gmcs presentation- bollywood
TRANSCRIPT
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By Navin, Chandni and RajivBy Navin, Chandni and Rajiv
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HistoryHistory
Raja Harishchandra was the first filmRaja Harishchandra was the first filmmade in India (1913)made in India (1913)
By the 30s the industry produced overBy the 30s the industry produced over200 films per year200 films per year
In the 50s first coloured filmsIn the 50s first coloured films
Mostly romance movies and action filmsMostly romance movies and action filmsfrom the 60s onfrom the 60s on
Around the year 2000, Bollywood became Around the year 2000, Bollywood becamefamous all over the worldfamous all over the world
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NotableNotableFilmsFilms
NotableNotable Actors Actors
RajRaj KapoorKapoor RajeshRajesh KhannaKhanna SharmilaSharmila TagoreTagore GuruGuru Dutt Dutt DilipDilip KumarKumar DevDev Anand Anand
NargisNargis SunilSunil Dutt Dutt ShammiShammi KapoorKapoor
NotableNotableSingers/ SongSingers/ Song LataLata MangeshkarMangeshkarand Mohammedand Mohammed RafiRafi
reigned supremereigned supreme Rise of :Rise of :
KishoreKishore KumarKumar Asha Asha BhosleBhosle
Mere Mere SapnoSapno KiKiRaniRani
KoiKoi MujheMujhe JungleeJungleeKaheKahe
Mere Mere SaamneSaamne WaleWale
KhirkiKhirki MainMain MeraMera JootaJoota HaiHai
JapaniJapani
Awaara Awaara (1951)(1951) DevdasDevdas (1955)(1955) Shree420 (1955)Shree420 (1955) Mother India (1957)Mother India (1957) PyaasaPyaasa (1957)(1957) MughalMughal--ee--Azam Azam (1960)(1960)
MadhumatiMadhumati (1958)(1958) Guide (1965)Guide (1965)
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BollywoodBollywood
Largest producer of movies in the worldLargest producer of movies in the world
Large part of mass Indian culture,Large part of mass Indian culture,
whether for escapism or socialwhether for escapism or socialcommentarycommentary
Masala movies is a mix of all different Masala movies is a mix of all different genres in one moviegenres in one movie
It has swung between familyIt has swung between family--friendlyfriendlyromance and social commentaryromance and social commentary
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BollywoodBollywood -- Love your First Love your First ImpressionsImpressions
BollywoodBollywood is predominantlyis predominantlyescapist and full of escapist and full of entertainment, no matterentertainment, no matterhow artistic it is.how artistic it is.
Full of music, dancing,Full of music, dancing,
colorscolors-- part of Indianpart of Indiancultureculture Romance will always be aRomance will always be a
key factorkey factor--whether focus orwhether focus ora subplot a subplot
Family is a key role in lives,Family is a key role in lives,
friendship is filled withfriendship is filled withcrazy times, and marriagecrazy times, and marriagealways occurs in ultimatealways occurs in ultimateromanceromance
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Generation of Idea
MarketingArtiste Technician Selection
Signing with distributor/Music Labels
Actual Production of the Film
Film Censor
Marketing
Film Release
Film Making Process
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People InvolvedPeople Involved
Role Description
Director Responsible for creating the vision of the film
ProducerResponsible for overseeing the film and making sure everything get completed
Screenwriter Writes the story and script
Actor Works in front of the camera
EditorResponsible for editing all the individual shots into scenes and thenmaking this into a cohesive story.
Production
designer
Responsible for the location and the feel of the film
Director ofphotography(Cinematographer)
Responsible for the lighting and ensuring the wishes of the director arecarried out in relation to the filming (angles, movement, shots)
Art director Responsible for the sets, costume and make-up
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Other People InvolvedOther People Involved
Role Discription
Costume artiststhe people who design the Costumes for the actors
Make-up artists the people who apply make-up or other features to a actors.
Art director a person who supervises other artists.
Animalsupervisor
a person who supervises the animals in a live action movie.
Backgroundartists
the people who design the set for a movie set for a movie.
Studio manager the person who owns the set owns the set .
Characterdesigner
the person who creates the characters.
Castingdirectors
the people who instruct the actor and actresses in a movie.
Hair dressers the people who do the actor or actress's hair.
Wardrobe the clothes the actors or actresses wear in a movie
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Role of CBFCRole of CBFC
At present films are certified under 4categories
UnrestrictedPublic Exhibition
Unrestricted PublicExhibition - with aword of caution thatParental discretionrequired for childrenbelow 12 years
Restricted to
adults
Restricted to any specialclass of persons
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Film certification is the end product of the process ofpreviewing of film. It is to ensure that the children do notget exposed to psychologically damaging matter.
The Certification rules also apply to foreign films importedinto India , dubbed films and video films. The certificationdoes not apply to films made specifically for Doorsdarshanand Doordarshan has its own system of examining suchfilms.
Some of the objectives, the Board of Film Certification shall
ensure that-- Human sensibilities are not offended by vulgarity,
obscenity or depravity;
- Scenes involving sexual violence against women likeattempt to rape, or any form of molestation, are avoided and if
such incident is relevant to the theme, they shall be reduced tothe minimum;
- Friendly relations with foreign States are not strained;
The Board shall scrutinize the titles of the films and ensurethat they are not provocative, vulgar, offensive or violative
of any of the above-mentioned guidelines.
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Mastermind approachMastermind approach ±± blending several tools toblending several tools todeliver a consistent image to the audiencedeliver a consistent image to the audience
DM/Internet/Telemktg
Alliances/deals
Media Planning/Buying
Creative support
Public relations
Ground support
Advertising
Pre/Post launch activity
3 AUDIENCE21Film
PROMOTION
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Integrated Marketing CommunicationIntegrated Marketing Communication
Advertising SalesPromotion
PublicRelations
PersonalSelling
DirectMarketing
Print ad Trade promoschemes
Press kits Salespresentations
Telemarketing
Broadcast ad Contests,games
Speeches Trade shows Internet Mkting
Brochures Premiums &
gifts
Sponsorships E - Mkting
Internet Ad Coupons Publications Mobile Mkting
Video tapes Rebates Events
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ControversiesControversies Aamir Aamir KhanKhan Vs Vs ChetanChetan Bhagat Bhagat
A A controversy which started with the releasecontroversy which started with the releaseof '3 Idiot.of '3 Idiot. Bhagat Bhagat had accused thehad accused theproducers of film,producers of film, Vidhu Vidhu Vinod Vinod Chopra of Chopra of having lifted the entire story from his novel,having lifted the entire story from his novel,
'Five Point Someone', and not giving him'Five Point Someone', and not giving himproper credits or payments.proper credits or payments. Aamir Aamir Khan, theKhan, thelead actor of the film, had retaliated bylead actor of the film, had retaliated bysaying 'saying 'ChetanChetan is trying to take away theis trying to take away thecredit from the film's writer,credit from the film's writer, Abhijat Abhijat Joshi'.Joshi'.Chopra, directorChopra, director RajKumarRajKumar HiraniHirani and Khanand Khanhad even called for a press conference tohad even called for a press conference toclear their stand. The controversy died aclear their stand. The controversy died anatural death afternatural death after Bhagat Bhagat sheepishlysheepishlyapologisedapologised to Khan.to Khan.
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Essentials of Making a Hit MovieEssentials of Making a Hit Movie
Actors Actors
DialoguesDialogues
MusicMusic DanceDance
ComedyComedy
RomanceRomance Story/ Script Story/ Script
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Actors Actors-- An An actoractor is ais a personperson whowho actsacts in ain a dramaticdramatic production and whoproduction and who
works inworks in filmfilm,, televisiontelevision,,theatretheatre, or, or radioradio in their capacity.in their capacity.
Amitabh Amitabh BachchanBachchan RekhaRekha Zeenat Zeenat Aman Aman RishiRishi KapoorKapoor ShashiShashi KapoorKapoor JeetendraJeetendra
SrideviSridevi HemaHema MaliniMalini
Key ActorsKey Actors ShahrukhShahrukh KhanKhan KajolKajol MadhuriMadhuri Dixit Dixit KareenaKareena KapoorKapoor Amir Khan Amir Khan SalmanSalman KhanKhan
SanjaySanjay Dutt Dutt Akshay Akshay KumarKumar
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Key ActorsKey Actors--Gen. Next Gen. Next
KatrinaKatrina Kaif Kaif HithrikHithrik RoshanRoshan
Anushka Anushka SharmaSharma
RanbirRanbir KapoorKapoor MalikaMalika Sherawat Sherawat
DeepikaDeepika PadukonePadukone
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DialoguesDialogues
Yes, Dialogues do make a movie HIT. Yes, Dialogues do make a movie HIT.
The role of dialogue is to reveal characterThe role of dialogue is to reveal characterand add layers to the drama.and add layers to the drama.
Dialogue authenticates theDialogue authenticates thespeakerspeaker as an individual or a real personas an individual or a real personrather than the imaginary creation of arather than the imaginary creation of a
story teller.story teller. Dialogue serves to tell the storyDialogue serves to tell the story
andand expresses feelings and motivations of expresses feelings and motivations of
characters as well.characters as well.
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MusicMusic
Music helps to create a particularatmosphere.
Music is added to reflect emotion andrhythm to a film
Music aids viewers understanding bylinking them to scenes.
Film sound is comprised of conventions
and innovations.
And to end, life does not move without music it keeps rolling in our mind most
of the times.
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MusicMusic-- Hit SongsHit Songs
BhaagBhaag D.K. Bose (Delhi Belly)D.K. Bose (Delhi Belly)
CharacterCharacter DheelaDheela HaiHai (Ready)(Ready)
Pee loon (Once Upon A Time InPee loon (Once Upon A Time In MumbaaiMumbaai)) BeeraBeera ((RaavanRaavan))
DilDil kyunkyun yehyeh meramera (Kites)(Kites)
DilDil ToTo BachchaBachcha HaiHai JiJi ((IshqiyaIshqiya)) SheilaSheila KiKi JawaniJawani (Tees(Tees MaarMaar Khan)Khan)
MunniMunni BadnaamBadnaam HuiHui ((DabanggDabangg))
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Leading Female
Playback
AlkaYagnik
SunidhiChauhan
Leading M
Playback
SonuNigam
Shaan
India¶s Nightingales
LataMangeshkar
Asha Bhonsle
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DanceDance
A Bollywood movie is incomplete without songs and dance in it.
Indians like and enjoy a very wide varietyof dance and music, which is roughlydivided in the three groups - classical,folk, and popular.
Some of the very popular dance stepsusually remain in our mind whenever wethink of dancing like Salaam Namaste
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RomanceRomance
A A romantic filmromantic film can be loosely defined as anycan be loosely defined as anyfilm in which the central plot is all about thefilm in which the central plot is all about theromantic involvement of the story's character.romantic involvement of the story's character.
The appeal of these films is in the dramaticThe appeal of these films is in the dramaticreality of the emotions expressed by thereality of the emotions expressed by thecharacters.characters.
Another prerequisite is that the film has a happy Another prerequisite is that the film has a happyending, we have exceptions though.ending, we have exceptions though.
There is no better way to get to the Valentine'sThere is no better way to get to the Valentine'sspirit than watching romantic movies.spirit than watching romantic movies.
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Romantic FilmsRomantic Films-- Some of the Romantic filmsSome of the Romantic filmswhich is still somewhere in our mind iswhich is still somewhere in our mind is
DILWAALE DULHANIYA LE J AAYENGE DILWAALE DULHANIYA LE J AAYENGE
REHNA HAI TERE DIL MEIN REHNA HAI TERE DIL MEIN
VEER Z AARAVEER Z AARA MOHABATEIN MOHABATEIN
TERE NAAMTERE NAAM
KUCH KUCH KUCH KUCH HOTA HAI HOTA HAI
DIL TO P AAGAL HAI DIL TO P AAGAL HAI
KAHO NA PYAR HAI KAHO NA PYAR HAI
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ComedyComedy
Comedy FilmsComedy Films are "make them laugh" films designedare "make them laugh" films designedto elicit laughter from the audience.to elicit laughter from the audience.
Comedies are light Comedies are light--hearted dramas, crafted to amuse,hearted dramas, crafted to amuse,
entertain, and provoke enjoyment.entertain, and provoke enjoyment. The comedy type humorously exaggerates the situation,The comedy type humorously exaggerates the situation,
the language, action, and characters.the language, action, and characters.
Comedies observe the deficiencies and frustrations of Comedies observe the deficiencies and frustrations of life, providing a momentary escape from daylife, providing a momentary escape from day--toto--day life.day life.
They usually have happy endings, although the humorThey usually have happy endings, although the humormay have a serious or pessimistic side.may have a serious or pessimistic side.
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Story/ Script Story/ Script
Story is very crucial thing for makingStory is very crucial thing for makingmovie. Like we can say, no one killedmovie. Like we can say, no one killed
jessica jessica..
The same way script is equallyThe same way script is equally important important toto story, we can say about movie like 3I orstory, we can say about movie like 3I orMMunnabhaiunnabhai MBBS, if script written is worst MBBS, if script written is worst
what would be the impact on Movie?...!!what would be the impact on Movie?...!!Flopped. Right.Flopped. Right.
Scriptwriting is an artform, and
creating art is never easy.
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MoviesMovies-- 2010/112010/11 BandBand BaajaBaaja Baaraat Baaraat RaginiRagini MMSMMS
I HateI Hate LuvLuv StorysStorys
DabangDabang GolmaalGolmaal 33
My Name is KhanMy Name is Khan
RajneetiRajneeti
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DirectorDirector
NavinNavin GoyalGoyal
ProducerProducer
ChandniChandni Jajal Jajal
EditorEditorRajivRajiv HindujaHinduja