godrej summer training
TRANSCRIPT
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Summer Training Project
Godrej & Boyce Manufacturing Co. Ltd
Presented To:
PCTE,Ludhiana
Presented By:
Abhineet Das
MBA 2(A)
94972238133
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Godrej Group Profile
• Started in 1897
• 18000 Employees
• 21 Branches
• 4 Overseas Branches
• 13 International Operators
• 16 Industries
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Home Appliances
1. WHITE GOODS
2. BROWN GOODS
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Air Conditioners • Microwave Ovens
Refrigerators • Washing Machines
The Range
1 in 3 Refrigerators working in India is a Godrej Refrigerator
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Godrej Appliance
Milestones
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Milestones – Legacy of many Firsts
1958
1987
1st Indian Company to manufacture Refrigerators.
Pioneered PUF (Polyurethane Foam) Technology in India.
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1994 First company to sell 10 million
appliances
Milestones – Legacy of many Firsts
• Launches Washing Machines by commissioning a new manufacturing set-up at Shirwal
• State-of-art Manufacturing Plant starts operation at Mohali
1996
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• Launches Air Conditioners • Obtains ISO 14001
certification
First Durable Company in India to launch Branded Customer Service - SMARTCARE
1997
2000
Milestones – Legacy of many Firsts
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2001
2002
2004
Launches Pentacool Refrigerators with Revolutionary Five Side Cooling.
• Godrej Refrigerator awarded the Super Brand Status.
• Declared No. 1 in Businessworld Consumer Delight Survey.
1st and only Company in India to make its Entire Refrigerator Range Green (100% CFC, HCFC & HFC free).
Milestones – Legacy of many Firsts
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2006
2009
2009
Launch of premium Eon range
• Godrej Refrigerator awarded the Super
Brand Status for the second time.
Voted Readers’ Digest Most Trusted
Brand for the 4th consecutive time
Milestones – Legacy of many Firsts
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Godrej Appliance – Today
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New Technology introductions
Microsteam Technology Convection Control Technology 5 Star refrigerator & AC
range
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MISSION
• Enriching Quality of Life Everyday Everywhere
VISION
• Godrej in Every Home & Work Place
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Values
Openness & Transparency
Respect/Care & Concern for people
Teamwork Trust
Commitment
Discipline
Learning Organisation
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Swot Analysis
STRENGTH
Experience
Long-term customer relationship
WEAKNESS
Product variety is less
Weak distribution of home appliances
OPPORTUNITY
Substantial growth of home appliance industry
THREATS
Competition from companies such as LG, Samsung, Whirlpool.
SWOT
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Title
A Study on the most sale-able brand in Home
appliances - A dealer’s perspective
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Objectives of the study
1.To study the most preferred brand in home appliance
industry.
2. To study the factors affecting the brand and product
preference in home appliance industry.
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Research Methodology
•Research Design: Descriptive
•Data Collection Method: Schedules
•Universe: All the home appliance dealers in the
world.
•Population : All the home appliance dealer in
India.
•Sampling Unit: Home appliance dealers in
Chandigarh, Mohali, Panchkula and Patiala.
•Sample Size: 30
•Sampling Technique: Convenience Sampling
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Data analysis and Interpretation
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4.1Number Of Dealers Of Various
Brands
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4.2 Availability of Products
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4.3 Factors considered by Dealers while
selecting a brand
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4.4 Maximum Product Display
4.4.1 Refrigerator
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4.4.2. Washing Machine
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4.4.3 . Air Conditioner
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4.4.4. Microwave
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4.5 Most Sale-able brand
4.5.1 . Refrigerator
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4.5.2. Washing Machine
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4.5.3. Air Conditioner
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4.5.4 . Microwave
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4.6 Effect of Exclusive brand shops
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4.7 Ranking on the basis of Customer
Preference4.7.1 . Washing Machine
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4.7.2. Refrigerator
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4.7.3 . Air Conditioner
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4.7.4 . Microwave
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4.8 Ranking of brands on the basis of
best price offered4.8.1 . Refrigerator
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4.8.2 . Washing Machine
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4.8.3 . Air Conditioner
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4.8.4 . Microwave
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4.9 Satisfaction with promotional
activities of the brands
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Results and Findings
• The most sale-able brand in the Home Appliances is LG.
• In the microwave segment IFB is the 2nd most sale-able brand after LG.
• Godrej is doing fine in Washing Machine segment with the dealer’s preference for the brand at 3rd place.
• The dealers are most satisfied with the promotional activities of LG followed by Samsung.
• LG has the maximum exclusive stores which also is a major factor that boosts up its product sale.
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Recommendations
• Godrej needs to focus on promotion of their
appliances more seriously.
• We organized an exhibition in the form of BTL
(below the line) activity to promote Godrej’s
Microwave.
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Conclusion
• LG is the most preferred brand in the home appliances.
• The reasons for it being the most sale-able and preferred are that it offers the maximum display at the dealers covered under the study.
• LG is ranked the best brand according to dealer’s perspective.
• The factor of utmost importance that the dealers consider while dealing with a particular brand is the brand name followed by sales margin.
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