Let us Magnify Your Good & Break thru the Noise! October 2014

Goody PR… Services

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5 Goody PR… Services

2©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)  

We incorporated a Golden Goody Award (aka Oscar for social good) into a Comedy Gives Back Campaign that contributed to over 100 million impressions.

1. Marketing Services

2. Public Relations Services

3. Social Media Marketing

4. Cause Marketing Services

Let us Magnify Your GOOD:

5. Goody Awards Services

1. Marketing = StoryEverything starts with building a story!

Let’s enhance your brand’s story so it connects with your core audience.

We’ll help you add magic that magnifies your GOOD!

3©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)  

We did the launch PR for tech startup Jukin Media, and their CEO/Founder Jonathan Skogmo was just honored in the Top Social 25 in Los Angeles for “outstanding individuals, companies & brands influencing the future of social media.”

2. Noise Break PRBreak thru the noise with a compelling & relevant story.

Press releases, pitches & book interviews for Print, Radio, & TV.

Community Outreach to Key Influencers, Bloggers & Celebrities.

Goody Awards integration can increase engagement.

4©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)  

Example of TV Interview for client booked tied to cause marketing & the holidays.

3. Social Media EngagementYour Brand + PR + Social should sync

Let’s increase your social media impact thru:

Social Media Strategy

Social Media Training

Compelling Content

Measurement and ROI

Monitor and Optimize

5©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)  

It was great to bring Liz back for a second social media training workshop at The Recording Academy for local members and clients of MusiCares. ~ Brett Bryngelson @GRAMMYs MusiCares

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Custom Campaigns for Brands Comedy Gives Back

• Top Comedians received Hero Goody Award Tags

• Ben Gleib (Chelsea Lately)

• Michael Yo (OMG! Insider)

• Iliza Schelsinger (NBC Last Comic Standing)

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)  

1 Year Cause Marketing Strategy & Campaign for “Comedy Gives Back” supporting “Malaria No More”

3 promo events, press releases, social media, photography, and earned media.

Promoted 24 hr of Comedy online & 5 live shows.

Gave 85 top comedian volunteers Hero Goody Tags.

Golden Goody Award (aka Oscar for social good) presented to Budd Friedman, Improv Founder.

Contributed to 100 million impressions in 2 weeks.

Resulted in winning IAWTV Best Live Event Award.

4. Cause MarketingSupporting a cause can build an even more powerful story.

Let us build a Cause Marketing Campaign.

Integrated marketing campaigns around your social good initiatives and events.

Adding Goody Awards can increase your online/offline engagement.

7©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)  

We developed a #WorldCup4Good Campaign for love.futbol, who builds soccer fields for kids in need.

Case Study: Girl Empowerment Supported Documentary Release & Education Fund

2 Month Campaign supporting “Girl Rising”

3 promo events, press releases, social media, video, and earned media.

“Girl Rising” screening and filmmakers panel sponsored by USC Annenberg.

Golden Goody Award for Erica Greve Unlikely Heroes Founder.

Produced 10 videos starring Jane Fonda, John Legend, etc. with 25k+ views.

Contributed to film’s success & global CNN broadcast about power of girls education.

8©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)  

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Tweet 5 online awards, i.e. #HeroGoody

Golden Goody Award (aka Oscar for social good)

5. Goody Awards Services

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)  

Goody Awards can increase engagement

Free Awards online thru Twitter hashtags & voting

Paid Options to increase engagement:

Goody Awards Products

Custom Awards for brands online

Custom Awards for brands offline

Volunteer Recognition Packages

Custom Cause Marketing Campaigns

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!GOODY PR… SERVICES

SUMMARY FREE PACKAGES CUSTOM

MARKETING 30 Minute Consultation Key Selling Points Kit Digital Mktg. Campaign

Blog Tips Cause Mktg. Kit

Cause Mktg. Campaign

PUBLIC RELATIONS 30 Minute Consultation PR Planning Kit PR Strategy

Blog Tips Media Training Kit Media Training

Press Release Examples Press Releases 3-month PR Campaign

SOCIAL MEDIA 30 Minute Consultation Digital Strategy Kit Social Media Strategy

Blog Tips Social Media Training Social Media Training

#GoodyAwards Custom Goody Awards Social Media Campaign

CEO/Founder Liz H Kelly has built advertising campaigns and recognition programs for Fox Interactive Media/MySpace, Paramount Pictures, and the first Sprint PCS for clients such as Toyota, University of Phoenix and Vo5. She is also the Founder of the Goody Awards, teaches social media at UCLA Extension & regularly speaks on panels, ex. Digital Hollywood. Social Media Week LA.

About & Contact

Liz H Kelly, Goody PR & Goody Awards* Founder info@goodypr.com 310-987-7207

*part of Sunrise Road Media Inc

11©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)  

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Campaign Testimonial Comedy Gives Back

Top Comedians Ben Gleib (Chelsea Lately), Michael Yo (OMG! Insider) & Iliza Schelsinger received Hero Goody Tags at Hollywood IMPROV before Comedy Gives Back show.

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@LizHKelly @GoodyAwards strategically helped us from early on thru launch to develop a global marketing campaign including press releases, social media, special awards and photography for @ComedyGivesBack 24 Hours of Comedy benefiting Malaria No More that contributed to our 100 million impressions in 2 weeks resulting in winning the IAWTV Best Live Event Award.

We were thrilled to leverage the Comedy Gives Back platform to honor Budd Friedman with the Golden Goody Award.

~ @AmberJLawson @ComedyGivesBack

©  2014,  Liz  H  Kelly  (Proprietary  and  Con:idential)