ghostwriting mind map - pricewrite.com€¦ · own comprehensive writing process, condensed in this...

GhostwritingMindMap —1— pricewrite.com

— FOR BUSINESS BOOK AUTHORS —

Ghostwriting Mind Map

astep-by-stepguidetoturningagreatideaintoagreatbook

byJackPrice,Ghostwriter

pricewrite.com


WELCOME! Becomingabusinessbookauthorbringsinfluence,opportunities,andgrowth.

Butnothavingyourownbusinessbookputsyouatacompetitivedisadvantage.Youfeelatwingeofenvyeverytimeacompetitorwithhisownbookischosentodeliverthekeynoteaddressatanimportantconference.

Well,youhaveexperience,ideas,andauniqueapproach.Yourwisdomcriesouttobecondensedintoabusinessbook.Sowhat’sholdyouback?

Themostcommonvillainislackoftime.Ittakestimetoorganizeideas,assembleadraft,andpolishthemanuscript.Andthat’sifyou’realreadyanexpertwriter.Moreoften,businessauthorslosetheirwayinthedetailsofthewritingprocess.

Icompletelyunderstand.Ittookmeyearsofsolitaryworktodevelopmywritingchopsandmoreyearstohonemycraft.Butduringthoseyears,Idevelopedmyowncomprehensivewritingprocess,condensedinthismindmap.

Soifyou’reconsideringhiringmeasaghostwriter,followthesesteps:

1. Decidewhethernowistherighttime2. ScheduleaBookDevelopmentphonecall3. Helpmedevelopaplanthatmakessenseforbothofus

Ifyoudecidetohireme,Ipromisesitwillalwaysbeyourbook,yourideas,andyourvoice.You’llhavethefinalsay,andI’llstickwithyouuntilwegetitright.

Sowhenyou’reready,visitpricewrite.comandscheduleaphonecall.I’llanswerallyourquestions.Ifwefindthatwe’recompatibleanddecidetoworktogether,we’llcollaboratetocreateabookyoucanbeproudof.

Asyou’lldiscover,abusinessbookistheworld’sgreatestcallingcard.Fewthingsraiseyourcredibilityasquicklyasbeingapublishedauthor—butonlyifyoucommittogettingitdone.

Ifyoudon’t,you’llhavetoworktwiceashardtobecomeknownoutsideyourimmediatecircleofinfluence.Andyou’llalwaysregretmissingtheopportunitytoaddthewordAuthorafteryourname.

JackPriceGhostwriter


TABLEOFCONTENTS

WELCOME!..................................................................................................................2

ABOUTTHEMINDMAP...........................................ERROR!BOOKMARKNOTDEFINED.HOWTHEMINDMAPISORGANIZED......................................ERROR!BOOKMARKNOTDEFINED.HOWTOUSETHEMINDMAP...............................................ERROR!BOOKMARKNOTDEFINED.HOWTOHANDLETHECOMPLEXITY........................................ERROR!BOOKMARKNOTDEFINED.

MINDMAPS.................................................................................................................5MINDMAP#1:PLAN.........................................................................................................5MINDMAP#2:MANUSCRIPT..............................................................................................6MINDMAP#3BOOK.........................................................................................................7MINDMAP#4:MONEY......................................................................................................8

MINDMAPKEYS..........................................................................................................9MINDMAP#1:PLAN.........................................................................................................9

ControllingIdea.........................................................................................................9OneSentence.............................................................................................................9UPSEEN....................................................................................................................10Genre.......................................................................................................................11Blueprint..................................................................................................................11Targeting.................................................................................................................11Themes....................................................................................................................12Structure..................................................................................................................12Sections...................................................................................................................12Chapters..................................................................................................................12Facets......................................................................................................................12Ancillary...................................................................................................................12

MINDMAP#2:MANUSCRIPT............................................................................................14FirstDraft................................................................................................................14LineEditing..............................................................................................................14Proofreading...........................................................................................................15

MINDMAP#3:BOOK......................................................................................................17Design......................................................................................................................17TraditionalPublishing..............................................................................................17Self-Publishing.........................................................................................................18Printing....................................................................................................................19

MINDMAP#4:MONEY....................................................................................................20BookSales...............................................................................................................20Access......................................................................................................................20Credibility................................................................................................................21


FREQUENTLYASKEDQUESTIONS(FAQ)......................................................................22

ABOUTJACKPRICE.....................................................................................................23GETTINGHELP.................................................................................................................23NEXTSTEPS....................................................................................................................23

ACKNOWLEDGMENT..................................................................................................23

COPYRIGHTNOTICE...................................................................................................23


MIND MAPS

MIND MAP #1: PLAN

SeeMINDMAP#1KEYonpage9

Ghostwriting

Plan

Controlling Idea

Three Types

Problem

Opportunity

Prediction

One Sentence

UPSEEN

Unique

Proven

Simple

Emotional

Engaging

New

Genre

Academic

How To

Narrative

Big Idea

Blueprint

Targeting

Target Client

Target Reader

Imaginary Reader

Themes

Structure

Beginning

Middle

End

Sections

Chapters

Facets

Ancillary

Table of Contents

Glossary

Index

Appendices

Book Club Notes

Bibliography

Citations

Reading List

Workbook

Manuscript

Book

Money


MIND MAP #2: MANUSCRIPT


Ghostwriting

Plan

Manuscript

First Draft

Idea Factory

Story Collection

Interviews

Point of View

People

Line Edit

Sentence Structure

Paragraph Structure

Transitions

Beginnings

Endings

Boldness

Positivity

Quoatable

Sweater Knit

Music

Proofreading

Grammar

Usage

Syntax

Diction

Spelling

Extraneous

Book

Money


MIND MAP #3 BOOK


Ghostwriting

Plan

Manuscript

Book

Design

Title

Cover Imagery

Cover Copy

Typography

Publishing

Traditional

Advantages

Disadvantages

Self-Publishing

Advantages

Disadvantages

Printing

Offset

Print On Demand

Digital

Money


MIND MAP #4: MONEY


Ghostwriting

Plan

Manuscript

Book

Money

Book Sales

Distribution Networks

Volume Sales

Access

Speaking Engagements

Publicity

Engagement

List Building

Repurposing

Affinity

Products

Services

Credibility

Prospects

Customers

Partners


MIND MAP KEYs

MIND MAP #1: PLAN “Ponderthepathofthyfeet.”—Proverbs4:26

Controlling Idea Yourbusinessbookwillnodoubtbepackedwithideas,somanythatthereadermayhaveatoughtimeassimilatingeverything.One“bestpractice”istoidentifyasingleControllingIdeaandrelateeverysub-ideatothecontrollingidea.Considerthesethreemaintypes:

Problem YourControllingIdeamaybeaproblemthatisplaguingyourtargetreader.Yourbookwillrevealyoursolution—yourspecialwayofdealingwiththeproblem

Opportunity OrmaybeyourControllingIdeaisanewandexcitingopportunitythatyouarethefirsttospot—anopportunitythatishighlydesirabletoyourtargetreaders.

Prediction Youmayseeasignificantchangecoming,onewithlife-changingimplicationsforyourtargetreader.YouControllingIdeaisboththepredictionandyourinsightsonhowtodealwiththecomingchange.

One Sentence Earlyinyourbook,you’llneedtoexplicitlystateyourcontrollingideainasinglesentencethatwillbeeasyforthereadertoremember.

Recognizable HowdoyounailyourControllingIdea?Brainstormideasuntilyoudiscoveronethatwillmaketargetreadersexcitedaboutreading.

Tingle Theone-sentencecontrollingideaneedstoresonatedeepinsidethereader—andyou.ThinkofArchimedesjumpingfromhisbathtubshoutingEureka!


UPSEEN Howdoyouknowwhenyouronesentenceisright?UsetheUPSEENformulatorateyourControllingIdeaonthesecriteria:

Unique Oneascaleof1-5(5isabsolutelyunique)howdifferentistheProblem,OpportunityorPredictionyou’rewritingabout?

Proven Onthesame1-5scale,howgoodisthedatathatsupportsyourControllingIdea?

Simple Didyounailyouronesentence?Tryitoutonafewfriendstofindoutiftheyunderstandthesentence.Rateitssimplicityfrom1-5.

Emotional Whatemotiondoesyoursentencearouse?Ratethestrengthoftheemotionalcontent1-5.

Engaging Howstronglywillyoursentencemaketargetreaderswanttokeepreading?Rate1-5.

New Areyoutacklinganewproblemoranoldone?Hownewisyoursolutionoropportunity?Areyouthefirst—orjustthelatest?1-5

Youdon’tneedaperfectscoreof30.Butalowscoreinonecriterionmeansyouneedtocompensatewithastrongscoreinanother.


Genre LongtimebookeditorShawnCoyneidentifiedfourpopularnonfictiongenres:

Academic Thefocusisonpresentingyourmainthesiswithrigorousstandardsofproof.(SideNote:thatdoesNOTmeanthewritinghastobeboring)

How To Inthispopulargenre,thecontentisprescriptive.Adultlearnerswantstepstheycantaketodaytoreachadesirableoutcome.

Narrative Thenonfictionauthorusesthestructuresandtechniquesoffictionwriterstotellabusinessorleadershipstory.

Big Idea Thisengaginggenreincorporateselementsofallthreeoftheothergenrestoviewasingleideafromseveralperspectives.

Identifyahandfulofbooksinyourchosengenreandstudythemtodiscovertheconventionsandobligatorysectionsthatmakethemwork.

Blueprint Createaflexibledocumenttoguideyoufrominitialideatofinishedmanuscript.Now,theblueprintcanchangeastheprojectdevelops,soletgoofperfectionismandmakeeverydecisionwiththebestinformationyouhaveatthetime.

Targeting Abookwrittenforeveryonewillappealtonoone.Themoreyounichedown(whilestillcastingawideenoughnet)themoreyourbookwillappeal.

Target Client Mostbusinessbooksarewrittentoattractnewbusinessfromnewcustomers.Definethecharacteristicsofcustomersyouwant.

Target Reader Youridealcustomerisnotnecessarilyyouridealreader.Yourstrategyshouldbetowritetoidealreaderswhileidealcustomerswatch.

Imaginary Reader Reduceyourbroadtargettoaspecificpersonwholovesyourworkandyourideas.Thenwritetothatperson.


Themes ComeupwiththemesthatcomplementyourControllingIdea.

Structure Theinternalstructureofyourbookwillvarybasedongenre.Butatabareminimum,comeupwithaplanforeachofthesethreemajorlandmarks.

Beginning Thebeginningsetsthestageandgivesthereaderacompellingreasontoreadtheentirebook.

Middle Thinkofthislargesectionastheplacewherethereaderistransformed.

End Apowerfulendinggivesdedicatedreadersanopportunitytowitnessthedramaticresultsmadepossiblebyyourideas.

Sections Youmayormaynotneedtogroupyourchaptersintolargerunits.Theearlierinthisprocessyougroupyourideas,themorecohesiveyourbookwillbe.

Chapters Eachchapterneedstostandaloneasacompletemessage,whilealsocontributingaspecificpiecetothewhole.

Facets Insomegenres,suchasBigIdea,itmakessensetoviewonecentralideafromvariousfacets,liketurningagemtocatchtheraysoflightandrevealitscolor.

Ancillary Tomakeyourbookmoreuseful,relevant,andrecommendable,consideraddingthesesectionsbeforeandafterthebodyofthebook.

Table of Contents Givethereaderabirds-eyeviewofthebigpicture.

Glossary Providethemeaningoftechnicalandscientificterms.

Index Givereadersaneasywaytore-usethebookforreference.


Appendices Includeextramaterialthataddsvaluetoyourbook.

Book Club Notes Spreadyourideas(andbooksales)throughgroupsofavidreaders.

Bibliography Addcredibilitybydemonstratingdepthofresearch.

Citations Avoidplagiarismbygivingduecredit.

Reading List Encouragereaderstodivedeeperintoyourtopic.

Workbook Includeadownloadableresourcetodrivereaderstoyourwebsite.


MIND MAP #2: MANUSCRIPT “Easyreadingisdamnhardwriting.”—NathanielHawthorne

Mostwritersdon’tstartwritingwithPageOneandcontinueinastraightlinetoTheEnd.Theywriteseveraldraftstoassemblethematerialaccordingtotheblueprintandthenshapethebookintoafinishedproduct.

First Draft Thegoalistogeteverythingoutofyourheadandontopaperorintoyourcomputer.

Idea Factory Beforeyoustartwriting,brainstormthepointsyouwilllaterflesh-outinwritingthebook.

Story Collections Developaninventoryofstoriesyoucanusetoillustrateyourpoints.

Interviews Posequestionsandgetanswersfromexperts,colleagues,andyourownexperience.

Point of View Exploreyourfeelingsabouttheissuesandarticulatethemasonlyyoucan.

People Abookoffactsisatoughread,soincludeflesh-and-bloodpeopleinyourbook.

Line Editing Thegoaloflineeditingistomakereadingyourbookajoynotachore.Payattentiontothesebasics:

Sentence Structure Therulesofsentencestructurearen’tarbitrary;theirpurposeistoguidethewritertoclarityofexpression.

Paragraph Structure Aparagraphisoneidea,notastack.Varyparagraphlengthtoavoidmonotony.

Transitions Inthefirstdraft,writeinchunksandthenorganizethechunksintoanarrative.Inlineediting,tiethechunkstogetherwithtransitions.


Beginnings Everynewsection,chapter,orsubsectionisachancetorecapturethereader’sattentionorloseit.Don’twastetheopportunity.

Endings Ineverysection,chapter,orsubsection,don’tjustquitwhenyourunoutofwords.Finishyouridea.

Boldness Don’tusemodifierstopullyourpunches,expressionslike“abit”or“kindof”or“almost.”Expungeweaselwords!

Positivity There’splentyinlifethatbeatsusdown.Instead,bethevoicethatupliftsyourreaders.

Quotable WinstonChurchillhadtoearnhislivingwritingbooks.Inthatprofession,helearnedtoreducehisthoughtstomemorablesoundbites.

Sweater Knit Stitchparagraphstogetherasifknittingasweaterwitheverythoughtlinkedtowhatprecedesandfollows.(HattiptowriterCarolTice)

Music Readyourtextoutloudtofindexpressionsandrhythmsthatsoundawkward.Letyourearguideyourstyle.

Proofreading Don’ttrytoproofreadyourownwriting.Youreyewillskimovermistakesthatleaptotheeyeofaproofreader.

Grammar Youcanbreakanygrammaticalrule,aslongasyouunderstandtheruleandbreakitwiththeintentionofclarifying.

Usage Choosewordsandexpressionsthatarecommonlyunderstoodandusedbyrealpeopleineverydayspeechandwriting.


Syntax Controlhowyoustringwordstogether:“WhosewoodstheseareIthinkIknow”(RobertFrost)versus“IthinkIknowwhoownsthesewoods.”(examplebyMerriam-Webster)

Diction Choosewordsforeffect:“ForWhomTheBellTolls”(JohnDonne)versusForWhomTheBellRings.(examplebyMerriam-Webster)

Spelling Whenindoubt,grabyourMerriam-Websterorothergreatdictionary.

Extraneous Repeatedwordsareinvisibletothethepersonwhotypesthem.


MIND MAP #3: BOOK WhenIamdead,Ihopeitmaybesaid:Hissinswerescarlet,buthisbookswereread.”—HilaireBelloc

Design Baddesignkillsareader’sinterestlikeabadhaircutkillsyourchancesofaseconddate.

Title Ideally,yourtitletellstheentirestory.Youcanchooseatraditionalshorttitleora“titleblock”withheader,title,andsubtitle.

Cover Imagery Chooseacoverdesignthatisconsistentwithothersinyourgenre,sotargetreaderswillknowataglancewhatkindofbookyou’vewritten.

Cover Copy Howdoreadersdecidewhethertobuyandreadyourbook?Theyfirstreadthecopyandblurbsfromyourfrontcover,frontflap,backflapandbackcover.

Typography Today’sreadersexpectgooddesign.Professionaltypographyisstandardintraditionalpublishingandabsolutelycriticalinself-publishing.

Traditional Publishing Althoughthisstepisneartheend,consideryouroptionsfromthebeginning.Thereareadvantagesanddisadvantagestotraditionalandself-publishing.Intraditionalpublishing,yourbusinessbookisselectedbya“Big5”publisher.

Advantages Thepublishershoulderstheentirepublishinginvestment($100,000+)coveringeverythingfromprintingcoststoyouradvancepayment.

Thepublisherhasaccesstoaworldwidedistributionnetworktoplaceyourbookinbookstoresandotherdistributionchannels.

Thepublisherhasastructuredprocesscoveringeveryaspectofpublishing.

Disadvantages Thedecisiontopublishisdrivensolelybythepublisher’sforecastofthenumberofcopiesthebookwillsell.


Yougiveupahealthychunkoftherevenueforthelifeofthebook.

Traditionalpublishersaredelugedwithmanuscripts,placingyouinhead-to-headcompetitionwithestablished,big-nameauthors.

Thepublisherrequiresabookproposalandsamplechapters,sotheycanhelpshapeyourbook.Thismeansyoumayhavetowriteabookthepublisherthinkswillsellratherthanthebookyouwanttowrite.

Publishingasinglebookisariskyventure,sopublisherswantassurancethatyoursuccessfulfirstbookwillbefollowedanotherofequalquality.

Publisherswillrequireyoutoberepresentedbyanagentwhowillpre-screenyouridea,matchyourbooktotherightpublisher,andshepherdyouthroughthepublishingprocess.

Self-Publishing Thisoptionnolongerimpliesastigma.Manyauthorswhocouldgothetraditionalroutechoosetoself-publish.

Advantages Youretainfullownershipandcontrolofyourintellectualproperty,soyoucanwritethebookyouwanttowrite.

Thepurposeofyourbookistosupportyourbusiness,soevenamodestlevelofsalescanmakeahugeimpactonyourbusiness.

Youreapfullprofitsfrombooksalesratherthanfractionalroyalties.

Youdon’thavetowaituntilyouarechosenbypublisher.Youcanpublishanytimeyouwish.

Disadvantages Youshoulderthecostofallaspectsofpublication,includingmanuscriptediting,bookdesign,printingcosts,andsales-and-marketingexpenses.

Youwillneedtomanagetheentireprocess,includingmanuscriptediting,bookdesign,pre-production,printing,anddistribution.

NOTE:Whetheryouchoosetraditionalorself-publishing,youwillhavetobeinvolvedinmarketingyourbook.Publishersrarelypublishabookunlesstheauthorhasasizablefollowingofpeoplewhowillwanttobuythebook.


Printing Ifyouchooseself-publishing,you’llneedtodecideonamethodofdistributionthatfitsyourbudget.

Offset Printing Thisprintingmethoduseseconomyofscaletokeepcost-per-copylow,butyou’llneedtoprintalargeorderwithabigout-of-pocketexpense.

Print On Demand Ifyouexpecttosellfewercopies,youmaybebetteroffwiththispay-as-you-gomethod.

Digital Cheapestofallaredigitalmethods,anythingfromaportabledocumentfile(PDF)toformatsdesignedforelectronicreaders.


MIND MAP #4: MONEY “Nomanbutablockheadeverwrote,exceptformoney.”—SamuelJohnson

Book Sales Afewbookshitthemarketwithacatchyideaattherighttime.Theymakeabigsplashandearnseriousmoneyfortheluckyauthor.

Distribution Networks Toearnthebigbucks,you’llneedagreatidea,greattiming,anddistributionchannelsdevelopedeitherbythepublisherorbyyou.

Volume Sales Onewaytobeefupsalesistomarkettoemployerswhocanbenefitbysharingyourbookwiththeiremployees.

Access Afarmorecommontechniqueistoleveragethepowerofabook.

Speaking Engagements You’remorelikelytobreakintothespeakingcircuitifyouhaveapublishedbooktoyourcredit.

Publicity There’snothinglikeapopularbookforturningyourbusinessintoahouseholdname,atleastwithinyourmarket.

Engagement Abookcanbeanongoingsourceofleads.

List Building Onepopulartechniqueistoofferyourbookasaleadmagnetinreturnforpermission-basedfollowup.

Repurposing Youcanspinandexpoundendlesslyonyourbook’sthemesandstoriestoproducecontent.

Affinity Yourbookmaynaturallygotogetherwiththingsyoucansell.

Products Yourbookcanexplainthevalueofphysicalproductsyouoffer.


Services Oryourbookcanpersuadethoseinyourmarkettobuycourses,trainingprograms,orconsultingservices.

Credibility Themostcommonuseofapublishedbookistoconvinceyouraudiencethatyouaretherealdeal.

Prospects Abookisagoodtoolforgettingpeopletopayattentiontoyourmessage.

Customers Peoplefeelbetterwhentheybuyfromapersonwithafollowingintheircommunity.

Partners You’llfindthatpeoplewithmoneyarealwaysonthelookoutforpeoplewithmarketableideas.


FREQUENTLY ASKED QUESTIONS (FAQ) Howlongdoesittaketowriteabook?Afteryoucomeupwiththerightidea,itusuallytakes10-12monthstowriteandedityourmanuscript.

Howlongdoesittaketopublishabookonceit’swritten?Thetimelinefortraditionalpublishingisuptothepublisher—anythingfromamadrushtoendlessdelays.Theself-publishingtimelineisentirelyuptoyou.

ShouldIchoosetraditionalpublishingorself-publishing?Thatdecisiondependsonthemarketabilityofyourideas,yourdesiretocontrolthebook,andyourwillingnesstofinancetheproject.

HowmuchshouldIbudgetforself-publishingabook?First,calculatethevalueofthebooktoyourbusiness.Howmuchnewbusinesswillithelpyoubringin?Willthebookopendoorstonewmarkets?Canyougrababiggershareofyourmarket?Whenyouunderstandthevalue,youcanmakeabudgetdecisionthat’srightforyou.

ShouldIdotheworkmyselforhireprofessionals?It’snotaneither/orquestion;youcandosomeofboth.Italldependsonyourlevelofskillineachstepoftheprocess,theamountoftimeyoucandevotetotheproject,andhowimportantthebookistoyou.

HowmuchhelpdoIneedinthepublishingworld?Youcangetasmuchhelporaslittleasyouplease.Theproblemisthatmostfirst-timeauthorsdon’tknowwhattheydon’tknow.Theyunderestimatethecomplexity,andtheyunderestimatethedrainontheirtimeandattention.

Howcananeditor/ghostwriterhelp?Myapproachistohelpyoudeterminewhatyouneedandwhatyoudon’t.Thenyoucanmakeyourowndecisionsaboutgettinghelpornot.Ifyouhavethemoney,andyourbookisworthit,you’llbegladtohaveaprofessionalonyourside.

Howmuchdoyoucharge?Thatdependsonwhatyouneed.I’llbegladtodiscussmyservices,timelines,andcosts.Toscheduleano-cost,no-obligationdiscoverycall,visitmywebsiteatpricewrite.com


ABOUT JACK PRICE I’mafulltimeprofessionalwriterwithoveradecadeofexperienceandastrongtrackrecordinghostwriting,editing,andwritingmarketingcopyforbusyexecutives,experts,andauthorswhowantinfluence,opportunities,andgrowth.

IliveincentralVirginiaandserveclientsworldwide.

GETTING HELP There’sanentirecottageindustryofprofessionalswhocanhelpyouwithvariousaspectsofyourbusinessbookproject.

Butasineveryindustry,therearealsosharpieswhomakebigpromises,takeyourmoney,andproducelittle.Sodoyourhomework.

NEXT STEPS I’dlovetofindoutmoreaboutyourbook.Whenyou’reready,visitpricewrite.comandscheduleatimetotalkaboutyourbook

JackPriceBookEditor

Acknowledgment Manythankstomymentor,longtimeghostwriterDerekLewis,whosebrilliantbookTheBusinessBookBibleisindispensibleforauthorsandeditors.

Copyright Notice Copyright©2018byJackPrice

Thismaterialisintendedforyourpersonaluseonly.Youmaynotduplicateorshareitinanyformwithoutmywrittenconsent.

ghostwriting mind map - pricewrite.com€¦ · own comprehensive writing process, condensed in this...

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