gm holden ltd's 2016 spark pre-launch campaign revisions
TRANSCRIPT
2016 Holden Spark Pre-Launch CampaignMarketing Campaign Revision
Pocket Watch Advertising
Who are we?Pocket Watch Advertising
• We listen to our clients
• Mutually beneficial ongoing relationships.
• Freethinking problem solvers
• Consistent
• We aren’t happy until you are!
2016 Holden Spark – Change is Coming
Marketing Communications:
Social Media – YouTubePublic Relations – Media Releases
Target Market:
Young Women – Gen Y, Independent, Tech-Savvy, Eager to stand out, Low-Medium income
Change the way women buy cars
However,There are two main areas for revision…
Is the message consistent? The Issue:
Social media message ≠ Public relations message
The Fix: Consistency and
Coherence across all marketing communications platforms
Efficiency Complimentary Synergy
Is the message being received?
18-29 30-39 40-49 50-640%
10%20%30%40%50%60%70%80%90% Large businesses are
spending an average of $10,088 p.a. on Social Media.
55% of women use social media at least once a day.
79% of the target market use social media at least once a day!
The fix?...Increase Exposure!
% of Females Aged 18-29
FacebookLinkedInInstagramGoogle+TwitterPinterestSnapchatTumblr
35% - Follow or find out about brands or businesses in general
28% - Research products or services they may want to buy.
Increase natural exposure to current marketing communications materials
In-Site Advertisements
Small Changes = Big ResultsThank you!
Pocket Watch Advertising