get started with marketing!. marketing on your mind? this presentation will include: info for new...
TRANSCRIPT
Get Started With Marketing!
Marketing on Your Mind?Marketing on Your Mind?
This presentation will include: Info for New and Experienced Users Ideas for marketing to Students and EmployersBranding InformationSamples to Work FromExamples from Other Offices *Creative Ideas Just for You!
* Note: all examples cited in this presentation were created by the school credited, not by CSO Research
Finding Your SiteFinding Your Site How Will Students and Employers Find Your Site?
Interfase Login PagesExternal Login Landing Page (Recommended!!)
*This screenshot was taken on 2/10/2010. The content other than the external login example was
current at the time this screenshot was takenScreenshot courtesy of University of Colorado at Boulder
Screenshot courtesy of Texas State University *University of Wisconsin – Platteville has their Diamond Sponsor appear
on their login page. They also include a survey for students!
Screenshots courtesy of University of Wisconsin - Platteville
2. Shibboleth
The Shibboleth System is a standards based, open source software package for web single sign-on across or within
organizational boundaries. It allows sites to make informed authorization decisions for individual access of
protected online resources in a privacy-preserving manner. Interfase is capable of integrating with a
Shibboleth implementation on a campus.
Pass-Through Authentication can be set up if your campus has a portal site for students that allows them access to many different services using one username and password to login. Interfase can be one of those
services! This would allow the student’s authentication to pass through so they are not required to login again
when accessing Interfase from your site.
3. Pass-Through
Finding Your SiteFinding Your Site Authentication
3 kinds of authentication are available
Administrators, students and/or faculty login using LDAP authentication, which compares their information with an external directory. Once the function is turned on and the site is configuration for connecting to the LDAP server, the
Interfase login pages will use LDAP for authentication instead of direct Interfase authentication. Once the user is successfully authenticated via LDAP the username entered
will be used to complete their login to Interfase.
1. LDAP
Banner courtesy of University of Nebraska Omaha
Banner courtesy of Valparaiso University School of Law
Banner courtesy of Massachusetts Institute of Technology
BrandingBranding Give your site a name, create a logo, and
combine both for your banner!
Banner courtesy of Black Hills State University
Banner courtesy of Dickinson College
Getting the Word Out - StudentsGetting the Word Out - Students
Virtual CommunicationsThere are many different ways to notify your
students about your site online!
Emails Social Networking
Getting the Word Out - StudentsGetting the Word Out - Students
Traditional CommunicationsThere are other ways to communicate besides
through the computer!
Press Release Flyers
Getting the Word Out - StudentsGetting the Word Out - Students
Instructional CommunicationsUse these suggestions to help your students
learn to use your system!
Use your resource library to store helpful documents for your students,
like users guides, interview advice or resume tips.
You can also create a page outside of your interfase system
with information for your students. Some schools even
create video tutorials!Tutorials page courtesy of University of Wisconsin Stout
Getting the Word Out - StudentsGetting the Word Out - Students
Creative CommunicationsHave fun with these suggestions!
Sidewalk Chalk Window PaintHost a Party Naming Contest
Getting the Word Out - EmployersGetting the Word Out - Employers
• Virtual and Traditional CommunicationsCreate similar messages, but tailor them to
send out to your employers.
Announcement EmailInformational Email Press Release
Getting the Word Out - EmployersGetting the Word Out - Employers Instructional Communications
Try these methods to help your employers learn to use the system
You can also use the resource library to store information for your employers like users guides and
tips for posting jobs.
Create business card size sheets with login
information on one side, and your office’s contact information on the other.
Questions?Questions?
Need help implementing these ideas?Contact support!Toll Free 866-705-4201 and press [email protected] www.csoresearch.com/support