get results with social media: a case study of the dallas design district
DESCRIPTION
Local real estate developers had big goals for the Dallas Design District, an overlooked neighborhood with prime proximity to downtown Dallas. Using social media and content marketing, we were able to get big results, that had a direct correlation to the bottom line.TRANSCRIPT
Building a Social Brand from Scratch, One City Block at a Time !
!Kendall Shiffler Results Oriented Social Media Summit September 8, 2012 !@kendallanne @ddesigndistrict
Goals
1.RAISE the sea level
(Rising real estate values = $)
2. Establish & introduce the Design District
as a BRAND
3. Give the Design District an
ONLINE presence
4. Establish ourselves as EXPERTS on the Design District
Long-term branding effort NOT a
direct sales tool
STEP 1:
Produce LOTS of Quality Content
CHALLENGE 1:
Produce LOTS of Quality Content
STEP 2:
Get the Word Out
www.loweroaklawn.comsee your photo online at
you’ve been framed
^
Step 2 Continued:
Get the Word Out via Social Media
STEP 3:
REALLY get the
Word Out
STEP 4: Successfully maintain; keep
buzz alive
Results
60% of sales
generated via blog
!
32% premium for
product
600+ “Ask Kendall” inquiries
since launch 200
per year average 3-5
asks a week
“The area’s moment as the city’s “it” district
has finally arrived.”
Design District properties rents raised
50% over 4 years !
Fully leased
Social/blogging platform has been
renewed for 4 years
!
(while other marketing initiatives have been cut)
5,000 SF 5 year lease
!
(resulted from lead cultivation on twitter)
Lessons Learned
Lessons Learned
Social is not just for big biz
Social takes patience
Social is a full time job
Social produces
results
