journals eBooks

Fu

llte

xt D

ow

nlo

ad

s in

mill

ion

s

2010 Downloads:• Journals: +16%

to 127 million• eBooks: +9% to

61 million

Usage up 13% to 187 million article/chapter downloads in 2010!

The Digital Environment

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In 2010…

1,355 chapter downloads on average for every book published in 2007

1,451 average downloads for every book published in 2008

1,565 average downloads for every book published in 2009

1,085 average downloads for every book published in 2010* * Books are added during the course of the year; some have not been online for the full year.

The Digital Environment

Author’s benefit: more and more users are turning to eBooks!

Most academic libraries prefer purchasing eBook collections. Also non-academic organizations move to using eBooks, too. Usage will continue to increase!

2005 2006 2007 2008 2009 2010 -

200

400

600

800

1,000

1,200

1,400

1,600

1,1511,215

1,3551,451

1,566

1.085*

Copyright Years

Ful

ltext

D

ownl

oads

per

Titl

e

11How online usage adds to print sales

Distribution of Print Copies (units sold) Usage of an eBook (downloads)

• Sales of print books rapidly decline after the first year of publication yet downloads of eBooks remain high!

• Readership is increased (and growing) with eBooks!

2007 2008 2009 2010 2011 2012 2013 2014 20152007 2008 2009 2010 2011 2012 2013 2014 2015

12How Every Researcher Can Check Usage

Realtime.Springer.com

13realtime.springer.com

•Shows the download of journal articles and book chapters

on SpringerLink as they happen.

•About 3 downloads a second, every second of the day.

Summing up to roughly 500,000 downloads on average for

every day of the year.

14Realtime Downloads for Books

15Emails and Surveys for Book Authors

• Book Author Congratulations e-mail

• Book Author Satisfaction Survey 

Give Us Your Opinion!

Congratulations!

16After Publication – Spreading the Word

Find:

- Manuscript

guidelines

- MySpringer access

- An array of topics

you as an author

could be interested

in

Coming soon on springer.com/authors:

- Extensive online training material on scientific publishing

- Tips & Tricks for marketing your book via Social Media

Springer.com/authors – your main resource

AuthorZone: eNews 3 times a year)

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650+

Visibility: How Authors Benefit

Conferences Worldwide Every Year

18Search Engine Optimization

Essential to be top of the list!

!

19Visibility for every Springer book

• Homepages on springer.com and springerlink.com

• Google Books:

99% of all books are viewed at least once per year

89% of all books have received at least one “buy” click.

• Google eBookstore, Amazon, Apple, Barnes & Noble and many other

partners sell Springer eBooks

• New Book Alert – 253,000 subscribers

• Springer News to booksellers and librarians with all forthcoming titles

• Promotional Flyer for Each Book in PDF format

• Book reviews

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Trabalhando com as Editoras Universitárias Brasileiras

• A princípio, a Springer está interessada em trabalhar com livros de alta

qualidade científica, independente do seu grau de especialização. Mas,

temos que ser seletivos porque a produção de um manuscrito em

inglês consome tempo e recursos financeiros:

– Selecionar títulos com forte atrativo internacional.

– Selecionar títulos com autores que possam avaliar/rever a qualidade

da versão/tradução.

– Selecionar títulos que possam receber financiamento para a

tradução.

• Assinar acordos para distribuição dos títulos (impresso + eletrônico!).

• Publicar com o logo da Editora Universitária

• Os primeiros acordos serão assinados logo, logo com a EdUSP!

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Obrigado! Perguntas?