gilroy creds 2015
TRANSCRIPT
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015..
GILROY CREDENTIALS
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
WWW.GILROY.CO.UK
IN A NUTSHELL
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
A leading technology communications agency
35 year history
Strategic – collaborative – results-oriented
HOME
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
BY NUMBERS
1,970% ROI 100% £188 million £24 million
$5 million 300+ blogs 1.5 million 80%
industry sector targeting for global
IT vendor
success for managed bid programmes in
2014/15
total contract values secured for
global telco in one year
SQ pipeline for world-leading electronics co
initial pipeline for Americas social
selling programme
managed for global security vendor
visitors to new customer website within two weeks
of launch
new business comes from
recommendation
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
BUY FROM PEOPLE
We build better connections between your organisation and the people that determine its success:
CUSTOMERS
PROSPECTS
YOUR PEOPLE
PARTNERS
THE MARKET CLOSE
NURTURE
RETAIN
ATTRACT
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DIFFERENT?
ENTERPRISE MARKETING GILROY MODEL
INCREASED SALES
ATTRACTING CUSTOMERS
SHORT-TERM VALUE
BRAND AS AN ASSET
REACH OUT TO INDIVIDUAL ACCOUNTS
SALES AND MARKETING DISCRETE
INCREASED PROFITS
RETAINING CUSTOMERS
LIFETIME VALUE
BRAND LOYALTY AS AN ASSET
FOCUS ON INDIVIDUAL ACCOUNTS
SALES AND MARKETING INTEGRATED
WWW.GILROY.CO.UK
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
TO CUSTOMERS
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
1900
OF THE CUSTOMER
1960 1990 2010
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
CUSTOMERS
Account strategy
Contact touch points
Support withmulti-channel approach
Measure, record, report and refine
Proliferate engagements across
key accounts
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
A CUSTOMER’S EYES
MARKET DRIVERS
CUSTOMER PRIORITIES
WHAT WE DO AND HOW WE DO IT
OUTCOMES AND CUSTOMER EXPERIENCE
DIFFERENTIATION
EXPERIENCE & EVIDENCE INDUSTRIALISATION
CONTEXT
DISCOVERY
DISCLOSURE
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
SURVEY
Gilroy activity from 18/08/14 – 17/10/14:
• LinkedIn InMails
• Banners
• Spotlight ads
• Customer database emails
• Email signatures (for CC employees)
• x2 survey and LinkedIn refreshes
CC activity – from 01/10/14 to 24/10/14:
• Customer directive from Amir Klaus
• Event attendance at VMworld
• Email signatures
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
SURVEY
Research reports produced and promoted at the end of the campaign.
Additionally, bespoke benchmarked reports produced for participants who provided contact details.
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
SOCIAL SELLING
$5mcontract won
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
CONTENT SEEDING
Optimised content creation
Content distribution
Third party media pick-up
Analyst & opinion former
pick-up
Social and user initiated
engagement
Direct impact
Second stage pipeline in 3 months
THIS PRESENTATION IS THE PROPERTY OF GILROY. ALL RIGHTS RESERVED 2015.
CONTENT SEEDING MATTERS
of marketers attest to content seeding's positive ROI
Decision makers are typically through the buying process
before making contact
of journalists go online daily
of journalists and analysts go online to source content or
research articles
Nurtured leads make more purchases than non-
nurtured leads
Organic search leads have a conversion rate, outbound
leads have a conversion rate
Belvedere, Basing View, Basingstoke, Hampshire, RG21 4HG
+44 (0)8456 184 184 @Gilroyhq www.gilroy.co.uk
IF YOUR BUSINESS NEEDS SOME THOUGHT.
MATT NEAL+44 (0)7769 667 787
+44 (0)8456 184 184
KEVIN SLEAP+44 (0)7768 000 195
+44 (0)8456 184 184