good sense research foodservice trend book 2016-17

WHAT IS IT? WHY?

GOLDEN OLDIES

As an industry we’re having to consider a new consumer group and how to meet their evolving needs and desires.

The increasing life expectancy and growing ageing population is becoming reality, but not a harsh one. The outlook on ageing is increasingly bright; including increased spending on things and experiences.

Consumer Trends Golden Oldies

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PROFILE

I have a smart phone and

I send the odd email to

my grandchildren and I

take photos

Since retiring my husband

and I have travelled to

Japan and the Greek

Islands - we did a cookery

course in Japan and I’ve

learnt some wonderful

dishes to cook back at

home for friends!

NAME

MARITAL STATUS

INTERESTS

FAVOURITE SHOPS

Bridget (nickname: Biddy)

Married for 46 years

Yoga/ Pilates

Hobbs and Phase Eight

AGE65

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WHAT IS IT? WHY?

EMOTIONAL EGOS #YOLO

A need for consumers to fulfil happiness, they are becoming more demanding on what and how they want things, and that doesn’t just relate to product. We are talking service, experience and more…

People are on a quest for efficiency and success, and self-actualisation. We see ourselves as “work in progress”, money can’t buy happiness so we look for emotional connection and empowerment in all areas of life, “How can I get more out of my life?” is the constant question.

Consumer Trends Emotional Egos #YOLO


TAKING CUSTOMER SERVICE TO THE NEXT LEVEL!

Voiced by ‘Festive Fred’, Morrisons self checkout machines are said to have the UK’s cheeriest voice and this has been built on scientific principles.

Through a series of experiments to find out which voices customers love the most, a sounds engineer created a formula for the cheeriest voice of all, based on characteristics such as words per minute, pauses between sentences and pitch variation.

Festive Fred says things like “have yourself a very Merry Christmas from Morrisons.”


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THE DETOX KITCHEN KITCHEN

Two venues in London: Kingly Street Deli & Fitzroy Place. Their GrabNGo range also stocked in the likes of Selfridges & Harvey Nics

The Detox Kitchen Kitchen and Pip and Nut team up to launch social media campaign #pimpyourkale. They asked consumers to Instagram and tweet their recipes


Driver seat only… no need for passengers!!

DELIVERY SERVICE TAKEN TO THE NEXT LEVEL

Domino’s DXP (delivery expert) is a modified Chevrolet Spark kitted out with a warming oven and space for 80 pizzas and sides, dipping sauces etc.


td

j FOOD AND BEVERAGE TRENDS

With an increasingly multinational and multicultural society, the arrival of new cuisines on the UK market is to be expected.

Here are some well established cuisines that appeal to the masses and are here to stay. For each cuisine, we have suggested a restaurant that we recommend you visit!

BRITISH

CHINESE

INDIAN

ITALIAN

TEX MEXFRENCH

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INFLUENCING CUISINES -HERE TO STAY

FOOD & BEVERAGE TRENDS INFLUENCING CUISINES HERE TO STAY

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CARIBBEAN/JAMAICAN

MIDDLE EASTERN

PERUVIAN

PAN ASIAN

TAIWANESEAUTHENTIC MEXICANKOREAN

Still quite fresh on the UK scene are the following cuisines. They are either new and in the early stages of innovation or mainstream trends that have evolved to adopt a more regional, authentic approach.

INFLUENCING CUISINES -GROWING TRENDS

FOOD & BEVERAGE TRENDS INFLUENCING CUISINES Growing Trends


CRACKING CRÈME EGG CAFÉ

There are 4 dishes on the menu and all cost £4 and come with a cup of tea or coffee. The options are: Creme Egg toastie, a Creme Egg tray bake, strawberries and Creme Egg, and Creme Egg and soldiers. Soho, London.

The ultimate in pop up indulgence


good sense research foodservice trend book 2016-17

Food