go annotate startup weekend manchester 2012
TRANSCRIPT
Go Annotatesimple online critiques for writers
Please go to http://goannotate.com
Problem
sspelling has grammar?punctuation?!
is it any good?
pacing
structure
length
who does editorial review?
Self published content
SolutionValidate your writing
Market
Go Annotate
= ££££
professionalspoets
hobbyist
Who is it for?
Competition
user friendly
functionality
Go Annotate
@email pingpong
we *hate* this
Who else is out there?
Business Model
‘Open Source’
Free
Content public
One Off Critique
£3 one time
Content private
Unlimited Member
£5 per month
Content private
Platinum Member
£9 p/mUltimate plus
NotificationsComing soon sentiment analysis
How we operate
Projections
Cost of Customer Acquisition: £10
Customer Lifetime Value: £30
*conservative assumption
2013 2014 2015
£10,000
£40,000
£100,000
£350,000
*based on 6 month subscription
AdWord, event sponsorship
Conversion to pay 10%
Our assumptions
State of Play
Build Fast! Ship Faster! Learn!
Qualitative and Quantitate data
>230 unique users by Sunday morning
Release Alpha Saturday night
Continued Feedback and learning
Integrating payments
Iterate & Validate with Customers
Promote on Reddit, Twitter, IRC etc
Where we at?
Overview
ProblemSelf published content
SolutionValidate your writing
Validation> 300 unique users & ready to turn into customers
Recap
Questions?
?