great expectations - dr. tom leighton, akamai

Great ExpectationsDr. Tom Leighton, Chief Executive Officer and Co-Founder

©2013 AKAMAI | FASTER FORWARDTM

Grow revenue opportunities with fast, personalized

web experiences and manage complexity from peak

demand, mobile devices and data collection.The Internet of Things




demand, mobile devices and data collection.The Internet of Everything




demand, mobile devices and data collection.The Hyperconnected World




demand, mobile devices and data collection.

EVERYONE AND EVERYTHING IS

GETTING CONNECTED





ENORMOUSEXPECTATIONS





The ultimate in video

quality over IP at scale

Instant Web performance

for any device, anywhere

The Web must be secure

Fast, affordable IP access in the workplace and branch office





GRAND CHALLENGE FOR PERFORMANCEInstant Web performance for any device, anywhere


The Performance Challenge

$$$

$

Tim

e to

Do

wn

loa

d

UserExpectations

Heavier Content

3rd Party Content

Complex Experiences

Chatty Protocols

Mobile Congestion


What Mobile Users Want

Ability to Purchase or Place an order

Product Information

Store Directions or Operating Hours

Sites Loading in 5 Seconds or Less

50%

61%

74%

81%


Keynote Commerce Index: Desktop vs. Mobile

Seconds to load

Seconds to load

TOP 30 DESKTOPCOMMERCE SITES*

TOP 30 MOBILECOMMERCE SITES*

WE HAVEN'T SEEN 8 SECONDS SINCE 2001!

* As of September 29, 2013, Keynote


Speed Matters: Conversion Rate vs. Load Time

Co

nve

rsio

n R

ate

(%

)

0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 10-11 11+

Population Conversion Rate (%)

Page Load Time (Sec)

Page Performance & Site Conversion – Feb 2012


Avoid data theft and downtime by extending the

security perimeter outside the data-center and

protect from increasing frequency, scale and

sophistication of web attacks.

• Front-End Optimization (FEO)

– WebP

– 3rd Party Decoupling

• EdgeStart

• Real User Monitoring (RUM)

• Mobile Detection & Redirect

• Device Characterization

• Cloud Balancer

• Enhanced Mobile Protocol

• Dynamic Page Caching

• Akamai Instant

• IPv6 Adaptation

• SHUTR

• Origin Health Reporting

• Instant Config

• Adaptive Image Compression

2013

• Advanced Caching

• Akamai Communication Protocols

• Akamai Routing

• Pre-Fetching

• Persistent ConnectionsDS

A &

WA

A

2012

Featured Akamai Solutions: Aqua Ion & Terra Alta






With Aqua Ion

With Akamai DSA

Seconds t

o o

nLoad

8

7

6

5

4

3

2

1

0

9/16 9/17 9/18 9/19 9/20 9/21 9/22 9/23 9/24 14.5 million data points plotted

50%Faster With Aqua Ion

RUM Data: Across the Akamai Intelligent Platform™






Seconds t

o o

nLoad

9

8

7

5

4

3

2

1

0

6

9/16 9/17 9/18 9/19 9/20 9/21 9/22 9/23 9/24

With Aqua Ion

With Akamai DSA


RUM Data for Cellular Users






Measurements taken from users in Japan from origin in Tokyo

5/21 5/23 5/24 5/25 5/26 5/27

7

6

5

4

3

2

1

0

Seconds t

o o

nLoad

RUM Data: Performance Improvement In-Country

With Aqua Ion

With Akamai DSA







0-1 2-3 4-51-2 3-4 5-6 6-7 8-9 10-117-8 9-10 11-12 13-1412-13 14-15

20%

15%

10%

5%

0%

% o

f U

sers

Page Load Time (in Seconds)

65k data points over 7 days

With Aqua Ion

With Akamai DSA

Histogram from Real Users






0-1 2-3 4-51-2 3-4 5-6 6-7 8-9 10-117-8 9-10 11-12 13-1412-13 14-15

20%

15%

10%

5%

0%

% o

f U

sers



16%

33%

~1/2 as many users over 8 seconds


With Aqua Ion

With Akamai DSA






0-1 2-3 4-51-2 3-4 5-6 6-7 8-9 10-117-8 9-10 11-12 13-1412-13 14-15

20%

15%

10%

5%

0%

% o

f U

sers



49%

26%

~2x users under 4 sec.

With Aqua Ion

With Akamai DSA






Assaf Kremer

Product Manager, Aqua Web Solutions






Who: Mike Afergan, Akamai When: Thursday, 11:20AM – 12:00PMWhere: Woodrow Wilson

Aqua Web & Terra Enterprise Solutions: Transforming Your Business with Amazing User-Experiences on Any Device Anywhere

Commerce Keynote:The Evolution of Web Performance Measurement and Optimization

Who: Steve Lerner, eBayWhen: Thursday, 2:10 – 3:00PMWhere: Baltimore 1 – 2

Learn More





GRAND CHALLENGE FOR MEDIAThe ultimate in video quality over IP anytime, anywhere






CO

MP

RE

SS

ED

BIT

RA

TE

(K

bp

s)

50,000

40,000

30,000

20,000

10,000

0

8K-UHDXEVC+?

50,000+ Kbps

Future21%CAGR

HD-1080pAVC/H.2647,500 Kbps

2011

�� IP TODAY

25%CAGR

HD-720pAVC/H.2643,500 Kbps

2007 75%CAGR

2013

4K-UHDHEVC/H.265

16,000-30,000 Kbps

48%CAGR

VGA/SDTVMPEG2-4

1,800 Kbps

2004

QVGAMPEG1

550 Kbps

2001

Quality Requires Bits






2.5B Primetime Viewersx 10 Mbps

~25,000 Tbps

Future Demand






The Scalability ChallengeCloud Data Centers






The Scalability Challenge

100 Major NetworksX 5 Tbps

500 Tbps






The Scalability Challenge

100 Major NetworksX 5 Tbps

500 Tbps

500 Tbps

25,000 Tbps

2% of what

we need!

=






Akamai’s Strategy Today: Over 137,000 Servers Inside 1,100 Networks






Akamai’s Next-Gen Platform: Multicast, Pre-Position Content and Client-Assisted Delivery Akamai Software Moves into the Home





Kris Alexander

Chief Strategist, Gaming and Devices






Learn MoreConnected Home and 4K Demos

HAPPENING ALL WEEK IN THE PARTNER PAVILION

Learn More





sophistication of web attacks.Media Keynote:Strategies for Successful Media Delivery in High-Growth Emerging Markets

Who: Bernardo Gonzalez, TelevisaWhen: Thursday, 2:10 – 3:00PMWhere: Baltimore 3 – 4

Sola Media Solutions:Making Quality Simple – for YOU! The Endless Pursuit of Online Media Quality

Who: Bill Wheaton, AkamaiWhen: Thursday, 10:30 – 11:10AMWhere: Annapolis 1 – 4

Learn More





GRAND CHALLENGE FOR SECURITYThe Web must be secure





NO ONEIS SAFE


Typical Attack Size

3–10 Gbps

Attacks on Akamai Customers

Attacks are originating from all geographies and are

moving between geographies during the attack

Large Attack Size

100–200 Gbps

14

220

510

Nu

mb

er

of

Att

ac

ks

2009 2010 2011 2012

800

600

400

200

0

768


Attacks are Varied and Sophisticated

• SQL Injection is the most common attack type followed by DoS attacks

• Attack tools such as LOIC, HOIC and SlowLoris evolve rapidly and are easily available

Predictable Resource Location 2%

Cross-Site Forgery 2%

Source: Trustwave, Web Hacking Incident DB – 2012 report

SQL Injection

27%

Denial of Service

23%

Unreported

37%

Top WHID Attacks in

2011

Clickjacking 1%

Stolen Credentials 2%

Banking Trojan 3%

Brute Force 3%


State Sponsored

Traditional Hackers: Glory Hounds Political Hacktivism

Profit

Why?


Security is no longer “just an IT issue”

74%Of companies

experienced one or more cyber attacks

in the past year

31%Of these

attacks resulted in service disruption

$8MMIs what each

breach costs on average, and some can cost up to $1B


Traditional Solutions Are Insufficient

Sufficient Capacity

Packet Inspection

Proactive vs. Reactive

Maintain Performance

Datacenter Devices

Datacenter Devices

Cloud Washing

Cloud Washing

Carrier FilteringCarrier

Filtering






Akamai Has a Solution – Kona Site Defender

(Cloud) Datacenters

End User

1

10

100

10000

Origin Traffic

1000

Akamai Traffic

1

10

100

10000

1000 COVERED





John Summers

Vice President, Security Business






Kona Security Solutions Demo:See the attack demo presented today in more detail

Who: Security Center of Excellence TeamWhen: All Week LongWhere: Kona Kiosk

Web Security Solutions:How Kona and Cloud Security Intelligence Will Help You Weather Cyber Storms

Who: Ronni Zehavi, Akamai When: Thursday, 11:20AM – 12:00PMWhere: Annapolis 1 – 4

Learn More






Learn More

Security Keynote:A Conversation with Bruce Schneier

Who: Bruce SchneierWhen: Thursday, 2:10 – 3:00PMWhere: Annapolis 1 – 4

Security Panel Session: Operation Ababil, Anniversary Panel – What We Have Learned

Who: Andy Ellis, AkamaiWhen: Thursday, 4:20 – 5:00PMWhere: Annapolis 1 – 4

Learn More





GRAND CHALLENGE FOR ENTERPRISEFast, affordable IP access in the workplace and branch office





IN-BRANCH CONNECTIVITY IS

SLOW & EXPENSIVE






In-Branch Networks Are Not Enabled for Speed

16 hopsIn-Branch

Wi-Fi

5 hopsResidential

Wi-Fi

VS.

Source: Akamai Research, Gartner

WAN(MPLS/VPN)

Internet

“The Trombone

Effect” for MPLS & VPN Branches

SaaS Provider

EnterpriseData Center

Remote Branch






Internet

Akamai is Moving into the Branch

WAN(MPLS/VPN)

“The Trombone

Effect” for MPLS & VPN Branches

EnterpriseData Center

Remote Branch

Akamai optimizes bandwidth & speeds up applications on

the corporate WAN

Akamai optimizes bandwidth & speeds up applications

in the cloud

Akamai offloads the WAN for non-critical applications

AKAMAI FUNCTIONALITY:

And everything else the Akamai Intelligent Platform™ does!

De-DeduplicationLocal Caching

Prepositioning of Content SaaS Provider






Average Bandwidth

Savings 62%

Caching Savings Up To 96%

Data Taken From Actual Customer Branch in Europe

14:20 14:25

100%

80%

60%

40%

0%

20%

% o

f B

andw

idth

Reduced

14:30 14:35 14:40 14:45 14:50 14:55 15:00 15:05 15:10 15:15 15:20

WAN Bandwidth Savings Over 1 Hour





Andy Champagne

Chief Technology Officer, Emerging Products





Mark Lohmeyer

VP, Product Management, Enterprise Networking, Cisco





Cisco Enterprise Networking Group

Routing

Switching

Wireless

Network Services

10MMRouters

Deployed Worldwide

Of Branches

85%





S C A L E Technology





10MM Routers Covering 85%of Branches

Best of Breed Web Acceleration & Internet

Traffic Engineering




demand, mobile devices and data collection.137,000 Servers in

87 Countries, Within Over 1,150 Networks

Leading WAN Optimization, VPN, Firewall and

Web Security






ISR-AX





Request More Info:[email protected]

akamai.com/ciscocisco.com/go/iwan






Emerging Solutions: Akamai in the Branch –Where Brick & Mortar Meets the Cloud

Who: Willie Tejada, Akamai When: Thursday, 10:30 – 11:10AMWhere: Woodrow Wilson

Learn More